Key Themes from the Conference
- AI Optimization - llms.txt files, AI overviews, brand signals for LLM citation
- Brand > Keywords - Entity SEO, "who you are, what you do, where you do it"
- GSC is Essential - Regex filtering reveals AI query patterns
- Reviews Remain King - Keyword-rich reviews with photos for local
- Automation Everywhere - "Lazy and cheap" philosophy, AI workflows
- Web3 Emerging - Tokenized domains, IPFS for tier 2 links
- Trust is the New Moat - Authentic influence beats AI-generated content