SEO Rockstars 2026: Day 1 - Matt McDermott

[00:04] Everybody, thank you. I'm actually going

[00:06] to change actions I'm going to take

[00:08] afterward based on information I've

[00:10] learned today from everybody Joe's with

[00:12] structuring the system. Thank you. All

[00:14] the way down to the video creation, Chad

[00:16] and uh and Dan. So, there's a lot to go

[00:19] on. I wanted to explore something that I

[00:22] found across the board saying we're so

[00:24] used to all the main centralized

[00:25] platforms. We care about Google and all

[00:28] of our AI, our chat GBT. We care about

[00:31] Instagram, YouTube, and all the rest.

[00:34] But there's an entire ecosystem of web 3

[00:36] decentralized crypto NFT platforms that

[00:39] exist out there. And somehow the bug got

[00:42] in me way too long ago. Does this move

[00:45] the needle in something that we do trust

[00:47] like Google and now of course AI?

[00:49] Because it was about two and a half

[00:50] years ago before the AI overviews really

[00:52] hadn't started coming in. I think I

[00:54] found some stuff that might be of

[00:55] interest to you. And this is going to be

[00:56] as much of a Q&A as time goes on. But

[00:58] the big thing is, can it move the needle

[01:00] locally or nationally? It could be in

[01:02] YouTube. It could be you want to enhance

[01:05] uh something to do with web 3. You might

[01:07] have a client who wants to accept

[01:08] Bitcoin and let that be known to the

[01:10] rest of the world. Plumbers Dallas

[01:12] accept Bitcoin. Whatever it is, I think

[01:14] we found some stuff that for the first

[01:16] time here, but this is a this is not

[01:18] definitive. This is beginning the topic

[01:20] to then run it through. an audience as

[01:22] scrutinizing and as

[01:26] tough as you are in a good way to make

[01:28] sure that it passes the filter instead

[01:29] of just my talking to a local chamber of

[01:31] commerce and I'm basically speaking to

[01:32] an echo chamber. Okay, is that cool with

[01:34] it? Please ask your questions as time

[01:35] goes on. I want to make this fun,

[01:37] something you haven't likely seen before

[01:39] and then the question is does it help

[01:41] you? And then customize because then I

[01:42] can customize what I do later on as a

[01:44] follow-up based on your feedback because

[01:46] what I think it might go, it may be

[01:48] something completely different. So this

[01:50] is brand new turf. So, if you roll the

[01:51] clock back to when you first learned

[01:52] about Google and you learned about um

[01:55] private blog networks, what is it? And

[01:57] of course, all the nuances of it or our

[01:58] press releases, which press release

[02:00] service

[02:01] overwhelming at first. I think when we

[02:03] all first did this, we got into this

[02:04] crazy world. I want to do a couple

[02:06] things to hopefully make it fun and

[02:07] interesting.

[02:09] Get this right.

[02:12] Oh, yeah.

[02:14] I'm sorry.

[02:16] No, no, no. The PowerPoint PowerPoint.

[02:19] There's a PDF. It's a PDF. So,

[02:20] okay. So, here we go.

[02:22] Which I did wrong.

[02:23] Uh,

[02:23] you got the magic touch.

[02:25] Yeah, probably.

[02:27] Let's see here.

[02:29] Uh, because it worked just a minute ago.

[02:31] Right.

[02:32] So, give me just a second.

[02:33] Sure. Thank you.

[02:34] Let's do this.

[02:36] I'm going to turn this off and just do

[02:38] it like this.

[02:40] Okay. And what just happened?

[02:48] I can go down that way. I'll go manual.

[02:49] That's fine. Perfect.

[02:51] But it should I tested it just a minute

[02:53] ago and it did. I don't know what

[02:54] happened.

[02:55] That's cool. Hey, adjust on the fly.

[02:56] There it is right there. And then just

[02:58] try the back.

[03:00] Um,

[03:02] well, as you're saying, this works.

[03:06] There it goes. I don't know which one

[03:08] right. Awesome.

[03:08] Yeah, I think it's just going down.

[03:10] Okay.

[03:12] Like hit literally right there. Point it

[03:14] right at it.

[03:16] There we go.

[03:17] So the question is the type of

[03:18] platforms. You've probably heard about

[03:20] all these things and most of you said

[03:23] that doesn't really benefit me. Um I

[03:25] broke it down to four categories subject

[03:27] to change. This is just Matt's filter of

[03:30] the world. So please time goes on. Uh

[03:33] web 3 domains and websites. Who's heard

[03:35] of things like unstoppable domains and

[03:37] free names? Anyone played in that pool

[03:39] yet? Okay. Got some cool things

[03:41] especially on the freeame side of some

[03:43] things that way for you. uh the web3

[03:45] TLDDS the web3 digital identity is not

[03:48] this new digital ID that's coming in

[03:50] this is more like um you would log into

[03:51] a thirdparty app under uh Dory or

[03:55] something like that so that's how this

[03:57] would go and then the question is how

[03:58] does that move the needle for what we're

[03:59] trying to accomplish heavy emphasis

[04:02] going on with the world going on right

[04:03] now just from political uh fiat

[04:05] currencies world changing type of things

[04:08] a push for the privacybased platforms

[04:11] people want to not be encroached upon

[04:12] and be made into an AI I so the other

[04:15] platforms out there that they're going

[04:17] to are actually moving the needle in

[04:19] Google simultaneously. So that'll be

[04:21] your decentralized publishing and

[04:22] decentralized social media,

[04:24] decentralized media sharing. And I'll

[04:25] give a little uh I found a clip there

[04:27] that breaks down all the social media,

[04:28] the eight or nine different categories.

[04:30] And then they'll have alternatives for

[04:32] everything. I haven't tested all of it

[04:34] yet, but x amount of good percentage of

[04:37] them now are actually showing up and

[04:39] getting indexed in Google. So I hope

[04:40] that helps of interest to you. crypto

[04:42] and tokens. For those of you who trade,

[04:44] this is not trading. This is a different

[04:46] animal. This is going to be people who

[04:47] want to accept alternate currencies,

[04:49] token gated communities, virtual lands,

[04:52] which is fun because that actually gets

[04:53] to play with people's emotions. This is

[04:55] what I talked about in breakfast with

[04:56] some of the people today. You can do

[04:57] things that have emotional meaning, not

[04:59] just to yourself, but to your clients,

[05:02] audiences, things that resonate with

[05:04] them. So, um, football, uh, Dallas

[05:07] Cowboys are here, but who's who's a

[05:08] diehard NFL fan by any chance? Anybody

[05:10] here? So, where's your team?

[05:13] Cowboys.

[05:13] You're Cowboys. Okay. All right. So, so

[05:17] No, no, it's okay. It's okay. I live

[05:19] here in the area. So,

[05:20] 49ers.

[05:21] 49ers. Okay. And the 49ers. So, what if

[05:23] you had a Cowboys 49ers game and now you

[05:25] can go into the metaverse? Um, uh, was

[05:27] it Sofi Stadium? No. Stadium. I still

[05:30] could just call it Candles.

[05:31] Levi, thank you. You could go into Levi

[05:34] Stadium at the 50ard line and have a

[05:35] Cowboys versus 49ers trivia battle that

[05:38] you could then record on YouTube or

[05:40] whatever and share it out that way as a

[05:42] live stream, but you could show up at

[05:43] the 50 yard line. Someone's in one

[05:45] character, someone's in the other

[05:46] character, and they can go back and

[05:47] forth and have a field day on it in the

[05:49] metaverse, but recorded and distributed

[05:51] in something you understand like YouTube

[05:53] or Tik Tok or whatever is appropriate

[05:55] with clickable links. It could rank. It

[05:57] could even turn into its own little

[05:59] YouTube show if you wanted to go that

[06:01] far and play with the mechanics. saying

[06:02] you have to, but that's available and in

[06:05] those metaverse platforms, which I'll

[06:06] show in a little bit when I pull up the

[06:07] um the browser in a minute. There's a

[06:10] way to actually embed SEO hidden inside

[06:13] various pockets of these things that are

[06:14] otherwise look like a video game of

[06:16] Earth as an example. So, I'll show you

[06:18] that in a minute. Um, creator coins,

[06:22] that's a tough one. Uh, I heard there

[06:24] who has the who's working on behalf of

[06:26] attorneys or is an attorney in the area.

[06:28] Okay, this one might be tricky because

[06:30] of what's coming in. It's by default.

[06:32] Some of these things that we want to do

[06:33] to reduce our hard cost on private

[06:35] network blog networks, reduce our domain

[06:37] costs, boost our DR, things like that.

[06:39] They simultaneously spit out a live

[06:42] publicly available. I'm not saying

[06:44] because you're doing a perspectus and

[06:45] everything, but an actual live crypto

[06:47] token almost the equivalent as if you

[06:49] show up like what's the worst level

[06:50] stock exchange in the

[06:55] It's an actual third party platform.

[06:56] It's almost like a web two.

[06:58] If you buy a domain, it spits out. You

[07:00] don't even have to buy a domain. You're

[07:02] just a profile put posting content like

[07:03] an Instagram. They will create a creator

[07:05] token. So they say the door to do that.

[07:08] They just do it by itself and then it

[07:10] becomes publicly traded and then when it

[07:11] spits out the stuff on the exchanges in

[07:13] the blockchain explorer, it builds in

[07:15] your tier 2 backlinks for the portion

[07:18] where

[07:19] I'll show you in a minute. I'll show

[07:20] you. So this is this is the

[07:22] conversation. This is brand new stuff

[07:24] that launched three months agoish.

[07:28] three, four, and I whatever is going on,

[07:31] all of you will run it through your

[07:32] filters and I'll come back with

[07:33] something as followup based on your

[07:36] feedback. That that's a topic right

[07:37] there. And the only reason why I bring

[07:38] that up, the one I have queued up isn't

[07:40] ready to show, but the other one is uh

[07:42] that I had on it is um supposedly I have

[07:44] a market cap of $7,61.

[07:47] I'm the only token holder and no one's

[07:49] ever bought the thing, but I have a

[07:51] market cap. Which means coming back to

[07:54] our books, if it can be sufficed, even

[07:56] if you put a 10% slap on that and you

[07:59] have multiple coins and you raise your

[08:00] value to 500,000, I've just dropped say

[08:04] a 10% 50,000 on the books as an asset

[08:06] that I could carve out or include as a

[08:08] sweet spot because that's something that

[08:10] their admin or their person that they

[08:11] hire can come take over possibly. But I

[08:14] don't know. That's why I wanted to talk

[08:16] with you about this and show you non-e

[08:18] website new tech. Everything I talk

[08:20] about, everyone thinks web 3 and virtual

[08:22] reality metverse requires some sort of

[08:24] headset and goggles. Nope. Don't need

[08:27] it. Everything's laptop, desktop, to a

[08:29] degree, phone, depending on how the app

[08:30] is working. It can be done. Certain ones

[08:33] can use it, but for what we're talking

[08:34] about, not necessary because even if you

[08:36] own it, a lot of people have put them on

[08:37] and they've used it two times. they get

[08:39] sick, they get dizzy, the resolution

[08:41] doesn't go well, you know, and and it's

[08:43] an extra hard cost and the average

[08:44] person isn't going to use it, so we're

[08:46] gonna skip it. And in the augmented

[08:48] reality, there is geospecific augmented

[08:51] reality platforms, and I'm testing it.

[08:54] Mr. Merino, I've got a I was trying to

[08:56] make an image of you with the one with

[08:57] the suit and tie, kind of the older

[08:59] photo of it. It doesn't look good, but I

[09:01] was trying to convert it in from a PNG

[09:02] or a JPEG into a GB. And my phone is

[09:05] older than Moses. So, I'm going to try

[09:06] to I may have to borrow one or two later

[09:08] on, but upstairs when you walk in the

[09:09] main lobby, right around there, or

[09:11] somewhere in the down of the staircase,

[09:12] somewhere wherever that is where we are,

[09:14] I was trying to look at the map where

[09:15] right before the staircase was in the

[09:17] lobby, there's a clickable link and I

[09:20] have a picture of you that could show up

[09:22] in augmented reality. So, you could

[09:23] stare at a piece of the concrete.

[09:24] There's Marino. You could put your arm

[09:25] around him like this. Great. that that's

[09:28] that's haha, right? But there's a

[09:30] clickable link at the bottom and then

[09:31] that can pop in and when you click

[09:33] through it, it's coming through and it's

[09:34] registering in Google Analytics as

[09:35] legitimate traffic. Now, that particular

[09:38] platform, they have a user profile, a

[09:40] business profile, and then you can

[09:41] create your world. Like everyone has a

[09:43] map of the world. So, you and I could

[09:45] both like the Statue of Liberty for two

[09:46] different reasons. We both mark that in

[09:48] our like our Google My Maps because we

[09:50] all can share the same location. But

[09:52] someone actually can own that underlying

[09:54] land. And if there's a monetization

[09:56] element, they get paid in crypto. But

[09:58] the three things, the user profile, the

[10:00] business profile, and the overall world

[10:02] will index in Google. Straight URL copy

[10:05] paste. It'll show up as an index page.

[10:07] Once it's indexed, you might need

[10:08] something like Omega to kind of pump it

[10:10] up a little bit, but it it'll index. The

[10:12] individual assets, very much like our

[10:14] old Google My Maps from way back. The

[10:16] individual pins don't necessarily index.

[10:19] I'm trying to get that to change because

[10:21] then that ultimately changes everything

[10:22] for all of us. So G, so from anything

[10:24] with physical locations that have high

[10:27] emotion to your audience or an audience

[10:29] you want to take into a place. So let's

[10:31] say people are into Texas history. I

[10:33] think the Texas Historical Commission

[10:34] has 20,000 markers. Sam Houston ate a

[10:37] sandwich right here, you know, 150,

[10:40] whatever it is. So if you're into that,

[10:42] great. So you bring the family. Oh, Sam

[10:44] Houston ate here. You envision it's in

[10:46] your mind. But we could take our image.

[10:48] So Chad Sam Houston eating a sandwich

[10:51] looking like a cowboy on the cowboy shot

[10:53] whatever you're which was fant. Thank

[10:54] you by the way for explaining that that

[10:56] helped me on something. So thank you put

[10:58] that there now would be shared on Tik

[11:00] Tok and YouTube and our Facebook and

[11:01] everything else. But what if I could put

[11:03] that in augmented reality when you show

[11:04] up or if you can't show up the backup is

[11:07] you go into one of these earth-based

[11:09] metaverses and you can travel there and

[11:11] see the same video or an image of it and

[11:13] then that would have a clickable link

[11:15] with to a landing page whatever you

[11:16] desire and that inter but in that one

[11:19] platform they create an interim bridge

[11:21] URL on in an HTML format that actually

[11:24] gets indexed in Google. Nothing fancy,

[11:26] nothing sexy, but some of them pass on

[11:28] latitude and longitude coordinates

[11:30] depending on which page. So for local,

[11:33] you can actually power things up and

[11:34] start doing tier 2 link building that

[11:36] are geo focused. Coming back to our

[11:38] world in Google for whatever that's

[11:40] appropriate.

[11:41] So

[11:44] I Oh, no.

[11:46] Do you want me to clarify? I mean, I'll

[11:47] back off.

[11:48] No, no, no. Keep going.

[11:49] You sure?

[11:50] Yeah.

[11:50] I want to be people's heads. You know,

[11:51] it's just like the old

[11:53] Okay. I

[11:54] Matt, I have a quick question.

[11:56] Has anybody ever put on a virtual

[11:58] reality like Facebook Meta glasses?

[12:00] Anybody?

[12:01] Y'all know that's what he's talking

[12:03] about, right? But in the blockchain

[12:04] world. Okay. And if you haven't, you

[12:06] guys know them virtual glasses you put

[12:08] on and people be in a virtual world.

[12:10] That's part of what he's talking about.

[12:12] and then having the land and real estate

[12:14] there way ahead of everybody else and

[12:17] linking out to local assets because you

[12:19] know you saw immediately that was the

[12:21] concept could be used many other ways

[12:24] and this is not how it's supposed to

[12:25] typically be used but why can't a woman

[12:28] throw that on walk around go look

[12:30] at the men's spa and see what it's like

[12:31] and watch a procedure be done in virtual

[12:34] world and then call action pops up would

[12:36] you like to schedule a free appointment

[12:39] and now you don't even need the glasses

[12:42] you can and it will help with the

[12:44] immersion. But now sometimes depending

[12:45] how people convert and the engagement

[12:47] third person versus first person

[12:49] viewpoint tied to people's emotions

[12:51] makes a difference. So depending on who

[12:53] you're trying to help now, a plumber,

[12:54] different sewer, roofer. One thing on

[12:56] the metaverse in one of the ones, not

[12:58] all areas are mapped out. They borrow

[13:00] from the they built the game engine in

[13:02] the Unity platform, but it's Open Street

[13:04] Map, Google Maps, other API, some of the

[13:06] other APIs that are local, but not all

[13:09] the remote areas are built. But

[13:10] something like in Dallas, it's built.

[13:12] Problem is, when you get down to the

[13:13] ground level, as of right now, it's

[13:15] still first generation tech, and I'll

[13:17] show you here in a minute. The um the

[13:19] resolution isn't all that great. It

[13:20] looks kind of like an early 19 or late

[13:22] 90s, early 2000s video game, third

[13:24] person type of thing. But if you were a

[13:27] roofer and you wanted to give a thank

[13:28] you to someone you were doing a prospect

[13:30] or helping your roofing client do this,

[13:32] they could fly a drone down the

[13:34] neighborhood, land on top of the

[13:36] person's roof, narrate thank you with a

[13:38] clickable link to a report on the hail

[13:41] damage and they've been chased here in

[13:43] Texas, we have a lot of hail. So you

[13:44] have stormchasers.

[13:46] out of the 10 stormchasers who number

[13:48] one says thank you and number one sends

[13:49] a customized video with a QR code

[13:51] whatever it is with a clickable link to

[13:52] their report so when they decide to

[13:54] choose which roofer who's on the short

[13:56] list of candidates so it's a conversion

[13:58] element but while still a conversion

[14:00] element you can start to optimize for

[14:02] the neighborhood the zip code even the

[14:04] larger city now Dallas is a little

[14:05] tougher but some of the smaller towns in

[14:07] here you could win with that and I and

[14:08] I'll give you a quick example you can we

[14:10] can discuss this at a later time topics

[14:13] the big trick is what some of the guts

[14:15] of what we're into the real core

[14:16] fundamentals of what we do. Domains,

[14:18] doss registered on ICAN. I think we all

[14:21] agree that's what's going on. They're

[14:22] now alternatives to that

[14:25] hosting. You have centralized versus

[14:27] decentralized hosting

[14:29] costs. We all have you have 6,000

[14:31] domains, right?

[14:32] No.

[14:33] More. Okay. But

[14:34] did it one time?

[14:34] You did 3,000.

[14:36] So, but unfortain discount club and

[14:40] you're still incurring a renewal cost

[14:41] and if they're not all being used. Okay.

[14:45] onetime purchase based. Now, there's

[14:46] some tricks here to help us on the SEO

[14:48] side. Some things working, some things

[14:50] not. Some things are still in its

[14:51] infancy. And I'm talking with the

[14:52] developers and Discord channels and what

[14:55] to try to open this up for us because

[14:57] what if we could cut our PBN costs and

[14:59] our domain costs and reduce our hard

[15:01] costs to free up capital on the bottom

[15:04] line to help our EBID do that's a

[15:05] systematized play. We could reduce that

[15:07] portion say 50 60 70%. That's what I'm

[15:10] looking to do with one-time hard costs I

[15:13] hope. But the question is then the

[15:15] domain link footprint are we there's

[15:17] some questions on it and that's where

[15:18] I'll need your help in follow-up

[15:20] conversations you know either here today

[15:21] breakout sessions or or after the

[15:23] conference is over. Um content links and

[15:26] ecosystem we're pretty isolated. We

[15:28] generate our content on our PBNs on our

[15:30] guest posts and we put link inserts and

[15:32] things like that but it's our content

[15:34] and isolated versus community based. Web

[15:36] 3 is heavy heavy heavy on community. We

[15:39] don't necessarily on the SEO side want

[15:41] to play on community. We care about us,

[15:42] our clients, and ranking and moving on.

[15:44] Right? So, we're Have any Has anyone

[15:46] ever been to a social media conference

[15:48] gathering like this versus SEO? You

[15:51] know, the difference, the people, the

[15:54] dynamics, the conversations we get what

[15:56] Ted was talking about breaking into the

[15:58] into the the the header codes, right?

[15:59] And the header list. Do you think anyone

[16:01] in social media would ever talk about

[16:02] that? They talk about color and branding

[16:04] and pretty and cute and and it converts

[16:08] in their world. What Ted talked about

[16:09] today was blew my mind converts in our

[16:11] world. So the question is do they is

[16:14] there a crossover and I'm working on

[16:16] that to help us in this industry. This

[16:17] is this is the part I want to come in is

[16:19] to say this new ecosystem I'm trying to

[16:21] bring into the industry based on your

[16:23] feedback so I know the right questions

[16:24] to ask and then make development

[16:26] requests on these thirdparty platforms.

[16:28] And then there's se several additional

[16:30] contrasts. Um, quick shout out to

[16:32] everybody. I just uh in the SEO side,

[16:34] people who've taken time out of their

[16:37] day at no hard cost, you know, no no

[16:39] compensation to them who did this for me

[16:42] and gave at least one minute at their

[16:44] time. So, Holly, Randy from 38 Digital

[16:47] on the press release was kind enough.

[16:48] Um, Brian Ko, uh, Chris, thank you.

[16:52] Michael Gregory of course, uh, Chad

[16:55] Yesber was kind enough to take a look at

[16:56] some of this stuff. a friend of mine up

[16:58] in Fris, Max Yuas. I got to give credit

[17:00] to my girlfriend Melinda. She's been

[17:01] fantastic. I've run all this by her and

[17:03] she I try to run it through the person

[17:05] who doesn't even think about internet

[17:06] marketing in any capacity past the

[17:07] filters and she's actually given me some

[17:09] fantastic advice on how to filter things

[17:11] down when it's appropriate when it's

[17:12] not. On the non SEO side, just was want

[17:15] to give a a shout out to the person who

[17:16] introduced the virtual land concept to

[17:18] me, a fellow named Chiff Smith in

[17:19] Australia, a lady named Becky Nevin on

[17:22] the on the metaverse side. Uh Marcus

[17:24] Andrews and Paige how are great on the

[17:26] domain flipping side either on web three

[17:28] or regular web two. I was telling

[17:30] Gregory about uh conference that goes on

[17:32] called namescon every year and it's

[17:34] purely for the domain flippers. A little

[17:35] bit of SEO is thrown in there but they

[17:37] actually use the old keyword formula the

[17:40] um you know the 40% of Google search

[17:42] volume times the CPC is the benchmark of

[17:46] whether or not a a dot is considered to

[17:49] be fair value, underpriced, overpriced.

[17:52] They're working on other models because

[17:53] of AI, but they're operating on an older

[17:55] thing. Just to have a raw domain that

[17:57] you're going to sell. So, for those of

[17:58] you who have domains that you're

[18:00] thinking of selling, you have some

[18:01] premium domain. We have a someone owns

[18:02] laptops.com

[18:04] in your portfolio. You haven't done

[18:05] anything with it. You want to sell it.

[18:07] Keep that in mind. I got something for

[18:08] you here in a minute. So, I want to make

[18:10] sure I gave thanks to everybody else,

[18:11] you know, who really helped out on all

[18:13] this. Um,

[18:16] I just need more traffic, right? That's

[18:17] the client's thing. I need more traffic

[18:19] that's going to convert.

[18:21] is can these platforms help and the way

[18:24] we do it. Yes. Uh web 3 URLs are going

[18:27] to get indexed by Google and I'll show

[18:28] you that here in a minute. And I'll

[18:29] define web 3 currently. Anything that

[18:32] has a MetaMask or some sort of NFT

[18:34] wallet. Uh Ted was talking about the

[18:36] OOTH, the login with Google. Certain

[18:38] things now require logging in with a

[18:40] Coinbase wallet, a MetaMask NFT wallet.

[18:42] That's I consider web 3. Anything that

[18:45] spits out an NFT, web 3. Anything that

[18:48] accepts cryptocurrency for part of the

[18:49] payment, web 3, decentralized web 3,

[18:52] virtual lands and metaverse, things that

[18:54] have NFT portions, I consider web 3. But

[18:57] they have web two elements. The

[18:59] interesting thing is in one-on-one

[19:01] conversations on Zoom with the owners

[19:03] and the founders, a lot of them didn't

[19:05] even know they were sitting on search

[19:06] engine potential and half their stuff

[19:08] was being crawled by Google. They did

[19:09] not know. You

[19:11] mean all my NF?

[19:13] Depends where they are, but yes. and

[19:15] they can actually work for you. Now,

[19:21] can these things get linked by hrefs?

[19:24] Yes, even did it here for the rock stars

[19:25] to help for the website. So, I'll show

[19:26] you in a minute. Uh, local client

[19:28] websites see rank increases. Uh, some

[19:30] degree of maps rankings incur. This is a

[19:32] tricky one though because of the geo

[19:34] coordinates and everything else because

[19:35] you so much is about user engagement and

[19:37] reviews. So I don't see as much of a

[19:38] degree in maps movement yet depending on

[19:42] a few things especially that thing where

[19:43] those individual map pins where you can

[19:44] say you have a roofer that handles 20

[19:46] neighbor 20 towns in a surrounding area

[19:48] each with 10 little micro neighborhoods.

[19:50] Could they manually put in 200 pins that

[19:53] were unique spun with individual

[19:55] neighborhood specific content?

[19:57] If that's the ability to scale that

[19:59] quickly, so say over the course of a

[20:00] week, they can have that. And once those

[20:02] get crawled, you can win at the

[20:04] neighborhood level for roofers near me,

[20:06] roof repair near me, running it through

[20:08] a video pin that's made in that awesome

[20:10] form. This is where hopefully we're

[20:12] going to get going and gives us a

[20:14] competitive edge. It could also be done

[20:15] for affiliate marketing, too. Um, I have

[20:19] a client of mine up in Minnesota who

[20:21] does cold weather clothing. Patrick

[20:22] Mahomes, you've seen him when he has the

[20:24] white thing around his neck in the

[20:25] playoffs in the cold weather. They do

[20:27] custom shirts and they have a patent u

[20:29] patented cold weather clothing material.

[20:32] So if same thing but say but you wanted

[20:34] to talk sell this stuff you're American

[20:35] history fan Washington crossing the

[20:37] Delaware everyone in his boat is

[20:39] freezing right well what if you were to

[20:40] take the AI prompts and have George

[20:42] Washington like yeah I'm I'm warm and

[20:44] toasty right it's one thing to take that

[20:46] video and share it on TikTok but what if

[20:47] you could take that video record it by

[20:50] him at the actual spot where he crossed

[20:51] the river in the Delaware you know and

[20:53] did it back then if that was audience

[20:55] and then you would upsell either his

[20:57] clothing or Revolutionary War affiliate

[21:00] whatever it is you're into so I Just

[21:01] want to give you a couple ideas. We can

[21:03] mix and match, but I'm open to all your

[21:05] thoughts on this. Um, some situations

[21:08] prospective customers emotional

[21:09] curiosity and emotional engagement

[21:11] increases significantly. So, you could

[21:13] record things uh say at the Grassy Null

[21:15] here in Dallas all the way to if you're

[21:18] a realtor and you want to convey a

[21:19] neighborhood that you want to sell for

[21:21] people who are looking to sell in their

[21:22] neighborhood, who's the trusted realtor

[21:24] if the realtor they had isn't isn't a

[21:25] realtor anymore. So, they're looking for

[21:27] a realtor near me because they're

[21:28] looking to sell rather than the buy

[21:30] side. So the person then would become an

[21:32] expert recording things in the metaverse

[21:34] in a neighborhood where he or she hasn't

[21:35] even operated before. Obviously a real

[21:37] video, real content is is the best. We

[21:40] we can't we can't deny that. But if you

[21:42] can't or you need to scale, this is how

[21:44] you can scale quickly, but you have to

[21:46] record them manually and then at some

[21:48] point we can take what we're doing and

[21:49] then manipulate it further with the AI.

[21:51] That that's where that's where I'm

[21:52] coming here for this is to see that next

[21:54] daisy chain. I'll go into it in a

[21:55] minute. Quick thing who I am. Uh, I went

[21:58] to college here in Dallas, went to SMU.

[22:00] Um, I was been an SEO and since 2007, I

[22:03] was telling people I made every mistake

[22:04] possible. The litany of failures and

[22:07] mistakes off the charts. So hopefully

[22:09] I'm going to correct the right to ship

[22:10] here. Um, I've been involved in the

[22:12] independent minor league baseball

[22:13] uniform. That photo is older than

[22:15] Methusela or Moses. That was actually

[22:17] taken when George Bush 2 was still

[22:19] president. Yeah, that old. But it's part

[22:22] of the thought process. I think in major

[22:24] leagues, I think in minor leagues, I

[22:26] think in strikeouts, home runs. This is

[22:27] the thought process in my head, but also

[22:29] shows you that that's at a time you live

[22:31] and die with that. When you're in that

[22:33] ecosystem and you're in the pro uniform

[22:35] at the independent minor league level,

[22:37] for those of you familiar, there are

[22:38] three levels of pro baseball in the US.

[22:39] There's major league baseball and Dory,

[22:41] you're signed by the What's your

[22:42] favorite team in baseball? Do you have

[22:44] one?

[22:44] Uh, yeah. Blue Jays

[22:49] pitches. Okay. So, so let's say you're

[22:52] signed, you become their double A.

[22:53] You're a double A thing and you're But

[22:54] you look like you could be a great

[22:56] outfielder. You got some speed, you got

[22:57] some legs, right? So, you're signed, but

[22:59] the parent club Toronto would assign you

[23:01] to wherever it is. Say Syracuse or

[23:04] wherever they wherever they have their

[23:05] doubleA affiliate. And then the

[23:07] independent ones is you're good enough

[23:08] to be there. I wasn't, by the way. I was

[23:10] a bullpen and backup catcher. I was like

[23:12] an eighth string catcher for those of

[23:13] you guys know what that is. I was at the

[23:14] bottom of the barrel. So, I'm not only

[23:16] on the periphery, I'm in the periphery

[23:17] of the periphery. So, but I came from

[23:20] this is how I learned a lot of this

[23:21] internet marketing was helping the team

[23:22] and helping give sponsors when we

[23:24] weren't drawing big crowds, giving our

[23:26] sponsors what they really cared about,

[23:28] which was more phone calls, more

[23:30] walk-ins, more leads, something, right?

[23:32] And that's where I got all this from.

[23:34] Um, over the years helped about 200

[23:35] clients off and on different levels,

[23:37] some projects. I'm an Eagle Scout, so I

[23:39] just think about that type of thing,

[23:40] which is the word trustworthy. For those

[23:41] of you ever been a boy scout, they go

[23:43] the 12 points of the scout law.

[23:45] Trustworthy, loyal, helpful, all the way

[23:47] through all 12. But the it's not

[23:48] alphabetical order. First one's

[23:50] trustworthy. So I want to make sure what

[23:51] you see you can confirm on your screen

[23:54] so you can continue the conversation

[23:55] with me because otherwise it could be a

[23:56] black box or open to all that garbage

[23:58] crypto scam that we always hear about

[24:00] all the time. There's none of that stuff

[24:02] here. And then today of the there about

[24:05] 25 categories roughly 24 25 that would

[24:08] constitute something of web 3 depending

[24:10] how you break it down. Could be a little

[24:12] more a little less. I've tested 15 of

[24:14] them as a results to search engine. And

[24:16] I'm going to narrow it down from the 15

[24:18] that actually have some effectiveness

[24:19] for you. Um, real quick, the benefits

[24:22] for you, the variable overhead

[24:24] reduction. So, if you buy a web three

[24:27] domain website, it's a onetime purchase

[24:28] or what? The web3 domain, but the

[24:30] websites don't render necessarily yet.

[24:33] They're close in Google on their own

[24:36] with the URL that you purchased. Keep

[24:38] that in mind. But once it does, your

[24:40] PBNs and your domain renewals and the DR

[24:42] and the link juice that passes through,

[24:44] if that's what you're buying a domain

[24:45] for versus a premium or or customized

[24:47] reason for branding, you can cut your

[24:49] hard costs. Still pending, but it's

[24:51] coming. Um, generate the videos for

[24:54] prospective customers at minimal cost.

[24:55] If you have a screen recording video,

[24:57] like I said, the metaverse, you can

[24:58] record something quickly, send it off to

[25:00] them, get their approval, and start

[25:01] evoking emotion, real emotion in people.

[25:04] Although, uh, is Dan here? No. that uh

[25:07] thing you show with the Warhammer thing

[25:08] was fantastic. You mean that's emotion

[25:10] at least, you know, from the fascination

[25:12] standpoint, especially if that was

[25:12] applied to something local,

[25:15] new territory. Um, you can evoke high

[25:17] emotions and actually target use cases

[25:19] based on emotions. So, there's some

[25:20] things you could do depending on your

[25:22] clients that could really hit emotions

[25:23] that are really good that would

[25:25] hopefully help conversion rate, uh,

[25:27] watch time on YouTube videos, dwell time

[25:29] on landing pages, the metrics that we

[25:31] all want. And then, um, we can recreate

[25:34] scenes for attorneys or real estate

[25:35] agents. So, an attorney in certain

[25:37] metaverses, you could actually recreate

[25:38] a twocar accident at the corner here at

[25:41] 35, Interstate 35 and we're on Northwest

[25:44] Highway. It's not going to look pretty,

[25:45] but because the latitude and longitude

[25:47] in that metaverse matches what you'd see

[25:49] on Google Maps, it's possible. I haven't

[25:51] tested this out. I've only talked to

[25:52] attorneys about it, that it could

[25:53] actually be used as a as a as an

[25:55] evidence that you would throw into a

[25:57] court case and then use police reports

[26:00] and things like that as confirmatory

[26:01] evidence instead of primary evidence.

[26:04] possibly TBA. Okay, but I just want to

[26:06] give you a little teaser what's possible

[26:07] to come down the road. And then um you

[26:10] can get rewarded your followers with

[26:11] publicly traded crypto tokens that have

[26:13] some sort of value if they're following

[26:14] you on a social media. So on Instagram,

[26:16] you can't reward anybody with anything.

[26:18] On some of the web three alternatives,

[26:20] you now can. So can they work together

[26:23] in a customized way? I'll show you in a

[26:25] second. Real estate, this is a

[26:27] chiropractor client here in Dallas. Copy

[26:29] paste the address, right? So it could be

[26:31] anything from um you know you're doing a

[26:33] real estate people just look up the

[26:34] address you know typical type of search

[26:35] that an average person logged in Google

[26:37] user on mobile might type in page two a

[26:41] metaverse and there's an NFT on openc

[26:44] now the NFT I actually bought the

[26:46] virtual land the virtual land in that

[26:48] platform doesn't work but I could export

[26:49] it to open C so at the time on a browser

[26:53] claimed number 16 and number 12 no link

[26:56] building if I link build hopefully I

[26:57] have a shot to pop it up on page one

[26:59] does it mean anything Not necessarily,

[27:01] but it can be done depending on things

[27:02] like that for a physical address that

[27:04] people would look up on page two and you

[27:06] have two web three things ranking

[27:08] instead of everything else. Every

[27:09] citation, every uh press release,

[27:11] everything else that's been indexed,

[27:13] these outrank them for now. TBA

[27:16] helping uh here's a client web 3 website

[27:19] tied to a memory white collar criminal

[27:21] here in Dallas as well. Uh crime lawyer

[27:23] uh here in Dallas, white collar

[27:24] criminal, but at least it's showing up

[27:26] in HF's DR26. This was taken three or

[27:28] four days ago.

[27:30] This is a tricky one. Let me just uh

[27:31] pover be careful pop from the camera

[27:33] standpoint. It's tough to read, but that

[27:36] number I had to cover the client of mine

[27:38] because it's up in a county in New

[27:40] Mexico. So, he didn't want the c the

[27:41] client revealed it. It's okay. I talked

[27:43] about how the web three websites are not

[27:45] showing up yet with your URL,

[27:48] but they do show up. Low competition

[27:50] keyword, one search a month. Let's call

[27:52] it that. At most for the blank uh county

[27:56] in New Mexico,

[27:58] at most one search a month. I Oh, 10

[28:00] searches a month. It's super

[28:01] conservative. One a month andor the

[28:03] whatever near me done from the outskirts

[28:05] outside the primary town. That is a

[28:08] gobbledegook subdomain.

[28:12] Ranks number two organic on a

[28:14] decentralized website that doesn't cost

[28:16] anything. They give you some free

[28:17] storage because they need users.

[28:19] That's the first one.

[28:22] Wow.

[28:22] Now, the trick is

[28:23] how do we find them?

[28:25] Let's say, oh, I'll get every all the

[28:26] resource afterwards on on the on the

[28:27] panel. I'll get all my my notes based on

[28:29] because I wasn't sure if that would

[28:30] resonate with anybody or not. So, I just

[28:31] want to make sure I'm cool with it. That

[28:33] is a blockby-block website builder. So,

[28:36] you'd outsource it to whoever you want,

[28:37] but it can be done uh typically you log

[28:40] in through your MetaMask or crypto

[28:41] wallet. They give you a small amount of

[28:43] storage. You can up, you know, upsell

[28:44] the rest. Two or three little domains,

[28:47] two or three little websites. You can

[28:49] connect your web 3 wallet if you buy a

[28:52] web 3 domain which is that one-time

[28:54] purchase. They it's clunky and I'm

[28:57] talking with the developer. So the

[28:58] problem is I want to connect I like I

[29:00] actually own the right of the dot. So

[29:03] imagine if you own.com and you got a

[29:05] percentage of every.com that was

[29:06] purchased or renewed every year. Now

[29:08] that's web two. That's normal. That's

[29:10] business. But in the certain models you

[29:12] can actually own the right of the dot

[29:14] that's customized in web 3. So I own

[29:17] Dallas County. I own college football.

[29:20] Uh a couple other ones that that I own.

[29:21] I even own lead generation. So if you

[29:23] were to buy something in front of the

[29:25] dot, what they call the second level

[29:26] domain that the first one's called the

[29:27] top level domain in the web3 ecosystem

[29:30] as it is. So you could buy roofers.

[29:32] Generation optimize it in web 3 for

[29:35] right now. The SEO portion for that

[29:38] brand nothing good yet. You mean you

[29:40] mean

[29:42] roofers dot

[29:43] lead generation spelled out

[29:45] because you own

[29:46] I only lead generation as a business

[29:47] model.

[29:48] Somebody else buys

[29:49] someone else buys that

[29:50] you make money.

[29:51] Yes. The benefits for that right now as

[29:54] we speak today and the old line from

[29:56] wrestling and boxing for those who are

[29:58] fans of it back in the day at the very

[29:59] bottom they'd advertise it was Hulk

[30:01] Hogan against Andre the Giant. They're

[30:02] going to appear in Dallas.

[30:04] Card subject to change at the bottom.

[30:06] Right? That old little little legal

[30:07] disclaimer. This is card subject to

[30:09] change. The ability for plumbers lead

[30:14] generation or roofers could

[30:16] theoretically be that and replace the

[30:17] gobbledygook. That's what I'm hoping to

[30:20] get. We're not there yet, but they do

[30:22] work. Um, prior to the Yak software,

[30:26] Yesper software. Uh, there was one uh

[30:29] people would used to upload HTML files

[30:31] to to GitHub and they'd export them out

[30:33] to different things like Asia and all

[30:34] the rest of them. There was one of them,

[30:36] I believe it was called the

[30:37] Dappling.net. network. It was kind of on

[30:38] the bottom tier of everything. Oh, I'll

[30:40] come come back. Sorry. The um that one

[30:44] spit out dappling whatever.

[30:47] You ever seen that one where there two

[30:49] dots? Not a subdomain, but it's whatever

[30:52] subdomain.appling

[30:54] and they appended it either with limo

[30:56] orlink. You ended up with a web 3

[30:58] website and you didn't even realize it.

[30:59] A web3 webpage, but you didn't have any

[31:02] real control over it. You didn't own

[31:03] that. that could actually rank and be

[31:06] used for pure link building purposes and

[31:07] even some minor landing page work

[31:09] because of the domain rank and you had

[31:10] to build your links to it if it was

[31:12] worth it. There were other alternatives

[31:14] in that strategy. In this case, you'd

[31:16] actually own the branding of it at some

[31:17] point. And this is one I'm still dealing

[31:18] with the people who are the forerunners

[31:20] of what could be, but if so, that begins

[31:23] to replace your low competition private

[31:25] blog network landing pages or you own it

[31:27] one time only. So roofers lead

[31:29] generation might cost you in in dollars

[31:31] not crypto a hundred bucks one time only

[31:34] no domain renewals you own it you can

[31:37] mint it in the blockchain as an NFT but

[31:39] if you mint it since I own lead

[31:41] generation and you keep it in your

[31:43] wallet I can then invite you into a

[31:46] private lead generation web3 thing as a

[31:48] token gated community

[31:50] and then that would have other alternate

[31:51] revenue streams SEO capability things

[31:54] like that so you might begin to see

[31:56] beginnings of that for private members

[31:58] only people went to Rockstars, right? So

[32:00] we could have you know um you Michael.

[32:04] Rockstars conference or something like

[32:06] that and then that would anyone who has

[32:07] that domain now he could sell it to

[32:09] somebody else and that person will be

[32:10] given access but it's coming up. I just

[32:12] wanted to introduce these concepts to

[32:14] you and how it'll affect local affiliate

[32:16] and just hard straight rankings

[32:19] combining uh for those of you wrestling

[32:21] fans or crazy old ECW in Philadelphia uh

[32:24] back in the 90s and early 2000s. Uh, I

[32:27] actually have something here where I

[32:28] actually flew a drone down the metaverse

[32:30] on one of it. Uh, but I embedded. So,

[32:32] I'm just showing how you can combine

[32:33] three things and how it generated real

[32:34] money within an hour. Real money. It's

[32:38] done for link building purposes. I had

[32:39] some links in it, but a tweet goes out

[32:42] at the time, 84 likes, but I embedded

[32:44] it. I I recorded in the metaverse and

[32:47] then shared on a different decentralized

[32:49] social media decentralized publishing

[32:50] platform uh called hive or peaked I'm

[32:54] sorry peak peak p a kd those weird

[32:58] spellings.com they reward you with

[33:00] crypto so within a within a minute or an

[33:02] hour or so I got.5 hive tokens got some

[33:06] likes got indexed by Google and then

[33:08] this one actually generate 82 views and

[33:10] what's my crypto there I earned they

[33:13] convert that into US dollars and people

[33:14] could donate make crypto to me. If they

[33:16] liked it, I could build a channel. Not

[33:17] as good as YouTube. Decentralized. I own

[33:20] it. They can't censor me unless I do

[33:22] something really off the charts,

[33:25] illegal. So, for anyone who's lost had

[33:27] clients, lost a YouTube channel,

[33:29] something controversial, medical, uh,

[33:32] legal, anti antivaccine, whatever it

[33:35] was, right? You can have the

[33:37] decentralized platforms and there are

[33:39] currently seven big ones and there's an

[33:41] entire network of one that could open up

[33:43] a percentage of a universe of 1,600

[33:47] third party decentralized video sharing

[33:49] sites. A good chunk of which when you

[33:51] show up you post it on one or two of

[33:52] them and they probably maybe send it out

[33:54] depending on which um associations they

[33:56] have. You could probably pick up 10 or

[33:58] 20 URLs, do follow links in the

[34:01] description, pop it in back the way, and

[34:03] each individual URL on the on the clone

[34:04] platforms all get indexed by Google. So,

[34:07] I just wanted to show you that as an

[34:08] option.

[34:09] You're literally making it rain right

[34:11] now.

[34:11] Oh, damn. Look at that. I don't know if

[34:14] that's good or bad. You need to pause,

[34:15] take care of it for a sec for it's

[34:17] dripping right here. So, is there

[34:20] anything we have to watch out for for

[34:21] just for everyone's laptops and stuff?

[34:23] I want to make sure your your your you

[34:25] know, your personal property is

[34:26] protected. Thank you.

[34:29] Making it rain. All right, I'll take it.

[34:36] Well, that that one I was of all the

[34:37] things of public speaking, that's one I

[34:39] wouldn't have expected.

[34:43] All right.

[34:48] I'll make everybody a deal. I'll rip

[34:50] through some more. If there is obviously

[34:52] a security concern, you have to move the

[34:53] table so that we can pick this up

[34:54] another time in a break in the session

[34:55] if anything resonates with you.

[34:57] Hopefully, we're okay, but we'll find

[34:59] out.

[35:02] Thanks.

[35:04] All right.

[35:06] Gota gota love it.

[35:15] Sorry for the you at home watching this.

[35:16] We have a little uh rain delay

[35:19] for the baseball analogy.

[35:21] Hey, bring the terms out.

[35:23] Forget the terms. Thank you. I'll keep

[35:25] this going for right now. Rockstars was

[35:27] here Thanksgiving of 2022. This is a

[35:30] different platform. The one that I

[35:31] showed that was indexed uh later on for

[35:33] the white collar crime lawyer and

[35:35] they're going to show with Rockstars as

[35:36] well. So, I put in Rockstars. I pinned a

[35:38] memory. This is tied to NFTTS, but you

[35:41] put in memories and you can't really

[35:42] spam this. But once you're in the

[35:44] system, you buy your first NFT, they

[35:46] allow you to pin real memories. Now, if

[35:48] it's overly spammy, they don't like it

[35:50] and they might even kash you. There's a

[35:52] little bit of a centralized element to

[35:53] it. But this one's pretty neutral. I

[35:55] left a nice memory. I think I came down

[35:57] here, shook hands with people, left it.

[35:58] I dropped the link to

[36:00] rockstarsconference.com. I think under

[36:01] the SEO Rockstars brand where it didn't

[36:04] get all the screenshot pinned to here,

[36:06] this location in this particular

[36:08] platform at the embassy suites latitude

[36:10] and longitude. So the question is what

[36:13] does that do right

[36:16] that perplexity links number two and

[36:19] which one is this is this is that's the

[36:21] full memory this one also simultaneously

[36:23] if you earn enough credits and what they

[36:25] call collect rent and stuff you earn the

[36:27] right to do other things in the

[36:28] ecosystem

[36:30] yes sir the garbage bin thank you

[36:32] another

[36:34] Pete you okay

[36:36] Pete Chad you all right

[36:38] okay

[36:38] what did you search rock stars Dallas

[36:41] Yeah. Yes. SEO Rockstars conference

[36:43] Dallas for 2026. I just wanted to see if

[36:45] it got indexed. That was the number two

[36:47] link. It had not yet at the time clicked

[36:49] into the sources on Perplexity, but at

[36:51] least you see these things are getting

[36:52] picked up because they're they're

[36:54] readable pages. Not a lot of uh this one

[36:56] was a AHF's uh domain rating domain rank

[36:59] 26. Nothing fancy, but you see it popped

[37:02] into perplexity and it also will rank in

[37:04] um Google on its own. Copy paste indexed

[37:07] in Google. And then we did the thing

[37:08] today. I think I'm on page two for that

[37:10] same URL. You can also pin that very

[37:13] same memory into the interplanetary file

[37:15] system, IPFS. Have any of you ever dealt

[37:17] with that? They actually spit out like

[37:18] it's just a basic little text HTML blurb

[37:20] and your picture, but it's in the

[37:22] permanent internet. So, if that platform

[37:24] goes down, it still stays out there and

[37:27] that actually dropped a second link. I

[37:29] think one of the ones I did for HS for

[37:30] us, it would picked up the IPFS version,

[37:32] but that one I showed you was called the

[37:34] memory link. So, you have a little

[37:35] nuance in there, but you get double

[37:37] benefit possibly.

[37:39] the SEO professionals for all of you.

[37:41] The takeaway benefits um you can alter

[37:44] up your link footprint. You're not just

[37:45] hitting with WordPress sites and link

[37:47] inserts and PBNs and citations. You can

[37:49] mix up the footprint a little bit if you

[37:50] wish and you think that's appropriate.

[37:52] Now, AI and a different story, but for

[37:54] the ones where there still that 10 blue

[37:56] links, this could help you depending on

[37:58] that keyword. Um some platforms do pass

[38:01] on latitude and longitude coordinates

[38:03] depending on what you're doing for um

[38:04] for local, you know, just it's there if

[38:06] you need it. uh monetization for you the

[38:09] agency owner. You can monetize a little

[38:11] bit while you're helping your clients.

[38:13] Nothing fancy, but it's one thing to pay

[38:15] domains and you're on the hook for all

[38:16] the content. It's another thing to

[38:18] actually get paid back a little bit just

[38:19] to help offset your hard cost or

[38:21] increase revenue flows or whatever you

[38:22] think is appropriate. Now, are they

[38:24] scalable? No. But at least it reduces

[38:26] hard costs type of thing. So, at least,

[38:27] you know, improves the bottom line for

[38:28] that times whatever multiple is

[38:30] appropriate. Um digital assets allow

[38:34] increased value of your entity. So if

[38:36] you own NFTTS and sometimes they give

[38:38] away bonus land for free. I've picked up

[38:40] one of the platforms. They gave me like

[38:42] 150 bonus land plots. Each one's its own

[38:45] domain. So if I mint them so small

[38:46] amount of little gas fee like two cents

[38:48] on the Polygon blockchain ultimately

[38:51] besides my time, I'm in for three, four,

[38:53] five bucks and I picked up 150 things

[38:56] that could be deemed valuable and have

[38:57] monetization elements because I would

[38:58] actually own the core route land plot.

[39:02] Some of them are different. They do

[39:03] triangles, hexagons. Some carve out city

[39:05] blocks, others just do an arbitrary

[39:07] latitude and longitude rectangle. It

[39:09] depends on the platform. And none of

[39:10] them are all inclusive. It's fragmented

[39:13] right now. We'll see how it plays out,

[39:15] but I just wanted to let you know it's

[39:16] there. I'll show you what one looks like

[39:17] in a second. Um, we talk about AI

[39:20] platform as sources or links, the

[39:23] built-in tier 2 backlinks, reduce

[39:25] chances of censorship or suspension.

[39:27] Some are just straight up you can post

[39:28] anything. anyone in any high-risisk

[39:30] industries, peptides, cannabis, anything

[39:33] adult, um the decentralized platforms

[39:36] will allow that in there. Be careful, be

[39:38] smart, but you have an option. Whereas

[39:40] if you put on YouTube, you'd be done

[39:41] within, you know, 72 hours or whatever

[39:43] the number is. Other benefits are still

[39:45] pending. Alternative currency payment

[39:47] methods. We're in Texas, uh September,

[39:51] they signed a law. Gold and silver is

[39:52] legal tender here in the state of Texas.

[39:54] Okay. 13th 14th state. Simultaneously,

[39:58] Texas also has a bullion depository in a

[40:01] town called Leander north of Austin that

[40:04] has huge amounts of private bars of gold

[40:06] and and some other metals, but primarily

[40:08] gold. The state controller in the same

[40:10] bill that was signed into law by the

[40:11] governor allows the state controller to

[40:15] create a actual Texas currency that will

[40:18] be issued and utilized digitally by May

[40:20] of 2027, possibly with QR code, possibly

[40:23] with a credit card. still in the works.

[40:26] Good or bad, it's there and it's backed

[40:28] up. So, tonight's a Friday night, you

[40:29] want to be a degenerate, you want to go

[40:30] to the gas station, get cigarettes and

[40:32] beer, you can pay it in cash, credit

[40:33] card, or by May of 2027, presumably

[40:36] lonear gold digital, you could do that.

[40:39] Um, there also are people are buying and

[40:41] using the gold back. Some people are

[40:42] junk silver because they don't like what

[40:43] fiat is doing. We've seen silver as of

[40:45] today, the skyrocketed up, you know,

[40:47] yesterday, I think closing price was

[40:48] $90, $91 somewhere in there. Huge

[40:50] acceleration in the last three months.

[40:52] So people want to be able to use this

[40:54] currency which opens up an opportunity

[40:56] for you. So keep that in mind. The web

[40:58] three domain names are also like vanity

[41:00] plates. Crypto address 0x gobbledegook.

[41:04] Most of the time it's done with a QR

[41:05] code. If someone actually types that in

[41:06] and they oh is that an L or a one, a

[41:09] zero or an O? Good luck getting the

[41:11] money back. It's gone. Someone just woke

[41:13] up with a bonus in somebody you don't

[41:14] know. These serve as it's like the it's

[41:17] like the VIN number in your car. How

[41:18] many people remember the VIN number?

[41:22] Okay, you're you're one of the few in

[41:23] the country who does. But if if we had

[41:26] if we had Marino one as a license plate

[41:28] or RTS one, easy to remember. It's

[41:31] assigned to the VIN number so people

[41:34] could send the money that way. Easy to

[41:36] remember, branding purposes, things like

[41:38] that. So that's the current use of the

[41:39] web 3 domain name. I just try to open up

[41:42] more based on what these, you know, the

[41:44] decentralized uh sites and things like

[41:46] that as time goes on. We'll see. I say

[41:48] I, but that's part of our feedback in

[41:51] our conversations. Um, if your client

[41:53] accepts Bitcoin for any reason, there

[41:54] are Bitcoin specific local maps that get

[41:57] indexed in Google for citations, but

[41:59] also simultaneously ranking for blank

[42:01] service city accepts Bitcoin. And you

[42:03] could also optimize for that as well.

[42:04] I'll show you in a minute. Um, and then

[42:06] if anyone wants to pay you an

[42:07] alternative currencies, I'll show you a

[42:09] quick one as well. So, uh, I just did

[42:11] one self- serving, moving on. But the

[42:13] privacy coins, I wanted to test it out.

[42:14] I'd work. I rank number one in Google,

[42:16] but this is perplexity. Oh, the um so

[42:20] you know, Monero, Zeno, all the rest.

[42:22] I'm ranking for that and I'm the sole

[42:24] answer for right now. You guys are smart

[42:26] enough. You'll kick you'll kick the snot

[42:27] out of me. I did it as a test case, but

[42:29] it's there for right now as of this

[42:31] minute. um for your existing domains,

[42:34] your dotcoms, your nets, uh GoDaddy, if

[42:37] you have something where it's just a

[42:38] domain and no website yet assigned and

[42:40] only on the Ethereum blockchain network,

[42:43] no Polygon, not Base, not Bitcoin, just

[42:45] Ethereum, you can sign, you can use the

[42:48] com that you own as the crypto wallet

[42:51] address in GoDaddy. They opened up that

[42:53] thing about a year ago, had some

[42:54] hiccups. Hopefully, they open up more

[42:56] wallet options, but it's there as an

[42:58] option. So use your your unused domains.

[43:00] You can use it as branding for the in

[43:01] the short term and or potentially use it

[43:04] to enhance the value of a domain that

[43:06] you decide to flip. Just wanted to keep

[43:07] you in mind. Um there are some new web

[43:10] uh methods coming up about park domains

[43:12] to monetize them better than just

[43:13] slapping something to GoDaddy or

[43:15] Afternic or whatever it is you're trying

[43:16] to sell. Risk tolerance jurisdiction. US

[43:20] is strict on this, but it's possible.

[43:21] Talk with the attorney elements here.

[43:23] You can now tokenize your dot domains.

[43:26] So, if you if you have a domain that's a

[43:28] premium, again, I own laptops.com and I

[43:30] don't have a website assigned to it. I

[43:31] want to sell it. I want to get a million

[43:33] dollars for it, but realistically, if

[43:35] it's built up in time goes on, we could

[43:36] get to two million.

[43:38] Do you own that?

[43:38] No. I I wish I did. I wish I wish, but

[43:42] now you can put it with one particular

[43:44] registar. It only came up in the last

[43:45] three months or so out of Europe. Um,

[43:48] you can register with them instead of

[43:49] GoDaddy or Namecheep or whatever you

[43:51] want. And then they have a sister

[43:52] company partner that integrates with

[43:54] each other. You can then put it on the

[43:55] market and then sell fractional domain

[43:57] percentages of it. So you can make a

[43:59] million shares at a dollar a piece as

[44:01] NFT tokens. Then if the thing flips, no

[44:04] website attached to it, just a pure

[44:05] domain flip. Then if some if it sells

[44:07] for 2 million

[44:09] minus the small little fee, everyone

[44:11] will get their $2 per NFT token, per NFT

[44:14] share that they purchased. So the trick

[44:16] also is that is not only would that

[44:17] happen, but anyone who buys one of those

[44:19] like the second level domain roofers.

[44:20] generation. They bought a small micro

[44:23] fraction of laptops.com.

[44:25] You can then build a token gated

[44:27] community around it and that becomes the

[44:29] asset that someone could take over and

[44:31] as you sell the domain, the business

[44:32] gets attached to it, a private members

[44:34] area for laptop junkies or domain

[44:36] flipper, whatever you think is

[44:37] appropriate. It's it's really the wild

[44:39] west right now. But I just want to let

[44:40] you know that was available in the last

[44:42] three months.

[44:42] Wait, I have a question

[44:43] please.

[44:44] So on your you bought Dallas County.

[44:46] Yes.

[44:46] It's a level three. somebody wants to

[44:49] buy, just as an example, uh, Richardson.

[44:53] Dallas County,

[44:54] right?

[44:54] Frisco. Dallas County,

[44:56] correct?

[44:57] They want to buy that and they can put a

[44:59] domain on there, but anybody that you

[45:02] that

[45:03] who you might want to sell Dallas

[45:05] County,

[45:06] every single time they do that, every

[45:08] month it's just liquid.

[45:09] Yeah. So, I I get a onetime commission.

[45:12] One time only. So, if they buy it, say,

[45:13] for $100, I wake up with 50 one time.

[45:16] But then they're also tag if they decide

[45:18] to take that domain in that account and

[45:19] then mint it onto the blockchain. I then

[45:21] if I so chose can make a Dallas County

[45:24] token gated community only to members of

[45:26] those people who own the whatever Dallas

[45:28] County and I could offer discounts and

[45:29] promotions and tour guides and hidden

[45:31] secrets and private meetups and do all

[45:33] the stuff that I would want to do that

[45:34] way. But I could build a business model

[45:36] around it if I so chose and wanted to

[45:37] take on that time and headache. You have

[45:39] the option. I'm looking at it from the

[45:41] SEO standpoint side because that's what

[45:43] we all care about. I just want to give

[45:44] you some extra sauce for your clients

[45:46] that they could do that as well if they

[45:48] wanted to take on that and they needed

[45:49] to have a private members only community

[45:50] and their audience was more web three

[45:52] focused big if and we're in its infancy

[45:55] right now but something just to plant

[45:57] the seed. Um and then you can pair up

[46:00] your web 3 domains. So Richardson Dallas

[46:03] County you can get decentralized email

[46:05] web conferencing and one other asset. I

[46:07] forgot which one but definitely

[46:08] decentralized email typically through

[46:09] ether mail. That way you don't have to

[46:11] be on Gmail and feeding all the all the

[46:13] data to the machine unless you want to

[46:14] have a Gmail that's active for marketing

[46:16] purposes like an active Gmail account

[46:18] for YouTube. But you can keep your

[46:20] private emails on that as well.

[46:24] Um decentralized social media

[46:25] alternatives. Let me just come over here

[46:27] under the blocking. I'll try to be

[46:28] careful and for the camera. This is one

[46:31] good screenshot I found it. Eight

[46:34] categories.

[46:36] I'm sorry.

[46:37] Pointer. Oh, excuse me. That's right.

[46:39] There we go. Thank you. podcasting and

[46:40] music. Thanks. Events, this one is not

[46:43] that great. Uh, typically luma.com is

[46:45] the biggest one that's web 3 focused is

[46:48] it's the closest in web 3 to Eventbrite.

[46:50] Hopefully that changes, but anyone does

[46:52] local events. I've got a sports bar

[46:54] client that is having um for the Super

[46:56] Bowl like a Bad Bunny lookalike contest

[46:58] or something that's going to go on

[47:00] Eventbrite. That's going to go on

[47:02] patch.com

[47:03] whatever community. But if you want to

[47:05] pick up some extra web three juice and

[47:06] at least get the SEO, but it's also a DR

[47:09] like 85, so you can pick up that type of

[47:11] thing. And it does get indexed in

[47:12] Google. Uh videos, we talked about this

[47:14] one is a deep subject. We'll talk about

[47:16] this later. Um because this also ties

[47:19] back in with the um decentralized

[47:21] publishing where you can post it and

[47:23] that's where you can generate your

[47:24] creator coins where you can get the

[47:25] publicly traded token if you so choose.

[47:28] Um they have equivalent to Reddit and

[47:30] Discord.

[47:31] Not yet. It's there, but the indexing is

[47:34] is sketchy within this subset. Micro

[47:36] blogging, that's where your mastadons

[47:39] and your others are out there that are

[47:40] really far caster, which also allow NFT

[47:43] and token gated audiences come in and

[47:44] integrate with other things. If you're

[47:46] familiar with those, that will help you

[47:47] as well. And then straight up blogging,

[47:49] I'll show you here in a minute. The old

[47:51] Wayne Gretzky line, uh, we've, it's

[47:53] butchered, but basically he says, skate

[47:55] where the puck is going, not where it's

[47:56] been. The question is, are we three

[47:58] years too early? And here's Wayne in my

[48:00] great AI image in an empty arena by

[48:03] himself waiting for the puck. Well, if

[48:05] you're three years too early or three

[48:07] days too early, you're ain't going to

[48:08] score a lot of goals. You have to find a

[48:10] sweet spot, right? So, I everything I

[48:13] said today could be this. It either

[48:15] could be trash and fall apart because

[48:17] some of these platforms fall apart or

[48:18] you could be too early or we could be

[48:20] hitting on a sweet spot. That's why I

[48:21] need the interactive capability. We'll

[48:23] talk about it later on, but open

[48:24] invitation to continue the conversation

[48:26] and I'll craft. I don't even have a

[48:28] website to tell people to come visit me.

[48:29] I'll just do a LinkedIn at the end

[48:31] because I have different domains that I

[48:33] can then customize based on your

[48:34] feedback. That's it. So that literally

[48:37] there's nothing. This is pure education.

[48:39] Um so I'm going to keep testing it. Lead

[48:41] generation, affiliate ranking, tier 2

[48:44] links, stuff like that that helps move

[48:47] it. And I just want to say thank you.

[48:49] One other thing for those of you who do

[48:50] have an NFT wallet, there's something

[48:52] called a POAP, PA, uh proof of

[48:54] attendance protocol. M if you have if I

[48:56] have one more minute I'll show one other

[48:57] thing and then we'll thank you. Um this

[49:01] one is um if it's okay with everybody

[49:03] I'll talk with you later but I can

[49:04] create an NFT that's more centralized

[49:06] and decentralized but if you have a

[49:08] wallet it doesn't require any minting

[49:10] fees on your end. I don't touch any fees

[49:13] or nothing. It just might commemorate

[49:15] being one of the first SEO conferences

[49:17] to talk about web 3 and it's a little

[49:18] badge. It'll be an NFT in your wallet.

[49:21] Will have any market value down the

[49:22] road? No. But if you like that type of

[49:25] stuff and a little commemoration, the

[49:27] side note, the the PO apps, they have

[49:29] different URLs to spit out and about 10

[49:32] to 20% of them depending on the day will

[49:34] actually index in Google and they have

[49:36] these other like special moments and

[49:38] things like that. I will show you one

[49:40] thing because there's a lot of slide

[49:41] time. Let me just come in here. I will

[49:43] show this one. So this is one of the

[49:47] decentralized platforms. It's called

[49:48] paragraph.com.

[49:50] Spits out the creator coins blah blah

[49:52] blah. this link right here. Oops, that's

[49:55] you could you can generate newsletters

[49:57] this way as well if you want to pump out

[49:59] long form content versus Instagram type

[50:01] of short form content. Side note,

[50:03] Instagram doesn't allow links in the

[50:04] posts. The decentralized versions do and

[50:07] they do get picked up and recognized by

[50:08] hrefs just and the individual posts get

[50:10] indexed by Google as well. Takes a

[50:12] little while, little omega, little tier

[50:14] 2 link boosting, but they'll ultimately

[50:16] get there. It just takes a while because

[50:18] there's so much clutter. But this is for

[50:20] a client of mine who sells a six-h hour

[50:21] driver's ed course in um in Texas, but a

[50:24] lot of people look for things locally.

[50:26] So, he teaches driver education, but the

[50:27] state of Texas says you don't have to

[50:28] come to class if you're 18 to 24.

[50:31] Instead of the long 30-hour high school

[50:33] driver's ed, you could take it at your

[50:34] own time. I think from the time you

[50:36] signed up, you have three months to take

[50:37] it. It's a whopping six hours. That's

[50:39] the equivalent of your written test.

[50:40] Then you could take it to the driver's,

[50:42] you know, driver's license office and

[50:43] schedule your time and then do your

[50:44] physical driving tests. So, people still

[50:47] look for these things locally. So, his

[50:48] little thing, this is my whopping anchor

[50:50] text, El Paso. Href's picked it up. I

[50:52] have two links. This is the most

[50:54] powerful one by far. He's now number one

[50:56] for six hour driver education El Paso in

[50:58] the organic, the overview. It depends on

[51:00] the day. For right now, the reason why I

[51:03] bring all this up decentralized, you log

[51:05] in with a wallet, but then you can embed

[51:07] a YouTube video. This is a private one.

[51:09] I'm going to put this on 2x. Give me

[51:12] just one second. Make sure there's no

[51:13] audio. So, in El Paso, excuse me, put on

[51:17] 2x here. Ah, just to save your time,

[51:23] um, close to um, UTP, University of

[51:26] Texas El Paso is the, um, is the

[51:27] stadium. And on the north side of their

[51:29] stadium, they have a roundabout for

[51:33] driving. Difficult for the average

[51:34] person who's young and driving to even

[51:36] handle those. Let alone if you're a

[51:38] college student leaving the game and

[51:39] drunk and you're getting in a car, which

[51:41] you shouldn't be. College football.

[51:44] Yeah.

[51:46] So this but this is a perfect example of

[51:48] a DWI lawyer. So I'm going to show the

[51:50] one thing you cannot do in the real

[51:51] world legally, morally, costwise. You

[51:54] can replicate here and I'm showing a

[51:56] single car accident if it was narrated

[51:58] properly and better edited whether it be

[52:00] through AI or manual on the process. So

[52:02] this should be on 2x. It should take

[52:03] about a minute. So here you are in El

[52:05] Paso

[52:07] flying a drone over. You can switch from

[52:09] the drone, drop to a person here in a

[52:12] second. Wave high. I'm in the parking

[52:14] lot now. I'm drunk. This is the

[52:16] narration. As an example for this

[52:17] particular thing, you can hop into a

[52:19] car. This is all first generation tech.

[52:21] This is early 2000s video game quality.

[52:24] Hop into a car, drive the car, bang the

[52:27] car up here. But remember, no headsets.

[52:29] Remember at the very beginning, no VR,

[52:31] no glasses. This is a YouTube video that

[52:33] I made private for him. I'm showing you.

[52:35] But then you bounce around. You're now

[52:37] on the north side. Everyone in El Paso

[52:39] recognizes this with the M. You come

[52:41] around and you have these cliffs. You're

[52:42] drunk. Uhoh. Uh oh. Uh oh. Bang. Boom.

[52:46] Cross. There's your whole thing. That's

[52:48] your That's your metaverse. You can

[52:49] never replicate that in the real world.

[52:51] Could it be done in AI? Without

[52:53] question. Could you get the background

[52:54] between point A and point B and showing

[52:56] emotion? Football stadium, car crash, A

[52:59] to B. There's high emotion connection.

[53:01] That's where the AI things could be

[53:04] done, but you have to be really artful

[53:06] if at all. Then you could put this on

[53:07] something like a YouTube, optimize it

[53:09] for El Paso, get your get your links,

[53:11] co-post it on the other decentralized

[53:13] platforms, pick up more URLs, rank for

[53:15] not just El Paso, but say for West Texas

[53:17] or for the county or even for in his

[53:19] case, he ranks for the statewide terms

[53:21] because he's not local and he's not

[53:22] nationwide. So he's in that nebula zone

[53:24] where he's allowed licensing state byst

[53:26] state. So I just wanted to show you a

[53:28] couple options. That is one example of

[53:29] an earthbased metaverse. And as a

[53:31] followup something I showed Michael and

[53:32] Gregory later on if there's any

[53:34] appropriateness where I can also show

[53:35] the better looking better flowing easier

[53:37] for you to navigate regular metaverses

[53:40] but you have to get the actual dedicated

[53:41] link. They don't really rank in Google

[53:42] but they actually have passed through

[53:43] the juice. You can put links in them and

[53:45] they get picked up in analytics but you

[53:47] don't get the hard SEO value on the

[53:48] front end but you do get it on the back

[53:50] end on your analytics traffic. And you

[53:52] can also watch YouTube videos inside of

[53:54] these things and boost your engagement

[53:55] metrics on the local side, local Dallas

[53:58] plumber videos and things like that.

[54:01] They do not yet have the ability to

[54:02] place a 3D building in the metaverse

[54:04] where I can I can embed the video. I get

[54:06] links from there on the images, but I

[54:07] can't necessarily get the um latitude

[54:09] and longitude as part of the IP address

[54:11] watching the video yet. They're going to

[54:13] try to do that. So, you can start to

[54:14] manipulate local IP watching of YouTube

[54:17] videos for especially for your suburbs,

[54:20] things like that. I hit you with a ton.

[54:23] Thank you. Also, this is post lunch. We

[54:24] had the rain delay. Anything I can

[54:26] answer on the questions that make an

[54:28] impact on your business before we move

[54:30] on to the next speaker?

[54:32] Yes, sir.

[54:40] Yes, to a degree. The Oh, yeah. He asked

[54:43] about blockchain verification on some of

[54:45] this. Yes. Depends on which chain. So in

[54:47] the NFTs that spit out like on OpenC and

[54:49] on Ethereum, you'll have the Ethereum

[54:51] scan, Ethereum wallet checkers, things

[54:52] like that. Yes, the creator tokens,

[54:55] which is a very controversial one, they

[54:57] do show up in the uh blockchain explorer

[55:00] depending on what chain it's on, like

[55:01] base chain, basecan.orgexplorer.

[55:04] That's also sometimes where you get your

[55:06] tier 2 backlinks out of all of that as

[55:07] well, coming from the actual

[55:09] verification wallets. And then the other

[55:11] ones will show up on your MetaMask

[55:13] depending on where they were minted.

[55:14] They can also show up on various

[55:15] blockchain explorers. Just not as easy

[55:17] as like a straight up normal crypto

[55:19] transaction like a like a typical you

[55:20] and I exchange some Bitcoin. That one's

[55:22] not as easy, but they are on some of the

[55:24] second tier version of those. You just

[55:25] have to dig deeper to find them.

[55:32] Right.

[55:38] Sure.

[55:48] Yes, that that's still um in this niche

[55:51] for what we're trying to simultaneously

[55:52] do with the SEO with the time stamp

[55:54] verification. It's there, but it's

[55:56] really deep in the weeds. Thank you.

[55:58] That's a good thing to make my notes for

[55:59] future testing. Great idea.

[56:03] Thanks. And then like I said, I hit you

[56:05] with a ton of open invitation for

[56:06] questions afterwards if there's panel

[56:08] afterward, anything I can do to help.

[56:09] But uh I just want to introduce

[56:10] something you probably hadn't seen at

[56:12] least some of it. Open up some ideas

[56:13] depending on how you want to make

[56:14] revenue for yourself affiliate raising

[56:17] the value of your business helping your

[56:18] clients or other Yes sir.

[56:20] Do you have are you sharing the slide

[56:23] that

[56:23] Yeah, I I put it in the speaker file on

[56:25] the on the app. So however you want to

[56:27] do it, you're welcome to to share the

[56:28] the PDF.

[56:31] I'm sorry.

[56:32] It's on the computer and and I I can get

[56:34] it to you also on LinkedIn connect. I'll

[56:35] send you later on. Anything I do to help

[56:37] you, please. I just I need to have the

[56:39] conversation going because it is so

[56:41] different and the problem with AI, we're

[56:43] so used to Google Sheets and automated

[56:44] workflow and spitting out clawed

[56:46] artifact AI, you know, all the new stuff

[56:47] that we're used to and and ranking what

[56:48] we're doing. I'm also trying to reach

[56:50] people where they are in their worlds

[56:52] because they may not cross over to

[56:53] Google. Well, we simultaneously get the

[56:55] Google rankings what we want, what we

[56:56] know or other search, I'll call it

[56:58] Google and AI, you know, chat, GPT,

[57:00] perplexity, the rest of it. But you can

[57:02] also play that ecosystem with their

[57:03] emotion and win two birds one stone.

[57:05] you're not quite sure which way it's

[57:06] going to hope, but like you were saying

[57:07] before, the goal of course is as Ted Ted

[57:11] articulated really well that four scroll

[57:13] event or that fourclick actions before

[57:15] you get to page two and now you have to

[57:16] ask people to do more and number one

[57:17] ranking isn't what it used to be because

[57:20] ultimately are we helping our clients

[57:21] when it's are we helping them generate

[57:23] real money, real emotion and this is the

[57:25] stuff that can also keep a client happy

[57:27] and a retention play with a little bit

[57:29] of SEO but also keeps them happy from

[57:31] them being defected when someone's

[57:32] trying to poach your business which for

[57:34] those you running agencies No one's ever

[57:35] had their business poached. Right.

[57:36] Exactly. So, if I can help out and are

[57:39] there any other questions online that I

[57:40] can help with or

[57:42] none. Thank you everybody. I know it's a

[57:44] lot. I appreciate it.