SEO Rockstars 2026: Day 1 - Shaun Mitchell

[00:04] Hey guys,

[00:07] uh I don't know if you saw my last uh

[00:09] talk that I gave. I was talking about AI

[00:12] uh guard rails and stuff like that. This

[00:15] is going to kind of uh continue on that

[00:17] theme. Um, and so what I what I want to

[00:21] go over is basically some uses of AI

[00:24] with very complicated systems to make

[00:26] them actually easy and really kind of

[00:30] how we

[00:32] radically changed up um a a lot of stuff

[00:36] in our agency and are we're getting

[00:39] better content um than ever. Like so the

[00:43] thing that I keep seeing is a lot of

[00:45] people are just like AI slopping. so

[00:47] much. It's just, hey, we're just going

[00:49] to mass page this or hey, we're just

[00:52] going to kick kick out a ton of freaking

[00:53] AI content, you know? Oh, we're going to

[00:56] throw in maybe like a little bit to, you

[00:58] know, try and improve it. Oh, we're

[00:59] going to say, hey, have some listicles

[01:01] in it or some crap. No. Um, so our

[01:05] victim for the day, and I do want to say

[01:07] I live here in Dallas. So all of you SEO

[01:10] testers,

[01:13] doing all your tests, uh, this is not a

[01:16] client, but what I did is, uh, you're

[01:18] going to see some documents, they are

[01:20] from my clients, and I just flipped the

[01:22] name out to make it easier. Um, and it's

[01:26] So I picked this, uh, guy over House

[01:29] Plumbing, who says he's in Keller.

[01:34] But wait, Google says he's in Fort

[01:36] Worth. So, we're dealing with the real

[01:38] genius over here. Just to start things

[01:40] off real quick. Um, and really like if

[01:43] you look at this site now, I mean, not

[01:46] being super critical, it's not terrible

[01:49] to, you know, you start looking around

[01:51] and seeing that the menu is not, you

[01:53] know, it's jacked. There's a whole bunch

[01:55] of stuff I discovered on this. But um so

[01:59] this is who we're going to kind of look

[02:01] at and house plumbing. Uh this is their

[02:04] homepage. We're going to pick on a a

[02:07] just wellthoughtout SEO strategy page. A

[02:11] water heater page. Wait, a water heaters

[02:14] water heater dash repair. So like we got

[02:18] a real SEO strategist working on on this

[02:21] page.

[02:22] What

[02:24] I have always you guys will constantly

[02:27] hear in SEO, oh this old thing that used

[02:29] to work is working again. You know, you

[02:32] hear that a lot with the parasites.

[02:34] Well, the parasites never went um away.

[02:36] And one of the things that like has me

[02:38] concerned as an SEO is uh you guys are

[02:42] like it almost seems like the wanting to

[02:44] write all the content that's topical. I

[02:46] completely agree with the topical

[02:48] because I'm in the brand camp. I'm on

[02:51] SEO everything. Uh, but like if you're

[02:54] only doing like topical without doing

[02:56] foundational SEO,

[02:58] I think you're going to have issues,

[03:00] especially when we're dealing with like

[03:01] a money page. And this is right here.

[03:03] This is a money page. The best SEO tool

[03:07] um for onsite is Kora. Is everybody in

[03:10] agreement on that?

[03:11] Is every is there anybody that's never

[03:13] seen a Kora report?

[03:16] Okay. All right. So a Kora report uh

[03:20] this is Kora. Okay. The way Kora

[03:23] operates is it's basically doing

[03:25] statistical analysis based off of

[03:27] keywords that you've put in and then you

[03:30] select um your competitors and you put

[03:33] in who you want. It's scraping off of

[03:36] their sites and every little piece of

[03:39] that code it's scraping to do a

[03:41] statistical analysis. And then Ted's an

[03:44] uber genius and he's figured out all

[03:46] these ranking factors and it spits those

[03:48] out. So a core report takes a while and

[03:51] uh for those of us who have done core

[03:53] reports know they are heavily headache

[03:56] inducing.

[03:58] Okay. This is not something

[04:01] you can really just take this and in

[04:04] general hand it to a VA. Would you guys

[04:06] agree? Okay. I'm going to change that

[04:09] right now. Okay. So, I've come up with a

[04:11] system that with basically with a core

[04:15] report, you can easily throw this in uh

[04:18] show a a VA how to use the core system

[04:21] and in a heartbeat, you can trust your

[04:24] dumbest VA to crank out really freaking

[04:27] good content. But to get that content,

[04:29] we need guardrails, right? Who here is

[04:33] in uh local?

[04:36] Okay. Raise your hand if you're in local

[04:38] and you're getting intake forms for your

[04:41] clients.

[04:43] Okay. Very, very good. Okay. Is there

[04:46] anybody that's not getting an intake

[04:48] form?

[04:49] Okay. So, with one of the things that I

[04:52] discovered is that I intake forms

[04:56] completely drastically change your your

[05:01] content. Okay? Because the thing that

[05:04] Google is looking for is unique content.

[05:07] When you're creating a cloud project and

[05:09] you are adding a pricing grid, an intake

[05:12] form, um, and a and a site map, and we

[05:16] could keep going on and on and adding

[05:17] more things. The content is unique to

[05:21] that person and it indexes so much

[05:24] better. Uh, it ranks so much better and

[05:27] it is that helpful content that Google

[05:29] is looking for. Are you guys getting

[05:31] pricing grids from your clients?

[05:34] You are getting pricing grids.

[05:36] We have a couple of clients that send

[05:38] out a pricing.

[05:39] Okay. Uh is anybody else getting pricing

[05:42] grids?

[05:43] Pricing grids.

[05:44] Yeah. Grids. Yeah.

[05:46] Yeah. Here. Simple pricing grid. So,

[05:48] this is a this it's this is my actual

[05:51] client. It's flipped out with House

[05:53] Plumbing. So, he came up with a pricing

[05:56] grid um and then I ran it through the

[05:58] system. He sent it over in a PDF. You

[06:00] just tell Claude just turn it into

[06:02] structured data. Boom. But what's great

[06:05] is is now I have service price range and

[06:08] uh time range for how long it is. So any

[06:11] content that I create now uh I just tell

[06:15] Claude to refer over to this. Okay. My

[06:18] intake forms are let me see if this the

[06:23] is the naked one. Um,

[06:26] typically the uh the t that if I don't

[06:31] do this with a client, it usually takes

[06:33] them two weeks to get this back to me

[06:35] because this is a lot of freaking

[06:38] information. It's huge because when we

[06:41] look at what a filled out intake form

[06:45] looks like

[06:48] and then a lot of the I do a lot of

[06:51] multilocation local so this kind of

[06:53] changes up. So,

[06:56] I had a uh one client I sent over the

[07:00] intake form. I didn't even ask for this.

[07:01] He sent over every single service and

[07:04] then what brand of tool he uses for

[07:06] that.

[07:07] That's going to be some damn good

[07:09] content. Really freaking good. So, not

[07:12] only were we using this on the money

[07:13] pages, um I follow Marino's methods for

[07:16] blogging. So, we do a lot of PAAs. All

[07:19] these same files on every single PAA.

[07:22] All of them. So, when we're blogging,

[07:24] we're putting in those pricing grids.

[07:25] We're putting in in the stuff from the

[07:27] intake form, what we do, which brands we

[07:30] work with, referrals over to the uh if

[07:33] they're using REM, why not link over to

[07:35] the RE actual water heaters that they're

[07:37] doing, include that into your intake

[07:39] form. The more that you put into an

[07:41] intake form, I think the better that

[07:44] your content is going to rank because

[07:46] it's going to be more informative, more

[07:48] helpful. There's just so many different

[07:50] freaking angles that you can go into.

[07:53] This is not actually really kind of like

[07:55] I typically when I do geos, I like to do

[07:58] geos on the intake form. So you have a

[07:59] tier one. These are your top ones. These

[08:01] are your your primary and then maybe

[08:03] your next door. Then I have my tier two

[08:05] and my tier three. You know, like here

[08:07] in Dallas, you should say, "Hey, you

[08:09] know, I get a client um that's in Fort

[08:11] Worth, but says, "Hey, I want to appear

[08:13] in Dallas." I'd be like, "Well, you're

[08:15] good luck with that. That's just not

[08:17] gonna happen." So you got to keep the

[08:19] the the geos um

[08:22] uh within reason.

[08:25] So

[08:27] all of that gets paired together with a

[08:30] core form. And so with the Kora we have

[08:34] up here we have all of the what's called

[08:38] variations. Okay. So what you do with

[08:41] your variations, you're going to simply

[08:42] just take that and you're going to pop

[08:45] it into a simple notepad and proof them.

[08:48] Okay. So, once you gone through there,

[08:51] you're going to put it into a form. And

[08:54] then you see how I have all of this

[08:56] stuff that is just

[08:59] giving you a headache. It's a ton of

[09:02] freaking crap. Okay? It's too much.

[09:05] Okay? So, I'm going to show you the

[09:08] basic. You can go way farther than what

[09:10] I'm about to do. Um, I have just created

[09:14] a simple prompt.

[09:17] I need you to write content to improve a

[09:19] service page. So, you change this up if

[09:21] you're writing a new page. Does that

[09:23] make sense? Okay. Uh, we have some

[09:25] content already. I gave them the link.

[09:27] We want a full rewrite of this content.

[09:29] Please scan the page first. Using this

[09:32] as an H1, okay? Because I designate what

[09:35] I want my H1 is. The rest of it, I could

[09:37] care less. Okay. Uh, the theme of the

[09:40] page. Uh, use semantic ICO. This is

[09:43] where you can get into your prompting.

[09:45] It doesn't really like matter what you

[09:47] guys are putting in. Um, if you want to

[09:50] put in, you know, semantic triples or

[09:52] or, you know, things about u bird or

[09:56] whatever, um, you can put those those

[09:59] things in there. I do designate because

[10:02] this is for Keller. I only want it for

[10:04] Keller, Texas. Okay? But Keller, Texas

[10:06] has little like neighborhoods and

[10:08] everything. That neighborhood content is

[10:10] extremely important. Always put

[10:13] neighborhood content when you're writing

[10:15] money pages. Okay? Even just doing your

[10:18] blogs, it's good to even have that

[10:19] neighborhood content on there. And you

[10:21] simply just need to tell um uh the uh AI

[10:27] that you want that neighborhood content.

[10:29] Now, another thing is we have banned

[10:31] chat GPT in our agency.

[10:34] We don't allow its use for writing or

[10:37] anything. It's utter [ __ ]

[10:40] And so we we completely just we don't

[10:42] even allow like simple lookups of things

[10:44] anymore in chat GPT. Uh I have such a

[10:47] low opinion of it.

[10:48] We use Claude, we use Perplexity. Uh

[10:51] sometimes we mess around with Manis. Um

[10:54] the only time I'm ever using a chat GPT

[10:57] product would be if I if I'm by coding

[11:00] and I'm checking security. So then I'm

[11:02] actually using codeex. So like regular

[11:05] chat GPT, nope, not using it. I've just

[11:08] seen too many hallucinations. So much

[11:11] like wording is just so awful. It's such

[11:14] a night and day difference between

[11:15] claude and and and chatt you can get

[11:19] into like local models if you're using

[11:21] some local models and stuff like that.

[11:22] There's lots of great freaking local

[11:24] models, but if you're using a Frontier

[11:26] Cloud's definitely where you got to be.

[11:28] Um so all right. So, um,

[11:32] yeah,

[11:41] never on the not never never on the

[11:42] money page.

[11:47] Do you have a prop that will pull the

[11:50] any sort of external authority like

[11:52] something about plumbing codes?

[11:53] Oh, so the It's funny you say that. The

[11:57] Can this hear me still? the the client

[11:59] that this is uh uh actually taken from

[12:03] his intake form does have that because

[12:04] he's big into uh water filtration.

[12:08] And there is a site out there that is a

[12:11] public site um by I I don't know if it's

[12:15] a nonprofit or if it's the government.

[12:17] They have all the contaminants and

[12:19] carcinogenics and everything in the

[12:20] water. We went psycho on that content.

[12:24] We pulled a ton and basically we were

[12:26] running it in for for each single city

[12:29] and we ran that and then ran it uh

[12:32] through claw because it read it's a

[12:34] scient too scientific. It's terrible and

[12:37] so we ran that through claw to make it

[12:39] like read better and then we also did a

[12:41] refer out link to that.

[12:43] Yeah.

[12:48] Yeah. Yeah. It's their their water

[12:51] filtration uh SEO is improved by quite a

[12:55] bit. So, but I try and keep it um I mean

[13:01] you can have a page that is hey we

[13:04] service these areas and that's a

[13:05] different page but we're talking about

[13:07] water heater repair Keller here. So,

[13:09] we're not we're going to stay true to

[13:10] the entity and we're not going to me

[13:12] mention any sing I don't even I don't

[13:14] even want DFW on the page. Would you

[13:17] link up to say something ongo?

[13:19] Yes. Yeah. Yeah, we actually do the it

[13:22] will on their site. Yes. This claude you

[13:26] can do a simple prompt. Um when I was

[13:29] building their site uh three four months

[13:31] ago just a simple prompt to get external

[13:34] stuff it had that all through the

[13:36] content that we were writing.

[13:38] Yeah. And it took no effort. I just off

[13:40] a whim asked it to do that and we we

[13:43] discovered oh wow that's really awesome.

[13:45] and it went to town on that. So, it it

[13:48] really is a lot of playing around with

[13:51] your prompt to get what you want. Uh the

[13:54] main thing, you know, that I'm wanting

[13:56] to show you guys is is that you can use

[13:58] use Kora in a very simple way u to to

[14:02] write a page now very very quickly. All

[14:05] right. So, um you notice I highlighted

[14:09] refers over to the intake form, the

[14:10] pricing grid, and this project if

[14:13] needed. So, I'm just making suggestions.

[14:15] Also include neighborhood content. So,

[14:18] this I'm not writing a book about like,

[14:20] hey, I need all this neighborhood stuff.

[14:21] And I'm making just like a basic

[14:23] suggestion. Hey, if you feel like it,

[14:26] check out the pricing grid. If you

[14:28] don't, cool. You know,

[14:31] um, okay. So, I'm going to supply some

[14:33] important uh info from a technical SEO

[14:36] document. Okay. So, I've got the

[14:38] variations. Okay. And you can see that

[14:41] basically

[14:43] all I did was literally go in to the

[14:47] Excel spreadsheet

[14:49] and I went through here and I looked for

[14:52] things that just said variations.

[14:55] That's it.

[14:58] VA can do this.

[15:00] Two years ago, VA could not do this. I

[15:03] mean, well, preI. Um,

[15:08] so the next thing is we go and now we

[15:11] have our entities. Um, are you guys is

[15:15] anyone here not familiar with entities?

[15:18] Shut up.

[15:22] Uh, in case you guys didn't know, Simon

[15:24] is probably like one of the best people

[15:26] when it comes to like language,

[15:27] understanding language. Um, he does

[15:30] crazy things with just like how good he

[15:32] can actually write a page. Uh he did a

[15:36] page in he um in Plano and somehow got

[15:41] that within what couple weeks or was it

[15:44] a week into Dallas. Um and I was like

[15:49] how in the hell and he did no links. It

[15:51] was just entities and how the language

[15:54] and the prompts of and it was the

[15:57] uniqueness. That's what I'm trying to

[15:58] get to is that it's the uniqueness of

[16:00] the content that you're providing. So,

[16:02] we're getting that uh by doing the

[16:05] outsour the the outside sources such as,

[16:08] you know, the city of Keller or things

[16:10] like that. We're doing that by doing a

[16:12] very insanely detailed intake form. Go

[16:15] psycho on your intake form. Um, pricing,

[16:19] you guys know that Google's eating that

[16:21] up. Is everybody here mess around with

[16:23] the PAAAS? Are you guys all familiar

[16:25] with that? The first one's always

[16:27] freaking cost. I mean, come on. So, you

[16:30] call the client up, you're like, "Dude,

[16:32] I got this really sucks. Google really

[16:35] wants you to start talking about

[16:37] pricing." He's like, "I don't agree with

[16:39] it. I think it's stupid." He's like,

[16:41] "Yeah, it is stupid, but

[16:44] I see it's ranking, so I know it's

[16:46] stupid, but what if we were to do

[16:48] something like I get a range?"

[16:51] H, now this conversation like with a

[16:54] client could literally take a couple

[16:56] months. Just keep the conversation every

[16:58] time you talk to the client. Keep

[17:00] bringing it up. You'll eventually wear

[17:02] them out. They'll send over a range.

[17:04] Okay. So, I'm paranoid when it comes to

[17:08] as a lawyer.

[17:09] Okay. Texas is messed up because they

[17:11] because the state bar keeps messing with

[17:13] your guys' websites. Yeah. It's

[17:16] But I think we can say it, right?

[17:18] I don't know. As far as attorneys,

[17:24] like if I'm doing a DWI, well, there's a

[17:26] whole different gamut. It could be a

[17:28] low-level DWI, could be a high level.

[17:30] So,

[17:32] put the ethics part side. I can deal

[17:34] with that, right?

[17:35] Are you saying that

[17:37] if you the I mean, what I'm saying is is

[17:41] I know how bad like the state of Texas

[17:43] is on lawyers. They're absolutely awful.

[17:46] Um,

[17:49] but on the other side, Google really

[17:50] wants you to talk about price.

[17:52] So,

[17:52] so you got to find that in between.

[17:54] The gamut would be I don't want to lo I

[17:58] don't want to be tied down to it. I want

[17:59] somebody to say, well, you put X, but

[18:02] Google might be okay with

[18:04] range. Yeah, I'm doing ranges. Um, they

[18:09] would prefer X. Uh but uh the range

[18:13] seems to be working uh fairly well.

[18:16] How about start?

[18:19] That's a that

[18:21] I I think I you can do that. But then I

[18:25] think some of the owners would even push

[18:27] back because that's a singular price.

[18:29] They know that once some yahoo gets that

[18:31] in their head, they're going to be like,

[18:32] "Well, it said $100, you know." So, this

[18:36] is a this is an insanely hard

[18:38] conversation to have with your clients

[18:40] trying to get them to put prices in

[18:42] their blogs and in their content.

[18:43] How many people?

[18:46] I don't even SEO my site. I live out in

[18:48] the sticks.

[18:52] Yeah. So,

[18:53] we had this conversation internally

[18:55] about putting or having pricing

[18:58] available for certain clients but like

[19:02] not having it page and like when we're

[19:06] talking to a client in person putting a

[19:09] QR code on something so they could

[19:12] goirectly.

[19:12] Do you mean a orphan or do you mean a no

[19:14] index page? That's right. You would

[19:16] almost have to know index it.

[19:18] Well, I assume if you no index it,

[19:21] Google is going to should ignore it.

[19:24] Should but you know how bad the AI bots

[19:26] are right now.

[19:27] Yeah.

[19:29] But I'm just wondering like if it

[19:31] doesn't if you create this page in a

[19:33] blog post, people can navigate to it and

[19:36] they can see it, but it can put it in a

[19:38] place that doesn't link from anywhere.

[19:39] Google is so hungry to display price.

[19:43] They're psychotic.

[19:44] So they'll still pull it up.

[19:46] They will I would almost guarantee

[19:47] they're going to find it. I mean, it's

[19:50] Yeah, they they love the pricing grid. I

[19:54] mean, it's the easiest way, easiest

[19:55] thing to hit in in SEO is the pricing

[19:58] grid because nobody wants to do it. They

[20:00] don't want to be first and the owners

[20:02] hate it, so they're not doing it. So,

[20:04] it's everybody's in a stalemate. So, the

[20:05] second somebody throws out a pricing

[20:07] grid, they just go freaking nuts.

[20:09] We get ranked because our our surgeons

[20:11] won't put their price out.

[20:12] Yeah.

[20:13] So, we we have a one sense that seems to

[20:16] work great and it's, you know, the

[20:17] average cost of LASIC in city name gives

[20:20] between X and Y,

[20:22] right? And we rank like for every city

[20:25] we've done that in if you search cost of

[20:27] basic city name they rank for that and

[20:30] then in the article explained it could

[20:32] vary for you coming

[20:33] that is exactly what we are doing that's

[20:35] that's the method that I think you can

[20:38] that so I think you start off on the

[20:40] hard sale start off on the hard sale

[20:42] with your clients on hey they want

[20:44] pricing and he's going to him and haw

[20:46] and then the next conversation you go

[20:49] what about range I'm seeing a lot of

[20:51] people doing the range

[20:52] That's what you I like the range better.

[20:55] I think it's easier fit. I mean, you got

[20:58] to put yourself in their shoes. They

[21:00] don't want to do it just X. I think I

[21:03] think the range is a lot better. And

[21:05] then, you know, it's subject to change,

[21:07] you know, and stuff like that. You know,

[21:08] I got a garage door client. They can't

[21:10] even do X, you know, because it's the

[21:13] depth of the of the um of the garage and

[21:16] there's a ton of freaking like factors

[21:18] on a simple freaking garage door, let

[21:20] alone a freaking like putting in a water

[21:22] heater or slab leak. I mean, who

[21:24] freaking knows how much a slab leak? I

[21:26] there's you don't know until you get out

[21:29] there, but Google wants to know and

[21:32] they'll rank you and then hopefully the

[21:34] client can get out there.

[21:37] Have you tried putting pricing in like a

[21:39] zero toggle or like an

[21:45] okay so that brings up a another thing

[21:49] there is uh un I don't know if you guys

[21:51] are aware of some of the controversy

[21:53] going around accordians

[21:55] there's there's a lot of issues with

[21:57] some some accordians you have to look at

[21:59] how the accordion is coded it is

[22:01] extremely important because uh some of

[22:04] the accordians the way they are built

[22:07] the uh AIS are not actually reading

[22:09] them.

[22:15] Yeah. Yeah. It's something to do with

[22:17] the rendering and how how it's built

[22:19] out. Uh accordians are um in fact I've

[22:23] seen other elements even the way they've

[22:26] been built by specific builders that the

[22:29] AI won't pick up on them.

[22:33] Gemini analyze one of my pages and

[22:37] just pointed that out that the accordion

[22:39] they wanted to showing the answers.

[22:41] And what builder were you using?

[22:42] Um that one it was break dance.

[22:45] Break dance.

[22:47] Yeah. Um and some people think I'm like

[22:50] psychotic, but I like Divvy. Divvy has a

[22:53] lot of issues. However, Divy Divvy 5 is

[22:56] about to be released and it's a

[22:58] breakthrough. Um we're looking at this

[23:00] core report. You guys know inside this

[23:02] Corora report, uh Ted's always been

[23:04] asking that even in the div tags and the

[23:06] style tags, hey, stuff some keywords in

[23:09] that stuff. You can't do that with with

[23:12] the other builders out there. Divvy 5,

[23:14] you can you can actually change the div

[23:16] tags to stuff them with keywords and

[23:18] stuff like that now. So, I mean, there's

[23:20] a lot of change going on.

[23:23] We talked about this in the room last

[23:25] night for anybody that wasn't there. Uh

[23:27] when you add a service in the back of

[23:29] the GMBB, it asks you do you want to

[23:33] list it as free

[23:35] uh range or a price, right? Or or none.

[23:40] I've been using the range for ever even

[23:42] though I didn't want to, right? It was

[23:45] something that my VA did years ago by

[23:47] mistake and absolutely crushes it

[23:49] because it sends the justice case and

[23:51] Google picks it up. So, even if you

[23:53] don't want to mention it on your

[23:55] website, put it on the GMV and then ask

[23:58] your client, right? This is my

[23:59] suggestion. Hey, what's the minimum

[24:02] amount you'll do this type of work for?

[24:05] 500 or there's your minimum. What's the

[24:08] maximum it'll cost? You don't have to

[24:09] put that number so you don't scare

[24:11] people away. Part two, because of the

[24:13] legality, Sean, right? Do not bait and

[24:17] switch. If you charge $1,000, don't put

[24:20] the [ __ ] range as 200 to,200 because

[24:23] you're lying and you're playing yourself

[24:24] and Google's gonna

[24:25] I mean the main thing to stress is I if

[24:28] you start adding price, you have no idea

[24:29] how much easier life is going to be.

[24:32] Okay, now here's the third step. So we

[24:34] went through hard cell, then we went to

[24:36] range, then we talked about the GMBB.

[24:39] Okay, then we the final step you have

[24:41] with the client is it doesn't freaking

[24:44] matter anymore. It does. I don't [ __ ]

[24:46] care what you say. Guess what? When

[24:49] somebody leaves a review now, they're

[24:52] leaving price. So whether you want to

[24:54] freaking leave talk about price or not,

[24:58] the way Google reviews work now, they're

[25:00] putting the damn price, dude. So we

[25:02] better get a hold of this thing, get in

[25:04] front of it, and we say what our range

[25:07] is before we let the Google Google

[25:09] reviews manipulate the pricing.

[25:12] To that very point, if someone does

[25:14] leave a review with It's manipulating

[25:16] stuff 100%.

[25:18] I mean, so I pay $600,

[25:21] whatever it was,

[25:21] right? If you copy paste the review and

[25:23] have an external link in a quote markup,

[25:25] let's say in WordPress, whatever it is,

[25:26] and you're just happy customer review

[25:28] about water heater and Keller, you leave

[25:30] a review, you're not even saying the

[25:32] price, but could that be readable if

[25:33] it's just copy paste text with an

[25:34] outbound link back to the individual URL

[25:36] in a markup post because you're quoting

[25:38] someone else's review citing the

[25:40] original source. Could you at least pick

[25:42] up that price point at that point

[25:43] without really revealing price?

[25:45] Yeah, you could do something like that.

[25:47] Is that is that a if you have it, is

[25:49] that at least a workaround in the short

[25:50] term? Yeah, I mean you could you could

[25:52] do that. The the whole the whole taking

[25:56] of a Google review and using it

[26:00] there's weirdness around that too,

[26:02] right, Mike?

[26:03] Yeah,

[26:04] there's there I would be careful about

[26:06] doing that.

[26:07] Um,

[26:09] so I currently I I use trust trust

[26:12] review as a big plugin, but like as far

[26:16] as I know, the AIS can't read it. But

[26:18] then I was talking to another guy and

[26:20] he's like, "No, I pulled it up the other

[26:21] day. The AI Reddit." So, I don't know

[26:24] what's going on with that plugin. I

[26:26] think it's one of the best looking

[26:27] plugins. I love the plugin. It's a great

[26:29] way to display the reviews. Uh, it's

[26:31] cheap, especially when you're an agency

[26:33] because I I love the thing, but the

[26:36] problem is is that the AI can't read it.

[26:39] What we're personally doing is doing

[26:40] some extra reviews in the in the

[26:42] homepage that is just pure just HTML.

[26:45] So, we know that like Google is seeing

[26:48] reviews because that's in the helpful

[26:50] content. And then the problem is when

[26:52] you run uh DG's helpful content system,

[26:55] it's not reading that trust review

[26:56] thing. I haven't got it able to read it.

[26:59] So, it doesn't exist. Those reviews on

[27:01] your site don't exist. If you're using

[27:03] trust

[27:03] reviews on your home aren't on the GMBB

[27:07] link maybe to read more.

[27:09] Yeah, we're we are doing that because

[27:11] it's it that way we are hitting the

[27:12] helpful content update. Um so um all

[27:16] right so back to uh all right so

[27:19] everybody's familiar with entities um

[27:21] this is a very important step in the

[27:23] Kora uh because the problem with um Kora

[27:27] is it's badass when it comes to entities

[27:30] but you have to really understand um

[27:34] topic and what an entity should be okay

[27:37] so this guy is in uh Keller who thinks

[27:41] that DFW area should be on that page

[27:46] Good. No. Um, so it's throwing a whole

[27:51] bunch of this stuff out. In fact, okay,

[27:54] we have a competitor, Milestone

[27:56] Electric. Um, we got FAQ. We have

[28:00] Dallas. We obviously know that shouldn't

[28:01] be on there. Um, but then we also have

[28:04] things that are kind of like leak

[28:07] detection. Well,

[28:11] well, gray.

[28:14] Um, heating. Well, heating definitely

[28:16] needs to be on the page because it's

[28:17] water heating. Uh, noise.

[28:22] Um, shut off valve. There's going to be

[28:26] Yeah.

[28:28] All right. Entity master.

[28:32] Yep.

[28:35] Maybe DFW. So careful about how you say

[28:39] we service DFW or DFW. I might mean we

[28:43] service the airport. So if you care what

[28:46] Yeah. So like my me and Simon talk like

[28:50] every few weeks or so. We're very close.

[28:52] I remember what is it was a couple years

[28:54] ago I was working on a client. Okay. And

[28:58] uh my VA had written the the content and

[29:01] they were a plumber in Plano and it said

[29:03] located in the heart of plumber. Simon

[29:05] saw that and said what the [ __ ] are you

[29:07] doing? Is this is this a heart surgeon?

[29:10] What are you doing? Don't have heart

[29:13] there. It's like what? It's just that's

[29:15] just that's how people No, that's how

[29:18] big of a deal entities are. You need to

[29:21] like trim the fat and be very precise

[29:24] with with the words that you use on the

[29:26] page. That's why Simon is is a language

[29:28] master and he can do an just do a page,

[29:32] no backlinks, nothing and rank it like

[29:34] freaking crazy and like Dallas.

[29:37] So, garbage disposal. So, you see in

[29:40] this it's picking up this stuff because

[29:43] some of the competitors have created

[29:46] water heater page obviously with garbage

[29:48] disposal and water supply and all that

[29:50] crap on there. Okay. So you ne you need

[29:52] to pair down that list simply to go

[29:55] through the notepad and

[29:57] uh get rid of it. And so I paired the

[30:00] list down quite a bit.

[30:03] And then it's simple. We go and we get

[30:06] the entities. Okay. So this was a pretty

[30:11] easy one. Usually a core report's going

[30:13] to have a lot more of this crap than

[30:16] this one. Uh but this page really

[30:19] honestly it wasn't terrible.

[30:23] Two questions. One, I don't know if you

[30:25] know the answer, but can you tell me

[30:27] what that um those those two Can you go

[30:30] back to the core page, please?

[30:31] Yep.

[30:35] Do you want to go to the home or the

[30:36] entity page?

[30:37] This is the one. So, I wasn't confused

[30:40] about what relevance and confidence

[30:41] means. That's the first question. And

[30:43] then the second one is when you do your

[30:46] knows about schema, do you tend to use

[30:48] the wiki link for that? I use Wiki and I

[30:52] use Productology.

[30:56] Yep. That's old school stuff and I still

[30:59] use it. Yeah. Don't just use Wikipedia.

[31:02] Use Productology also. Any other hot

[31:05] tips on that subject, Simon?

[31:07] Wiki data.

[31:08] Oh, yep. That one too. I mean, you're

[31:12] when you're doing schema, your schema

[31:14] can be way more content than your actual

[31:16] content of the page.

[31:17] So, it can get on the recording. Oh,

[31:19] Simon said what the question was.

[31:22] Oh, wiki data. Simon also said uh wiki

[31:25] data. So we have wiki data, we have

[31:27] regular Wikipedia and also

[31:29] producttologology for schema.

[31:34] Um and I would venture to guess that

[31:37] Graedia

[31:39] I'm sure people are already out there

[31:40] testing something like that.

[31:43] Um everybody been on Graipedia yet?

[31:47] It's It's pretty good. Uh it's pretty

[31:50] good resources.

[31:52] Um okay. So once you get the entities

[31:56] and you've got the entities, you'll

[31:58] notice that there's some like cleanup

[32:00] stuff. Uh and so I just write this is

[32:03] more info from the technical SEO

[32:05] document. So I'm right back to pasting.

[32:09] So, number of heading tags, 85. Number

[32:11] H3 tags, number of of uh word count, uh

[32:16] number of sentences, 49.

[32:18] Okay, so we have all that. Um the way I

[32:25] show a couple other things. So, I didn't

[32:27] have a site map. Um so, all I did was I

[32:32] wanted it to create a project. So I said

[32:36] I want to add the site map with all the

[32:37] pages this site has to the project. You

[32:40] can find it at that. And then it made a

[32:45] very nice

[32:50] markdown file.

[32:52] And look at how it organized it.

[32:57] There's no excuse not to have this on

[32:59] every writing content that you're doing.

[33:02] Okay? Whether you're blogging, you're

[33:04] doing money pages, I don't freaking

[33:05] care. This should be it built into every

[33:08] project. Um, I have a client that was

[33:11] taking literally three months to get an

[33:13] intake form. And so I did I said, "Fuck

[33:15] it." I gave it my blank form, showed it

[33:19] the blank form, and I and I gave them

[33:21] the website. It filled out the whole

[33:23] intake form, came up with a whole bunch

[33:24] of other [ __ ] got me ahead, and I sent

[33:27] it over to the client saying, "Hey, this

[33:29] is 90% there. I just need you to look

[33:31] over it and approve it." so that we can

[33:32] actually start running with it.

[33:35] And so that cut down on a lot of time.

[33:37] So we just figured out that trick not

[33:39] too long ago. So we'll probably actually

[33:41] be doing and filling out our intake

[33:43] forms for our clients for the most part

[33:45] and then just seeing, hey, send this

[33:46] over for approval and then be adding it

[33:48] to the project.

[33:50] Um what else?

[33:55] Uh,

[33:59] okay. So, once we did that, I paste

[34:03] pasted all that stuff in there

[34:07] and it spit out this page.

[34:11] So, all I did is I always do them in a

[34:14] word document. I would not do this in

[34:16] freaking uh uh Notepad uh because you

[34:20] need to like the tables and everything.

[34:21] So, always do these if you're if you're

[34:23] messing around with Kora. Um, you can

[34:25] use Pop also. Uh, POP's a really good

[34:28] product. It's just Kora has way more. I

[34:29] mean, if you're going to go bottles

[34:30] deep, might as well use Corora. Um, so

[34:34] it's literally you just copy all this,

[34:36] you throw it into the prompt.

[34:38] And then this took quite a while. It The

[34:42] great thing, another reason why I I

[34:45] stopped the U GPT is because I want to

[34:49] show you what happened when I threw this

[34:50] in.

[34:53] When I pasted that stuff,

[34:57] it came back

[35:00] and asked me

[35:03] all of these questions. Okay. What's

[35:05] your word count target

[35:10] brand?

[35:12] Okay. What's up with the FAQs? What are

[35:15] you talking about on triplicates? Call

[35:16] to action. I hate call to action. I I

[35:18] want to do my own call to action. I

[35:20] don't want freaking Claude doing my call

[35:22] to action. So I always tell them to not

[35:24] do that. Um and so um I answered that

[35:28] and it spit it spit this stuff out.

[35:33] So I answered uh let's look let's uh let

[35:36] loose write as much as you want. Two was

[35:39] yes uh primary but we want to work on

[35:42] all brands. So the question about ream

[35:43] is it said hey only talk about re

[35:46] by telling it and you setting up your

[35:48] cloud system you should have something

[35:50] inside of your cloud system that

[35:52] whenever you put something in it's still

[35:53] going to ask you another question to

[35:54] redefine what you're you're saying

[35:58] and then output raw HTML I only want the

[36:01] uh body

[36:04] and so we're left with this

[36:09] now this one spit out a little too much

[36:11] freaking

[36:12] uh content. This it went really

[36:15] overboard. We're at like 7500.

[36:18] Um but I should not have said let loose.

[36:25] Uh but um quite often like if I'm

[36:28] writing a new page, I will actually say

[36:31] let loose because there's going to be a

[36:33] whole bunch of stuff in there that I may

[36:37] not want. The other thing is I do not

[36:40] typically uh get into repetitive or

[36:42] redundancy in the first prompt. I do

[36:45] that in the second one. Okay. So, if I

[36:48] go in here and I say uh remove anything

[36:50] repetitive or redundant, this is

[36:52] instantly like from 7,000, it's going to

[36:54] like take paragraphs and a whole bunch

[36:56] of stuff. Have you guys done that in CLA

[36:57] before?

[36:59] Okay.

[37:01] One question. you have a software

[37:04] you would after you use the redundant

[37:05] and clean it up a little bit you'd be

[37:07] embedding YouTube videos or images or

[37:10] just to break it up because the average

[37:11] person is still going to want to see

[37:14] that broken up with the multime media

[37:16] shop in addition to header tags

[37:17] okay so I'm part of Merino's group I

[37:21] have and I do I do tons of freaking

[37:24] YouTube videos I have massive libraries

[37:26] for every single client we rank through

[37:28] YouTube uh we push maps I mean it's We

[37:31] have so much freaking video stuff that

[37:33] we do. Um, and it's it's done in

[37:36] Marino's specific way. So, what I would

[37:38] do is if I'm wanting to add in to

[37:41] YouTube, um, you would just add that

[37:44] into your project file. All this stuff

[37:47] should just keep getting added, keep

[37:48] making your project file bigger. If if

[37:51] let's say like your VA all he does is

[37:53] blogs, well, why not have like a file

[37:56] for like the HTML structure that you

[37:58] want, you know?

[38:01] you're using Elementor, you know, oh,

[38:05] you could do some like pre embeds and

[38:07] stuff like that. So, there's a lot of

[38:10] stuff that you can do. Uh,

[38:13] keep adding more. You know, I don't even

[38:15] have helpful the helpful content in the

[38:17] uh what's the other one? The uh

[38:21] huh?

[38:24] No. Uh quality evaluators guidelines and

[38:28] the uh helpful content. So this is

[38:30] Diggity uh came up with this last year

[38:34] and I I threw it in Claude. Um so this

[38:37] is basically his EAT system. So I could

[38:41] add this uh quality evaluator guideline.

[38:44] Um another thing if you want to go

[38:46] really freaking psycho.

[38:51] The I think the most impactful person

[38:54] for SEO last year was Sean Anderson uh

[38:57] from Hobo. he went through um a fine

[39:00] tooth comb over the Google lawsuit and

[39:03] the stuff the content that he's been

[39:04] putting out has been utterly amazing.

[39:07] There's so many things that you can take

[39:10] from the stuff that he's put out. This

[39:12] is his um 2025

[39:15] uh strategic uh plan. He's got tons of

[39:22] um where's I keep you

[39:24] his name?

[39:25] Uh Sean Anderson. on that document.

[39:31] Yeah. So, here's his I think this was

[39:34] his first big post was talking about the

[39:37] uh

[39:40] So, there's so much of this and there's

[39:43] ways that you can run this through

[39:45] claude and turn it into MD files also if

[39:50] you're getting bits. So, now you're

[39:51] giving it tips and tricks for SEO

[39:54] guidelines and things like that.

[39:58] So, if you have not had a chance to go

[40:01] through what Sean's put out, uh it's I

[40:04] would say it's it's critical. Um and

[40:06] there's tons of stuff that you can use

[40:08] from what he did to add it to your

[40:10] project files to write better content

[40:12] and review your SEO. So, um that's

[40:17] pretty much it. Um

[40:23] but this is just the way we are doing

[40:25] our blogs and our content and an easy

[40:29] way now with just using cloud to write

[40:32] um

[40:34] uh to use Kora because I mean it was a

[40:37] lost cause before. See all this the

[40:39] other thing is is this is all the got a

[40:41] lot of FAQs and um uh some people are

[40:44] still unaware that you can just do your

[40:46] schema in line. Um, I don't trust my my

[40:50] employees to do schema for my website,

[40:52] but I do trust them to do FAQ schema in

[40:55] line that Claude spit out. There's

[40:57] nothing wrong with that. That's easy

[40:58] stuff. Uh,

[41:00] you're going through all those entities

[41:02] yourself before you do your VA.

[41:04] Oh, I mean the V is you get you got to

[41:08] teach your VAS a little bit on like what

[41:10] entities and how laser focused it needs

[41:12] to be. Um, I haven't I have a I have one

[41:16] VA that's been with me for two years.

[41:18] His attention for detail is not the

[41:20] greatest

[41:22] and he still has no problem going

[41:24] through the list. I rarely catch him uh

[41:26] making a mistake. So,

[41:29] anything else?

[41:32] Uh quick real quick on entities on that

[41:34] what what you just were discussing. I

[41:36] personally until I trust whoever is

[41:39] going to do that and I've spent time

[41:41] with them on Zoom or they you know like

[41:43] it's one of my [ __ ] ninjas. Not

[41:45] happening bro. You do that because you

[41:47] [ __ ] up that entity report and start

[41:49] doing [ __ ] wrong.

[41:50] Entity pollution is

[41:51] pollution.

[41:52] Yeah. I would say almost every single

[41:55] website that you look at in the local

[41:57] space, every single one has entity

[41:59] pollution. They don't understand it how

[42:02] laser focused it has to be. It's rare

[42:04] that you ever come across a site that's

[42:05] not entity polluted.

[42:09] Are you finding that code or is putting

[42:12] in same multiple pieces of content and

[42:15] do you care for?

[42:17] So there are some there are some ways to

[42:19] get around that if you are having it and

[42:21] it's a little bit annoying. So the first

[42:23] thing that you can do if you keep seeing

[42:25] that the same FAQs are coming through um

[42:28] the lay you can do that by keeping the

[42:31] same chat context going.

[42:34] So I would continue writing um I would

[42:37] do blog one from here blog two and then

[42:40] if you simply just say you know don't

[42:43] make it redundant. Okay then you would

[42:47] within this context window you would cut

[42:50] that down. Okay, you could do another

[42:52] thing of uh sharing the FAQ and you

[42:55] could carry over to the next context

[42:56] window by sharing some of the FAQs that

[42:58] you have. Um, another one would be uh

[43:01] doing something like you're you're um

[43:04] training employees to actually use VS

[43:06] Code. That's going to keep you going a

[43:08] lot longer. Um, what I am showing you

[43:11] off of the cloud projects, yes, we do

[43:14] that, but we do a lot of stuff actually

[43:17] by by VS Code. So we write in VS code

[43:20] our content and that's why we get way

[43:24] more markdown documents and stuff going

[43:26] on way more there's a whole bunch of

[43:29] crap it's whole new world when you start

[43:31] using VS code

[43:32] so you write your content here and then

[43:34] you give it to Divy or then do you say

[43:36] and is this no

[43:39] so right so when they when when it

[43:41] outputs I'm always looking for like when

[43:43] I when the content gets done I'm only

[43:45] look for the stuff in the body and then

[43:47] the VA just takes that and puts that

[43:49] puts it in and then we make it look

[43:50] pretty and everything. So uh we have

[43:52] some uh we have some clients on

[43:54] elementor uh we have one client on a

[43:57] data um and then uh some most of our

[44:01] clients are on uh divvy five not four

[44:04] on divy will you go in and be sure divvy

[44:07] will you use on a local machine take the

[44:10] content from code put it local then push

[44:13] it or do you separate here's my content

[44:16] and then you have somebody make it

[44:18] pretty

[44:19] no they the VA our VAS do They make it

[44:21] pretty. They just taking it because it's

[44:23] in the um it's in the raw format. Um

[44:27] it's I mean it's not that Where is it?

[44:31] No, no, no. Yep. I I just didn't

[44:33] understand if you were taking it and

[44:35] then like having Claude look at the

[44:37] page.

[44:38] No, I'm not pushing it. It's an easy

[44:40] like it's really easy to push it from

[44:42] WordPress. It's very easy to do. We're

[44:44] just not at that stage. And the other

[44:46] thing is is we have a lot of different

[44:47] builders. uh some of the builders. Um

[44:51] well, for one, I mean, Divvy 5 is just

[44:53] coming out of beta.

[44:55] Sorry, would you do that?

[44:57] Can you show Claude real quick?

[44:58] Projects. I want to answer his question

[45:01] a little bit more just for anybody

[45:02] because a lot a lot of folks here are

[45:04] not using Claude

[45:06] projects. Not even Yeah.

[45:08] Oh, wait. You want my VS code or you

[45:09] want my project?

[45:10] Right here. Right here. Okay. to answer

[45:12] your question. Um,

[45:14] sir, I want I want to give a little bit

[45:17] more context to what you asked. If let's

[45:19] say you were you set this up and you're

[45:21] using it and it's giving you the same

[45:23] FAQs, right? What I would suggest is set

[45:26] up another project for the same client

[45:28] and don't be scared to have multiple

[45:30] clawed projects for one client because

[45:34] one client has how many services?

[45:36] Yeah. Each service should have its own

[45:40] project because then when you feed it

[45:42] the files, there's no wrong entities.

[45:45] There's no wrong blog posts. There's no

[45:48] wrong PDN incoming links. There's no P

[45:50] uh press release date. You understand?

[45:52] It's all about the one service. Then

[45:55] when you come in here and ask it for

[45:56] everything, you put in the prompt in the

[45:58] instructions, hey, once you cover one

[46:01] PAAF FAQ, do not cover it again. And

[46:05] that's it. it'll just start cycling

[46:07] through whatever you feed it. Remember,

[46:09] garbage in, garbage out. And the more

[46:11] you try to do because it's exciting, you

[46:14] start losing quality. When you stay

[46:15] laser focused, so again, multiple

[46:18] projects for housing plumbing, then you

[46:20] go one per service if you need to.

[46:23] Here's another thing is our prompt for

[46:26] doing the PAAAS before we started

[46:28] implementing the intake form was two to

[46:31] three pages just to write a freaking

[46:32] blog. Was out of freaking control. I

[46:35] looked at this stuff and I was like,

[46:36] "Yeah, that's a damn good freaking like

[46:38] prompt." But holy [ __ ] Now, literally,

[46:41] because we are putting this stuff in

[46:44] into the project, dude, it's it's like

[46:48] it's like a paragraph, maybe two at

[46:51] most. It's like you've reduced the load

[46:55] and you've made it so much less complex

[46:58] for the VAS. I mean, just because like

[47:01] you're writing writing these prompts

[47:03] that are holy crap and now you're doing

[47:06] the blog, you're just you're writing a

[47:08] prompt and you're saying, "Oh, take a

[47:10] look at the intake form. Oh, take a look

[47:12] at our pricing." So, you don't have to

[47:13] put all that crap in there. He we were

[47:15] literally he I caught one. He literally

[47:19] put like all the freaking links for he

[47:21] did the site map inside of the prompt. I

[47:23] was like, "Dude, God, Lord save me." I

[47:27] was like, you put a prop with like you

[47:29] just probably ate up the context window

[47:31] off your damn prop.

[47:34] You didn't even get to load.

[47:35] Yeah, you didn't even get to load.

[47:38] Oh man.

[47:40] Guys, any questions?

[47:42] No.

[47:44] That's the goal.

[47:45] I love questions.

[47:50] I guess some stuff is crazy. you should

[47:54] figure that out. This test a lot of

[47:56] things that he's dropping in his papers.

[47:59] The other thing is he he was feeding

[48:01] kind of that stuff grow. So you just

[48:04] talk with Gro and Gro will give you a

[48:07] lot of insights about

[48:08] Yeah, Sean's Sean's pretty active on X.

[48:11] Um I like I'm a news junkie so I love X.

[48:15] Um also a hot tip if you want to get

[48:18] into vibe coding it's on X, not

[48:21] Facebook. Uh, counter to that, my

[48:24] opinion of the SEOs that are on X is

[48:28] really bad. If you think it's bad on

[48:31] Facebook, the advice and some of the

[48:33] things that are said on X about SEO is

[48:36] holy freaking crap. It's nightmare fuel

[48:41] and it's some of these guys think

[48:43] they're really famous.

[48:46] So, yeah.

[48:47] Any questions, guys? How many people

[48:49] using claw code or claw pro, you know,

[48:52] are you using claw desktop? Do you have

[48:53] custom projects set up? If not, man, get

[48:56] to it.

[48:57] It's critical.

[48:58] Like, get to it. Then you get to

[49:00] terminal down the line. But bare [ __ ]

[49:02] minimum, bro. If you don't set this up,

[49:05] [ __ ] chat GPT. Don't talk to me about no

[49:08] custom chat GPTs. I'm tell you right

[49:09] now.

[49:10] Yeah. Second I say I see GBT, I'm like,

[49:12] well,

[49:14] stuff, right? Someone mentioned it.

[49:17] Grock is amazing when you want to know

[49:19] what's going on in the world for

[49:20] sentiment,

[49:22] right? Like what's HAPPENING REAL TIME

[49:23] NOW

[49:24] BECAUSE you can turn on that feature

[49:26] when you search with Gro, especially if

[49:28] you're using the CLI. Where do you want

[49:30] to search the actual, you know, like go

[49:33] to the internet or the internet end

[49:34] threads or just threads or X? What

[49:37] they're called threads, right? X.

[49:38] No, no, it's just X. Yeah, tweet. I

[49:40] don't I just still call it Twitter.

[49:42] Twitter. I mean,

[49:43] it goes through Twitter and then gives

[49:45] you the report, right? So like tech

[49:47] stack wise being that we're talking

[49:48] about this stuff. Google Gemini huge

[49:51] million context when go research

[49:52] everything plus it's Google. I want that

[49:55] info from Google like we were talking

[49:56] about last night right for the real time

[50:00] social media like what's going on cuz

[50:02] bro trust me uh Elon got that [ __ ]

[50:04] tight. And then the thing you mentioned

[50:05] the groipedia. Yeah right. If y'all

[50:07] haven't checked that out go check it

[50:09] out. Don't listen and not do it. Right.

[50:12] Grock deep research plus it's Google

[50:14] giving you Google [ __ ] Grock to go get

[50:17] the uh Twitter and social media and

[50:20] everything else.

[50:23] Claude Cole, I'm telling you guys, man,

[50:25] don't play this. And Madness. Madness is

[50:27] Claude Cole made easy.

[50:29] Yeah.

[50:30] Right. Because I love Madness and I use

[50:31] it. I'm running it right now.

[50:33] But that's only when I want something

[50:35] pretty fast because I don't feel like

[50:36] going in VSC.

[50:37] We Someone asked, I think the other day,

[50:39] how many of you are vi coding? And

[50:41] almost everybody in the room said yes.

[50:43] You have to get on Twitter. The advice

[50:46] and stuff that are going on. Who knows

[50:47] what Ralph Wigan is.

[50:51] We've got three hands and that scares me

[50:53] to death. You guys like need to know

[50:55] this stuff. you've got to get on Twitter

[50:57] and because the Ralph Wigum is basically

[51:00] it's a loop system that you basically

[51:02] you do a whole bunch of planning and

[51:04] like it's for more of a massive type

[51:06] project and you literally you put the

[51:08] plan in and you walk away and it's an

[51:11] infinite loop of running sprints. So

[51:13] there's when when programmers are doing

[51:15] things they have okay we have this task

[51:18] this sprint this sprint this sprint okay

[51:20] well this sprint could be connected to

[51:21] this sprint and that sprint okay and

[51:23] what happens is the Ralph Wigan loop

[51:25] runs in parallel and does all the

[51:28] activities and you just you know you

[51:30] just run off and leave it for a couple

[51:32] days and you come back to a program

[51:33] that's done on complicated programs

[51:38] it's no it's still it's still you run it

[51:41] through terminal or

[51:43] or uh VS Code. No. So, yeah.

[51:46] How do you get the interface?

[51:48] I do every I like VS Code. What are you

[51:50] using?

[51:50] I use VS Code.

[51:51] I like VS Code. Yeah. I'm not using bold

[51:54] cursor. I'm not using anything. I'm just

[51:56] doing straight VS code. But like the

[51:58] stuff and the and the changes and what's

[52:00] going on. Um you learn so much about

[52:04] what's going on with with AI from X. It

[52:07] is definitely

[52:09] SEO is awesome on Facebook. Um, I think

[52:12] that's the place to be to get network

[52:14] and make your groups. But the same thing

[52:16] is going on on Twitter for for AI and

[52:18] vibe coding and stuff. You will learn

[52:20] just a shitload.

[52:21] You're going to be mad at me. Number

[52:22] one, I told you, yo, bro, just code us

[52:24] up a [ __ ] thing that takes tweets and

[52:26] makes a updates us. I forgot to show it

[52:29] to you.

[52:30] Yeah.

[52:30] Twitter. Twitter, bro. You could just

[52:32] catch a tweet, throw that [ __ ] into one

[52:34] of these, and then it gives you a prompt

[52:37] or a tool. That's what I got. I promise

[52:39] you. Get some one of you out here. You

[52:40] want to test me? See if I'm [ __ ]

[52:42] lying, send me something that has actual

[52:44] here's how you do something. I'll throw

[52:46] it in my project and spit you out a live

[52:48] vers.

[52:51] Did we?

[52:51] Yeah. Remember

[52:52] Oh, yeah. Yeah. Yeah. Oh, that's right.

[52:55] Yeah. And I actually oneshotted a couple

[52:57] things on that call. One shot is when

[52:59] you could like set things up, give it

[53:01] one prompt or a PRD, walk away, come

[53:04] back, and pretty much it's done. Maybe

[53:05] you need to talk back and forth or edit

[53:07] it a bit, but you did the work up front.

[53:11] Uh AI is a hallucinate. It's a

[53:14] predictive model. Sorry, I said the

[53:15] wrong word. So, if you don't give it

[53:18] all the [ __ ] you can so that it's not

[53:20] guessing, you're not winning as much as

[53:23] you can. You don't want it to be

[53:24] guessing. You want it to just follow the

[53:26] SOP, so to speak, right? So, like on our

[53:29] mastermind call when Matt Diggity shared

[53:31] that post, I grabbed it. I downloaded

[53:34] the documents. I put it in claw project.

[53:36] I started and then I got a next

[53:38] mastermind call. I showed it with them

[53:40] and they've been all

[53:41] diggity. You know that diggity thing. It

[53:43] was only on Twitter. He didn't put it on

[53:45] Facebook and I found it and I was like

[53:48] Mike

[53:48] I showed you.

[53:49] I showed it. OH, HERE WE GO. HERE WE GO.

[53:58] Diggity had a helpful Degity released a

[54:01] helpful content thing. it basically. So

[54:03] this it it opened the eyes. The reason

[54:05] it was so important is you didn't

[54:07] realize you could just take a freaking

[54:09] PDF and use it as a guide. We didn't

[54:12] even think of that. And

[54:14] the the search quality guide and the um

[54:17] Oh man, I closed I closed out of it.

[54:19] It's

[54:20] you know the Claude code where he

[54:22] uploaded the files to the projects. You

[54:24] can put anything you want there. Matt

[54:27] Diggities guy. How about all the Google

[54:29] patents?

[54:30] Yeah, you can do that. You understand

[54:32] what I mean?

[54:32] Any any freaking PDF, just take a PDF

[54:35] and that is now like

[54:37] start talking to Claude about it.

[54:39] It's not

[54:40] it's that freaking simple.

[54:41] Even you were doing that with chat GPTs.

[54:44] The whole thing is right the same thing

[54:46] you were doing with chat GPT. Feed it

[54:48] what you want, you know, make a custom

[54:49] GP.

[54:50] So you can have a conversation about

[54:51] same thing. Yeah. So Sean's document's

[54:54] 200 pages.

[54:57] You can put that in. Now, I don't I

[54:59] don't really recommend 200 pages using

[55:01] that as like a thing. There's

[55:03] talking just about getting a summary of

[55:05] Yeah. No, you treat it. Basically, what

[55:07] you're doing is you're turning the PDF

[55:09] into a chatbot

[55:12] because it's in a project. So, that's

[55:14] why when we're adding all these

[55:16] Yeah. So that's why when we're adding

[55:18] these other files,

[55:20] it basically cloud's becoming our

[55:22] chatbot that it's it's we're chatting

[55:24] with it and saying, "Hey, I want to do

[55:26] this, but why don't you look over here

[55:28] at this thing and please look over here

[55:30] at my site map and please look over at

[55:32] that and oh, here's a Google quality

[55:34] raers guide. Can you do something with

[55:36] that?" And kind of like when you spit

[55:37] this content out, can you look at all

[55:39] this stuff and you know, make something

[55:41] for me? And it's really that simple.

[55:43] just you load [ __ ] up and it spits it

[55:46] out and the content is unique because

[55:48] the client gave it to you. Um and then

[55:51] you can just keep on enhancing it and

[55:53] making it more unique and more unique.

[55:55] Absolutely.

[55:55] And it it just it's a game changer for

[55:57] your SEO because that's what Google's

[55:59] looking for.

[56:01] Oh. Um,

[56:02] while he pulls that up, if you interview

[56:04] your client

[56:05] and get their words, their company

[56:08] culture, right? Like we talked about

[56:10] last night with Notebook LLM. Same play,

[56:12] different tool, bro. Upload that [ __ ] in

[56:14] there, right? Make the instructions a

[56:17] nice prompt like, "Hey, your attorney

[56:20] blah blah blah blah. You are going to

[56:21] write content blah blah blah blah." You

[56:23] know, follow the guidelines I'm

[56:24] uploading. Google helpful

[56:28] uh content

[56:31] guidelines.

[56:32] You looking for the PDFs?

[56:34] Yeah. So, there's a PDF out there.

[56:35] I'll drop it in the back for everybody.

[56:37] Okay. So, there's the Google helpful

[56:39] content guidelines and the search

[56:42] quality evaluator guidelines. Literally,

[56:45] it it is freaking nuts. You take those

[56:48] two PDFs and you run your you can put in

[56:51] your site or you run it you tell it to

[56:53] use that as a help you write the content

[56:55] dude your content changes like that's

[56:58] how I knew about the tables and the

[56:59] listicles all because that I mean it was

[57:01] really like low-key at that time but the

[57:04] second you ran it through that it put

[57:06] that content instantly in tables and

[57:09] bullet points and numbered list all that

[57:11] [ __ ] instantly happened by just putting

[57:13] those two stupid PDFs in it kicked out

[57:16] content that is exactly what everybody's

[57:18] talking about right now from the just

[57:20] those two.

[57:22] Yes. Google helpful content guideline

[57:25] and search quality evaluator guidelines.

[57:29] Okay.

[57:30] And it's a 200page document that I don't

[57:32] want.

[57:32] Now there is a way to handle that.

[57:34] I just say if this is true assume this

[57:37] is true what ex how should this change

[57:39] the way I execute SEO? Right. Right.

[57:42] Shrink that thing down.

[57:43] Yeah. There is. Yeah, there's a couple

[57:46] ways. There's to do that. Then there's

[57:48] things that are specialized. There's

[57:50] specialized plugins for 200 like long

[57:52] PDFs where where they are are meant for

[57:56] structured data markup of long

[57:58] documents. You can run it through it's

[58:00] called Llama PDF or Llama something.

[58:02] Yeah. And and so that's what I ran it

[58:05] through. I ran that 200 thing and it

[58:07] spit out a whole bunch of information

[58:09] that made it easier to use. And if you

[58:11] dissect it because I'm not going to read

[58:12] 200 pages.

[58:14] from that guy from the other.

[58:16] Yeah, it's almost like there when you

[58:18] get stuff like that, you guys. Um, so I

[58:20] guess you could run it through notebook

[58:22] LLM, but there's there's there's

[58:25] specific um LLMs for long PDFs that spit

[58:30] out the information a little bit better

[58:32] and easier. They're structured for that

[58:33] type of situation.

[58:34] But to your point, you said projects,

[58:37] he's got a table of contents. So you

[58:39] could just take a section, drop it in,

[58:41] say, "Make me a project to use with my

[58:43] clients with this. How will this apply?

[58:45] Can you add to the voice of the client?"

[58:47] Bam. That's project one.

[58:49] Yeah. Yeah. Yeah.

[58:51] Absolutely.

[58:51] So there there is

[58:53] I'm going to drop I'm gonna leave I'm

[58:55] going to give you one final if I can

[58:56] find it. Let me I'm gonna try and find

[58:59] my uh personality. Let me

[59:02] I've been looking for mine.

[59:04] Yeah.

[59:06] What is it you're trying to get to

[59:08] online as well?

[59:08] Okay, so I'm gonna I'm gonna So my

[59:11] Claude acts drastically different than

[59:14] most other people's clouds. Yours acts

[59:16] like mine. I'm pretty sure. When you ask

[59:17] claw a question like yours?

[59:19] Well, we've talked about this before,

[59:22] but when you ask Claude something, what

[59:24] does what happens? It asks you a bunch

[59:26] of questions.

[59:28] When I ask Claude something?

[59:29] Yes. Does it come back with you with a

[59:31] bunch of questions?

[59:32] That phase is kind of over. It was going

[59:34] through all that a lot, but yes.

[59:35] Okay. So, all

[59:37] update some [ __ ]

[59:38] So, I added ask clarifying questions to

[59:41] make sure that you understand what I'm

[59:43] asking for. So, there will be no

[59:45] assumptions prior to response. Think

[59:47] carefully and please consider best

[59:49] practices. Now, this is where you can go

[59:51] off the rails. I said when writing uh

[59:54] code, because I code a lot, uh SEO or

[59:56] content, only perform actions based on

[59:58] tasks requested. It drastically changes

**[01:00:01]** the way my cloud works because have

**[01:00:03]** that. You have that in your claw MD

**[01:00:04]** file, right?

**[01:00:05]** No, I have that in my personality.

**[01:00:06]** Your person Oh, you mean on the Okay,

**[01:00:08]** got it.

**[01:00:09]** Yeah. So, on my profile, I have that and

**[01:00:12]** I did it to um our employees also. Their

**[01:00:14]** Claude instances have that also. So,

**[01:00:17]** what happens is is when you're prompting

**[01:00:18]** Claude every time it it is freaking

**[01:00:20]** annoying. uh it asks you a whole bunch

**[01:00:23]** of questions, but it turns out it's it's

**[01:00:26]** a saving grace because you didn't even

**[01:00:28]** think about this or that and your

**[01:00:30]** content just became better, more

**[01:00:32]** unique.

**[01:00:35]** Uh

**[01:00:37]** exact because I'm doing what you said at

**[01:00:39]** the beginning of it. The only thing that

**[01:00:40]** I have that's different at the end of it

**[01:00:42]** is in order to execute the task with a

**[01:00:45]** 95% success rate.

**[01:00:47]** Yeah, that's good. I like that.

**[01:00:51]** So, we talked about I need to have a to

**[01:00:54]** get this on the recording or

**[01:00:56]** I think so.

**[01:00:57]** Yes.

**[01:00:59]** You're my partner in crime. Anyways, you

**[01:01:01]** want to hop up here?

**[01:01:02]** In fact, we should just wrap this up

**[01:01:03]** into panel.

**[01:01:05]** Oh, okay.

**[01:01:12]** You got something better than the llama?

**[01:01:13]** Because that thing was pain in the butt.

**[01:01:16]** It was awful.

**[01:01:23]** Just stand behind the

**[01:01:26]** This is for sound.

**[01:01:27]** That's for the recording.

**[01:01:28]** So, I hold them both.

**[01:01:29]** Yes.

**[01:01:30]** Oh, okay. All righty. So, with with PDF

**[01:01:34]** files, what they're trying to do is

**[01:01:36]** basically OCR. What all the LLMs are

**[01:01:39]** trying to read. Basically, it's OCR.

**[01:01:41]** They might get it wrong. It's not 100%.

**[01:01:44]** So what I did and I didn't come up with

**[01:01:46]** this I found it or come across wasn't

**[01:01:49]** Twitter somewhere else I don't know

**[01:01:50]** where but if you take your PDF file and

**[01:01:54]** upload it to your choice of wherever

**[01:01:56]** chat GPT or whoever have it turn it into

**[01:01:59]** a MD file so it's a text file right it

**[01:02:03]** will shrink it down from 200 whatever

**[01:02:05]** megabytes to a couple of K maybe 50k

**[01:02:09]** 100k so do that and then upload that

**[01:02:12]** because an MD file is a heck of a lot

**[01:02:14]** easier to read by an LLM than a than a

**[01:02:17]** PDF file. So that's your one minute tip

**[01:02:20]** for big PDFs. You can also say, "Hey,

**[01:02:23]** I'm my my client is a plumber. Only

**[01:02:27]** extract stuff from this PDF which is

**[01:02:29]** plumbing related." So if it's not YM L,

**[01:02:33]** then you can do that. So cool.

**[01:02:36]** Yeah. Yep.

**[01:02:38]** You want to though you're not You