# SEO Rockstars 2026: Day 1 - Matt McDermott

**Video URL:** https://www.youtube.com/watch?v=yjv_i41FDoU

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## Transcript

**[00:04]** Everybody, thank you. I'm actually going

**[00:06]** to change actions I'm going to take

**[00:08]** afterward based on information I've

**[00:10]** learned today from everybody Joe's with

**[00:12]** structuring the system. Thank you. All

**[00:14]** the way down to the video creation, Chad

**[00:16]** and uh and Dan. So, there's a lot to go

**[00:19]** on. I wanted to explore something that I

**[00:22]** found across the board saying we're so

**[00:24]** used to all the main centralized

**[00:25]** platforms. We care about Google and all

**[00:28]** of our AI, our chat GBT. We care about

**[00:31]** Instagram, YouTube, and all the rest.

**[00:34]** But there's an entire ecosystem of web 3

**[00:36]** decentralized crypto NFT platforms that

**[00:39]** exist out there. And somehow the bug got

**[00:42]** in me way too long ago. Does this move

**[00:45]** the needle in something that we do trust

**[00:47]** like Google and now of course AI?

**[00:49]** Because it was about two and a half

**[00:50]** years ago before the AI overviews really

**[00:52]** hadn't started coming in. I think I

**[00:54]** found some stuff that might be of

**[00:55]** interest to you. And this is going to be

**[00:56]** as much of a Q&A as time goes on. But

**[00:58]** the big thing is, can it move the needle

**[01:00]** locally or nationally? It could be in

**[01:02]** YouTube. It could be you want to enhance

**[01:05]** uh something to do with web 3. You might

**[01:07]** have a client who wants to accept

**[01:08]** Bitcoin and let that be known to the

**[01:10]** rest of the world. Plumbers Dallas

**[01:12]** accept Bitcoin. Whatever it is, I think

**[01:14]** we found some stuff that for the first

**[01:16]** time here, but this is a this is not

**[01:18]** definitive. This is beginning the topic

**[01:20]** to then run it through. an audience as

**[01:22]** scrutinizing and as

**[01:26]** tough as you are in a good way to make

**[01:28]** sure that it passes the filter instead

**[01:29]** of just my talking to a local chamber of

**[01:31]** commerce and I'm basically speaking to

**[01:32]** an echo chamber. Okay, is that cool with

**[01:34]** it? Please ask your questions as time

**[01:35]** goes on. I want to make this fun,

**[01:37]** something you haven't likely seen before

**[01:39]** and then the question is does it help

**[01:41]** you? And then customize because then I

**[01:42]** can customize what I do later on as a

**[01:44]** follow-up based on your feedback because

**[01:46]** what I think it might go, it may be

**[01:48]** something completely different. So this

**[01:50]** is brand new turf. So, if you roll the

**[01:51]** clock back to when you first learned

**[01:52]** about Google and you learned about um

**[01:55]** private blog networks, what is it? And

**[01:57]** of course, all the nuances of it or our

**[01:58]** press releases, which press release

**[02:00]** service

**[02:01]** overwhelming at first. I think when we

**[02:03]** all first did this, we got into this

**[02:04]** crazy world. I want to do a couple

**[02:06]** things to hopefully make it fun and

**[02:07]** interesting.

**[02:09]** Get this right.

**[02:12]** >> Oh, yeah.

**[02:14]** >> I'm sorry.

**[02:16]** >> No, no, no. The PowerPoint PowerPoint.

**[02:19]** >> There's a PDF. It's a PDF. So,

**[02:20]** >> okay. So, here we go.

**[02:22]** >> Which I did wrong.

**[02:23]** >> Uh,

**[02:23]** >> you got the magic touch.

**[02:25]** >> Yeah, probably.

**[02:27]** >> Let's see here.

**[02:29]** >> Uh, because it worked just a minute ago.

**[02:31]** Right.

**[02:32]** >> So, give me just a second.

**[02:33]** >> Sure. Thank you.

**[02:34]** >> Let's do this.

**[02:36]** >> I'm going to turn this off and just do

**[02:38]** it like this.

**[02:40]** >> Okay. And what just happened?

**[02:48]** >> I can go down that way. I'll go manual.

**[02:49]** That's fine. Perfect.

**[02:51]** >> But it should I tested it just a minute

**[02:53]** ago and it did. I don't know what

**[02:54]** happened.

**[02:55]** >> That's cool. Hey, adjust on the fly.

**[02:56]** >> There it is right there. And then just

**[02:58]** >> try the back.

**[03:00]** >> Um,

**[03:02]** well, as you're saying, this works.

**[03:06]** There it goes. I don't know which one

**[03:08]** right. Awesome.

**[03:08]** >> Yeah, I think it's just going down.

**[03:10]** >> Okay.

**[03:12]** >> Like hit literally right there. Point it

**[03:14]** right at it.

**[03:16]** >> There we go.

**[03:17]** So the question is the type of

**[03:18]** platforms. You've probably heard about

**[03:20]** all these things and most of you said

**[03:23]** that doesn't really benefit me. Um I

**[03:25]** broke it down to four categories subject

**[03:27]** to change. This is just Matt's filter of

**[03:30]** the world. So please time goes on. Uh

**[03:33]** web 3 domains and websites. Who's heard

**[03:35]** of things like unstoppable domains and

**[03:37]** free names? Anyone played in that pool

**[03:39]** yet? Okay. Got some cool things

**[03:41]** especially on the freeame side of some

**[03:43]** things that way for you. uh the web3

**[03:45]** TLDDS the web3 digital identity is not

**[03:48]** this new digital ID that's coming in

**[03:50]** this is more like um you would log into

**[03:51]** a thirdparty app under uh Dory or

**[03:55]** something like that so that's how this

**[03:57]** would go and then the question is how

**[03:58]** does that move the needle for what we're

**[03:59]** trying to accomplish heavy emphasis

**[04:02]** going on with the world going on right

**[04:03]** now just from political uh fiat

**[04:05]** currencies world changing type of things

**[04:08]** a push for the privacybased platforms

**[04:11]** people want to not be encroached upon

**[04:12]** and be made into an AI I so the other

**[04:15]** platforms out there that they're going

**[04:17]** to are actually moving the needle in

**[04:19]** Google simultaneously. So that'll be

**[04:21]** your decentralized publishing and

**[04:22]** decentralized social media,

**[04:24]** decentralized media sharing. And I'll

**[04:25]** give a little uh I found a clip there

**[04:27]** that breaks down all the social media,

**[04:28]** the eight or nine different categories.

**[04:30]** And then they'll have alternatives for

**[04:32]** everything. I haven't tested all of it

**[04:34]** yet, but x amount of good percentage of

**[04:37]** them now are actually showing up and

**[04:39]** getting indexed in Google. So I hope

**[04:40]** that helps of interest to you. crypto

**[04:42]** and tokens. For those of you who trade,

**[04:44]** this is not trading. This is a different

**[04:46]** animal. This is going to be people who

**[04:47]** want to accept alternate currencies,

**[04:49]** token gated communities, virtual lands,

**[04:52]** which is fun because that actually gets

**[04:53]** to play with people's emotions. This is

**[04:55]** what I talked about in breakfast with

**[04:56]** some of the people today. You can do

**[04:57]** things that have emotional meaning, not

**[04:59]** just to yourself, but to your clients,

**[05:02]** audiences, things that resonate with

**[05:04]** them. So, um, football, uh, Dallas

**[05:07]** Cowboys are here, but who's who's a

**[05:08]** diehard NFL fan by any chance? Anybody

**[05:10]** here? So, where's your team?

**[05:13]** >> Cowboys.

**[05:13]** >> You're Cowboys. Okay. All right. So, so

**[05:17]** >> No, no, it's okay. It's okay. I live

**[05:19]** here in the area. So,

**[05:20]** >> 49ers.

**[05:21]** >> 49ers. Okay. And the 49ers. So, what if

**[05:23]** you had a Cowboys 49ers game and now you

**[05:25]** can go into the metaverse? Um, uh, was

**[05:27]** it Sofi Stadium? No. Stadium. I still

**[05:30]** could just call it Candles.

**[05:31]** >> Levi, thank you. You could go into Levi

**[05:34]** Stadium at the 50ard line and have a

**[05:35]** Cowboys versus 49ers trivia battle that

**[05:38]** you could then record on YouTube or

**[05:40]** whatever and share it out that way as a

**[05:42]** live stream, but you could show up at

**[05:43]** the 50 yard line. Someone's in one

**[05:45]** character, someone's in the other

**[05:46]** character, and they can go back and

**[05:47]** forth and have a field day on it in the

**[05:49]** metaverse, but recorded and distributed

**[05:51]** in something you understand like YouTube

**[05:53]** or Tik Tok or whatever is appropriate

**[05:55]** with clickable links. It could rank. It

**[05:57]** could even turn into its own little

**[05:59]** YouTube show if you wanted to go that

**[06:01]** far and play with the mechanics. saying

**[06:02]** you have to, but that's available and in

**[06:05]** those metaverse platforms, which I'll

**[06:06]** show in a little bit when I pull up the

**[06:07]** um the browser in a minute. There's a

**[06:10]** way to actually embed SEO hidden inside

**[06:13]** various pockets of these things that are

**[06:14]** otherwise look like a video game of

**[06:16]** Earth as an example. So, I'll show you

**[06:18]** that in a minute. Um, creator coins,

**[06:22]** that's a tough one. Uh, I heard there

**[06:24]** who has the who's working on behalf of

**[06:26]** attorneys or is an attorney in the area.

**[06:28]** Okay, this one might be tricky because

**[06:30]** of what's coming in. It's by default.

**[06:32]** Some of these things that we want to do

**[06:33]** to reduce our hard cost on private

**[06:35]** network blog networks, reduce our domain

**[06:37]** costs, boost our DR, things like that.

**[06:39]** They simultaneously spit out a live

**[06:42]** publicly available. I'm not saying

**[06:44]** because you're doing a perspectus and

**[06:45]** everything, but an actual live crypto

**[06:47]** token almost the equivalent as if you

**[06:49]** show up like what's the worst level

**[06:50]** stock exchange in the

**[06:55]** >> It's an actual third party platform.

**[06:56]** It's almost like a web two.

**[06:58]** >> If you buy a domain, it spits out. You

**[07:00]** don't even have to buy a domain. You're

**[07:02]** just a profile put posting content like

**[07:03]** an Instagram. They will create a creator

**[07:05]** token. So they say the door to do that.

**[07:08]** >> They just do it by itself and then it

**[07:10]** becomes publicly traded and then when it

**[07:11]** spits out the stuff on the exchanges in

**[07:13]** the blockchain explorer, it builds in

**[07:15]** your tier 2 backlinks for the portion

**[07:18]** where

**[07:19]** >> I'll show you in a minute. I'll show

**[07:20]** you. So this is this is the

**[07:22]** conversation. This is brand new stuff

**[07:24]** that launched three months agoish.

**[07:28]** three, four, and I whatever is going on,

**[07:31]** all of you will run it through your

**[07:32]** filters and I'll come back with

**[07:33]** something as followup based on your

**[07:36]** feedback. That that's a topic right

**[07:37]** there. And the only reason why I bring

**[07:38]** that up, the one I have queued up isn't

**[07:40]** ready to show, but the other one is uh

**[07:42]** that I had on it is um supposedly I have

**[07:44]** a market cap of $7,61.

**[07:47]** I'm the only token holder and no one's

**[07:49]** ever bought the thing, but I have a

**[07:51]** market cap. Which means coming back to

**[07:54]** our books, if it can be sufficed, even

**[07:56]** if you put a 10% slap on that and you

**[07:59]** have multiple coins and you raise your

**[08:00]** value to 500,000, I've just dropped say

**[08:04]** a 10% 50,000 on the books as an asset

**[08:06]** that I could carve out or include as a

**[08:08]** sweet spot because that's something that

**[08:10]** their admin or their person that they

**[08:11]** hire can come take over possibly. But I

**[08:14]** don't know. That's why I wanted to talk

**[08:16]** with you about this and show you non-e

**[08:18]** website new tech. Everything I talk

**[08:20]** about, everyone thinks web 3 and virtual

**[08:22]** reality metverse requires some sort of

**[08:24]** headset and goggles. Nope. Don't need

**[08:27]** it. Everything's laptop, desktop, to a

**[08:29]** degree, phone, depending on how the app

**[08:30]** is working. It can be done. Certain ones

**[08:33]** can use it, but for what we're talking

**[08:34]** about, not necessary because even if you

**[08:36]** own it, a lot of people have put them on

**[08:37]** and they've used it two times. they get

**[08:39]** sick, they get dizzy, the resolution

**[08:41]** doesn't go well, you know, and and it's

**[08:43]** an extra hard cost and the average

**[08:44]** person isn't going to use it, so we're

**[08:46]** gonna skip it. And in the augmented

**[08:48]** reality, there is geospecific augmented

**[08:51]** reality platforms, and I'm testing it.

**[08:54]** Mr. Merino, I've got a I was trying to

**[08:56]** make an image of you with the one with

**[08:57]** the suit and tie, kind of the older

**[08:59]** photo of it. It doesn't look good, but I

**[09:01]** was trying to convert it in from a PNG

**[09:02]** or a JPEG into a GB. And my phone is

**[09:05]** older than Moses. So, I'm going to try

**[09:06]** to I may have to borrow one or two later

**[09:08]** on, but upstairs when you walk in the

**[09:09]** main lobby, right around there, or

**[09:11]** somewhere in the down of the staircase,

**[09:12]** somewhere wherever that is where we are,

**[09:14]** I was trying to look at the map where

**[09:15]** right before the staircase was in the

**[09:17]** lobby, there's a clickable link and I

**[09:20]** have a picture of you that could show up

**[09:22]** in augmented reality. So, you could

**[09:23]** stare at a piece of the concrete.

**[09:24]** There's Marino. You could put your arm

**[09:25]** around him like this. Great. that that's

**[09:28]** that's haha, right? But there's a

**[09:30]** clickable link at the bottom and then

**[09:31]** that can pop in and when you click

**[09:33]** through it, it's coming through and it's

**[09:34]** registering in Google Analytics as

**[09:35]** legitimate traffic. Now, that particular

**[09:38]** platform, they have a user profile, a

**[09:40]** business profile, and then you can

**[09:41]** create your world. Like everyone has a

**[09:43]** map of the world. So, you and I could

**[09:45]** both like the Statue of Liberty for two

**[09:46]** different reasons. We both mark that in

**[09:48]** our like our Google My Maps because we

**[09:50]** all can share the same location. But

**[09:52]** someone actually can own that underlying

**[09:54]** land. And if there's a monetization

**[09:56]** element, they get paid in crypto. But

**[09:58]** the three things, the user profile, the

**[10:00]** business profile, and the overall world

**[10:02]** will index in Google. Straight URL copy

**[10:05]** paste. It'll show up as an index page.

**[10:07]** Once it's indexed, you might need

**[10:08]** something like Omega to kind of pump it

**[10:10]** up a little bit, but it it'll index. The

**[10:12]** individual assets, very much like our

**[10:14]** old Google My Maps from way back. The

**[10:16]** individual pins don't necessarily index.

**[10:19]** I'm trying to get that to change because

**[10:21]** then that ultimately changes everything

**[10:22]** for all of us. So G, so from anything

**[10:24]** with physical locations that have high

**[10:27]** emotion to your audience or an audience

**[10:29]** you want to take into a place. So let's

**[10:31]** say people are into Texas history. I

**[10:33]** think the Texas Historical Commission

**[10:34]** has 20,000 markers. Sam Houston ate a

**[10:37]** sandwich right here, you know, 150,

**[10:40]** whatever it is. So if you're into that,

**[10:42]** great. So you bring the family. Oh, Sam

**[10:44]** Houston ate here. You envision it's in

**[10:46]** your mind. But we could take our image.

**[10:48]** So Chad Sam Houston eating a sandwich

**[10:51]** looking like a cowboy on the cowboy shot

**[10:53]** whatever you're which was fant. Thank

**[10:54]** you by the way for explaining that that

**[10:56]** helped me on something. So thank you put

**[10:58]** that there now would be shared on Tik

**[11:00]** Tok and YouTube and our Facebook and

**[11:01]** everything else. But what if I could put

**[11:03]** that in augmented reality when you show

**[11:04]** up or if you can't show up the backup is

**[11:07]** you go into one of these earth-based

**[11:09]** metaverses and you can travel there and

**[11:11]** see the same video or an image of it and

**[11:13]** then that would have a clickable link

**[11:15]** with to a landing page whatever you

**[11:16]** desire and that inter but in that one

**[11:19]** platform they create an interim bridge

**[11:21]** URL on in an HTML format that actually

**[11:24]** gets indexed in Google. Nothing fancy,

**[11:26]** nothing sexy, but some of them pass on

**[11:28]** latitude and longitude coordinates

**[11:30]** depending on which page. So for local,

**[11:33]** you can actually power things up and

**[11:34]** start doing tier 2 link building that

**[11:36]** are geo focused. Coming back to our

**[11:38]** world in Google for whatever that's

**[11:40]** appropriate.

**[11:41]** >> So

**[11:44]** I Oh, no.

**[11:46]** >> Do you want me to clarify? I mean, I'll

**[11:47]** back off.

**[11:48]** >> No, no, no. Keep going.

**[11:49]** >> You sure?

**[11:50]** >> Yeah.

**[11:50]** >> I want to be people's heads. You know,

**[11:51]** it's just like the old

**[11:53]** >> Okay. I

**[11:54]** >> Matt, I have a quick question.

**[11:56]** >> Has anybody ever put on a virtual

**[11:58]** reality like Facebook Meta glasses?

**[12:00]** Anybody?

**[12:01]** >> Y'all know that's what he's talking

**[12:03]** about, right? But in the blockchain

**[12:04]** world. Okay. And if you haven't, you

**[12:06]** guys know them virtual glasses you put

**[12:08]** on and people be in a virtual world.

**[12:10]** >> That's part of what he's talking about.

**[12:12]** and then having the land and real estate

**[12:14]** there way ahead of everybody else and

**[12:17]** linking out to local assets because you

**[12:19]** know you saw immediately that was the

**[12:21]** concept could be used many other ways

**[12:24]** and this is not how it's supposed to

**[12:25]** typically be used but why can't a woman

**[12:28]** throw that on walk around go look

**[12:30]** at the men's spa and see what it's like

**[12:31]** and watch a procedure be done in virtual

**[12:34]** world and then call action pops up would

**[12:36]** you like to schedule a free appointment

**[12:39]** >> and now you don't even need the glasses

**[12:42]** you can and it will help with the

**[12:44]** immersion. But now sometimes depending

**[12:45]** how people convert and the engagement

**[12:47]** third person versus first person

**[12:49]** viewpoint tied to people's emotions

**[12:51]** makes a difference. So depending on who

**[12:53]** you're trying to help now, a plumber,

**[12:54]** different sewer, roofer. One thing on

**[12:56]** the metaverse in one of the ones, not

**[12:58]** all areas are mapped out. They borrow

**[13:00]** from the they built the game engine in

**[13:02]** the Unity platform, but it's Open Street

**[13:04]** Map, Google Maps, other API, some of the

**[13:06]** other APIs that are local, but not all

**[13:09]** the remote areas are built. But

**[13:10]** something like in Dallas, it's built.

**[13:12]** Problem is, when you get down to the

**[13:13]** ground level, as of right now, it's

**[13:15]** still first generation tech, and I'll

**[13:17]** show you here in a minute. The um the

**[13:19]** resolution isn't all that great. It

**[13:20]** looks kind of like an early 19 or late

**[13:22]** 90s, early 2000s video game, third

**[13:24]** person type of thing. But if you were a

**[13:27]** roofer and you wanted to give a thank

**[13:28]** you to someone you were doing a prospect

**[13:30]** or helping your roofing client do this,

**[13:32]** they could fly a drone down the

**[13:34]** neighborhood, land on top of the

**[13:36]** person's roof, narrate thank you with a

**[13:38]** clickable link to a report on the hail

**[13:41]** damage and they've been chased here in

**[13:43]** Texas, we have a lot of hail. So you

**[13:44]** have stormchasers.

**[13:46]** out of the 10 stormchasers who number

**[13:48]** one says thank you and number one sends

**[13:49]** a customized video with a QR code

**[13:51]** whatever it is with a clickable link to

**[13:52]** their report so when they decide to

**[13:54]** choose which roofer who's on the short

**[13:56]** list of candidates so it's a conversion

**[13:58]** element but while still a conversion

**[14:00]** element you can start to optimize for

**[14:02]** the neighborhood the zip code even the

**[14:04]** larger city now Dallas is a little

**[14:05]** tougher but some of the smaller towns in

**[14:07]** here you could win with that and I and

**[14:08]** I'll give you a quick example you can we

**[14:10]** can discuss this at a later time topics

**[14:13]** the big trick is what some of the guts

**[14:15]** of what we're into the real core

**[14:16]** fundamentals of what we do. Domains,

**[14:18]** doss registered on ICAN. I think we all

**[14:21]** agree that's what's going on. They're

**[14:22]** now alternatives to that

**[14:25]** hosting. You have centralized versus

**[14:27]** decentralized hosting

**[14:29]** costs. We all have you have 6,000

**[14:31]** domains, right?

**[14:32]** >> No.

**[14:33]** >> More. Okay. But

**[14:34]** >> did it one time?

**[14:34]** >> You did 3,000.

**[14:36]** >> So, but unfortain discount club and

**[14:40]** you're still incurring a renewal cost

**[14:41]** and if they're not all being used. Okay.

**[14:45]** onetime purchase based. Now, there's

**[14:46]** some tricks here to help us on the SEO

**[14:48]** side. Some things working, some things

**[14:50]** not. Some things are still in its

**[14:51]** infancy. And I'm talking with the

**[14:52]** developers and Discord channels and what

**[14:55]** to try to open this up for us because

**[14:57]** what if we could cut our PBN costs and

**[14:59]** our domain costs and reduce our hard

**[15:01]** costs to free up capital on the bottom

**[15:04]** line to help our EBID do that's a

**[15:05]** systematized play. We could reduce that

**[15:07]** portion say 50 60 70%. That's what I'm

**[15:10]** looking to do with one-time hard costs I

**[15:13]** hope. But the question is then the

**[15:15]** domain link footprint are we there's

**[15:17]** some questions on it and that's where

**[15:18]** I'll need your help in follow-up

**[15:20]** conversations you know either here today

**[15:21]** breakout sessions or or after the

**[15:23]** conference is over. Um content links and

**[15:26]** ecosystem we're pretty isolated. We

**[15:28]** generate our content on our PBNs on our

**[15:30]** guest posts and we put link inserts and

**[15:32]** things like that but it's our content

**[15:34]** and isolated versus community based. Web

**[15:36]** 3 is heavy heavy heavy on community. We

**[15:39]** don't necessarily on the SEO side want

**[15:41]** to play on community. We care about us,

**[15:42]** our clients, and ranking and moving on.

**[15:44]** Right? So, we're Have any Has anyone

**[15:46]** ever been to a social media conference

**[15:48]** gathering like this versus SEO? You

**[15:51]** know, the difference, the people, the

**[15:54]** dynamics, the conversations we get what

**[15:56]** Ted was talking about breaking into the

**[15:58]** into the the the header codes, right?

**[15:59]** And the header list. Do you think anyone

**[16:01]** in social media would ever talk about

**[16:02]** that? They talk about color and branding

**[16:04]** and pretty and cute and and it converts

**[16:08]** in their world. What Ted talked about

**[16:09]** today was blew my mind converts in our

**[16:11]** world. So the question is do they is

**[16:14]** there a crossover and I'm working on

**[16:16]** that to help us in this industry. This

**[16:17]** is this is the part I want to come in is

**[16:19]** to say this new ecosystem I'm trying to

**[16:21]** bring into the industry based on your

**[16:23]** feedback so I know the right questions

**[16:24]** to ask and then make development

**[16:26]** requests on these thirdparty platforms.

**[16:28]** And then there's se several additional

**[16:30]** contrasts. Um, quick shout out to

**[16:32]** everybody. I just uh in the SEO side,

**[16:34]** people who've taken time out of their

**[16:37]** day at no hard cost, you know, no no

**[16:39]** compensation to them who did this for me

**[16:42]** and gave at least one minute at their

**[16:44]** time. So, Holly, Randy from 38 Digital

**[16:47]** on the press release was kind enough.

**[16:48]** Um, Brian Ko, uh, Chris, thank you.

**[16:52]** Michael Gregory of course, uh, Chad

**[16:55]** Yesber was kind enough to take a look at

**[16:56]** some of this stuff. a friend of mine up

**[16:58]** in Fris, Max Yuas. I got to give credit

**[17:00]** to my girlfriend Melinda. She's been

**[17:01]** fantastic. I've run all this by her and

**[17:03]** she I try to run it through the person

**[17:05]** who doesn't even think about internet

**[17:06]** marketing in any capacity past the

**[17:07]** filters and she's actually given me some

**[17:09]** fantastic advice on how to filter things

**[17:11]** down when it's appropriate when it's

**[17:12]** not. On the non SEO side, just was want

**[17:15]** to give a a shout out to the person who

**[17:16]** introduced the virtual land concept to

**[17:18]** me, a fellow named Chiff Smith in

**[17:19]** Australia, a lady named Becky Nevin on

**[17:22]** the on the metaverse side. Uh Marcus

**[17:24]** Andrews and Paige how are great on the

**[17:26]** domain flipping side either on web three

**[17:28]** or regular web two. I was telling

**[17:30]** Gregory about uh conference that goes on

**[17:32]** called namescon every year and it's

**[17:34]** purely for the domain flippers. A little

**[17:35]** bit of SEO is thrown in there but they

**[17:37]** actually use the old keyword formula the

**[17:40]** um you know the 40% of Google search

**[17:42]** volume times the CPC is the benchmark of

**[17:46]** whether or not a a dot is considered to

**[17:49]** be fair value, underpriced, overpriced.

**[17:52]** They're working on other models because

**[17:53]** of AI, but they're operating on an older

**[17:55]** thing. Just to have a raw domain that

**[17:57]** you're going to sell. So, for those of

**[17:58]** you who have domains that you're

**[18:00]** thinking of selling, you have some

**[18:01]** premium domain. We have a someone owns

**[18:02]** laptops.com

**[18:04]** in your portfolio. You haven't done

**[18:05]** anything with it. You want to sell it.

**[18:07]** Keep that in mind. I got something for

**[18:08]** you here in a minute. So, I want to make

**[18:10]** sure I gave thanks to everybody else,

**[18:11]** you know, who really helped out on all

**[18:13]** this. Um,

**[18:16]** I just need more traffic, right? That's

**[18:17]** the client's thing. I need more traffic

**[18:19]** that's going to convert.

**[18:21]** is can these platforms help and the way

**[18:24]** we do it. Yes. Uh web 3 URLs are going

**[18:27]** to get indexed by Google and I'll show

**[18:28]** you that here in a minute. And I'll

**[18:29]** define web 3 currently. Anything that

**[18:32]** has a MetaMask or some sort of NFT

**[18:34]** wallet. Uh Ted was talking about the

**[18:36]** OOTH, the login with Google. Certain

**[18:38]** things now require logging in with a

**[18:40]** Coinbase wallet, a MetaMask NFT wallet.

**[18:42]** That's I consider web 3. Anything that

**[18:45]** spits out an NFT, web 3. Anything that

**[18:48]** accepts cryptocurrency for part of the

**[18:49]** payment, web 3, decentralized web 3,

**[18:52]** virtual lands and metaverse, things that

**[18:54]** have NFT portions, I consider web 3. But

**[18:57]** they have web two elements. The

**[18:59]** interesting thing is in one-on-one

**[19:01]** conversations on Zoom with the owners

**[19:03]** and the founders, a lot of them didn't

**[19:05]** even know they were sitting on search

**[19:06]** engine potential and half their stuff

**[19:08]** was being crawled by Google. They did

**[19:09]** not know. You

**[19:11]** >> mean all my NF?

**[19:13]** >> Depends where they are, but yes. and

**[19:15]** they can actually work for you. Now,

**[19:21]** >> can these things get linked by hrefs?

**[19:24]** Yes, even did it here for the rock stars

**[19:25]** to help for the website. So, I'll show

**[19:26]** you in a minute. Uh, local client

**[19:28]** websites see rank increases. Uh, some

**[19:30]** degree of maps rankings incur. This is a

**[19:32]** tricky one though because of the geo

**[19:34]** coordinates and everything else because

**[19:35]** you so much is about user engagement and

**[19:37]** reviews. So I don't see as much of a

**[19:38]** degree in maps movement yet depending on

**[19:42]** a few things especially that thing where

**[19:43]** those individual map pins where you can

**[19:44]** say you have a roofer that handles 20

**[19:46]** neighbor 20 towns in a surrounding area

**[19:48]** each with 10 little micro neighborhoods.

**[19:50]** Could they manually put in 200 pins that

**[19:53]** were unique spun with individual

**[19:55]** neighborhood specific content?

**[19:57]** If that's the ability to scale that

**[19:59]** quickly, so say over the course of a

**[20:00]** week, they can have that. And once those

**[20:02]** get crawled, you can win at the

**[20:04]** neighborhood level for roofers near me,

**[20:06]** roof repair near me, running it through

**[20:08]** a video pin that's made in that awesome

**[20:10]** form. This is where hopefully we're

**[20:12]** going to get going and gives us a

**[20:14]** competitive edge. It could also be done

**[20:15]** for affiliate marketing, too. Um, I have

**[20:19]** a client of mine up in Minnesota who

**[20:21]** does cold weather clothing. Patrick

**[20:22]** Mahomes, you've seen him when he has the

**[20:24]** white thing around his neck in the

**[20:25]** playoffs in the cold weather. They do

**[20:27]** custom shirts and they have a patent u

**[20:29]** patented cold weather clothing material.

**[20:32]** So if same thing but say but you wanted

**[20:34]** to talk sell this stuff you're American

**[20:35]** history fan Washington crossing the

**[20:37]** Delaware everyone in his boat is

**[20:39]** freezing right well what if you were to

**[20:40]** take the AI prompts and have George

**[20:42]** Washington like yeah I'm I'm warm and

**[20:44]** toasty right it's one thing to take that

**[20:46]** video and share it on TikTok but what if

**[20:47]** you could take that video record it by

**[20:50]** him at the actual spot where he crossed

**[20:51]** the river in the Delaware you know and

**[20:53]** did it back then if that was audience

**[20:55]** and then you would upsell either his

**[20:57]** clothing or Revolutionary War affiliate

**[21:00]** whatever it is you're into so I Just

**[21:01]** want to give you a couple ideas. We can

**[21:03]** mix and match, but I'm open to all your

**[21:05]** thoughts on this. Um, some situations

**[21:08]** prospective customers emotional

**[21:09]** curiosity and emotional engagement

**[21:11]** increases significantly. So, you could

**[21:13]** record things uh say at the Grassy Null

**[21:15]** here in Dallas all the way to if you're

**[21:18]** a realtor and you want to convey a

**[21:19]** neighborhood that you want to sell for

**[21:21]** people who are looking to sell in their

**[21:22]** neighborhood, who's the trusted realtor

**[21:24]** if the realtor they had isn't isn't a

**[21:25]** realtor anymore. So, they're looking for

**[21:27]** a realtor near me because they're

**[21:28]** looking to sell rather than the buy

**[21:30]** side. So the person then would become an

**[21:32]** expert recording things in the metaverse

**[21:34]** in a neighborhood where he or she hasn't

**[21:35]** even operated before. Obviously a real

**[21:37]** video, real content is is the best. We

**[21:40]** we can't we can't deny that. But if you

**[21:42]** can't or you need to scale, this is how

**[21:44]** you can scale quickly, but you have to

**[21:46]** record them manually and then at some

**[21:48]** point we can take what we're doing and

**[21:49]** then manipulate it further with the AI.

**[21:51]** That that's where that's where I'm

**[21:52]** coming here for this is to see that next

**[21:54]** daisy chain. I'll go into it in a

**[21:55]** minute. Quick thing who I am. Uh, I went

**[21:58]** to college here in Dallas, went to SMU.

**[22:00]** Um, I was been an SEO and since 2007, I

**[22:03]** was telling people I made every mistake

**[22:04]** possible. The litany of failures and

**[22:07]** mistakes off the charts. So hopefully

**[22:09]** I'm going to correct the right to ship

**[22:10]** here. Um, I've been involved in the

**[22:12]** independent minor league baseball

**[22:13]** uniform. That photo is older than

**[22:15]** Methusela or Moses. That was actually

**[22:17]** taken when George Bush 2 was still

**[22:19]** president. Yeah, that old. But it's part

**[22:22]** of the thought process. I think in major

**[22:24]** leagues, I think in minor leagues, I

**[22:26]** think in strikeouts, home runs. This is

**[22:27]** the thought process in my head, but also

**[22:29]** shows you that that's at a time you live

**[22:31]** and die with that. When you're in that

**[22:33]** ecosystem and you're in the pro uniform

**[22:35]** at the independent minor league level,

**[22:37]** for those of you familiar, there are

**[22:38]** three levels of pro baseball in the US.

**[22:39]** There's major league baseball and Dory,

**[22:41]** you're signed by the What's your

**[22:42]** favorite team in baseball? Do you have

**[22:44]** one?

**[22:44]** >> Uh, yeah. Blue Jays

**[22:49]** pitches. Okay. So, so let's say you're

**[22:52]** signed, you become their double A.

**[22:53]** You're a double A thing and you're But

**[22:54]** you look like you could be a great

**[22:56]** outfielder. You got some speed, you got

**[22:57]** some legs, right? So, you're signed, but

**[22:59]** the parent club Toronto would assign you

**[23:01]** to wherever it is. Say Syracuse or

**[23:04]** wherever they wherever they have their

**[23:05]** doubleA affiliate. And then the

**[23:07]** independent ones is you're good enough

**[23:08]** to be there. I wasn't, by the way. I was

**[23:10]** a bullpen and backup catcher. I was like

**[23:12]** an eighth string catcher for those of

**[23:13]** you guys know what that is. I was at the

**[23:14]** bottom of the barrel. So, I'm not only

**[23:16]** on the periphery, I'm in the periphery

**[23:17]** of the periphery. So, but I came from

**[23:20]** this is how I learned a lot of this

**[23:21]** internet marketing was helping the team

**[23:22]** and helping give sponsors when we

**[23:24]** weren't drawing big crowds, giving our

**[23:26]** sponsors what they really cared about,

**[23:28]** which was more phone calls, more

**[23:30]** walk-ins, more leads, something, right?

**[23:32]** And that's where I got all this from.

**[23:34]** Um, over the years helped about 200

**[23:35]** clients off and on different levels,

**[23:37]** some projects. I'm an Eagle Scout, so I

**[23:39]** just think about that type of thing,

**[23:40]** which is the word trustworthy. For those

**[23:41]** of you ever been a boy scout, they go

**[23:43]** the 12 points of the scout law.

**[23:45]** Trustworthy, loyal, helpful, all the way

**[23:47]** through all 12. But the it's not

**[23:48]** alphabetical order. First one's

**[23:50]** trustworthy. So I want to make sure what

**[23:51]** you see you can confirm on your screen

**[23:54]** so you can continue the conversation

**[23:55]** with me because otherwise it could be a

**[23:56]** black box or open to all that garbage

**[23:58]** crypto scam that we always hear about

**[24:00]** all the time. There's none of that stuff

**[24:02]** here. And then today of the there about

**[24:05]** 25 categories roughly 24 25 that would

**[24:08]** constitute something of web 3 depending

**[24:10]** how you break it down. Could be a little

**[24:12]** more a little less. I've tested 15 of

**[24:14]** them as a results to search engine. And

**[24:16]** I'm going to narrow it down from the 15

**[24:18]** that actually have some effectiveness

**[24:19]** for you. Um, real quick, the benefits

**[24:22]** for you, the variable overhead

**[24:24]** reduction. So, if you buy a web three

**[24:27]** domain website, it's a onetime purchase

**[24:28]** or what? The web3 domain, but the

**[24:30]** websites don't render necessarily yet.

**[24:33]** They're close in Google on their own

**[24:36]** with the URL that you purchased. Keep

**[24:38]** that in mind. But once it does, your

**[24:40]** PBNs and your domain renewals and the DR

**[24:42]** and the link juice that passes through,

**[24:44]** if that's what you're buying a domain

**[24:45]** for versus a premium or or customized

**[24:47]** reason for branding, you can cut your

**[24:49]** hard costs. Still pending, but it's

**[24:51]** coming. Um, generate the videos for

**[24:54]** prospective customers at minimal cost.

**[24:55]** If you have a screen recording video,

**[24:57]** like I said, the metaverse, you can

**[24:58]** record something quickly, send it off to

**[25:00]** them, get their approval, and start

**[25:01]** evoking emotion, real emotion in people.

**[25:04]** Although, uh, is Dan here? No. that uh

**[25:07]** thing you show with the Warhammer thing

**[25:08]** was fantastic. You mean that's emotion

**[25:10]** at least, you know, from the fascination

**[25:12]** standpoint, especially if that was

**[25:12]** applied to something local,

**[25:15]** new territory. Um, you can evoke high

**[25:17]** emotions and actually target use cases

**[25:19]** based on emotions. So, there's some

**[25:20]** things you could do depending on your

**[25:22]** clients that could really hit emotions

**[25:23]** that are really good that would

**[25:25]** hopefully help conversion rate, uh,

**[25:27]** watch time on YouTube videos, dwell time

**[25:29]** on landing pages, the metrics that we

**[25:31]** all want. And then, um, we can recreate

**[25:34]** scenes for attorneys or real estate

**[25:35]** agents. So, an attorney in certain

**[25:37]** metaverses, you could actually recreate

**[25:38]** a twocar accident at the corner here at

**[25:41]** 35, Interstate 35 and we're on Northwest

**[25:44]** Highway. It's not going to look pretty,

**[25:45]** but because the latitude and longitude

**[25:47]** in that metaverse matches what you'd see

**[25:49]** on Google Maps, it's possible. I haven't

**[25:51]** tested this out. I've only talked to

**[25:52]** attorneys about it, that it could

**[25:53]** actually be used as a as a as an

**[25:55]** evidence that you would throw into a

**[25:57]** court case and then use police reports

**[26:00]** and things like that as confirmatory

**[26:01]** evidence instead of primary evidence.

**[26:04]** possibly TBA. Okay, but I just want to

**[26:06]** give you a little teaser what's possible

**[26:07]** to come down the road. And then um you

**[26:10]** can get rewarded your followers with

**[26:11]** publicly traded crypto tokens that have

**[26:13]** some sort of value if they're following

**[26:14]** you on a social media. So on Instagram,

**[26:16]** you can't reward anybody with anything.

**[26:18]** On some of the web three alternatives,

**[26:20]** you now can. So can they work together

**[26:23]** in a customized way? I'll show you in a

**[26:25]** second. Real estate, this is a

**[26:27]** chiropractor client here in Dallas. Copy

**[26:29]** paste the address, right? So it could be

**[26:31]** anything from um you know you're doing a

**[26:33]** real estate people just look up the

**[26:34]** address you know typical type of search

**[26:35]** that an average person logged in Google

**[26:37]** user on mobile might type in page two a

**[26:41]** metaverse and there's an NFT on openc

**[26:44]** now the NFT I actually bought the

**[26:46]** virtual land the virtual land in that

**[26:48]** platform doesn't work but I could export

**[26:49]** it to open C so at the time on a browser

**[26:53]** claimed number 16 and number 12 no link

**[26:56]** building if I link build hopefully I

**[26:57]** have a shot to pop it up on page one

**[26:59]** does it mean anything Not necessarily,

**[27:01]** but it can be done depending on things

**[27:02]** like that for a physical address that

**[27:04]** people would look up on page two and you

**[27:06]** have two web three things ranking

**[27:08]** instead of everything else. Every

**[27:09]** citation, every uh press release,

**[27:11]** everything else that's been indexed,

**[27:13]** these outrank them for now. TBA

**[27:16]** helping uh here's a client web 3 website

**[27:19]** tied to a memory white collar criminal

**[27:21]** here in Dallas as well. Uh crime lawyer

**[27:23]** uh here in Dallas, white collar

**[27:24]** criminal, but at least it's showing up

**[27:26]** in HF's DR26. This was taken three or

**[27:28]** four days ago.

**[27:30]** This is a tricky one. Let me just uh

**[27:31]** pover be careful pop from the camera

**[27:33]** standpoint. It's tough to read, but that

**[27:36]** number I had to cover the client of mine

**[27:38]** because it's up in a county in New

**[27:40]** Mexico. So, he didn't want the c the

**[27:41]** client revealed it. It's okay. I talked

**[27:43]** about how the web three websites are not

**[27:45]** showing up yet with your URL,

**[27:48]** but they do show up. Low competition

**[27:50]** keyword, one search a month. Let's call

**[27:52]** it that. At most for the blank uh county

**[27:56]** in New Mexico,

**[27:58]** at most one search a month. I Oh, 10

**[28:00]** searches a month. It's super

**[28:01]** conservative. One a month andor the

**[28:03]** whatever near me done from the outskirts

**[28:05]** outside the primary town. That is a

**[28:08]** gobbledegook subdomain.

**[28:12]** Ranks number two organic on a

**[28:14]** decentralized website that doesn't cost

**[28:16]** anything. They give you some free

**[28:17]** storage because they need users.

**[28:19]** That's the first one.

**[28:22]** Wow.

**[28:22]** >> Now, the trick is

**[28:23]** >> how do we find them?

**[28:25]** >> Let's say, oh, I'll get every all the

**[28:26]** resource afterwards on on the on the

**[28:27]** panel. I'll get all my my notes based on

**[28:29]** because I wasn't sure if that would

**[28:30]** resonate with anybody or not. So, I just

**[28:31]** want to make sure I'm cool with it. That

**[28:33]** is a blockby-block website builder. So,

**[28:36]** you'd outsource it to whoever you want,

**[28:37]** but it can be done uh typically you log

**[28:40]** in through your MetaMask or crypto

**[28:41]** wallet. They give you a small amount of

**[28:43]** storage. You can up, you know, upsell

**[28:44]** the rest. Two or three little domains,

**[28:47]** two or three little websites. You can

**[28:49]** connect your web 3 wallet if you buy a

**[28:52]** web 3 domain which is that one-time

**[28:54]** purchase. They it's clunky and I'm

**[28:57]** talking with the developer. So the

**[28:58]** problem is I want to connect I like I

**[29:00]** actually own the right of the dot. So

**[29:03]** imagine if you own.com and you got a

**[29:05]** percentage of every.com that was

**[29:06]** purchased or renewed every year. Now

**[29:08]** that's web two. That's normal. That's

**[29:10]** business. But in the certain models you

**[29:12]** can actually own the right of the dot

**[29:14]** that's customized in web 3. So I own

**[29:17]** Dallas County. I own college football.

**[29:20]** Uh a couple other ones that that I own.

**[29:21]** I even own lead generation. So if you

**[29:23]** were to buy something in front of the

**[29:25]** dot, what they call the second level

**[29:26]** domain that the first one's called the

**[29:27]** top level domain in the web3 ecosystem

**[29:30]** as it is. So you could buy roofers.

**[29:32]** Generation optimize it in web 3 for

**[29:35]** right now. The SEO portion for that

**[29:38]** brand nothing good yet. You mean you

**[29:40]** mean

**[29:42]** >> roofers dot

**[29:43]** >> lead generation spelled out

**[29:45]** >> because you own

**[29:46]** >> I only lead generation as a business

**[29:47]** model.

**[29:48]** >> Somebody else buys

**[29:49]** >> someone else buys that

**[29:50]** >> you make money.

**[29:51]** >> Yes. The benefits for that right now as

**[29:54]** we speak today and the old line from

**[29:56]** wrestling and boxing for those who are

**[29:58]** fans of it back in the day at the very

**[29:59]** bottom they'd advertise it was Hulk

**[30:01]** Hogan against Andre the Giant. They're

**[30:02]** going to appear in Dallas.

**[30:04]** Card subject to change at the bottom.

**[30:06]** Right? That old little little legal

**[30:07]** disclaimer. This is card subject to

**[30:09]** change. The ability for plumbers lead

**[30:14]** generation or roofers could

**[30:16]** theoretically be that and replace the

**[30:17]** gobbledygook. That's what I'm hoping to

**[30:20]** get. We're not there yet, but they do

**[30:22]** work. Um, prior to the Yak software,

**[30:26]** Yesper software. Uh, there was one uh

**[30:29]** people would used to upload HTML files

**[30:31]** to to GitHub and they'd export them out

**[30:33]** to different things like Asia and all

**[30:34]** the rest of them. There was one of them,

**[30:36]** I believe it was called the

**[30:37]** Dappling.net. network. It was kind of on

**[30:38]** the bottom tier of everything. Oh, I'll

**[30:40]** come come back. Sorry. The um that one

**[30:44]** spit out dappling whatever.

**[30:47]** You ever seen that one where there two

**[30:49]** dots? Not a subdomain, but it's whatever

**[30:52]** subdomain.appling

**[30:54]** and they appended it either with limo

**[30:56]** orlink. You ended up with a web 3

**[30:58]** website and you didn't even realize it.

**[30:59]** A web3 webpage, but you didn't have any

**[31:02]** real control over it. You didn't own

**[31:03]** that. that could actually rank and be

**[31:06]** used for pure link building purposes and

**[31:07]** even some minor landing page work

**[31:09]** because of the domain rank and you had

**[31:10]** to build your links to it if it was

**[31:12]** worth it. There were other alternatives

**[31:14]** in that strategy. In this case, you'd

**[31:16]** actually own the branding of it at some

**[31:17]** point. And this is one I'm still dealing

**[31:18]** with the people who are the forerunners

**[31:20]** of what could be, but if so, that begins

**[31:23]** to replace your low competition private

**[31:25]** blog network landing pages or you own it

**[31:27]** one time only. So roofers lead

**[31:29]** generation might cost you in in dollars

**[31:31]** not crypto a hundred bucks one time only

**[31:34]** no domain renewals you own it you can

**[31:37]** mint it in the blockchain as an NFT but

**[31:39]** if you mint it since I own lead

**[31:41]** generation and you keep it in your

**[31:43]** wallet I can then invite you into a

**[31:46]** private lead generation web3 thing as a

**[31:48]** token gated community

**[31:50]** and then that would have other alternate

**[31:51]** revenue streams SEO capability things

**[31:54]** like that so you might begin to see

**[31:56]** beginnings of that for private members

**[31:58]** only people went to Rockstars, right? So

**[32:00]** we could have you know um you Michael.

**[32:04]** Rockstars conference or something like

**[32:06]** that and then that would anyone who has

**[32:07]** that domain now he could sell it to

**[32:09]** somebody else and that person will be

**[32:10]** given access but it's coming up. I just

**[32:12]** wanted to introduce these concepts to

**[32:14]** you and how it'll affect local affiliate

**[32:16]** and just hard straight rankings

**[32:19]** combining uh for those of you wrestling

**[32:21]** fans or crazy old ECW in Philadelphia uh

**[32:24]** back in the 90s and early 2000s. Uh, I

**[32:27]** actually have something here where I

**[32:28]** actually flew a drone down the metaverse

**[32:30]** on one of it. Uh, but I embedded. So,

**[32:32]** I'm just showing how you can combine

**[32:33]** three things and how it generated real

**[32:34]** money within an hour. Real money. It's

**[32:38]** done for link building purposes. I had

**[32:39]** some links in it, but a tweet goes out

**[32:42]** at the time, 84 likes, but I embedded

**[32:44]** it. I I recorded in the metaverse and

**[32:47]** then shared on a different decentralized

**[32:49]** social media decentralized publishing

**[32:50]** platform uh called hive or peaked I'm

**[32:54]** sorry peak peak p a kd those weird

**[32:58]** spellings.com they reward you with

**[33:00]** crypto so within a within a minute or an

**[33:02]** hour or so I got.5 hive tokens got some

**[33:06]** likes got indexed by Google and then

**[33:08]** this one actually generate 82 views and

**[33:10]** what's my crypto there I earned they

**[33:13]** convert that into US dollars and people

**[33:14]** could donate make crypto to me. If they

**[33:16]** liked it, I could build a channel. Not

**[33:17]** as good as YouTube. Decentralized. I own

**[33:20]** it. They can't censor me unless I do

**[33:22]** something really off the charts,

**[33:25]** illegal. So, for anyone who's lost had

**[33:27]** clients, lost a YouTube channel,

**[33:29]** something controversial, medical, uh,

**[33:32]** legal, anti antivaccine, whatever it

**[33:35]** was, right? You can have the

**[33:37]** decentralized platforms and there are

**[33:39]** currently seven big ones and there's an

**[33:41]** entire network of one that could open up

**[33:43]** a percentage of a universe of 1,600

**[33:47]** third party decentralized video sharing

**[33:49]** sites. A good chunk of which when you

**[33:51]** show up you post it on one or two of

**[33:52]** them and they probably maybe send it out

**[33:54]** depending on which um associations they

**[33:56]** have. You could probably pick up 10 or

**[33:58]** 20 URLs, do follow links in the

**[34:01]** description, pop it in back the way, and

**[34:03]** each individual URL on the on the clone

**[34:04]** platforms all get indexed by Google. So,

**[34:07]** I just wanted to show you that as an

**[34:08]** option.

**[34:09]** >> You're literally making it rain right

**[34:11]** now.

**[34:11]** >> Oh, damn. Look at that. I don't know if

**[34:14]** that's good or bad. You need to pause,

**[34:15]** take care of it for a sec for it's

**[34:17]** dripping right here. So, is there

**[34:20]** anything we have to watch out for for

**[34:21]** just for everyone's laptops and stuff?

**[34:23]** >> I want to make sure your your your you

**[34:25]** know, your personal property is

**[34:26]** protected. Thank you.

**[34:29]** >> Making it rain. All right, I'll take it.

**[34:36]** >> Well, that that one I was of all the

**[34:37]** things of public speaking, that's one I

**[34:39]** wouldn't have expected.

**[34:43]** >> All right.

**[34:48]** >> I'll make everybody a deal. I'll rip

**[34:50]** through some more. If there is obviously

**[34:52]** a security concern, you have to move the

**[34:53]** table so that we can pick this up

**[34:54]** another time in a break in the session

**[34:55]** if anything resonates with you.

**[34:57]** Hopefully, we're okay, but we'll find

**[34:59]** out.

**[35:02]** >> Thanks.

**[35:04]** >> All right.

**[35:06]** >> Gota gota love it.

**[35:15]** >> Sorry for the you at home watching this.

**[35:16]** We have a little uh rain delay

**[35:19]** for the baseball analogy.

**[35:21]** >> Hey, bring the terms out.

**[35:23]** >> Forget the terms. Thank you. I'll keep

**[35:25]** this going for right now. Rockstars was

**[35:27]** here Thanksgiving of 2022. This is a

**[35:30]** different platform. The one that I

**[35:31]** showed that was indexed uh later on for

**[35:33]** the white collar crime lawyer and

**[35:35]** they're going to show with Rockstars as

**[35:36]** well. So, I put in Rockstars. I pinned a

**[35:38]** memory. This is tied to NFTTS, but you

**[35:41]** put in memories and you can't really

**[35:42]** spam this. But once you're in the

**[35:44]** system, you buy your first NFT, they

**[35:46]** allow you to pin real memories. Now, if

**[35:48]** it's overly spammy, they don't like it

**[35:50]** and they might even kash you. There's a

**[35:52]** little bit of a centralized element to

**[35:53]** it. But this one's pretty neutral. I

**[35:55]** left a nice memory. I think I came down

**[35:57]** here, shook hands with people, left it.

**[35:58]** I dropped the link to

**[36:00]** rockstarsconference.com. I think under

**[36:01]** the SEO Rockstars brand where it didn't

**[36:04]** get all the screenshot pinned to here,

**[36:06]** this location in this particular

**[36:08]** platform at the embassy suites latitude

**[36:10]** and longitude. So the question is what

**[36:13]** does that do right

**[36:16]** that perplexity links number two and

**[36:19]** which one is this is this is that's the

**[36:21]** full memory this one also simultaneously

**[36:23]** if you earn enough credits and what they

**[36:25]** call collect rent and stuff you earn the

**[36:27]** right to do other things in the

**[36:28]** ecosystem

**[36:30]** yes sir the garbage bin thank you

**[36:32]** >> another

**[36:34]** >> Pete you okay

**[36:36]** >> Pete Chad you all right

**[36:38]** >> okay

**[36:38]** >> what did you search rock stars Dallas

**[36:41]** Yeah. Yes. SEO Rockstars conference

**[36:43]** Dallas for 2026. I just wanted to see if

**[36:45]** it got indexed. That was the number two

**[36:47]** link. It had not yet at the time clicked

**[36:49]** into the sources on Perplexity, but at

**[36:51]** least you see these things are getting

**[36:52]** picked up because they're they're

**[36:54]** readable pages. Not a lot of uh this one

**[36:56]** was a AHF's uh domain rating domain rank

**[36:59]** 26. Nothing fancy, but you see it popped

**[37:02]** into perplexity and it also will rank in

**[37:04]** um Google on its own. Copy paste indexed

**[37:07]** in Google. And then we did the thing

**[37:08]** today. I think I'm on page two for that

**[37:10]** same URL. You can also pin that very

**[37:13]** same memory into the interplanetary file

**[37:15]** system, IPFS. Have any of you ever dealt

**[37:17]** with that? They actually spit out like

**[37:18]** it's just a basic little text HTML blurb

**[37:20]** and your picture, but it's in the

**[37:22]** permanent internet. So, if that platform

**[37:24]** goes down, it still stays out there and

**[37:27]** that actually dropped a second link. I

**[37:29]** think one of the ones I did for HS for

**[37:30]** us, it would picked up the IPFS version,

**[37:32]** but that one I showed you was called the

**[37:34]** memory link. So, you have a little

**[37:35]** nuance in there, but you get double

**[37:37]** benefit possibly.

**[37:39]** the SEO professionals for all of you.

**[37:41]** The takeaway benefits um you can alter

**[37:44]** up your link footprint. You're not just

**[37:45]** hitting with WordPress sites and link

**[37:47]** inserts and PBNs and citations. You can

**[37:49]** mix up the footprint a little bit if you

**[37:50]** wish and you think that's appropriate.

**[37:52]** Now, AI and a different story, but for

**[37:54]** the ones where there still that 10 blue

**[37:56]** links, this could help you depending on

**[37:58]** that keyword. Um some platforms do pass

**[38:01]** on latitude and longitude coordinates

**[38:03]** depending on what you're doing for um

**[38:04]** for local, you know, just it's there if

**[38:06]** you need it. uh monetization for you the

**[38:09]** agency owner. You can monetize a little

**[38:11]** bit while you're helping your clients.

**[38:13]** Nothing fancy, but it's one thing to pay

**[38:15]** domains and you're on the hook for all

**[38:16]** the content. It's another thing to

**[38:18]** actually get paid back a little bit just

**[38:19]** to help offset your hard cost or

**[38:21]** increase revenue flows or whatever you

**[38:22]** think is appropriate. Now, are they

**[38:24]** scalable? No. But at least it reduces

**[38:26]** hard costs type of thing. So, at least,

**[38:27]** you know, improves the bottom line for

**[38:28]** that times whatever multiple is

**[38:30]** appropriate. Um digital assets allow

**[38:34]** increased value of your entity. So if

**[38:36]** you own NFTTS and sometimes they give

**[38:38]** away bonus land for free. I've picked up

**[38:40]** one of the platforms. They gave me like

**[38:42]** 150 bonus land plots. Each one's its own

**[38:45]** domain. So if I mint them so small

**[38:46]** amount of little gas fee like two cents

**[38:48]** on the Polygon blockchain ultimately

**[38:51]** besides my time, I'm in for three, four,

**[38:53]** five bucks and I picked up 150 things

**[38:56]** that could be deemed valuable and have

**[38:57]** monetization elements because I would

**[38:58]** actually own the core route land plot.

**[39:02]** Some of them are different. They do

**[39:03]** triangles, hexagons. Some carve out city

**[39:05]** blocks, others just do an arbitrary

**[39:07]** latitude and longitude rectangle. It

**[39:09]** depends on the platform. And none of

**[39:10]** them are all inclusive. It's fragmented

**[39:13]** right now. We'll see how it plays out,

**[39:15]** but I just wanted to let you know it's

**[39:16]** there. I'll show you what one looks like

**[39:17]** in a second. Um, we talk about AI

**[39:20]** platform as sources or links, the

**[39:23]** built-in tier 2 backlinks, reduce

**[39:25]** chances of censorship or suspension.

**[39:27]** Some are just straight up you can post

**[39:28]** anything. anyone in any high-risisk

**[39:30]** industries, peptides, cannabis, anything

**[39:33]** adult, um the decentralized platforms

**[39:36]** will allow that in there. Be careful, be

**[39:38]** smart, but you have an option. Whereas

**[39:40]** if you put on YouTube, you'd be done

**[39:41]** within, you know, 72 hours or whatever

**[39:43]** the number is. Other benefits are still

**[39:45]** pending. Alternative currency payment

**[39:47]** methods. We're in Texas, uh September,

**[39:51]** they signed a law. Gold and silver is

**[39:52]** legal tender here in the state of Texas.

**[39:54]** Okay. 13th 14th state. Simultaneously,

**[39:58]** Texas also has a bullion depository in a

**[40:01]** town called Leander north of Austin that

**[40:04]** has huge amounts of private bars of gold

**[40:06]** and and some other metals, but primarily

**[40:08]** gold. The state controller in the same

**[40:10]** bill that was signed into law by the

**[40:11]** governor allows the state controller to

**[40:15]** create a actual Texas currency that will

**[40:18]** be issued and utilized digitally by May

**[40:20]** of 2027, possibly with QR code, possibly

**[40:23]** with a credit card. still in the works.

**[40:26]** Good or bad, it's there and it's backed

**[40:28]** up. So, tonight's a Friday night, you

**[40:29]** want to be a degenerate, you want to go

**[40:30]** to the gas station, get cigarettes and

**[40:32]** beer, you can pay it in cash, credit

**[40:33]** card, or by May of 2027, presumably

**[40:36]** lonear gold digital, you could do that.

**[40:39]** Um, there also are people are buying and

**[40:41]** using the gold back. Some people are

**[40:42]** junk silver because they don't like what

**[40:43]** fiat is doing. We've seen silver as of

**[40:45]** today, the skyrocketed up, you know,

**[40:47]** yesterday, I think closing price was

**[40:48]** $90, $91 somewhere in there. Huge

**[40:50]** acceleration in the last three months.

**[40:52]** So people want to be able to use this

**[40:54]** currency which opens up an opportunity

**[40:56]** for you. So keep that in mind. The web

**[40:58]** three domain names are also like vanity

**[41:00]** plates. Crypto address 0x gobbledegook.

**[41:04]** Most of the time it's done with a QR

**[41:05]** code. If someone actually types that in

**[41:06]** and they oh is that an L or a one, a

**[41:09]** zero or an O? Good luck getting the

**[41:11]** money back. It's gone. Someone just woke

**[41:13]** up with a bonus in somebody you don't

**[41:14]** know. These serve as it's like the it's

**[41:17]** like the VIN number in your car. How

**[41:18]** many people remember the VIN number?

**[41:22]** Okay, you're you're one of the few in

**[41:23]** the country who does. But if if we had

**[41:26]** if we had Marino one as a license plate

**[41:28]** or RTS one, easy to remember. It's

**[41:31]** assigned to the VIN number so people

**[41:34]** could send the money that way. Easy to

**[41:36]** remember, branding purposes, things like

**[41:38]** that. So that's the current use of the

**[41:39]** web 3 domain name. I just try to open up

**[41:42]** more based on what these, you know, the

**[41:44]** decentralized uh sites and things like

**[41:46]** that as time goes on. We'll see. I say

**[41:48]** I, but that's part of our feedback in

**[41:51]** our conversations. Um, if your client

**[41:53]** accepts Bitcoin for any reason, there

**[41:54]** are Bitcoin specific local maps that get

**[41:57]** indexed in Google for citations, but

**[41:59]** also simultaneously ranking for blank

**[42:01]** service city accepts Bitcoin. And you

**[42:03]** could also optimize for that as well.

**[42:04]** I'll show you in a minute. Um, and then

**[42:06]** if anyone wants to pay you an

**[42:07]** alternative currencies, I'll show you a

**[42:09]** quick one as well. So, uh, I just did

**[42:11]** one self- serving, moving on. But the

**[42:13]** privacy coins, I wanted to test it out.

**[42:14]** I'd work. I rank number one in Google,

**[42:16]** but this is perplexity. Oh, the um so

**[42:20]** you know, Monero, Zeno, all the rest.

**[42:22]** I'm ranking for that and I'm the sole

**[42:24]** answer for right now. You guys are smart

**[42:26]** enough. You'll kick you'll kick the snot

**[42:27]** out of me. I did it as a test case, but

**[42:29]** it's there for right now as of this

**[42:31]** minute. um for your existing domains,

**[42:34]** your dotcoms, your nets, uh GoDaddy, if

**[42:37]** you have something where it's just a

**[42:38]** domain and no website yet assigned and

**[42:40]** only on the Ethereum blockchain network,

**[42:43]** no Polygon, not Base, not Bitcoin, just

**[42:45]** Ethereum, you can sign, you can use the

**[42:48]** com that you own as the crypto wallet

**[42:51]** address in GoDaddy. They opened up that

**[42:53]** thing about a year ago, had some

**[42:54]** hiccups. Hopefully, they open up more

**[42:56]** wallet options, but it's there as an

**[42:58]** option. So use your your unused domains.

**[43:00]** You can use it as branding for the in

**[43:01]** the short term and or potentially use it

**[43:04]** to enhance the value of a domain that

**[43:06]** you decide to flip. Just wanted to keep

**[43:07]** you in mind. Um there are some new web

**[43:10]** uh methods coming up about park domains

**[43:12]** to monetize them better than just

**[43:13]** slapping something to GoDaddy or

**[43:15]** Afternic or whatever it is you're trying

**[43:16]** to sell. Risk tolerance jurisdiction. US

**[43:20]** is strict on this, but it's possible.

**[43:21]** Talk with the attorney elements here.

**[43:23]** You can now tokenize your dot domains.

**[43:26]** So, if you if you have a domain that's a

**[43:28]** premium, again, I own laptops.com and I

**[43:30]** don't have a website assigned to it. I

**[43:31]** want to sell it. I want to get a million

**[43:33]** dollars for it, but realistically, if

**[43:35]** it's built up in time goes on, we could

**[43:36]** get to two million.

**[43:38]** >> Do you own that?

**[43:38]** >> No. I I wish I did. I wish I wish, but

**[43:42]** now you can put it with one particular

**[43:44]** registar. It only came up in the last

**[43:45]** three months or so out of Europe. Um,

**[43:48]** you can register with them instead of

**[43:49]** GoDaddy or Namecheep or whatever you

**[43:51]** want. And then they have a sister

**[43:52]** company partner that integrates with

**[43:54]** each other. You can then put it on the

**[43:55]** market and then sell fractional domain

**[43:57]** percentages of it. So you can make a

**[43:59]** million shares at a dollar a piece as

**[44:01]** NFT tokens. Then if the thing flips, no

**[44:04]** website attached to it, just a pure

**[44:05]** domain flip. Then if some if it sells

**[44:07]** for 2 million

**[44:09]** minus the small little fee, everyone

**[44:11]** will get their $2 per NFT token, per NFT

**[44:14]** share that they purchased. So the trick

**[44:16]** also is that is not only would that

**[44:17]** happen, but anyone who buys one of those

**[44:19]** like the second level domain roofers.

**[44:20]** generation. They bought a small micro

**[44:23]** fraction of laptops.com.

**[44:25]** You can then build a token gated

**[44:27]** community around it and that becomes the

**[44:29]** asset that someone could take over and

**[44:31]** as you sell the domain, the business

**[44:32]** gets attached to it, a private members

**[44:34]** area for laptop junkies or domain

**[44:36]** flipper, whatever you think is

**[44:37]** appropriate. It's it's really the wild

**[44:39]** west right now. But I just want to let

**[44:40]** you know that was available in the last

**[44:42]** three months.

**[44:42]** >> Wait, I have a question

**[44:43]** >> please.

**[44:44]** >> So on your you bought Dallas County.

**[44:46]** >> Yes.

**[44:46]** >> It's a level three. somebody wants to

**[44:49]** buy, just as an example, uh, Richardson.

**[44:53]** Dallas County,

**[44:54]** >> right?

**[44:54]** >> Frisco. Dallas County,

**[44:56]** >> correct?

**[44:57]** >> They want to buy that and they can put a

**[44:59]** domain on there, but anybody that you

**[45:02]** that

**[45:03]** who you might want to sell Dallas

**[45:05]** County,

**[45:06]** >> every single time they do that, every

**[45:08]** month it's just liquid.

**[45:09]** >> Yeah. So, I I get a onetime commission.

**[45:12]** One time only. So, if they buy it, say,

**[45:13]** for $100, I wake up with 50 one time.

**[45:16]** But then they're also tag if they decide

**[45:18]** to take that domain in that account and

**[45:19]** then mint it onto the blockchain. I then

**[45:21]** if I so chose can make a Dallas County

**[45:24]** token gated community only to members of

**[45:26]** those people who own the whatever Dallas

**[45:28]** County and I could offer discounts and

**[45:29]** promotions and tour guides and hidden

**[45:31]** secrets and private meetups and do all

**[45:33]** the stuff that I would want to do that

**[45:34]** way. But I could build a business model

**[45:36]** around it if I so chose and wanted to

**[45:37]** take on that time and headache. You have

**[45:39]** the option. I'm looking at it from the

**[45:41]** SEO standpoint side because that's what

**[45:43]** we all care about. I just want to give

**[45:44]** you some extra sauce for your clients

**[45:46]** that they could do that as well if they

**[45:48]** wanted to take on that and they needed

**[45:49]** to have a private members only community

**[45:50]** and their audience was more web three

**[45:52]** focused big if and we're in its infancy

**[45:55]** right now but something just to plant

**[45:57]** the seed. Um and then you can pair up

**[46:00]** your web 3 domains. So Richardson Dallas

**[46:03]** County you can get decentralized email

**[46:05]** web conferencing and one other asset. I

**[46:07]** forgot which one but definitely

**[46:08]** decentralized email typically through

**[46:09]** ether mail. That way you don't have to

**[46:11]** be on Gmail and feeding all the all the

**[46:13]** data to the machine unless you want to

**[46:14]** have a Gmail that's active for marketing

**[46:16]** purposes like an active Gmail account

**[46:18]** for YouTube. But you can keep your

**[46:20]** private emails on that as well.

**[46:24]** Um decentralized social media

**[46:25]** alternatives. Let me just come over here

**[46:27]** under the blocking. I'll try to be

**[46:28]** careful and for the camera. This is one

**[46:31]** good screenshot I found it. Eight

**[46:34]** categories.

**[46:36]** >> I'm sorry.

**[46:37]** >> Pointer. Oh, excuse me. That's right.

**[46:39]** There we go. Thank you. podcasting and

**[46:40]** music. Thanks. Events, this one is not

**[46:43]** that great. Uh, typically luma.com is

**[46:45]** the biggest one that's web 3 focused is

**[46:48]** it's the closest in web 3 to Eventbrite.

**[46:50]** Hopefully that changes, but anyone does

**[46:52]** local events. I've got a sports bar

**[46:54]** client that is having um for the Super

**[46:56]** Bowl like a Bad Bunny lookalike contest

**[46:58]** or something that's going to go on

**[47:00]** Eventbrite. That's going to go on

**[47:02]** patch.com

**[47:03]** whatever community. But if you want to

**[47:05]** pick up some extra web three juice and

**[47:06]** at least get the SEO, but it's also a DR

**[47:09]** like 85, so you can pick up that type of

**[47:11]** thing. And it does get indexed in

**[47:12]** Google. Uh videos, we talked about this

**[47:14]** one is a deep subject. We'll talk about

**[47:16]** this later. Um because this also ties

**[47:19]** back in with the um decentralized

**[47:21]** publishing where you can post it and

**[47:23]** that's where you can generate your

**[47:24]** creator coins where you can get the

**[47:25]** publicly traded token if you so choose.

**[47:28]** Um they have equivalent to Reddit and

**[47:30]** Discord.

**[47:31]** Not yet. It's there, but the indexing is

**[47:34]** is sketchy within this subset. Micro

**[47:36]** blogging, that's where your mastadons

**[47:39]** and your others are out there that are

**[47:40]** really far caster, which also allow NFT

**[47:43]** and token gated audiences come in and

**[47:44]** integrate with other things. If you're

**[47:46]** familiar with those, that will help you

**[47:47]** as well. And then straight up blogging,

**[47:49]** I'll show you here in a minute. The old

**[47:51]** Wayne Gretzky line, uh, we've, it's

**[47:53]** butchered, but basically he says, skate

**[47:55]** where the puck is going, not where it's

**[47:56]** been. The question is, are we three

**[47:58]** years too early? And here's Wayne in my

**[48:00]** great AI image in an empty arena by

**[48:03]** himself waiting for the puck. Well, if

**[48:05]** you're three years too early or three

**[48:07]** days too early, you're ain't going to

**[48:08]** score a lot of goals. You have to find a

**[48:10]** sweet spot, right? So, I everything I

**[48:13]** said today could be this. It either

**[48:15]** could be trash and fall apart because

**[48:17]** some of these platforms fall apart or

**[48:18]** you could be too early or we could be

**[48:20]** hitting on a sweet spot. That's why I

**[48:21]** need the interactive capability. We'll

**[48:23]** talk about it later on, but open

**[48:24]** invitation to continue the conversation

**[48:26]** and I'll craft. I don't even have a

**[48:28]** website to tell people to come visit me.

**[48:29]** I'll just do a LinkedIn at the end

**[48:31]** because I have different domains that I

**[48:33]** can then customize based on your

**[48:34]** feedback. That's it. So that literally

**[48:37]** there's nothing. This is pure education.

**[48:39]** Um so I'm going to keep testing it. Lead

**[48:41]** generation, affiliate ranking, tier 2

**[48:44]** links, stuff like that that helps move

**[48:47]** it. And I just want to say thank you.

**[48:49]** One other thing for those of you who do

**[48:50]** have an NFT wallet, there's something

**[48:52]** called a POAP, PA, uh proof of

**[48:54]** attendance protocol. M if you have if I

**[48:56]** have one more minute I'll show one other

**[48:57]** thing and then we'll thank you. Um this

**[49:01]** one is um if it's okay with everybody

**[49:03]** I'll talk with you later but I can

**[49:04]** create an NFT that's more centralized

**[49:06]** and decentralized but if you have a

**[49:08]** wallet it doesn't require any minting

**[49:10]** fees on your end. I don't touch any fees

**[49:13]** or nothing. It just might commemorate

**[49:15]** being one of the first SEO conferences

**[49:17]** to talk about web 3 and it's a little

**[49:18]** badge. It'll be an NFT in your wallet.

**[49:21]** Will have any market value down the

**[49:22]** road? No. But if you like that type of

**[49:25]** stuff and a little commemoration, the

**[49:27]** side note, the the PO apps, they have

**[49:29]** different URLs to spit out and about 10

**[49:32]** to 20% of them depending on the day will

**[49:34]** actually index in Google and they have

**[49:36]** these other like special moments and

**[49:38]** things like that. I will show you one

**[49:40]** thing because there's a lot of slide

**[49:41]** time. Let me just come in here. I will

**[49:43]** show this one. So this is one of the

**[49:47]** decentralized platforms. It's called

**[49:48]** paragraph.com.

**[49:50]** Spits out the creator coins blah blah

**[49:52]** blah. this link right here. Oops, that's

**[49:55]** you could you can generate newsletters

**[49:57]** this way as well if you want to pump out

**[49:59]** long form content versus Instagram type

**[50:01]** of short form content. Side note,

**[50:03]** Instagram doesn't allow links in the

**[50:04]** posts. The decentralized versions do and

**[50:07]** they do get picked up and recognized by

**[50:08]** hrefs just and the individual posts get

**[50:10]** indexed by Google as well. Takes a

**[50:12]** little while, little omega, little tier

**[50:14]** 2 link boosting, but they'll ultimately

**[50:16]** get there. It just takes a while because

**[50:18]** there's so much clutter. But this is for

**[50:20]** a client of mine who sells a six-h hour

**[50:21]** driver's ed course in um in Texas, but a

**[50:24]** lot of people look for things locally.

**[50:26]** So, he teaches driver education, but the

**[50:27]** state of Texas says you don't have to

**[50:28]** come to class if you're 18 to 24.

**[50:31]** Instead of the long 30-hour high school

**[50:33]** driver's ed, you could take it at your

**[50:34]** own time. I think from the time you

**[50:36]** signed up, you have three months to take

**[50:37]** it. It's a whopping six hours. That's

**[50:39]** the equivalent of your written test.

**[50:40]** Then you could take it to the driver's,

**[50:42]** you know, driver's license office and

**[50:43]** schedule your time and then do your

**[50:44]** physical driving tests. So, people still

**[50:47]** look for these things locally. So, his

**[50:48]** little thing, this is my whopping anchor

**[50:50]** text, El Paso. Href's picked it up. I

**[50:52]** have two links. This is the most

**[50:54]** powerful one by far. He's now number one

**[50:56]** for six hour driver education El Paso in

**[50:58]** the organic, the overview. It depends on

**[51:00]** the day. For right now, the reason why I

**[51:03]** bring all this up decentralized, you log

**[51:05]** in with a wallet, but then you can embed

**[51:07]** a YouTube video. This is a private one.

**[51:09]** I'm going to put this on 2x. Give me

**[51:12]** just one second. Make sure there's no

**[51:13]** audio. So, in El Paso, excuse me, put on

**[51:17]** 2x here. Ah, just to save your time,

**[51:23]** um, close to um, UTP, University of

**[51:26]** Texas El Paso is the, um, is the

**[51:27]** stadium. And on the north side of their

**[51:29]** stadium, they have a roundabout for

**[51:33]** driving. Difficult for the average

**[51:34]** person who's young and driving to even

**[51:36]** handle those. Let alone if you're a

**[51:38]** college student leaving the game and

**[51:39]** drunk and you're getting in a car, which

**[51:41]** you shouldn't be. College football.

**[51:44]** Yeah.

**[51:46]** So this but this is a perfect example of

**[51:48]** a DWI lawyer. So I'm going to show the

**[51:50]** one thing you cannot do in the real

**[51:51]** world legally, morally, costwise. You

**[51:54]** can replicate here and I'm showing a

**[51:56]** single car accident if it was narrated

**[51:58]** properly and better edited whether it be

**[52:00]** through AI or manual on the process. So

**[52:02]** this should be on 2x. It should take

**[52:03]** about a minute. So here you are in El

**[52:05]** Paso

**[52:07]** flying a drone over. You can switch from

**[52:09]** the drone, drop to a person here in a

**[52:12]** second. Wave high. I'm in the parking

**[52:14]** lot now. I'm drunk. This is the

**[52:16]** narration. As an example for this

**[52:17]** particular thing, you can hop into a

**[52:19]** car. This is all first generation tech.

**[52:21]** This is early 2000s video game quality.

**[52:24]** Hop into a car, drive the car, bang the

**[52:27]** car up here. But remember, no headsets.

**[52:29]** Remember at the very beginning, no VR,

**[52:31]** no glasses. This is a YouTube video that

**[52:33]** I made private for him. I'm showing you.

**[52:35]** But then you bounce around. You're now

**[52:37]** on the north side. Everyone in El Paso

**[52:39]** recognizes this with the M. You come

**[52:41]** around and you have these cliffs. You're

**[52:42]** drunk. Uhoh. Uh oh. Uh oh. Bang. Boom.

**[52:46]** Cross. There's your whole thing. That's

**[52:48]** your That's your metaverse. You can

**[52:49]** never replicate that in the real world.

**[52:51]** Could it be done in AI? Without

**[52:53]** question. Could you get the background

**[52:54]** between point A and point B and showing

**[52:56]** emotion? Football stadium, car crash, A

**[52:59]** to B. There's high emotion connection.

**[53:01]** That's where the AI things could be

**[53:04]** done, but you have to be really artful

**[53:06]** if at all. Then you could put this on

**[53:07]** something like a YouTube, optimize it

**[53:09]** for El Paso, get your get your links,

**[53:11]** co-post it on the other decentralized

**[53:13]** platforms, pick up more URLs, rank for

**[53:15]** not just El Paso, but say for West Texas

**[53:17]** or for the county or even for in his

**[53:19]** case, he ranks for the statewide terms

**[53:21]** because he's not local and he's not

**[53:22]** nationwide. So he's in that nebula zone

**[53:24]** where he's allowed licensing state byst

**[53:26]** state. So I just wanted to show you a

**[53:28]** couple options. That is one example of

**[53:29]** an earthbased metaverse. And as a

**[53:31]** followup something I showed Michael and

**[53:32]** Gregory later on if there's any

**[53:34]** appropriateness where I can also show

**[53:35]** the better looking better flowing easier

**[53:37]** for you to navigate regular metaverses

**[53:40]** but you have to get the actual dedicated

**[53:41]** link. They don't really rank in Google

**[53:42]** but they actually have passed through

**[53:43]** the juice. You can put links in them and

**[53:45]** they get picked up in analytics but you

**[53:47]** don't get the hard SEO value on the

**[53:48]** front end but you do get it on the back

**[53:50]** end on your analytics traffic. And you

**[53:52]** can also watch YouTube videos inside of

**[53:54]** these things and boost your engagement

**[53:55]** metrics on the local side, local Dallas

**[53:58]** plumber videos and things like that.

**[54:01]** They do not yet have the ability to

**[54:02]** place a 3D building in the metaverse

**[54:04]** where I can I can embed the video. I get

**[54:06]** links from there on the images, but I

**[54:07]** can't necessarily get the um latitude

**[54:09]** and longitude as part of the IP address

**[54:11]** watching the video yet. They're going to

**[54:13]** try to do that. So, you can start to

**[54:14]** manipulate local IP watching of YouTube

**[54:17]** videos for especially for your suburbs,

**[54:20]** things like that. I hit you with a ton.

**[54:23]** Thank you. Also, this is post lunch. We

**[54:24]** had the rain delay. Anything I can

**[54:26]** answer on the questions that make an

**[54:28]** impact on your business before we move

**[54:30]** on to the next speaker?

**[54:32]** >> Yes, sir.

**[54:40]** >> Yes, to a degree. The Oh, yeah. He asked

**[54:43]** about blockchain verification on some of

**[54:45]** this. Yes. Depends on which chain. So in

**[54:47]** the NFTs that spit out like on OpenC and

**[54:49]** on Ethereum, you'll have the Ethereum

**[54:51]** scan, Ethereum wallet checkers, things

**[54:52]** like that. Yes, the creator tokens,

**[54:55]** which is a very controversial one, they

**[54:57]** do show up in the uh blockchain explorer

**[55:00]** depending on what chain it's on, like

**[55:01]** base chain, basecan.orgexplorer.

**[55:04]** That's also sometimes where you get your

**[55:06]** tier 2 backlinks out of all of that as

**[55:07]** well, coming from the actual

**[55:09]** verification wallets. And then the other

**[55:11]** ones will show up on your MetaMask

**[55:13]** depending on where they were minted.

**[55:14]** They can also show up on various

**[55:15]** blockchain explorers. Just not as easy

**[55:17]** as like a straight up normal crypto

**[55:19]** transaction like a like a typical you

**[55:20]** and I exchange some Bitcoin. That one's

**[55:22]** not as easy, but they are on some of the

**[55:24]** second tier version of those. You just

**[55:25]** have to dig deeper to find them.

**[55:32]** >> Right.

**[55:38]** >> Sure.

**[55:48]** Yes, that that's still um in this niche

**[55:51]** for what we're trying to simultaneously

**[55:52]** do with the SEO with the time stamp

**[55:54]** verification. It's there, but it's

**[55:56]** really deep in the weeds. Thank you.

**[55:58]** That's a good thing to make my notes for

**[55:59]** future testing. Great idea.

**[56:03]** >> Thanks. And then like I said, I hit you

**[56:05]** with a ton of open invitation for

**[56:06]** questions afterwards if there's panel

**[56:08]** afterward, anything I can do to help.

**[56:09]** But uh I just want to introduce

**[56:10]** something you probably hadn't seen at

**[56:12]** least some of it. Open up some ideas

**[56:13]** depending on how you want to make

**[56:14]** revenue for yourself affiliate raising

**[56:17]** the value of your business helping your

**[56:18]** clients or other Yes sir.

**[56:20]** >> Do you have are you sharing the slide

**[56:23]** that

**[56:23]** >> Yeah, I I put it in the speaker file on

**[56:25]** the on the app. So however you want to

**[56:27]** do it, you're welcome to to share the

**[56:28]** the PDF.

**[56:31]** >> I'm sorry.

**[56:32]** >> It's on the computer and and I I can get

**[56:34]** it to you also on LinkedIn connect. I'll

**[56:35]** send you later on. Anything I do to help

**[56:37]** you, please. I just I need to have the

**[56:39]** conversation going because it is so

**[56:41]** different and the problem with AI, we're

**[56:43]** so used to Google Sheets and automated

**[56:44]** workflow and spitting out clawed

**[56:46]** artifact AI, you know, all the new stuff

**[56:47]** that we're used to and and ranking what

**[56:48]** we're doing. I'm also trying to reach

**[56:50]** people where they are in their worlds

**[56:52]** because they may not cross over to

**[56:53]** Google. Well, we simultaneously get the

**[56:55]** Google rankings what we want, what we

**[56:56]** know or other search, I'll call it

**[56:58]** Google and AI, you know, chat, GPT,

**[57:00]** perplexity, the rest of it. But you can

**[57:02]** also play that ecosystem with their

**[57:03]** emotion and win two birds one stone.

**[57:05]** you're not quite sure which way it's

**[57:06]** going to hope, but like you were saying

**[57:07]** before, the goal of course is as Ted Ted

**[57:11]** articulated really well that four scroll

**[57:13]** event or that fourclick actions before

**[57:15]** you get to page two and now you have to

**[57:16]** ask people to do more and number one

**[57:17]** ranking isn't what it used to be because

**[57:20]** ultimately are we helping our clients

**[57:21]** when it's are we helping them generate

**[57:23]** real money, real emotion and this is the

**[57:25]** stuff that can also keep a client happy

**[57:27]** and a retention play with a little bit

**[57:29]** of SEO but also keeps them happy from

**[57:31]** them being defected when someone's

**[57:32]** trying to poach your business which for

**[57:34]** those you running agencies No one's ever

**[57:35]** had their business poached. Right.

**[57:36]** Exactly. So, if I can help out and are

**[57:39]** there any other questions online that I

**[57:40]** can help with or

**[57:42]** >> none. Thank you everybody. I know it's a

**[57:44]** lot. I appreciate it.