SEO Rockstars 2026: Day 1 - Panel Discussion
Video: https://www.youtube.com/watch?v=TDXSq5Jrgf8
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[00:04] Just kind of like a little round up.

[00:05] Anybody ask them anything? I have a

[00:08] question for that.

[00:09] Yes.

[00:10] Um, just out of curiosity, when you buy

[00:14] the domains,

[00:17] what domain broker do you use?

[00:20] Number one. And number two, when you

[00:22] when you talked about transferring how

[00:24] GoDaddyy's going to let you transfer to

[00:28] let's I don't know how you explained it,

[00:30] but basically if you already own a

[00:31] domain like you use the example

[00:33] laptops.com

[00:35] and you want to convert it to a stay in

[00:37] a GoDaddy system.

[00:39] Answer that second one. Uh do do two

[00:41] like this. Does that help you better for

[00:42] the recording? Okay, I get two fisted.

[00:45] All right. So the um the answer to the

[00:48] second question she asked if

[00:51] you're going to go transfer say from

[00:55] GoDaddy or to it's one to tokenize a

[00:57] domain and potentially sell. Okay. So

[00:59] that one is a web three thing and that

[01:01] one is currently used through a company

[01:02] called Deora and that's tied in with

[01:04] free name. So freeame is the first if I

[01:06] believe correctly and I may be wrong but

[01:08] I believe it's the only registar that's

[01:10] a combination of web three domains where

[01:12] you could actually own the whatever and

[01:14] something customized uh the one that's

[01:16] out there unstoppable has a suite of dot

[01:19] extensions uh crypton things like that

[01:23] uh ETH and ETH and one or two others are

[01:25] the only ones that have um recurring

[01:27] renewal fees the others are onetime

[01:29] purchase only but so freeame is also

[01:31] simultaneously an I can approved

[01:33] registar So you transfer out of GoDaddy

[01:36] your account, transfer it into Freeame

[01:39] when everything does in the 24, 48 hour,

[01:41] whatever propagation time of the

[01:43] transfer. Once it's in your account, you

[01:45] then would link it up with Deora. And

[01:48] then that has to have, I believe, a

[01:49] three-year minimum domain registration.

[01:51] And then at that point, you could put it

[01:53] out there and tokenize the domain if you

[01:55] so choose. Again, that's some

[01:56] jurisdiction issues because we're here

[01:57] in the US, but that would allow you to

[01:59] fractionalize your domain. Um and

[02:01] therefore it would stay there in their

[02:03] marketplace their aftermarket you could

[02:05] send traffic to it. Uh the link the

[02:08] landing page does index simultaneously.

[02:10] I forgot to mention that. So if you want

[02:12] to have it rank you know their reseller

[02:14] page or their aftermarket page ranks and

[02:17] then that also begins a process where

[02:19] you could market it and other people if

[02:20] they so choose you can market yourself

[02:22] or others who are familiar with it could

[02:24] start to buy fractional pieces of a high

[02:26] premium domain like laptops.com.

[02:29] Um, so but I'll walk you through the

[02:31] mechanics later and and no, the first

[02:33] part of your question again was which

[02:34] one?

[02:37] I kind of lost it, but uh the first part

[02:39] I think you answered how you tokenize.

[02:41] The second part is if you were just to

[02:43] buy a domain that's decentralized, would

[02:46] you use free names?

[02:48] Uh, yes and no. The free name will allow

[02:50] you to get the NFT and the minting and

[02:51] the customization. So you have all that

[02:53] flexibility. However, if you want to buy

[02:55] just to rank for something quickly where

[02:58] uh I think I mentioned what that

[02:59] dappling network whatever limo that used

[03:01] to be spit out when people would do the

[03:03] HTML pages uploaded to GitHub and then

[03:05] exported out to the various ports kind

[03:07] of like a hub and spoke model. That's

[03:09] when you'd pay. You could go to

[03:10] Unstoppable by Richardson texas or

[03:13] whatever you'd like. Um pay your $5

[03:15] domain renewal and then have your

[03:16] decentralized hosting connected with it.

[03:19] And that's the one that normally won't

[03:20] rank in Google, but if you add limo

[03:23] orlink to the end of it, it will show up

[03:26] in a regular web browser and that's

[03:27] crawable. And that one typically has a

[03:29] DR of like a 71 72 something like that.

[03:32] Dang.

[03:33] For for indexing and that's depending on

[03:35] the price point. If you get a longtail

[03:36] keyword, you could then depending on

[03:38] where you host your content because they

[03:39] have also Unstoppable gives you a

[03:42] profile URL on ud.mme

[03:46] whatever. And I I did one here for us. I

[03:48] think I did SEO conference.learn. I paid

[03:50] like two bucks for it. It's in my crypto

[03:52] wallet. I'll transfer, you know,

[03:53] afterwards. And then I'm trying to get

[03:54] that one indexed. I don't know what the

[03:56] DR is, but that interim page links to

[03:58] rockstarsconference.com.

[04:00] You get that as a bonus. But then if you

[04:01] take the extra time um to

[04:03] [clears throat] do the ETH and build out

[04:04] a like an HTML page or a couple pages,

[04:07] that's where you get the higher DR and

[04:09] it can index pretty quickly because it's

[04:10] whatever subdomain.

[04:12] Orlink. Uh but it doesn't work on any of

[04:15] the others. Crypto.limo.nf. NFT nothing

[04:18] yet hopefully that's coming up soon but

[04:20] just where we are right now it's rolling

[04:22] the clock back to HTML pages that were

[04:24] ranking in Google like in 2003 and the

[04:26] web 3 version they have they have a

[04:28] while to catch up

[04:29] talk about decentralized posting

[04:31] ah uh there are three of them right now

[04:34] one is a centralized sorry they have a

[04:36] platform where you can build like a

[04:37] customized site where there are

[04:38] different blocks but you can integrate

[04:39] all the different things in YouTube uh

[04:41] I'm sorry the answer to the question she

[04:43] asked about decentralized hosting I

[04:44] didn't forgot to mention her her

[04:45] question so you have the decentralized

[04:47] hosting and then they allow storage or

[04:50] an annual renewal fee where they allow

[04:51] like a branding of a URL and stuff but

[04:53] it's kind of clunky. That's one. There's

[04:56] another one out there called Pinata uh

[04:58] where you can pin things and they call

[05:00] like IPFS gateways. They give you an

[05:01] IPFS or a CD or a hash number and then

[05:04] you could append that to the various

[05:06] gateways and that opens up a brand new

[05:08] set of URLs. So you have a front-end URL

[05:10] that's different.

[05:12] It's kind of like um what was the old

[05:14] thing where you could do uh URL

[05:16] manipulation where you could change

[05:17] everything in the front end, but you in

[05:18] a text file you copy replace and you'd

[05:20] end up with X amount of front-end

[05:21] domains and you could send like your

[05:23] tier two links and stuff. It's perfect

[05:24] for tier two links because they're

[05:25] otherwise orphan pages, but if that

[05:28] still has efficacy in your SERs, it may

[05:30] not, especially for maps and AI, it's a

[05:33] little tricky right now, but you can

[05:34] still get the back links and then power

[05:36] everything up and at least power your

[05:37] juice up in combination with everything

[05:39] else we learned here. You know, more the

[05:40] more advanced stuff, but especially with

[05:42] the on page. Sean, thanks for everything

[05:43] on that. It was fascinating.

[05:45] I'd say your stuff is pretty advanced.

[05:47] [laughter]

[05:49] No, but but it would be more of a

[05:51] complimentary strategy right now. I

[05:52] don't believe it's a standalone.

[05:54] Yeah. But don't downplay yourself,

[05:58] right? You're like,

[06:00] if it goes where it's probably going to

[06:03] go, you're the forefather of this [ __ ]

[06:05] Think about that. Right.

[06:07] Thanks. Let it

[06:07] manifest. I'm I'm so wrapped up in the

[06:09] lab. I I can't see the fact, brother.

[06:11] I've been watching you grind on this for

[06:12] two and a half or three years. Me,

[06:14] myself, I'm a tester. It'll come. Watch.

[06:17] Thanks.

[06:17] You know what I And when it does, you're

[06:19] going to feel so [ __ ] justified cuz

[06:21] like, yo, I told you everything

[06:23] [laughter] you saying, you know, right

[06:24] now it's not, but it might. But it

[06:25] might, but it might. I heard a lot of

[06:27] but it might. One of them shits is going

[06:29] to turn and you're going to be right

[06:31] there ready to take advantage of it. And

[06:33] so should we be, right? If we know how

[06:35] to follow, stay in contact with Matt.

[06:37] And I know that's a lot to take in,

[06:39] right? But remember what I said. Also,

[06:41] I'mma do my best to make it

[06:43] and give you something where you could

[06:45] kind of go and implement. I might need

[06:47] your help with that because I don't know

[06:48] if just coding and your presentation

[06:50] enough. I'll probably have to touch

[06:52] base.

[06:52] Thank you.

[06:53] Awesome.

[06:53] Guys, any question?

[06:55] True story. I don't know what year it

[06:58] was. I think it was Dory's first year.

[06:59] She had this guy named Bobby. You might

[07:02] you might remember him. He came and he

[07:05] was trying to get us all to give him

[07:06] $1,000.

[07:08] And we were like,

[07:10] "Dude, what do you [ __ ] shit?"

[07:12] Become a founder of Kraken and made $50

[07:14] million and we all regret it. What?

[07:16] Wait, what was it? What?

[07:17] Oh crap.

[07:18] He was talking about tiptoe.

[07:20] He was sitting That was like 2012, 2013.

[07:22] I got to buy this Bitcoin thing. We're

[07:24] like, yeah, whatever, dude.

[07:25] Like, no, you got to look into this

[07:27] Bitcoin thing. And it was like really

[07:28] cheap. And it's like he had a link

[07:30] emperor. He had the indexing software

[07:33] stuff. I think his intro was like

[07:35] Harvard or something. I remember he had

[07:37] a Harvard background.

[07:39] He ended up just quitting everything.

[07:41] From what I heard, he made like 50

[07:42] million. That was like 50 million many

[07:44] years ago.

[07:44] Wow. and Kevin Bambino

[07:47] way out

[07:50] 50 million Bitcoin was like 30 bucks and

[07:53] I was like no down

[07:57] [laughter]

[08:00] hey guys um cuz I want to say this so

[08:04] that when it comes you're going to be

[08:05] like damn you know it's going to be

[08:06] recorded you know or at least audio uh I

[08:09] remember when I used to tell and present

[08:11] on short videos being so important right

[08:13] but they wasn't in Google yet, right?

[08:16] And I even showed people, yo, look, bro,

[08:18] this [ __ ] is in Bing. They have short

[08:20] videos and long videos. Why is why would

[08:23] Google not do this? Especially because

[08:24] people's attention spans are so short,

[08:27] right? So then, you know how justified I

[08:30] felt, bro, when I saw short videos on

[08:33] the ser?

[08:36] Well,

[08:38] that that's how he's gonna feel. You

[08:40] know what I mean? when posit

[08:44] right just from telling you that bro I'm

[08:47] telling you Matt

[08:48] yeah one of you

[08:48] one other thing just from the news we're

[08:49] talking about gro and pulling in the

[08:51] real time stuff uh because we're seeing

[08:52] things like uh Iran you know currently

[08:54] in the news as of today so for the

[08:56] recording purposes today is January 16th

[08:58] 2026 so Iran's currency in in recent

[09:01] weeks went to nothing so you had your

[09:03] fiat currency so you saw an influx of

[09:05] people jumping into the privacy coins

[09:07] because they had a flight to safety and

[09:08] they couldn't buy gold or silver so

[09:10] that's what they could do there. Now,

[09:11] will that necessarily happen here?

[09:13] Probably not. But what the interesting

[09:15] thing is is that the office of the

[09:16] controller of the currency and other

[09:18] things that are coming in there on the

[09:19] currency side. Um, you're going to see

[09:20] the ability now, they approved it uh at

[09:22] the banking level that banks have been

[09:24] given the green light to do it where

[09:25] they can engage in riskless crypto

[09:27] transactions. So, the bank can become a

[09:30] broker. So, I don't trust I don't know

[09:31] anything. It's Bitcoin. I don't do a

[09:32] wallet. So, Bank of America, Chase, if

[09:34] they so choose. And I don't know if it's

[09:35] a branch by branch level or state byst

[09:37] state or soon just nationwide or crypto

[09:39] the credit unions, you can see at a

[09:41] local credit union, you could walk in

[09:43] there and your grandma or whatever could

[09:44] walk in and say, "I want to buy this

[09:46] Bitcoin thing." And they could engage a

[09:47] buy and sell, maybe capture a small

[09:49] little spread, but they can't front run

[09:51] or they'll have some restrictions on it.

[09:53] But also with the new ISO uh standards

[09:55] and some of the other things that are

[09:56] going on in the news on that your

[09:58] Walmart, I believe, is going to accept

[09:59] Bitcoin. Um, and then on I think I

[10:01] mentioned one thing very briefly on

[10:02] there, but something that DPIN that DPIN

[10:05] is the decentralized physical

[10:07] infrastructure network where they're

[10:08] going to have um and I forgot what the

[10:10] parent company is. I know some of them

[10:11] will you can actually hold hardware on

[10:13] your homes to uh or buildings wherever

[10:15] in flight path say of the low-level

[10:16] drones that are flying because they need

[10:18] more precise data than the current FAA

[10:20] regular airline flight. So at the thing

[10:22] of the sub 30,000 foot altitude. So they

[10:25] need people like us to come in and own

[10:26] nodes. And now the question is the

[10:28] return on investment stuff like so I'm

[10:31] looking at that

[10:33] actual hardware hardware but you get

[10:35] rewarded with x amount of crypto nodes

[10:37] back

[10:38] I have a buddy that does that

[10:39] yeah he drives around

[10:41] well around his track and gets crypto

[10:43] for it

[10:44] and that's what the you can receive it

[10:46] however because depending on how it's

[10:47] structured I'm looking at the deepen

[10:49] nodes there's a new search engine that's

[10:51] right now the we talk about search

[10:53] engines all day long I think there are

[10:54] five search engines that own the index

[10:57] of billions and billions of pages.

[10:58] There's Google, Bing, Yandex, BYU, and a

[11:01] and a fifth one. There's a potential

[11:03] sixth one, but right now, I don't want

[11:05] to put it up there yet. They're selling

[11:07] nodes on it, but it's going to be a

[11:08] decentralized one, but they've invested

[11:10] it in the actual index, and then they

[11:12] would make their money on API data and

[11:13] stuff like that. They reward us instead

[11:15] of a centralized server like like go to.

[11:17] So, the question is, oh, everyone, oh,

[11:18] there are 500 search engines out there,

[11:20] but everyone uses Google or Bing or

[11:21] whatever it is. In this case, they're

[11:24] doing um they're going to give those

[11:25] nodes, but even so, even a small little

[11:27] crypto miner or their nodes, I'm looking

[11:28] and I don't I couldn't put it in there

[11:30] yet. They don't yet have the ability for

[11:32] us to drop in links and append our

[11:34] crypto miners or our deepen hardware

[11:36] miners yet with a clickable link or even

[11:38] a readable even just pure text, but they

[11:40] could read it. It's not there yet, but

[11:41] I'm waiting to get answer. So, followup

[11:43] that you could actually you could slap

[11:45] in a crypto miner at your client's

[11:46] office, the cheapo ones for 10 bucks.

[11:49] you don't care if it then you slap it in

[11:50] there because you have the IP address

[11:51] and then you can slap in a link forward

[11:53] slash keller for water heater or

[11:55] whatever and then you have a keller IP

[11:57] address running all the time and then on

[11:59] the crypto minor things so the question

[12:01] is would that be appropriate is it

[12:02] better for a tier two this is where the

[12:04] nuance in the weeds is where I've been

[12:05] going in but that's where it's going

[12:06] I have a question um the URLs you know

[12:10] you're talking about them getting

[12:11] indexed can you tell if people crawl

[12:13] them or not

[12:14] yeah uh the easiest one copy paste does

[12:16] it show up in Google then the question

[12:17] is I I use hrefs as the as the base as a

[12:19] proxy.

[12:20] I wouldn't do that. If Google's crawling

[12:22] them, they're they're in the link

[12:23] database.

[12:24] That's what I'm think. But I'm having

[12:25] some trouble getting that because some

[12:26] of them are so weird like they're off a

[12:28] blockchain explorer.

[12:29] So you can't tell really if they're

[12:30] being crawled by Google.

[12:33] Do we have reports?

[12:35] I I try to look at competitors once are

[12:38] and and then nothing else. I just th I

[12:40] throw some tier 2 links or Omega or

[12:42] something just to force it and see if I

[12:43] can get anything out of it. My data

[12:45] isn't that great at it yet. I mean, I'd

[12:46] love to talk some of the mechanics.

[12:48] That's that's a great question.

[12:49] Yeah.

[12:49] Okay. So, I just want to because you

[12:51] talked fast as one of So, you can't see

[12:55] Google.

[12:56] Sometimes you can't, but only after it's

[12:57] already been fully indexed, but has it

[12:59] been crawled yet? That

[13:00] can you see crawl data on the stuff that

[13:02] you're talking about?

[13:03] Not yet. Because because you don't have

[13:04] like search console, you don't have

[13:05] analytics yet because it's all third

[13:08] party. So, because I don't control

[13:09] anything

[13:10] and that's why I'm using something like

[13:11] a crawler, Samrush, HS kind of as a

[13:13] proxy even if it doesn't show up in

[13:15] Google. It's not it's not pretty and

[13:17] it's clunky, but great question that

[13:19] that's something I need to end for us

[13:21] going forward.

[13:22] Thank you.

[13:23] Questions? Anybody have any questions

[13:25] for any of our marvelous speakers up

[13:27] here?

[13:30] No questions.

[13:32] Might as well.

[13:32] Yes.

[13:34] I'm really interested

[13:40] I call them parasites, but

[13:43] can I have access to the stores.

[13:46] Yeah. Yeah. No, let me get the let me

[13:47] get something together. I just didn't

[13:48] know what would resonate with people.

[13:49] So, I'll make sure I get something to

[13:50] you. Also, I read you're doing something

[13:52] on eye gaming and local. Is that um on

[13:55] yours when you speak? Is that tomorrow

[13:56] or Sunday?

[13:57] Sunday.

[13:58] Sunday. Are you doing more like

[13:59] scavenger hunts and gamifying a city?

[14:02] Is that what you're doing yet or no?

[14:04] But I'm really interested.

[14:06] Yeah. Okay.

[14:07] Hey, Matt, we're gonna create a game,

[14:10] right? We're going to create a game,

[14:11] throw it on there, case study the whole

[14:13] [ __ ] Neesa, you down? We're going to

[14:15] take we're going to what we talked about

[14:16] yesterday. Let's just create our own

[14:18] [ __ ] throw it out there, case study the

[14:20] whole [ __ ] up. If it works, then we'll

[14:22] do it again private and monetize it. But

[14:25] and that would be a great way to test,

[14:26] right?

[14:27] Yeah, that that could work. And also

[14:28] even if you work say with at the local

[14:29] level with the Chamber of Commerce, if

[14:31] you have an otherwise boring town,

[14:33] right, whatever, you could theoretically

[14:34] go there and take raw pieces of land and

[14:36] then have people go out as like a as a

[14:38] physical scavenger hunt with augmented

[14:39] reality clickable link and the content

[14:42] something

[14:43] but you could but your video then you

[14:45] could have that piece of cont say

[14:47] learning of just uh Keller, right? So

[14:49] you could have Keller Texas, learn

[14:51] Keller Texas, but it's brought to you by

[14:53] Plum House Plumbing or Michael's roofers

[14:57] or whatever it is appended into the AI

[14:59] content with the logos have a physical

[15:01] scavenger hunt, but if the weather isn't

[15:02] dependent, people can't physically do

[15:04] whatever, then they could go on a

[15:05] metaverse scavenger hunt where you could

[15:07] appensate promo codes on the back or

[15:09] some sort of token event or something

[15:10] like that, but it's still in its

[15:11] infancy. But you could make an otherwise

[15:13] boring city come alive. And then it's my

[15:16] old minor league baseball thing.

[15:17] Tonight's thing is brought to you in

[15:19] part, this third inning is brought to

[15:20] you in part by SEO Rockstars or

[15:21] whatever, right? But then you can append

[15:23] the content and sponsor with a clickable

[15:25] link back to them or a landing page on

[15:26] the Chamber of Commerce, but it's that

[15:28] page is sponsored with the link so they

[15:29] get the URL juice, but you're getting

[15:31] that IP traffic coming in and engagement

[15:33] possibly.

[15:34] You keep saying it's not there yet and I

[15:36] mean I agree, right? But anybody ever

[15:38] heard of Pokemon Go?

[15:40] Anybody ever seen kids going around? So

[15:43] it's possible, right? And then for I

[15:44] gaming dog possible because you make the

[15:46] game make them get involved.

[15:48] Well, and and that that's going to be

[15:50] fascinating stuff because because now

[15:51] you could you can make local come alive

[15:54] combined with the videos we learned

[15:55] today.

[15:55] Awesome.

[15:56] Aaron, you have a question. Okay. Okay.

[15:58] Brian,

[15:59] I got a question for Joe. If there's a

[16:01] roll up, let's just say four companies

[16:04] and one company is doing a million,

[16:07] second company's doing two million,

[16:08] third company's doing three million,

[16:10] fourth company's doing four million.

[16:11] they do roll up and merge and there's

[16:14] going to be overlap of customers. Some

[16:16] companies in there may benefit more than

[16:18] others. If you're a paid media, if

[16:20] you're a social media or maybe two SEO

[16:21] companies, whatever the matrix is during

[16:24] that exit, how do you weigh the value of

[16:27] how much you get percentage of how much

[16:28] revenue you contribute?

[16:30] If your contribution can be complex

[16:33] because we may have a better overlap of

[16:36] customers than the other company over

[16:37] here and one company may be a better

[16:40] entrylevel service than another company

[16:43] that is a better upsell or whatever it

[16:45] may be. How do you map that out on how

[16:48] much do I get now?

[16:49] Oh, I love that question. It's loaded

[16:52] question.

[16:53] Loaded. Yeah,

[16:54] I have to Okay, top my head. I think the

[16:57] the to start the um I'm have to stay on

[17:01] the side of it because I'm running this

[17:02] top of my head. I would say

[17:05] based on revenue contribution is a

[17:08] framework to start. But if you really

[17:10] look into it, there's got to be a way to

[17:13] rule out the overlap, right? Because

[17:15] when you when you when you JV together

[17:17] on the on on the road up, you can

[17:19] probably clearly map it out what is

[17:22] who's contributing to what in what

[17:23] stages of the business. So there'll be

[17:25] always a way to track it.

[17:27] I could see that creating conflict

[17:29] because I was like, "Oh, well, I'm the

[17:31] reason these customers are coming in."

[17:33] Another company say, "Well, I'm the

[17:34] reason we're increasing the average

[17:35] ticket." And the other company be like,

[17:37] "I'm the reason that we're retaining

[17:38] them because

[17:40] there value because of that because I am

[17:44] the the number like top generation.

[17:48] You would never have that revenue

[17:49] generation. You have this service that

[17:50] don't retain them. Maybe it's a

[17:52] conversion rate optimization."

[17:54] And so as it grows, is it a four-way

[17:56] equal split? Is it like, well, you get

[17:58] 36%. You get X percent. How do you come

[18:02] up with that complexity of some saying,

[18:04] I deserve more than you because I am

[18:06] doing X. Each person feels like they're

[18:08] doing more than, you know, they want

[18:11] more. Yeah. They're contributing more.

[18:13] If I was leading that road up, this is

[18:15] what I would do. I when when everybody

[18:17] join force together, I would first clear

[18:20] it out because there's no upsell yet,

[18:22] right? There's no oh I bought in the

[18:24] customer then you upsell that wasn't

[18:26] that wasn't happening yet that's stage

[18:28] two that happened after you decide to

[18:31] join force road up right so I would say

[18:33] when you decide to join together that is

[18:36] the moment to define like to clearly

[18:39] define like what are we thinking who is

[18:42] going to contribute to what and map out

[18:43] the entire customer journey so I would

[18:45] say the fair way to do it is and when

[18:47] that happen when you join force together

[18:50] that's you mapped out the percentage

[18:51] because after that it's become it

[18:53] agreement right it's a two stage it's a

[18:55] twostage thing because based on what you

[18:57] say if you don't draw up the agreement

[18:58] in the when you join together that's

[19:00] become super messy because I can say my

[19:03] conversion rate clean everything trump

[19:05] everything you can bring in all you want

[19:07] right I increase 20% conversion rate do

[19:10] I put business so I really believe it's

[19:13] I was going to do it I do it in stages

[19:15] join together define it clearly based on

[19:18] what everybody can part and after that

[19:20] you partner that's you you're on

[19:23] everybody benefit

[19:24] at that starting point. I'm assuming

[19:26] it's not a four-way split.

[19:28] It would not be because when they come

[19:30] in they already at they already at

[19:32] different sizes already, right? But

[19:34] that's a total divided by what you're

[19:36] contributing in at what stages. So it in

[19:39] the beginning you can clearly define

[19:41] until thing got muddy until you have a

[19:43] customer like wait a minute my 100

[19:44] customer that I bought in now you have

[19:46] the upsell you increase you know the AOV

[19:48] by 20%. But then the the conversion guy

[19:50] said, "But you know what? I changed up

[19:52] everything. That's why you increase

[19:53] another conversion rate by 5%." See, but

[19:55] that's but that but that

[19:57] amount of revenue but the most amount of

[19:59] value is there. Are you rewarded for

[20:01] that?

[20:01] I would say I would say I'm

[20:04] thinking right now top of my head I'm

[20:07] not going to assign a value to the value

[20:10] portion yet until I know exactly who is

[20:14] on the table.

[20:17] Right.

[20:19] followup question following this

[20:20] scenario.

[20:22] Good question. Now

[20:23] you got to answer first. When you're

[20:25] this roll up, are you talking about four

[20:27] companies merge up and they're going to

[20:29] try to do the exit soon or they roll up

[20:32] work together for a while and now that's

[20:34] a whole new company that just started

[20:36] working together and then they exit.

[20:38] Which one work together for a while?

[20:39] Because you're gonna have overlap

[20:41] customers where I'm SEO, you're CRO,

[20:44] you're a software, you're paid media,

[20:46] you're social media. people alone who

[20:48] are doing great, but we got

[20:49] that's a lot of different worlds. Let me

[20:51] ask a question that I think was very

[20:53] helpful along the same lines. Yo Joe,

[20:56] what if it's four SEO agencies that do

[20:58] the same exact [ __ ] following the same

[21:01] numbers he said, right? One's doing one,

[21:03] one's doing two blah blah. So 10 mil

[21:05] total, four companies,

[21:07] then would it go off IBIDA avoid

[21:11] the same

[21:12] and and they're trying to exit quick. So

[21:13] like me and if I had an agency me and

[21:16] three people team up what's the ebida

[21:17] let's exit how would that like how would

[21:20] something like that work if it would

[21:21] work

[21:22] okay if you were doing that way so the

[21:24] only people I would team up to roll up

[21:26] is you don't share the same book right

[21:28] you have no you have no conflict right

[21:29] because all

[21:30] all unique customers same industry

[21:32] right so if you're in the same industry

[21:34] three SEO agency combined together then

[21:37] you just split the you just do the um

[21:41] the equity based on the ela that you

[21:43] contribute. Yeah, that that's a clean

[21:45] cut. Now, to answer the Brian question,

[21:47] that's kind of the roll up that we talk

[21:49] about, right? Okay, you have one SEO

[21:51] agency, then you have a social media

[21:53] agency, then you have a paperclip

[21:54] agency, then I mean, let's just say

[21:57] there's three and then web design with

[22:00] web design, then you upsell everything

[22:01] else,

[22:02] right?

[22:03] When that's the case, I would more focus

[22:05] on the truth is there's no clean cut at

[22:08] the beginning. I would more focus on

[22:11] after you combine together how much

[22:13] bigger you can be together because if

[22:15] you think about it let's just say okay

[22:18] it's four company easier right is 25%

[22:21] fair I don't know so how much more do

[22:23] you want 30 what like 30 uh 20 25

[22:30] if I was leading it the talk the true

[22:32] talk is if we exit for $100 million that

[22:37] you know you cannot freaking do it alone

[22:39] Is that extra 5% that much of a

[22:41] different? It is different but compared

[22:43] to you have to do it alone to pointless

[22:45] no deal.

[22:46] What if it's so skewed though like okay

[22:49] we have four companies and I'm the

[22:51] lowest revenue. Let's just say one

[22:52] million. One two three four. We joined

[22:54] forces at 1 million but after we joined

[22:56] I become 90% of the future revenue and

[22:58] I'm now generating you know I don't know

[23:01] five million and now I become the

[23:03] weakest revenue at the starting point

[23:05] but as the company matures I'm the

[23:07] strongest product and any future revenue

[23:09] I'm doing 90%. Like why am I only

[23:11] getting 25% when 90% of the revenue

[23:14] after we join forces is because of me

[23:15] because you wanted to roll up

[23:18] you can well okay great let's put this

[23:20] way let's look at it it differently if

[23:23] you would have a startup um four ways

[23:26] right CEO COO CTO CMO combined together

[23:30] you all put in 100 grand together to

[23:32] combine a $400 based company startup

[23:35] right your job when you start is equally

[23:38] distribute so now Okay, on the exit, you

[23:41] know how it is when startup the CTO do

[23:43] most of the stuff in the beginning if

[23:45] it's a software company. Then the CEO

[23:47] doesn't do a whole lot until there's

[23:48] money and more people involved. The CEO

[23:51] absolutely do nothing until you have

[23:53] employees. So now even though the work

[23:56] is in proportionately in different

[23:58] stages of that of that side of life at

[24:01] the end of exit would you say well but

[24:03] when I exit the CEO actually and the CEO

[24:07] and CEO arguably doing most of the work

[24:09] deleted it deleted the point would would

[24:12] at that point if there's a startup

[24:14] combined would you go back and say you

[24:16] know what CTO you're not going to do 25%

[24:18] I'm gonna give you five see what I mean

[24:21] I think if you think about that Okay.

[24:23] Then you see rolling up is exactly the

[24:26] same thing. You partner with something

[24:28] this whole new thing even it's not

[24:30] called startup but the mentality behind

[24:33] it is identical right you come in at

[24:35] different stages doing different thing

[24:37] that's why you can either distribute a

[24:40] the equity based on contribution of the

[24:42] revenue or you can do a vetting schedule

[24:44] as well right you can do a vetting

[24:46] schedule like a lot of startup does it I

[24:47] mean good startup actually do vetting

[24:50] schedule instead of like a four-way

[24:51] split right if you look at like all the

[24:54] one that go to billin there's no way

[24:57] they will split evenly in the very

[24:59] beginning or even co do not earn

[25:01] everything you have to you have to earn

[25:03] your vetting schedule because what if

[25:05] you don't produce so to answer your

[25:07] question if you have a very clear

[25:09] vetting schedule based on the the end

[25:11] version of the exit that you want to

[25:13] create you can kind of gauge okay this

[25:16] guy bringing in web design is the

[25:18] beginning right and then the next

[25:20] product probably is it a social media

[25:23] because it's the next uh value letter

[25:24] that's only three grand a month and Then

[25:26] the highest is the SEO because it cost

[25:28] the longest time, right? So you can kind

[25:30] of walk the whole journey and figure out

[25:32] what which service is going to

[25:34] contribute to what revenue chain, right?

[25:36] And then you can have a vetting schedule

[25:38] accordingly based on that price point

[25:40] and then vet it based on what is really

[25:42] produced and not produced.

[25:44] Would you take on let's see if there's

[25:45] four and there's a fifth company and

[25:48] they're doing no revenue but you're like

[25:50] we need that. How do you value that?

[25:53] I would just buy them out

[25:54] prevenue. What if they say I want to be

[25:56] a part of the exit? [cough] Let me let

[25:57] me lock arms. I want to do the roll up,

[25:59] but I'm prere.

[26:00] I would say you're going to have to

[26:02] assign a value yourself. If you if this

[26:04] guy say no, right? Same thing is like

[26:06] the book, right? You're going to have to

[26:08] assign you're going to have to assign a

[26:09] value for that for that particular value

[26:11] because if you say, okay, this guy have

[26:13] no revenue, but yet if I if they become

[26:16] part of us, we're going to increase I

[26:18] don't know, AVO AOV by 50% like

[26:20] instantly or there's a value for that

[26:23] and that's the number I'll use. So I

[26:25] think the way I treat all this like

[26:27] equity split is you just need to assign

[26:29] an honest number if you were the other

[26:31] guy,

[26:32] right?

[26:32] Well, what he said, so like what he just

[26:35] said and you just answer would a

[26:36] potential option be to like do some

[26:39] phantom equity that vets if certain KPIs

[26:42] are met and if they're not met then [ __ ]

[26:44] out of here.

[26:44] Yep, you can do that's that's what I was

[26:46] saying like vetting schedule I think is

[26:48] most solution to is a solution to most

[26:52] equity or disagreement. Because right

[26:55] you say I can do this you say you say

[26:57] you might do this well okay let's let's

[27:00] trust but verify right because if that's

[27:03] the case then you apply the same rule to

[27:05] everybody else then everybody could be

[27:07] in at exit everybody get out and exit

[27:10] and based on performance that you say

[27:12] you you agree

[27:13] I mean wouldn't you also have in a

[27:15] scenario like that it has four people

[27:18] they already come in with a value of of

[27:21] of and so if you get a 15 or x value and

[27:24] somebody unfortunately passes away in

[27:26] the middle or one of the CEOs gets

[27:29] fired, their value of their company has

[27:31] already been set. So couldn't there be

[27:33] like a base if they walk away? They

[27:35] don't want to work with you anymore. If

[27:37] this is your value when we exit, you can

[27:39] get your four million. That's what your

[27:41] value is coming in.

[27:42] You could you could do that. That gets

[27:45] extremely complicated, right? Because if

[27:47] you think about it, if you decide to

[27:49] join force and exit, there got to be a

[27:51] timeline. It cannot be like in we're

[27:53] going to do it indefinite right it got

[27:55] to be a time usually well it depends

[27:57] three year five year whatever the

[27:59] timeline is right you have exit go if

[28:02] you would go to trial to do the roll up

[28:05] usually what we do is we reverse

[28:06] engineer on figure out what strategic

[28:08] buyer that will even buy us then you go

[28:11] figure it out right that's how that's

[28:13] the game you go figure out what they

[28:15] want to buy versus creating what exactly

[28:18] what they want to buy and then you

[28:20] create that thing and you give it to

[28:21] That's how you get the biggest exit in

[28:24] the fastest way because right now you

[28:26] there's a chance that you you don't know

[28:28] what you're rolling up right like

[28:30] especially the fifth guy right in your

[28:32] scenario. Four guy creating value one

[28:35] guy no value yet but you think it's

[28:37] going to create value well let's ask the

[28:40] future buyer do you think it's going to

[28:41] work?

[28:44] Is the voting controlled by the guy who

[28:46] has the most amount of revenue at the

[28:48] time of the roll off? I'm four million.

[28:49] I got the most in revenue. You have four

[28:51] CEOs. You have four alphas. Who is gonna

[28:53] lead? If I'm saying, well, I'm gonna

[28:55] lead. I'm the $4 million revenue. I have

[28:58] the most voting shares. I'm contributing

[29:00] the most. I'm the boss.

[29:01] Great question. I forgot which um public

[29:04] trade company did that. They literally

[29:06] told you, "Sure, we're going to go IPO,

[29:08] but all of you have no voting right at

[29:11] all. Ever. You can say whatever you want

[29:13] to say." like it's you can you can

[29:15] create whatever agreement you create

[29:17] before you join force together. You can

[29:19] say you know what even though I'm the

[29:21] smallest guy but I want to call a shot.

[29:23] If the other guy say yes, then put in an

[29:26] agreement. That's what will be it. Like

[29:28] basically when you when you do the deal

[29:30] together, that's when the time you

[29:32] figure out all this, right? Like if

[29:34] that's what you want, you say, "Okay, I

[29:35] want to go with uh whoever have the

[29:37] highest security." Like let's say like

[29:39] voting, right? Right. Each percentage is

[29:41] one vote for example, right? If that's

[29:44] what you want to do, well, it's up to me

[29:46] say are you sure? Okay. Or like no.

[29:50] Then you know your answer. Then you you

[29:52] have to negotiate, right?

[29:54] The most important thing is four people

[29:55] have to get along. It has to be

[29:56] chemistry.

[29:57] Oh, huge thing, right? The idea of man

[30:00] you don't just lock arms.

[30:03] It has to be. It's same thing as like

[30:04] partnership, right? Who who here has a

[30:06] business that have a partner?

[30:08] How do you feel about partnership if you

[30:10] cannot get along?

[30:11] American

[30:15] marriage because your whole money tied

[30:17] to it. I mean, your marriage is tied to

[30:18] 50% so to speak, right? the business

[30:21] 100%

[30:23] 100% tied to it. So never do business

[30:27] with anyone that you don't like. It's

[30:29] because of money. It it doesn't work. It

[30:31] just life is too short, man. All right,

[30:34] that's that's my take on that.

[30:36] I have a question for Chad because I

[30:37] want to ask him before I forget.

[30:39] What? What? You don't want to answer no

[30:41] questions, Chad? With your cowboy hat?

[30:44] [ __ ] got me in sunflower dresses.

[30:47] Those are real.

[30:47] You want to answer some questions? Those

[30:49] weren't AI, by the way. [laughter]

[30:52] He's gonna play it off like it's AI box.

[30:55] That was so real.

[30:57] So, what I wanted to know was um so I

[31:00] started building a little tool with some

[31:02] API blah blah blah. And then what I hit

[31:04] was I didn't like this price blah blah

[31:07] blah. So like you know between cling

[31:09] potato this that you know G uh Google's

[31:14] just too [ __ ] expensive. I'm not

[31:15] doing that. It's not what I'm looking to

[31:17] do, right? I wanted to know um

[31:20] do you have like insight like yo cling

[31:23] mic is good for this this is good like

[31:24] you know or you haven't tested them that

[31:26] much I haven't gotten that far down that

[31:28] line

[31:29] no I've tested them a lot um

[31:32] it is kind of a crapshoot

[31:34] but the ones worth yeah the ones that

[31:39] this is on camera so

[31:41] they're not then cool but there's not

[31:43] I don't want to rip on any of them but

[31:45] like some of them are terrible

[31:47] physics like they're just not there yet

[31:49] and some of them are coming up quick

[31:51] like Sadream

[31:53] is coming up and it's it's looking

[31:54] really good and they just finally went

[31:56] into 1.0 you know, but if you want to be

[31:59] like safe like cling will will get you

[32:01] there at like half the price of Sora and

[32:03] Vio

[32:05] and the in the fifth partner in your

[32:06] scenario who comes in and they want

[32:08] everything. It's like Kim Kardashian,

[32:10] right? Like her her brand is way

[32:12] stronger than yours. So even has zero

[32:15] skills

[32:16] that changes the equation, right?

[32:19] Right.

[32:19] And you know the four million guy was

[32:22] the alpha. If his IB is the lowest, he

[32:25] ain't nobody. If dude with the million

[32:26] got the highest EBIDA, he's the one that

[32:28] you know what I mean? So that also right

[32:30] Joe.

[32:30] It's all on Yeah. It's all about EBIDA

[32:32] because you could do four million a

[32:34] year, but if your EBIT is 2%.

[32:38] So the cleanest the cleanest to do kind

[32:40] of going back to what you're saying, the

[32:42] the cleanest way to do it is you assign

[32:45] a valuation, but the the moment you join

[32:47] force

[32:48] and that evaluation, that percentage, it

[32:50] is

[32:51] it is it is what it is. No matter how it

[32:53] evolves

[32:54] because after it's become partnership

[32:56] right it's like okay I have this idea

[32:58] like Matt had this amazing idea right he

[33:00] come say okay I want a thousand from

[33:02] everybody right so okay tech speaking

[33:05] it's about what 20 grand right there

[33:07] right in the room okay then it's up to

[33:10] him to say okay for 20 grand you

[33:12] actually get half the company because I

[33:14] own the other half because my he can do

[33:16] that you don't have to agree

[33:18] wonder what if the the strongest guy we

[33:20] like owns 60%

[33:22] But as a company matures, they join

[33:24] forces. The social media is the revenue

[33:26] and this guy riding the cocktails for

[33:28] free.

[33:29] They got to be

[33:30] goes down to cuts.

[33:31] That's the risk that everybody taking.

[33:33] Okay. So, you really

[33:34] you have to and also same thing. It's

[33:36] almost like it's exact same thing,

[33:37] right? You start a startup, you have a

[33:39] CEO, you have CTO, you have CMO. The CTO

[33:42] performed, create a product. The CEO to

[33:44] sell the crap out of it. Then they raise

[33:46] money. The CMO couldn't do nothing. They

[33:48] cannot scale. Then what do they do?

[33:50] vetting schedule,

[33:53] right? Vetting schedule

[34:00] smart contracts to alleviate a lot of

[34:01] headaches in between like upfront. Have

[34:03] you seen that yet or not?

[34:05] Not um I have not seen that one because

[34:08] it added the capacity of that for while

[34:10] I'm here.

[34:10] I'm sorry.

[34:11] No, that's cool.

[34:14] I'll get my question later for you.

[34:16] That's actually that's actually a really

[34:18] great question. The reason I know about

[34:20] the vetting schedule because it got

[34:21] burned before literally it's exactly

[34:24] that situation.

[34:26] Oh my god. I have I had a I had a 50-50

[34:28] partner, right? The the other 50 partner

[34:30] is the money guy and supposed to do

[34:32] certain things. So it's the the

[34:34] responsibility is clearly listed out,

[34:35] right? But we did not add a fing

[34:37] schedule because I thought, okay, you

[34:38] put up the the money, I put up, you

[34:40] know, my connection, my experience, and

[34:42] you know, the whole vision, right? So

[34:44] we're all good. Well, halfway through he

[34:46] didn't do anything. So, okay, even he

[34:48] has money game, but you didn't do

[34:50] anything at all as your position is

[34:52] supposed to be. Then I go back and say,

[34:54] uh, what are we going to do?

[34:55] Best way to you don't have to do

[34:57] anything and get 50%.

[34:58] Yeah, exactly. Right. That's for the

[35:01] other guy. For the other guy, right?

[35:03] That's really isuck is the way to go.

[35:06] So, what happened was like I did not

[35:08] know anything about a vetting schedule

[35:10] at that time. I was lucky enough that,

[35:11] you know, a lot of smart people advising

[35:13] me. They're like, "Oh, did you do a

[35:14] vetting schedule?" I'm like, "No, what

[35:16] does that even mean?" Then they show me

[35:18] this table. I was like, "Whoa, this is

[35:19] like some hardcore [laughter]

[35:22] Excel spreadsheet, right?" I'm like,

[35:23] "Oh, well, that's what the uh startup

[35:26] private equity does." I was like, "Oh,

[35:28] okay. Can I have that spreadsheet?"

[35:30] Yeah. So, it works. So, vetting

[35:32] schedule, it really is answer to what

[35:35] you just said like because the question

[35:38] when it come down to what you're really

[35:39] asking is what if the other guy did not

[35:41] perform like when we joined together?

[35:43] What are we going to do? I don't want

[35:44] any set. Maybe he gets divorced becomes

[35:46] depressed and everyone wants like oh god

[35:48] you can put all those at the clause

[35:50] right you can put all those just like

[35:51] okay just say like if you I mean any

[35:54] substantial business would have um I

[35:56] forgot about about that clause they have

[35:58] a clause just saying that if the CEO the

[36:01] key executive or you know die divorce

[36:04] pass away lost or jail what needs to

[36:06] happen next. So that is part of it. Like

[36:09] you can you can have the lawyer written

[36:11] in to that and agree up point before you

[36:13] sign it and that would solve all that

[36:14] problem.

[36:16] I'm working on a deal right now and the

[36:18] guy tried to sneak in some of that stuff

[36:20] he just said and I was like yo [ __ ] is

[36:23] this [laughter] bro? Get out of here. Uh

[36:24] and also does everybody know what a

[36:26] vetted schedule is? If not maybe you

[36:28] could explain them because that's very

[36:29] important. All right. So vet schedule on

[36:31] on a very simple term is basically you

[36:34] create some milestone that the guy say

[36:38] he will add value to that or hit the

[36:40] milestone when that happen then he'll

[36:42] get x amount of percentage and once it's

[36:45] vest is done this his because he he he

[36:48] have achieved and deliver right what he

[36:51] promised to do

[36:52] and that's called phantom equity usually

[36:54] invested on a vetted schedule

[36:56] it could it could be phantom equity it

[36:58] depends

[36:58] it could be Yeah, vesting is is the term

[37:01] that they use. Yeah. When you raise when

[37:03] you raise money.

[37:04] So, Joe, break down. How does phantom

[37:06] equity work? It's in particularly with

[37:08] vesting.

[37:09] Okay. So, phantom equity, don't hold me

[37:13] to it. I'm a law lawyer. I'm not giving

[37:15] you law advice. All right. [laughter]

[37:17] But full disclaimer, legal advice for

[37:19] education,

[37:19] not legal advice. It's for education

[37:21] advice. My own personal experience.

[37:22] Phantom equity is you use it for

[37:25] something for a someone that you want to

[37:27] bring in together but you don't want to

[37:29] give them ownership.

[37:32] Yeah.

[37:33] You see what I'm talking about?

[37:33] Copy. Copy.

[37:34] So that's what it is. It's what the

[37:35] phantom equity for. So basically it's a

[37:38] glorified

[37:40] uh profit only share agreement if you

[37:42] can look at that way right because if

[37:44] you don't want to give out equity then

[37:46] the easiest things to do is you will do

[37:48] a profit share you would do a profit

[37:50] share only agreement with a exit clause

[37:53] because when it come down to it what is

[37:55] what's the business at the end it's only

[37:57] creating two things for you one income

[38:00] second a wealth generating asset that

[38:03] only worth anything if there's a buyer

[38:06] to pay for

[38:07] So the profit uh share agreement will

[38:10] cover the income portion of it, right?

[38:12] And then the exit clause will cover the

[38:15] asset value on it. So that way you don't

[38:18] have to give out equity really. So those

[38:21] are solution.

[38:24] I had one question for Sean, but anyone

[38:26] else finish

[38:29] ask you on on your case.

[38:31] someone

[38:32] great advice

[38:33] on the equity of equity is also great

[38:36] because a business also the third thing

[38:38] is is liability that brings on you right

[38:41] so if you're negotiating with someone

[38:43] who wants to join the company or wants

[38:45] equity as a partner coming in that's a

[38:48] good way to position phantom equity it's

[38:51] like well you want

[38:53] the proceeds of the company that sells

[38:55] but do you want to take on the liability

[38:56] right now if it doesn't work out next

[38:58] year you want to take on the loans you

[38:59] want to risk with all the, you know,

[39:01] things that we're taking on and the

[39:02] risks we're taking on to grow this. So

[39:05] that's how you can kind of frame it to

[39:07] position Phantom as a better alternative

[39:09] when you're bringing in some some

[39:11] partners or employees who want to get a

[39:13] little high and high.

[39:14] Yep. Exactly.

[39:16] Yeah, that's that's I mean glad you

[39:17] mentioned that. That's how usually

[39:19] Phantom Equity on usually is being asked

[39:23] by um the one that kind of bought on

[39:26] after you know the journey started,

[39:28] right? because they don't want to take

[39:29] on the liability and then but as the one

[39:31] that started the whole thing before you

[39:33] bought someone on like really smart dude

[39:35] like that like to reframe it as like but

[39:37] you know if we you know get lawsuit you

[39:39] won't get in trouble if we have uh in

[39:42] debt we have to get more money you don't

[39:44] have to put up more so that way you

[39:45] reframe it the other person was like oh

[39:47] yeah that's kind of cool I come I have

[39:49] the owner uh privilege but I don't have

[39:50] the wrong responsibility so you can

[39:52] reframe it that way that's great point

[39:53] hey I'm I like to piggyback on that I'm

[39:56] helping someone and coaching them doing

[39:57] white label work with this woman helping

[39:59] her out and she ended up luckily man got

[40:02] a profit share job slashmarketing deal

[40:05] and then got a rev share equity profit

[40:08] share slash equity play with the owner

[40:11] of of the place that she's working at.

[40:13] So, I was helping her, not like I'm a

[40:15] big expert at this, but I know enough to

[40:17] try to help someone. And they offered

[40:20] her 15% equity, but then they took it

[40:23] away. And I was like, "Yo, hold up. How

[40:24] they going to offer you 15%." And she

[40:26] was like, "Well, I had a call with him

[40:27] and he said he's in debt and so he, you

[40:29] know, he doesn't want to give me the

[40:30] debt. So, good point, dog." Right? So, I

[40:32] was like, "Yo, but hold on.

[40:34] How much debt is he in?" Right? Find it.

[40:36] Find out because get some Phantom equity

[40:39] that only vests, right? when you get him

[40:41] out of debt or he gets out of debt and

[40:44] they were drawing out the contract. And

[40:46] that's a very good point. I almost got

[40:48] sucked into a deal, right? Like almost I

[40:51] was very close, very close to send this

[40:53] [ __ ] to the lawyer and then I found out,

[40:56] you know, there was a lot of debt and if

[40:59] I would have signed that contract, like

[41:01] guys, understand like now you took on

[41:04] that debt, [ __ ] is real. So that was

[41:07] very good point, dog, because people get

[41:09] caught out there.

[41:11] Yeah.

[41:11] Any other questions? Oh, wait. You said

[41:13] you had a question for Sean.

[41:14] For Sean.

[41:15] Oh, here you go. I was just I was just

[41:17] gonna ask on the what you've been doing,

[41:19] the old school method of lead genen,

[41:21] rank and rent, whatever. But if we're in

[41:23] a bigger city like say Dallas used to

[41:24] develop DFW, could you now with what

[41:27] you're doing actually bring that back

[41:29] but in different languages so you could

[41:31] rank for DWI lawyers in Spanish or

[41:33] Chinese or using what you're doing here

[41:35] because you're likely not going to have

[41:36] the same amount of map packs and AI

[41:38] overview competition possibly on

[41:42] we heavily use Spanish.

[41:44] Yeah. Yeah. When even when I'm setting

[41:47] up Google ads campaigns we're using

[41:49] Spanish.

[41:50] Okay. I was just I mean would you do

[41:52] anything different like your schema

[41:53] would be in Spanish and everything else

[41:55] as well? [sighs]

[41:57] Not really.

[42:00] I haven't tried that. Simon

[42:05] H

[42:08] set up correctly fine.

[42:10] Okay.

[42:14] Yeah, it's mostly like an on page thing.

[42:16] I'm not really doing the schema in

[42:18] Spanish. Are you Simon?

[42:22] I fig

[42:22] didn't you just work on a Spanish

[42:24] project?

[42:25] I think schema is for bots to read

[42:29] and they can read they can read English

[42:32] or Spanish. So

[42:33] I agree. I agree with that.

[42:34] Yeah, we do a lot of Google ads in

[42:36] Spanish

[42:37] and I mean that's that's your testing

[42:39] too. So I mean like you figure out stuff

[42:41] from what you're testing in Spanish and

[42:42] then you can implement that. So

[42:45] reason ask is because with the very rare

[42:46] exceptions all the web three stuff is

[42:48] 100% English

[42:49] is it?

[42:49] Yeah. So I mean you hardly ever you see

[42:51] a couple NFTs in Spanish and stuff but

[42:53] for the most part I just I thought

[42:54] is English like worldwide

[42:57] because so much come came from it or

[42:59] they've converted it into it

[43:00] uh from the programming and this and

[43:02] even the European countries are doing it

[43:04] in English because of the distribution

[43:06] here because of all the blockchain

[43:08] everything. So I was just curious you

[43:09] know mapping it over into other

[43:10] languages. I mean that's way down the

[43:12] road, but you just want to be aware of

[43:13] it. But what you're doing even like also

[43:15] old rank and rent private lead genen

[43:17] sites PBN's but because what you're

[43:19] doing is so advanced you could

[43:20] theoretically I guess knock it out rank

[43:22] number one for a wider area than beyond

[43:23] Keller even though it's you know because

[43:25] we're so limited.

[43:26] Yeah. See when you when Okay. So the you

[43:29] want to do something really that's fun.

[43:32] Um the plumber that I picked up that

[43:34] months back he also had a commercial uh

[43:37] plumbing business. So, I got two plants

[43:40] at the same time. That commercial

[43:41] plumbing going that indepth on all the

[43:44] different things that commercial uh is

[43:46] involved and you can be way more

[43:47] technical. It's one of the funnest sites

[43:49] I've built in quite a while because you

[43:51] could just geek the hell out and that's

[43:54] acceptable on the commercial side. And

[43:56] we were doing getting in depth on like

[43:58] what we do in restaurants and commercial

[44:00] buildings and just everything. It was

[44:02] freaking it was just a freaking blast to

[44:04] get like that indepth. And you know,

[44:08] thank God for AI. I mean, I I I wanted

[44:11] to come up with half that [ __ ] I was

[44:12] having to constantly like, "Hey, look at

[44:14] all this shit." And I'd send it over to

[44:15] the to the client. He's like, "What do

[44:17] you think of that?" He's like, "Damn,

[44:18] yeah, I didn't think all that. Yeah,

[44:20] yeah, that's awesome. How about we do

[44:22] this?" I you know, and so it it turned

[44:24] out I mean, dude, the the intake form

[44:27] when implemented is so life-changing.

[44:30] It's it just

[44:31] Did you share that? Is that part of what

[44:33] you're going to share?

[44:33] Yeah, I'll need to upload it into the

[44:35] system. I need somebody to show me how

[44:37] to upload like the the naked uh the

[44:39] naked one. Um, and any other any any

[44:42] other stuff if there's any other

[44:43] requests that you guys have for like any

[44:45] other documents and and I I tried to

[44:48] present it at like the basic level so

[44:51] that you guys could like be thinking in

[44:53] your head, well, I could add this

[44:54] document. I could add this or I could do

[44:56] this, you know, you know, because I want

[44:58] you guys out there going, "Well, [ __ ]

[45:00] Sean, man, he he should have been doing

[45:02] this and that." And like you guys need

[45:04] to like innovate and come up with like

[45:06] more to do. I mean um because like I've

[45:09] already got like things that I'm doing

[45:11] like we're like like I said we're

[45:13] changing instead of using claw we're

[45:15] actually creating a program with cloud's

[45:16] API in it that's going to reference even

[45:19] more and there is actually there are

[45:20] reasons to build [clears throat] a

[45:23] program that is your blog system and not

[45:26] just do it in claude. There's there's

[45:28] stuff going on there that you can really

[45:30] just manipulate but you got to get into

[45:32] the vibe code and kind of understand

[45:33] some of that.

[45:36] Um, since you do so much GMBB stuff,

[45:39] when it comes to signing people up where

[45:42] Google now verifies owners

[45:44] and they give you that special thing for

[45:46] there's like, you know, not not really

[45:49] there's not that many organizations that

[45:51] can even do it, but there's quite a few.

[45:53] Do you have all of your customers go

[45:55] through that, get verified with that and

[45:57] blast that all over their sites?

[45:59] I don't know what you're referring to.

[46:00] You're talking about the local services

[46:03] stuff.

[46:03] Yeah, local services. Oh, local service

[46:05] ads.

[46:06] Oh, yeah. That

[46:08] you know, it says, you know,

[46:09] Oh, the check mark thing.

[46:10] Yeah, I'm a verify.

[46:11] Oh, dude. Yeah, that's on the client's

[46:13] hands. Good luck. Uh, that's there's

[46:17] that I can't be involved in a process

[46:19] like that. There's too much like I'm

[46:20] getting social security numbers. They're

[46:22] running it through Pinkerton's. That's I

[46:24] don't

[46:25] When you But when you get a client that

[46:27] can become a local, do you get them?

[46:30] Oh, 100%. I tell them it's the best

[46:32] thing they can do. I [ __ ] about local

[46:33] service ads a lot. Uh so one of my

[46:36] clients uh used to spend we were

[46:38] spending like $60,000 a month on Google

[46:40] ads. And so that was around when the

[46:43] local uh when the local service ads came

[46:45] out. So we went through the process of

[46:47] getting the local service ads set up and

[46:49] we set it up at $20,000, you know, give

[46:52] it a try. You want to guess how much we

[46:54] spent?

[46:55] Five.

[46:56] I don't even think we spent that. So I I

[47:00] prep my clients. I always tell them like

[47:02] local service ads, you have to have

[47:03] them. They're the the one of the best

[47:06] like returns on investment uh you can

[47:08] get, but you're also going to be angry

[47:09] because it won't let you spend more

[47:11] money.

[47:12] So, it's it's they're infuriating. They

[47:16] just drive you nuts. So, um

[47:20] so yeah, I help them out with local

[47:22] service ads. I I mean I do um Google

[47:25] ads. um are helping out with that and

[47:28] then you know um we're doing the social

[47:31] media uh to expand the brand.

[47:34] Okay, so no questions. All right, I

[47:37] think that's it. Thank you guys. Uh the

[47:39] panels, thank you Sean, Chad, MATT.

[47:43] [applause]

[47:46] And last little nugget, if you can get

[47:49] reviews in Spanish, it helps with when

[47:52] people start searching in Spanish. If

[47:54] you make a GMBB post, there's nothing

[47:56] stopping you from posting an English

[47:58] version and then a Spanish version.

[48:00] Yeah,

[48:00] this [ __ ] works. I'm dropping extra

[48:02] nuggets on y'all because as the

[48:03] questions come, I like to share.

[48:06] Say again.

[48:07] They translate it for the user anyway.

[48:09] Exactly. But it

[48:11] it does it make you show up a little

[48:13] more than you should, right? cuz you're

[48:14] the one that has uh comment