SEO Rockstars 2026: Day 1 - Chad Michael Video: https://www.youtube.com/watch?v=RlDZEI1OTeQ ============================================================ [00:04] Hey guys, how you doing today? [00:07] Good. Good. So, I'm gonna just walk [00:10] through video. I have this feeling just [00:12] talking with folks that people know that [00:15] they need to add video into their mix, [00:17] but they don't know where to start or [00:19] how to have success with it or in a way [00:21] that doesn't look cheesy. Um about four [00:25] years ago [00:27] I built a video maker tool and um I've [00:32] just been very very interested kind of [00:35] obsessed with that and how you kind of [00:37] get good at something is you just get [00:38] obsessed with it and you start doing it [00:40] and you get your reps in. Um the video [00:43] technology has come so far like three or [00:45] four years ago I would say it was [00:47] totally unusable. Like if you've ever [00:49] seen the like the Will Frell spaghetti [00:51] eating thing from the first generation [00:54] generative AI video, it was just all [00:57] kinds of horrendous like things of [00:59] horror films and now it's just all the [01:02] physics are very reasonable. Um it does [01:07] go out of line just like you've used [01:08] chated or claw to write something and it [01:11] starts going off on its own little [01:12] tangent and you're like what the heck? [01:15] That will happen in video two. We're [01:17] going to see some of that just a little [01:18] bit. But my whole goal here is just to [01:20] make this [01:22] very easy. Um because like I said, I had [01:25] built a a video tool. It's it's not [01:27] public or anything, but I had buy all [01:30] the tools out there because I want to [01:32] see like what they're doing and how [01:33] they're solving problems that I'm [01:35] solving and what um like what things I [01:37] can steal and put in my own product that [01:38] are like good. Um and so I'm going to [01:42] also show you mistakes and stuff too. [01:45] Um, so if that's okay, we'll just charge [01:48] forward. Um, I'm very used to [01:53] quote unquote being interrupted. I do [01:55] improvisational comedy on the weekends [01:57] and I've done that for 10, 12 years or [02:00] whatever. So, I'm happy to just riff [02:03] with anybody. You're not going to throw [02:04] me off. So, if you have a question, uh, [02:06] don't raise your hand, just speak [02:09] because timing is like everything. [02:12] Yeah. Yeah. Yeah. Yeah. There you go. [02:15] Um, so in a very in a very like 30,000 [02:19] foot overview, there's basic this is [02:22] kind of what we're going to cover in the [02:23] in the slides. Um, so we're just going [02:27] to talk about how everything's [02:29] structured, some visual language things, [02:32] some tips and tactics. We're I I've kind [02:35] of designed this to be like a SOP, so [02:37] you can take this home. What's up, [02:38] Chris? and uh give it to your give it to [02:41] your VA and just have them like work [02:45] through it. Um so you're going to start [02:48] with a script and a story. Um [02:51] characters, [02:53] you're going to take those images, [02:54] you're going to put them in order um [02:56] without being too intimidating. That's [02:58] like called a storyboard. And then uh [03:01] you're going to take and make those [03:02] images into video clips. And then you're [03:04] going to stick all that together. Now, [03:05] there are some tools that have done some [03:08] of the work for you and and the one that [03:10] I'm going to show you primarily here. [03:12] Again, the whole idea is that it just [03:15] makes everything very easy. [03:17] And uh there's there's my sweet spot [03:21] right there where I don't get the sound. [03:23] Um so, visual language, we talk about [03:27] framing. So, how you frame a shot can [03:30] affect the emotional tone of the [03:35] of the of the sequence of the movie, of [03:37] the of the ad, of the creative, whatever [03:39] you want to, however you want to dice [03:40] that up in your head. And so, I want to [03:43] show you like what you'll see in the [03:45] movies and then I want to show you [03:48] um like a very real example of something [03:51] that we might be using. So, um this is [03:55] just kind of a reference shot here. This [03:57] kind of shows you like how we can frame [03:59] different things, but I'm going to break [04:00] down each one of these here. So, this is [04:03] called an extreme wide shot. The [04:05] character feels small, distant, [04:07] unfamiliar. It's very emotionally [04:09] detached. So, if you want to talk about [04:10] one of your competitors, for example, [04:12] you want to use like a shot like this. [04:15] Um, this is [04:18] uh this is a long shot. This is not an [04:20] extreme wide. This is just a a wide [04:22] shot. And it's mo mostly meant to show [04:26] the character with their surroundings. [04:27] So if you have some sort of ad and [04:30] you're talking about um you know [04:32] loneliness or not being able to find a [04:34] plumber or something and you you have [04:35] something like this um this is also a [04:39] long and wide shot. [04:43] Yes. [04:46] Yeah. [04:48] I I got this yesterday when we were when [04:50] we were shooting [04:52] guns. [05:02] So, this is a wide shot of of Mike in [05:06] the sunflower field, [05:08] just like I told you, I was going to [05:10] make it so that you could relate to [05:11] something. So, here's a full shot. So, a [05:15] full shot. You have bodies, you have [05:16] heads, you have feet, all in the same [05:19] shot. This is also a full shot of Merino [05:24] as Thor. [05:36] Sorry, he's don't have glasses on. [05:40] Guys, if you hear a phone ring real [05:42] quick, it's cuz I'm trying to find [05:43] myself. Sorry that the rings is not a [05:45] deal. [05:46] No, I ate it. [05:51] This is a UCG photo. Not quite a full uh [05:56] this is a medium shot. These are I'm [05:57] trying to pick things from movies and [05:59] things that you know. So, this is where [06:02] you're comfortable with the characters [06:03] or you don't see their feet, but you get [06:05] the idea. It is above the knee. That's [06:07] important. [06:10] Is this Mike? [06:13] The AI just got caught up with [06:14] sunflowers and Mike. [06:19] I don't know. It's missing your chain. I [06:20] can see that. The AI just got kind of [06:23] obsessed with sunflowers, Mike. I can't [06:25] I don't know what to tell you. [06:28] Also, a medium shot. This is a cowboy [06:31] shot. That's where you cut somebody off [06:33] at the the knees. And it's sort of a [06:35] tense thing because you don't want to [06:37] see somebody's knees cut off. [06:42] He's looking really good, right guys? [06:47] Um, this is a medium shot, so it's [06:50] usually from the waist up and it's [06:52] natural balance, comfortable between the [06:54] viewer and the audience. [07:02] And as you know, you can animate. [07:12] We'll get into that later. Uh, medium [07:15] close-up shot. So, this is a [07:16] conversational thing. It's mostly [07:17] focused about facial expressions [07:20] and um to really communicate the emotion [07:23] of a shot. Yes, sir. [07:28] This is He reminded me he needs a [07:30] lighter. Uh, this is what Mike looks [07:32] like when he starts to smoke. [07:37] This is what Mike looks like to us after [07:41] about four. [07:43] He just bypasses the mouth all together. [07:48] This is what Mike feels like when he [07:51] smokes. [07:54] You're pimping, Mike. [07:57] Um, and this is a close-up shot. So, [07:59] this is all about the emotions of a [08:01] character. It's usually to convey [08:04] intensity, whether it's, you know, [08:06] sadness or anger, whatever. It's an [08:08] amplifier emotion. [08:10] Mike's really into sunflowers. [08:14] You get him near a field of sunflowers, [08:15] he goes crazy. [08:18] Um, this is the extreme closeup. So, [08:20] this is the opposite of the extreme [08:21] wide. And, um, [08:26] That's not a mic you want to be around, [08:30] but it forces the viewer to confront [08:32] like very very small like what we call [08:35] micro expressions. Um, there are some [08:38] camera movements that you can instruct. [08:41] Um, [08:43] yeah. So, this is just a dolly out. So, [08:45] when you talk to the machine, it knows [08:48] what that means. So, if you had a, you [08:51] know, a photo and you said you you [08:54] wanted to dolly in, it would know [08:55] exactly what that meant. Um, this is a [09:00] pan left. [09:05] Again, this whole slide thing is I've [09:08] got a QR code at the end so you can just [09:10] download all this stuff so you don't [09:11] have to take notes. Um, and I'm gonna [09:15] try to just design this so that you can, [09:17] you know, hand this off to somebody and [09:19] get stuff done. So, these are all just [09:21] the ingredients of something that you [09:23] would build. This is the truck left. So, [09:26] camera's on like a a sliding rolling [09:29] thing. And this is a zoom. And that's [09:31] when you would take a lens and just like [09:33] zoom into it. [09:37] Um, so like I told you, I was building a [09:41] have built a tool that I use. Um, [09:44] several people in the room have used it [09:45] a couple times too. But, um, the problem [09:49] that I see in our particular use case, [09:51] so as an agency or a freelancer and [09:53] you're doing work for clients, is that [09:56] your phone, Mike? [09:59] Um, is that every tool is trying to be [10:02] everything to everyone. They all can. [10:04] They all like if you log into anything [10:07] like Hicksfield or Open Art or Runway or [10:10] Sora or Vinmax or Cling, they're trying [10:13] to appeal to everyone. And for our use [10:17] case, like we want business photos [10:21] uh or you know, service area, business [10:23] photos, things like that in a particular [10:25] order to showcase our clients or [10:28] ourselves if we're business owners. And [10:30] that is the tricky part with um what's [10:34] going on right now. And so what I wanted [10:36] to do is just sort of cover how to build [10:39] three types of videos. There are a lot [10:41] of different ways to skin a catap. Uh, [10:43] we're only I'm just going to narrow it [10:45] right down to just three so that we can [10:48] focus on um getting something done [10:51] because the whole idea here is to plug [10:54] in a few things, get something [10:57] onto your hard drive that you can upload [10:59] to YouTube or whatever. Um, so we're [11:02] going to talk about a a talking head [11:04] with B-roll. We're going about a a mini [11:06] talking head over product. And then [11:09] we're going to do a little e-commerce in [11:10] case anybody has e-commerce folks here. [11:13] So these are all the resources that I've [11:16] used here. Um there are links to these [11:18] things. Um I again you don't have to [11:21] write any of this down. I'll I'll you [11:24] can have a link to this whole [11:25] presentation. Um so [11:29] a lot of times the first question is [11:30] what topics do I cover? Right? And that [11:33] is very easy. Don't be a You just [11:35] take your paas. Those are your videos. [11:37] That's it. If you have a topic map, work [11:40] through your topic map. Go through the [11:41] paas, all the topic map. If you're doing [11:44] keywords, then your SEO is already kind [11:46] of dated and so you should update it and [11:48] then do it. But keywords will you'll [11:51] have some effect. Um images to use um in [11:55] order uh let's see here. [12:00] No. [12:01] Uh sorry, I've got a slide problem. [12:05] Me check really quick. [12:07] So in ideal world um you will use [12:14] oh [12:17] there we go [12:19] images from the client. So [12:23] somebody who's in the technician in the [12:25] field is ideally taking photos when [12:27] they're doing the work. Um, if you if [12:30] you don't have that, um, there's a site [12:33] called Trade Shots. And just full [12:35] disclosure, that's my site, but it's [12:38] free. So, I'm just giving it to you [12:40] guys. And what you can do, it's made to [12:43] uh have realistic UCG like service [12:46] technician photo. So, if you need a [12:48] plumber type shot or concrete or [12:50] something, this is only if you can't get [12:53] them from the client. So, that's the [12:54] ideal. And the other thing is if you're [12:57] doing e-commerce, you want to get shots [12:58] probably from the manufacturer if you [13:00] can and ideally on a on a background [13:02] that's can be easily removed. Um, but [13:06] always like the best thing is, you know, [13:07] get your service technicians in the [13:09] field on location and if you want to [13:11] take it another step further, get it [13:12] through Google Vision and make sure that [13:14] Google is seeing what you think is in [13:16] the image of what you're trying to [13:17] communicate. So here's an example of a [13:19] mini talking head. [13:25] Sorry, I should give you some context. [13:26] So for this presentation, um there's a [13:30] madeup concrete company in Al [13:32] Albuquerque, New Mexico called Alfie's [13:35] Concrete. And so that's what you're [13:38] about to see here. So this is an AI [13:41] generated thing. And you'll notice [13:42] something. Oops. [13:55] Well, isn't that interesting? There we [13:57] go. [14:09] Oh, is that my camera? [14:12] No worries. [14:15] need constant repairs while concrete [14:17] patios last decade. I learned this [14:19] expensive lesson the hard way before [14:21] switching to Al. Their concrete patios [14:23] look super [14:25] and our brutal summers and freezes [14:27] without maintenance headings. Get your [14:29] free estimate from Alfie's concrete now. [14:33] So that probably took about four or five [14:35] minutes to make and that is pretty [14:38] decent in my estimation. What did give [14:40] me some feedback. What did you guys [14:41] think of that? [14:43] Thumbs up. your question. [14:45] No, say four to five minutes. That's [14:47] great. [14:48] Great. Right. That's those are all [14:50] photos from trade shots because I don't [14:51] have a I don't have a concrete client. [14:55] Um nor any clients, but um any other [14:58] questions, feedback, comments, concerns? [15:00] Okay. [15:09] No. [15:11] Yeah. So, I mean, with trade shots, I [15:14] just popped in, you know, concrete [15:16] repair or something and um [15:20] and that just took a few minutes. And [15:22] there's always bad generations. Same [15:23] with video. There's bad generations. [15:25] That's part of the process right now [15:26] where we're kind of on the alpha edge of [15:28] things, but um you just upload them in [15:31] there. I'm going to walk you through [15:32] that just now. Um what happened was if [15:35] you look in the lower lefthand corner, [15:37] like the AI kind of got the green screen [15:39] wrong. [15:40] Albuquerque. Look at her. [15:50] I think [15:52] kind of draws attention to the video [15:54] like like if a Tik Tok video you're [15:56] trying to like move every two seconds. [15:59] Well, that is that it kind of did it. [16:01] So, that was like Bob Ross a little [16:03] happy accident there and I'm okay with [16:04] that. So, I'm going to show you how to [16:07] again here's the SOP part. This is a a [16:09] service called Creatify. They have done [16:12] a lot of work. Um, you're just going to [16:14] log in. You're going to click right [16:15] here, AI video ads. Um, and then there's [16:19] this add product manually link here. Um, [16:23] and you're going to just enter. So, what [16:25] I entered is Alfie's concrete. I put the [16:27] logo in there. I had Chat GPT or Claude [16:30] write a little description. Again, not a [16:31] real business, so I'm not really, but [16:33] you'd get that from the client. And then [16:34] I uploaded my photos from Trade Shots or [16:36] your service technician. Click next. Um, [16:39] and now you have this in your assets [16:42] folder here. So that's assets there on [16:44] this on the side. Um, and all I did was [16:49] click that. This is the one I want to [16:50] make the video with. And I'm going to [16:52] click the use. That's my product. [16:55] And it pulls all that in. So these are [16:57] all the images that I had from concrete. [17:00] Um, you tell it the aspect ratio and [17:03] where the final output is. So vertical [17:07] video 30 seconds and target audience are [17:10] homeowners with backyards in the case of [17:13] you know concrete. [17:15] It makes scripts for you. And so they've [17:19] got three or four different types of [17:22] there's if if I were to scroll where [17:24] this not a static image you'd see [17:26] different um appeals is what I would [17:29] call it just as a copywriter. And then [17:31] you can choose different tones for said [17:34] script. Um, so I picked a transformation [17:37] one. And then you choose your avatar. [17:43] So I picked that lady with a with a [17:47] disappearing [17:49] top, but there are other people in here. [17:52] Um, so you [17:54] Yeah, I'm not that crass. [17:58] Um, [17:59] on camera. And so then you'll get [18:03] different ideas where if you want like [18:05] something B-roll or if you want the [18:07] talking head moving around or if you [18:08] want [18:11] um you know pets in there or whatever [18:14] and then you choose a rendering model. [18:16] Um usually just choose the best one [18:17] because I don't want to be representing [18:19] a client with with low quality videos. [18:23] And then you'll get something like this. [18:29] And everyone knows that [18:36] beautiful [18:38] that actually value. We're talking. [19:02] Hell yeah. [19:03] What? [19:04] That's what I'm talking about, my guy. [19:06] So the script uh already create scripts [19:09] there just from keywords [19:10] that's inbuilt the tool. Yeah. So you [19:12] could you can paste in a product [19:14] description and so I just pasted my [19:16] little blurb about Alfie's concrete. How [19:20] long would something like that take to [19:21] edit by hand? Like if you hired a VA [19:25] several hours yeah this is less than [19:28] less than five minutes. [19:30] So, like I said, I've bought every video [19:33] tool on the market and tried to generate [19:35] videos with all of them. What I'm what [19:36] I'm showing you here is is saving you a [19:39] a metric ton of time and effort. Yeah. [19:42] Don't raise your hand, just talk. [19:47] 20 Dallas [19:49] suburbs. Yeah. [19:51] How long would it take to make [19:52] customized one for each town and suburb? [19:55] Could we just run them through the just [19:56] change the words and then it's even [19:58] faster? [20:00] Well, it's got to render each time, so [20:01] you're not going to speed anything up [20:03] there. But if you Yeah, if you just like [20:06] mad [20:08] uh Mad Libs, does that make sense? You [20:10] remember that as a kid? I once [20:13] referenced that with the programmers who [20:14] don't live in the United States and they [20:15] were like, "What's that?" Oh, this is [20:19] going to be a weird conversation. Um but [20:22] uh yeah, so B you can just whip through [20:24] and m it's they're just going to charge [20:25] you credit [20:27] this particular case. So if you've got [20:29] you know the credits you can make [20:31] whatever you want custom card you upload [20:34] like a real person from the business. [20:37] Um that's a great question. [20:40] I didn't try that because I'm in a [20:42] madeup scenario. [20:44] I don't there's no Alfie's concrete or [20:45] whatever. So, um, I didn't look for [20:48] that, but I we'll after my presentation, [20:51] I'll I'll search through there and we'll [20:52] talk on the break. [21:00] The starter plan is like 39 bucks and [21:03] it's like, [21:05] don't quote me on this, but like maybe [21:06] 100 credits and that probably cost maybe [21:08] 15. [21:12] Yeah. [21:14] Yeah. I don't have a look because it's a [21:16] madeup company. So, but but you could [21:19] Yeah. Yeah. [21:23] Yeah. [21:24] Right. And so, just to just to make [21:28] this, just listen to the first five [21:29] seconds. [21:37] Um, okay. Let me [21:41] No, I was looking for something else. [21:43] Um, okay. Okay. So, now we're going to [21:45] do a talking head with B-roll. So, [21:47] B-roll is [21:49] um the alternate footage basic. So, you [21:52] have your main subject, which is the a [21:54] subject, the A focus, and then your [21:56] B-roll is the stuff that you cut in [21:58] between to keep things interesting. [22:00] So, I'm going to walk you through making [22:02] one of those. So, you're going to same [22:03] thing. You're going to click the AI [22:04] video ads um in here. Oh, you see this [22:08] right here? Avatar video Mr. Fowler. I [22:12] bet that's [22:14] to load up your own. [22:16] Yeah. Um, you're going to choose [22:18] existing products because last time, if [22:20] you remember, we uploaded all our images [22:22] for Alfie's concrete, right? So, this [22:25] time we don't have to click add product [22:26] manually. That's already in the system. [22:28] We're going to choose that. [22:32] And then, um, it already has all this [22:34] information from last time. So, this is [22:36] where you would put in, you know, [22:38] Dallas, Fort Worth or Frisco or Houston [22:41] or whatever. Um, and then you again [22:44] you're going to choose I'm just choosing [22:46] vertical video here for all my examples. [22:49] Um, and then you're going to choose the [22:52] different appeals and the tones. And um, [22:55] you can write your own script if you [22:57] want to if you want to do that. Um, [23:00] totally fine. You're going to choose [23:01] your avatar and um, this, you know, [23:06] you're going to choose whatever style [23:07] you want here. Uh, choose the Aurora. [23:10] So, this is 15 credits. I don't know if [23:13] there's an exact, you know, dollar to [23:14] credit number because different models [23:16] cost different amounts of credits, but [23:19] um it's not a break the bank situation. [23:22] Let me see if I can play this guy. Your [23:24] backyard is basically useless right now [23:26] and everyone knows that uneven dirt [23:29] patch isn't for anyone. Concrete [23:33] transforms unusable backyards into [23:35] beautiful concrete backyards that [23:38] actually add value to your home. We're [23:40] talking decades of durability, zero and [23:43] minimal maintenance. Custom stamp [23:45] finishes that you get over without the [23:49] hassle. Your family deserves safe, [23:51] stable service, entertaining and [23:54] relaxing. Stop settling for wasted [23:56] space. Call out today and turn that eyes [24:00] into your favorite room. [24:03] Does that script sound familiar? It was [24:05] the same damn script. [24:07] Yeah. [24:08] It wasn't as entertaining. Yeah. Well, [24:11] so there's, as you can see, there's a [24:14] diversity of people, all all types of [24:18] people. Um, and so that is very helpful [24:22] depending on your situation. Um, here's [24:25] a different [24:28] instead. [24:35] You deserve better than dodging mud [24:37] puddles and wobbly patio furniture. [24:40] creates level stable surfaces that [24:42] extend your home outdoors. A reinforced [24:45] concrete patio support heavy furniture [24:50] pattern that natural [24:53] colored [24:57] space. [25:04] Yeah. So that was like when back here [25:06] two slides ago where I showed you the [25:09] different appeals is what I call them. [25:12] That was me just clicking a different [25:14] angle, a different appeal. That makes [25:17] sense. [25:19] Okay. And then if you want to do like a [25:22] like a a viral type of a thing, [25:30] you know what's great about concrete? [25:32] It's always there to catch you whether [25:33] you want to say this is really nice [25:37] concrete. Smooth, level, no cracks. [25:40] Honestly, if you're going to eat it, [25:42] this is the surface to do it. [25:46] But we can promise the concrete will [25:47] look good while you do these concrete. [25:49] Solid work even when you're gone. [25:56] So, if you have a comedy mind, you can [25:58] do that or you can hire a comedy mind. [26:00] Um, so here's an e-commerce uh [26:03] placement. So this is when somebody's [26:05] holding a photo or I'm sorry, a product. [26:09] Um, if you have a client who has [26:11] e-commerce products, you can just skip [26:13] that. Skip this. But if you want to try [26:16] e-commerce, like you just want to like [26:18] try it, I recommend a site called Kalo [26:20] Data, and it's uh Tik Tok shot [26:23] analytics. You can see what's like [26:24] really selling hot right now and grab [26:27] one of those. Um, you can just grab [26:29] anything from [26:32] uh, Amazon, Shopify, Woo Commerce, any [26:35] old URL. All I'm doing here is just [26:36] copying that um, URL. All I did here is [26:40] went to Kao data. I searched like in the [26:42] last 30 days, what's the most popular [26:44] product? And it happens to be Dr. Dent [26:47] Purple Teeth whitening strips. I found [26:50] that on Amazon. No problem. Um, I [26:54] clicked AI videos and I pasted the link [26:57] in. And so what it's going to do is it's [26:59] going to go in there. It's going to use [27:01] agents to go pull all that information [27:03] in. I'm going to edit it a little bit. I [27:06] don't I think AI is going to choke on [27:07] these like little emoji or whatever [27:10] those things are. You know what I mean? [27:11] So, I want to like because you know how [27:13] Amazon listings are written. They're [27:14] listing they're written for keyword, you [27:17] know, Amazon SEO. So, it's got a lot of [27:19] garbage. So, you need to like clean that [27:20] up a little bit. [27:21] um it's going to pull in the photos that [27:23] it can use. You can see there's a row of [27:25] rejected photos. Those are things that [27:26] it can't use. But if you were to scroll [27:28] down were this not a static image, you [27:30] could see more images. [27:33] Um yeah, I want a vertical video and I [27:38] want to I want somebody in the bathroom [27:40] because this is like a a bathroom like [27:43] this is where you would use that product [27:44] sort of thing. So I found a gal who's in [27:47] the bathroom and we came up with this [27:52] If you want to have the best smile, you [27:54] need a whitening routine that really [27:56] works. That's where the smile wiping [28:01] years of tough stains quickly and [28:03] effectively [28:07] whitening strips. [28:10] The slip free [28:13] while you go about your day. No sliding, [28:15] no mess. I noticed my teeth were visibly [28:18] brighter after just three uses. The pack [28:21] comes with 42 strips plus [28:28] zero sensitivity [28:30] and way [28:35] and see the difference. [28:38] Five minutes. [28:40] Yeah. [28:40] Yeah. [28:42] So, if you have clients, I mean, you [28:44] could obviously upsell this as a service [28:46] and they think this is like, oh, this is [28:48] like a $500 video, cost you $5, maybe [28:52] there's some profit margin there for [28:54] you. You know, if you have a if you have [28:56] a business, you just make these videos [28:59] and distribute them and they work. [29:01] Um, the last thing I'm not going to go [29:03] into in depth on, but this is just to [29:06] build your own like straight from [29:08] scratch. Um, and this is one of the [29:10] first slides I showed you. You're going [29:11] to find your hook. You're going to [29:13] introduce the problem. You need to make [29:14] it relatable in some sort of shocking [29:17] way, if possible. And then you want to [29:19] have a step-by-step sequence. This is [29:21] just basically a copy framework for [29:24] video. Then you want to have an [29:26] authority statement. Um, you want to [29:28] validate your solution or claim, you [29:31] know, expertise in some way. And then [29:33] some sort of call to action. Um, back on [29:35] the other slide where I said there's [29:37] different appeals. [29:39] Um [29:41] there there are different reasons that [29:44] people buy products and if you've heard [29:47] Marty Marian speak he talks about intent [29:50] and then the intent behind the intent. [29:52] Um and he has a nice elegant solution. [29:55] Um so you can take that same product and [29:58] market it five, six, maybe 10 different [30:01] ways to get [30:04] a lot of buyers in. Um, Marty and I have [30:07] been working on bringing this into like [30:10] a product, but it's it's not out yet. [30:12] But the appeals thing, which I showed [30:15] you earlier, um, is is essentially the [30:18] heart of this. So, you can use this same [30:19] formula with different appeals and [30:22] promote the same product in in several [30:24] different ways. So, if we were going to [30:27] create, you know, a short story, you'd [30:29] start with a script building tool. So, [30:31] these are three. Again, I've been [30:32] through a lot of lot a lot a lot a lot [30:34] of script generating tools. These three [30:36] that I think are uh worth a damn. Um [30:40] this this first one is a a school group. [30:44] Um and they have a really good chat GPT [30:47] generator and it works with you and it [30:48] makes something that's like really [30:50] exciting and it's only five bucks to [30:52] join. So his funnel there is just get [30:55] everyone to join the $5 one and then try [30:56] to sell them into the very expensive [30:58] one. If you just join to get the chat [31:00] GPT script and then quit, it would it'd [31:03] be just fine. It'd be worth it for that. [31:05] It would be worth five bucks. Um, [31:06] HubSpot has a pretty good one, which is [31:08] surprising because their stuff is [31:10] usually so bland, but and then I've just [31:13] included one here that you can sort of [31:15] mad lips your way through. Um, and then [31:19] you want to like when you're prompting [31:21] your images, um, I've given a whole [31:23] presentation on just prompting images. [31:25] So, I can't really get through that [31:26] here, but these are some of the things [31:28] that you'd want to like work through [31:29] like your character, like you talked [31:31] about having a particular avatar. Um, [31:34] what are they doing? This is just sort [31:36] of a checklist that you can run through [31:38] when you're making an image so that you [31:39] get what you want. like what kind of [31:41] motion, what's the environment, what's [31:42] the color path, just things that you [31:44] might forget when you're just sitting [31:46] down at a blank screen. Um, in this [31:50] case, I'm using Open Art, and I would [31:52] generate images. So, this lady has a [31:54] cracked concrete, which is a which is a [31:57] a service that people want. And so, you [32:00] can see that there are dumb versions of [32:02] this, like this lady's way too dramatic, [32:05] and this is even worse. But this might [32:07] be an actual image that I could use. Um, [32:10] she could be sad, but I don't like her [32:12] not being able to see her total face [32:13] there. So, there's not a onetoone [32:15] connection between this crack and her [32:17] face. So, I think this one is the most [32:19] clear. So, you would take it into a [32:21] video generation tool. So, you'd start [32:23] your starting image here. I'm using [32:26] cling in this particular example. Um, I [32:29] I think cling uh is is great and it's [32:32] cost- effective. V3 is kind of the big [32:34] thing on, you know, Tik Tok and YouTube. [32:37] Um, it's good. It is very good. It's [32:39] also expensive and I think cling is just [32:41] as good and and half as much. Um, you [32:45] write your prompt, you create something. [32:47] Um, then you would take any video [32:49] editor. I've given you some in the [32:50] resources section. So, you'd have your [32:52] your main timeline, you jump away to [32:54] your B-roll, you jump back to your main [32:56] timeline, and you just find the rhythm. [33:00] Um, add your music. Again, this is not [33:03] something I can really cover quickly, [33:05] but you're basically just going to [33:06] assemble everything into a finished [33:09] linear timeline product. Um, and then [33:14] you're done. And then you'll get [33:15] something like you saw earlier, but [33:18] it'll be highly customized because it's [33:20] like your [33:22] um [33:24] product or service. [33:26] Um, I think that might have been my last [33:29] slide. Yeah, I meant to create a QR [33:30] code, but I got um Yeah, you make [33:34] everything available, right? Yeah. So, [33:36] there's a whole folder here. There's a [33:39] um I wanted to put some stats in like [33:42] why you would use video and so like I [33:44] use Manis and it made like a whole [33:46] report and I was going to I was like [33:48] this is so boring. Like I'm just gonna [33:49] I'm just going to include that report in [33:51] there. All the video examples are in a [33:54] folder and then the talking head script [33:55] is also so you're going to get a folder [33:58] full of all this stuff. [34:01] Say that one more time. [34:02] Affiliate marketing. [34:04] Yeah, the affiliate marketing client [34:05] work just yeah all kinds of cases. Um I [34:10] need some feedback. People talk to me [34:12] questions, comments, concerns, trolls. [34:14] That is the end of the presentation. [34:16] Anybody? So, other than the legal [34:19] issues, you could use this for creating [34:21] like testimonials. [34:23] Other than legal issues, you could use [34:24] this for creating testimonials. Yes. [34:27] If we only had a lawyer in the room, we [34:29] could ask something about that. Um, [34:32] yeah, I think not a lawyer, but yeah, I [34:35] think you don't want to like represent [34:36] that. Yeah, you've had somebody do your [34:40] service, but some you could say [34:42] something like [34:43] I mean for fictitious [34:45] Well, for a fictitious company, it's not [34:47] a problem. [34:48] Yeah. Um, [34:51] you actually [34:56] URL says [34:58] you form the link that theoretically [35:02] you're just representing something [35:03] already. [35:05] Uh, not a lawyer. Uh your question was [35:08] just for the people at home like [35:12] I had somebody look into that a while [35:14] they was doing [35:15] let me repeat the questions for the [35:17] people on the mic but like basically he [35:19] was saying could I take a Google review [35:21] and then videoize it. Is that fair? [35:24] Yeah. [35:24] Yeah. And if you link to it directly [35:26] would that be okay? Merino said he had [35:28] somebody look into it. Don't do um [35:32] Hold on. Sorry. Don't take a review [35:35] that's real and make a fake video of it [35:37] and post it socially violating the law. [35:39] That review is of a real Gmail that [35:41] belongs to a real person and the FTC. I [35:44] don't know if they're on it yet, but I [35:46] was told don't even play yourself. Not [35:48] that I would do it. I seen it being [35:50] done. And by the way, Chad, I just want [35:52] to say those are amazing. You [35:53] knocked it out better than I was [35:54] expecting to be honest. And that say [35:57] because I had high expectations. If you [35:59] guys don't know, half the ads you see on [36:02] Tik Tok and Facebook are not real [36:04] people. They're UGC ads. User generated [36:07] content, which is a oxymoron [36:10] because it's not users. It's [36:12] fake. [36:12] Yeah, it's meant to be like, but if you [36:15] could say, I heard about Offies Concrete [36:17] and they do X, Y, and Z, that seems [36:21] legit to me. Again, not a lawyer, but [36:24] I'd do it. [36:26] She's slamming [36:28] on some of the AI like I've seen online [36:31] sometimes filled with a lot of people [36:33] hating on it because it's [36:35] yeah have you seen like fall off on [36:39] views in the long run. [36:41] So the question is like you've seen like [36:42] a lot of hate comments like this is AI [36:45] and whatever. Um [36:48] my personal opinion is that um that's [36:51] just part of a backlash and it will fade [36:56] and there will always be people who are [36:57] going to always just hold that position. [37:00] Um from a marketing perspective, you [37:03] know, it just gets more views like more [37:05] engagement gets more [37:07] the algorithm shows that more like it [37:11] wants you to fight. [37:13] Unfortunately, it's tuned for that type [37:15] of stuff. [37:17] I think I heard it from back here, [37:18] right? [37:20] You got a bunch of people commenting on [37:22] any of your clients social media [37:24] platforms, take it, bro. Cuz hey, go [37:27] look at their social media right now. [37:29] Crickets. [37:31] Crickets. [37:33] So, engagement is engagement, bro. [37:35] The platforms want Yeah. They want you [37:38] to stay on there longer. And if you're [37:39] angry commenting, you're on there [37:42] longer, which meets their goal, [37:44] unfortunately. Um, there's a lot of side [37:48] to that with, you know, society and [37:50] teenagers and just mental health people, [37:53] all that kind of stuff. It was not what [37:54] we're talking about. Like your question [37:56] was just about essentially was about [37:58] engagement and whether that harms you. [38:01] Yeah. Yeah. If you do AI poorly and you [38:05] get trolled, I mean, you're probably [38:07] asking for it, you know, but if you do [38:09] it well and somebody's like, "Well, [38:10] that's AI." Well, that's kind of their [38:12] problem, you know, and that's okay. [38:15] Everybody has all kinds of problems. [38:18] That that comedy video, did you have to [38:20] put the scenario in or did the AI come [38:23] up with a comedy scene? [38:26] Um, [38:27] well, I came up with the script. I saw [38:29] the hook and then I was like, how could [38:32] I relate that to concrete? I was like, [38:35] well, he smacks on the concrete, so [38:38] let's just start there. Let's [38:40] acknowledge that and then go for it. [38:44] Yeah. But the hook was part of [38:48] uh the library, I guess. You know what I [38:52] mean? Yeah. Does that make sense? Yeah. [38:55] Being able to like find, [38:58] this is a little off topic, but funny is [39:01] always there. It's just being able to [39:03] have a filter that you that you you can [39:06] find it. Do you know funny is already in [39:08] the room. It's just your job to like [39:10] twist the lens so that you can see it. [39:13] Yeah. [39:15] Um, question. Where did uh you get the [39:17] customer video that was running in the [39:20] background? [39:23] Where did I get the customer video that [39:24] was running in the background? [39:26] Maybe there. [39:27] Yeah, the B-roll. [39:29] Oh, so those all the concrete shots were [39:32] just from tradeshots.net because I don't [39:34] have a concrete client, so I just [39:36] generated some there. If that's the [39:38] answer to the question, [39:39] somebody [39:40] Yeah, on the Zoom. [39:44] Um, yeah, I don't Yeah, I'm just Yeah, [39:47] you can. Okay, [39:48] just let me know. Uh, any other [39:49] questions? Yeah. [39:53] We good? [39:55] All right.