# SEO Rockstars 2026: Day 3 - Mike Merlino

**Video URL:** https://www.youtube.com/watch?v=IbNIMiMwjj4

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## Transcript

**[00:03]** I have to apologize because it's very

**[00:05]** embarrassing that I do a lot of AI [ __ ]

**[00:08]** but my slides are a [ __ ] mess. I

**[00:10]** apologize. Not even going to explain

**[00:12]** why. It's just called life, right? But I

**[00:15]** really don't give a [ __ ] about slides.

**[00:16]** My favorite presentation and the

**[00:18]** presentation I've gotten the most like

**[00:21]** great feedback on was that shout out to

**[00:23]** Chris Walker's uh event, Legit Myrtle

**[00:26]** Beach. And I was like this before the

**[00:29]** before we started I called everyone up

**[00:31]** so they could see because the

**[00:32]** screenshots I know they're not going to

**[00:34]** see what I want you to see. Right? So

**[00:36]** that's how it started. Then we left and

**[00:39]** then we got started and I tried to use

**[00:40]** the slides and then I was just man [ __ ]

**[00:42]** these slides and just did the

**[00:44]** presentation which I prefer quite

**[00:46]** honestly. So I'mma do these slides. I'm

**[00:48]** probably not going to stand here the

**[00:49]** whole time. And I really would like to

**[00:52]** get to the SERs cuz I want you to see in

**[00:55]** real [ __ ] time because every time I

**[00:57]** do that, people always end up like, "Oh,

**[00:59]** I never noticed that or I never saw that

**[01:02]** or and for me a screenshot's cool, but

**[01:05]** show me." You know what I mean? Like

**[01:07]** Nester, if I didn't know Proxmont, yo,

**[01:09]** log in. Show me. What is that? Like, I

**[01:11]** want to know. That's how you learn. All

**[01:14]** right.

**[01:15]** Oh, is there a clicker or or no? Because

**[01:17]** the way I'm in, I don't think it'll work

**[01:19]** because I'm on Chrome remote desk.

**[01:22]** >> Oh, I spoke too [ __ ]

**[01:26]** Let's go. All right, check it out, guys.

**[01:29]** So, a tough thing when I first started

**[01:31]** speaking was Clint Butler was like, "Yo,

**[01:33]** bro, that was good, but you know, you

**[01:35]** might want to like change your slides,

**[01:38]** maybe, right? Like not not keep talking

**[01:40]** about the same [ __ ] but like change the

**[01:42]** slides up." And I kind of started

**[01:43]** finding ways to change what I'm talking

**[01:45]** about a bit. And it's been an ongoing

**[01:48]** challenge because hear me clearly,

**[01:51]** I've been doing the same [ __ ] SEO wise

**[01:54]** for seven to eight years at least. The

**[01:57]** only thing that's changed is instead of

**[01:59]** Ranker X and uh uh Money Robot, it's

**[02:02]** [ __ ] SEO Neil. I'm still doing Google

**[02:04]** stacks, just not as heavy, more uh with

**[02:07]** more intent and for specific reasons to

**[02:09]** push PAAs up, which we're going to go

**[02:11]** over. Any goblins in the building? All

**[02:14]** right, just don't get mad, right? I'm

**[02:16]** not showing them everything. You know

**[02:18]** what I mean? But this is what I've been

**[02:19]** talking about, right? And then I created

**[02:21]** the goblins so that people could make it

**[02:23]** easier, right? That did the act. All

**[02:26]** right. Uh, next button. Boom. This is

**[02:30]** I've been saying this [ __ ] forever. I'm

**[02:32]** never going to stop. Who you are, what

**[02:35]** you do, where you do it. Now, I'mma let

**[02:36]** y'all know the inner secrets that people

**[02:39]** have no [ __ ] clue. Every patent I've

**[02:42]** ever found, I've been studied and

**[02:44]** analyzed years and continuously do

**[02:48]** because I'm not that smart and there's

**[02:50]** always something new to find. Oh, those

**[02:52]** patents are for 2014. So what if it's

**[02:57]** still relevant? It's still relevant,

**[02:58]** right? When when Yandex leaked their

**[03:00]** algorithm, if you didn't grab that up

**[03:03]** and if you don't got that somewhere and

**[03:04]** if you didn't pull and compare,

**[03:07]** you're not doing [ __ ] like I do, right?

**[03:09]** and let me do it and then bring it to

**[03:10]** y'all because I like doing that [ __ ]

**[03:12]** Who you are, what you do, and where you

**[03:14]** do it is the core of everything. And by

**[03:16]** the way, when you get to the next level

**[03:19]** of this, of course, it's who you are,

**[03:21]** where you do it, what you do it, why you

**[03:24]** do it, who does it, you know, the whole

**[03:26]** brand profile. But as far as patents

**[03:30]** work on the other set of [ __ ] slides

**[03:33]** that I have because this [ __ ] is a

**[03:34]** cluster [ __ ] I've put in what patents

**[03:38]** prove that's what this is. What patents

**[03:42]** prove that's what that is. So that just

**[03:45]** in case [ __ ] want to come at

**[03:46]** me, read the patent and shut the [ __ ]

**[03:49]** up.

**[03:51]** You want to win? DO WHAT I SAY. NOT

**[03:53]** BECAUSE I KNOW IT ALL. BECAUSE I'M

**[03:54]** GIVING it to you, bro. Prove me wrong.

**[03:58]** [ __ ] wish somebody would. Sean tried

**[04:00]** as my friend. He even tried and then he

**[04:03]** had to admit it. Damn, bro. You was

**[04:05]** right. Did you, you know, couple little

**[04:07]** things. And by the way, Sean is speaking

**[04:09]** here because that [ __ ] knows his

**[04:11]** [ __ ]

**[04:12]** Steel, stopping shield, right? Or iron

**[04:14]** shark, whatever that saying is, guys.

**[04:17]** Building a brand. I'm not going to be

**[04:18]** looking up here. You guys should know

**[04:19]** this stuff. This is it, right? Just look

**[04:22]** at me. [ __ ] the slide. I have the

**[04:24]** slides. You'll get them. Who you are,

**[04:26]** what you do, where you do it. How do you

**[04:27]** do that? Content, right? We all need

**[04:30]** content. Audio, images, video. You tie

**[04:35]** it together with schema. You add in your

**[04:37]** LLM text file. Engagement or CTR

**[04:40]** manipulation. How I first started

**[04:42]** teaching [ __ ] The cherry on

**[04:43]** top is what I started teaching because I

**[04:46]** thought y'all, no disrespect, I thought

**[04:48]** y'all all knew all the other layers on

**[04:50]** all the different levels that I know it

**[04:54]** because I don't just rank for content.

**[04:57]** I rank on all social media, all image

**[05:01]** tabs, AI overview, maps, and it doesn't

**[05:04]** matter where you go.

**[05:06]** Reddit, Kora,

**[05:08]** Tumblr, Medium, Blogger, all types of

**[05:13]** parasites. And the brand mention like

**[05:18]** who here was at Rockstars 2022?

**[05:21]** Nobody.

**[05:22]** My first talk, right? Brand, brand,

**[05:24]** brand, send branded traffic,

**[05:26]** [ __ ] Had the proof. People

**[05:29]** thought I was lying. Then the helpful

**[05:31]** content update came up. And then even

**[05:33]** you told me, Nester, right? Oh, Molino,

**[05:35]** your name has been right because helpful

**[05:38]** content the [ __ ] update. I'VE BEEN

**[05:40]** SPAMMING TOO HARD, BRO. You got to have

**[05:42]** a brand. You can't just have all exact

**[05:44]** match anchors. And by the way, exact

**[05:46]** match anchors, exact match domains, and

**[05:50]** exact match GMBBS or or what do you call

**[05:53]** that [ __ ] the meta like there's no

**[05:55]** better

**[05:56]** there is no better just like videos in

**[05:59]** URL title right if you want to rank for

**[06:01]** something it's easy why you think a lot

**[06:03]** of them paas are so easy bro

**[06:06]** especially when you add the geo at the

**[06:08]** back cuz who else is targeting that term

**[06:12]** see I don't always explain everything

**[06:14]** super detailed because I kind of like

**[06:17]** think you'll get it you get it right

**[06:19]** like come on now if the paa is this and

**[06:21]** we're adding this and then giving a

**[06:23]** better answer and pushing for the GMBB

**[06:26]** locality. How could we lose?

**[06:29]** All right, covered all that. And guys,

**[06:32]** AI overviews, don't be scared of that

**[06:34]** [ __ ] That's the most exciting thing

**[06:36]** happening right now because if you know

**[06:38]** how to do the [ __ ] which is not hard,

**[06:40]** then you could be upselling that [ __ ] to

**[06:41]** clients left and right and showing them

**[06:43]** what you bring to the table versus other

**[06:46]** agencies that have no idea what the [ __ ]

**[06:48]** is going on. They're still wondering,

**[06:50]** why why is the map calls down?

**[06:53]** If you don't got the socials into the

**[06:55]** back of your GMBB,

**[06:57]** I don't want to say slap yourself, but

**[06:59]** slap yourself. This is back here for a

**[07:01]** reason. If you don't throw that in your

**[07:03]** knowledge panel, you're whing the [ __ ]

**[07:05]** out. If those socials are not on the

**[07:07]** footer of your website, you're whing the

**[07:09]** [ __ ] out. You're leaving the simple

**[07:11]** justification and trust signals that

**[07:13]** Google needs all around like this don't

**[07:16]** matter. I'm not a smart business owner.

**[07:18]** Simon went over justifications, trust

**[07:21]** badges, gaff, license number. I had

**[07:23]** mentioned it. I'mma tell y'all again.

**[07:25]** Above the fold, bro. I've been doing

**[07:26]** that for 18 years. Not cuz I'm smart. I

**[07:30]** just went to the top ranking websites in

**[07:32]** my niche in every major city in the

**[07:34]** United States, made a spreadsheet, even

**[07:36]** though I hate them, and this is way long

**[07:38]** ago,

**[07:40]** and I found what they did. Okay, let me

**[07:42]** put this. I mean, success leaves clues,

**[07:44]** bro.

**[07:46]** Fire crawl. How many people use fire

**[07:48]** crawl? Not SEO related, but hey, I bro

**[07:51]** how would you do what you do without

**[07:53]** that tool? It'd be [ __ ] impossible.

**[07:55]** Firecraw, go get yourself a little

**[07:57]** account for when you coding. You want to

**[07:58]** scrape, make a little rag, blah blah

**[07:59]** blah, right? I don't want to get off

**[08:00]** track, but point is fire crawl. Add that

**[08:02]** into your tool stack to go get data and

**[08:07]** embed it, vectorize it, and then be able

**[08:09]** to talk with it, chop it up with it, the

**[08:10]** way I did with the SEO Rockstars

**[08:12]** website.

**[08:14]** One other thing about social media, the

**[08:16]** reason why social media is so important

**[08:18]** is Google's not dumb. It's been in their

**[08:20]** patents and then, you know, shout out to

**[08:22]** Jumper out there. You know, Instagram

**[08:25]** changed [ __ ] up years ago and that's

**[08:27]** when Google had to start really paying

**[08:29]** attention and they then owned YouTube.

**[08:31]** Then Tik Tok came in and then the whole

**[08:33]** [ __ ] started shifting. But Google knew

**[08:38]** that uh uh influencers are going to

**[08:40]** become the new affiliates because

**[08:42]** everybody out there wants a referral.

**[08:46]** Yo, Jose, I'm trying to build a house

**[08:48]** and you know, you know someone. No. Yo,

**[08:50]** you know, I don't want to go Google and

**[08:52]** take J read Yelp reviews. I want someone

**[08:55]** that use the service to refer them to

**[08:57]** me. Any business owners here?

**[09:01]** I mean, every hand should be up, right?

**[09:02]** What the [ __ ] are you doing here if you

**[09:03]** don't own a business?

**[09:05]** What's the easiest

**[09:07]** most ROI custom referral?

**[09:12]** Right? So following Google being someone

**[09:17]** that sells ads, but they got to answer

**[09:19]** the question first to get there because

**[09:20]** they have a funnel, right? The intent

**[09:22]** behind the intent,

**[09:24]** excuse me. They want to be able to trust

**[09:27]** and bring in resources

**[09:29]** that are trusted

**[09:31]** to help refer the best company for that

**[09:36]** service. Stay with me y'all cuz if

**[09:38]** you've been listening to me, you know

**[09:40]** I've been talking about this [ __ ] since

**[09:42]** before that was in the GMD. That's on

**[09:44]** record at Rockstars. One Rockst Stars

**[09:47]** I'm talking about it is not there. The

**[09:48]** next Rockstars I'm talking about look

**[09:50]** [ __ ] right? Same thing with

**[09:51]** short videos. Watch how they're gonna

**[09:53]** tie together the two things I can say

**[09:57]** proudly. I TOLD EVERYBODY BEFORE I HIT

**[10:00]** THE [ __ ] SERS. CAN NOBODY take that

**[10:02]** from me? Just learn and apply though

**[10:05]** because I don't care about that. I want

**[10:07]** y'all to win. Check this out. How many

**[10:09]** people seen the new mid link?

**[10:12]** Okay, watch this. Now I'm gonna have to

**[10:14]** try to get live.

**[10:17]** Ah, see they got to see this.

**[10:22]** No, I'll go back to it. Let me get

**[10:24]** through this because I don't even know

**[10:25]** how to use the Mac. But I'mma show y'all

**[10:26]** the mid link because this view looks

**[10:28]** funny. This is the point though. Look at

**[10:32]** this.

**[10:33]** Look at this. They're pulling in social

**[10:35]** media feeds, bro. If social media ain't

**[10:38]** important, WHAT THE [ __ ] ARE THEY

**[10:40]** PULLING THE FEED IN FOR?

**[10:42]** Guess another thing. You ever did some

**[10:44]** research and wonder, yo, how is this

**[10:46]** GMBB ranking? Who are these people? like

**[10:50]** you know that hasn't happened to nobody

**[10:51]** in the last year and a half.

**[10:54]** Yeah, it happened to me a lot and I

**[10:56]** started digging, digging, digging. You

**[10:58]** know what I found out? Every single one

**[11:00]** of them unequivocally without any doubt

**[11:02]** and we did like looked at over a hundred

**[11:04]** different uh GMBBS and 10 different

**[11:08]** niches. That's a thousand GMBBs, bro.

**[11:10]** Small data set compared to some other

**[11:12]** people, but I like to get as much as I

**[11:14]** can get, right, without it costing too

**[11:15]** much. Every single one of them was

**[11:18]** active on at least one channel. Another

**[11:20]** nugget I found in that there was one

**[11:22]** company ranking like bananas and they

**[11:26]** only had one social media account. Guess

**[11:28]** what it was?

**[11:31]** Nobody's going to guess. I was just

**[11:33]** [ __ ] with y'all. Snapchat. And guess

**[11:35]** what? Snapchat was showing

**[11:40]** there, but then it went away. What does

**[11:43]** that tell me? If you see Snapchat end up

**[11:45]** back there, remember you heard it here

**[11:47]** first, right?

**[11:49]** The point is they're ranking these

**[11:52]** companies. Yeah.

**[12:08]** >> Go check right now and then get back to

**[12:11]** me because I I never seen that. And if

**[12:13]** you could do that and my team hasn't

**[12:14]** told me, I might have to fire my whole

**[12:16]** [ __ ] team except my main guy.

**[12:24]** >> [ __ ] Absolutely. Absolutely.

**[12:28]** Okay, so here's another one, right? Uh,

**[12:30]** same one. Facebook. And then the See,

**[12:31]** the link is there for me to show it to

**[12:33]** y'all. I just don't want to like mess

**[12:34]** everything up right now. Um, that one's

**[12:37]** Facebook.

**[12:39]** This one is Instagram. I'll come back to

**[12:41]** it because it's all gonna tie together

**[12:43]** and then probably the more they see then

**[12:44]** when I show it it'll probably hit uh

**[12:47]** look this one's all Instagram just to

**[12:49]** show you you don't got to be super

**[12:51]** active on all your channels but we

**[12:52]** marketers and we got tools to make [ __ ]

**[12:55]** real easy like repurpose you take one

**[12:57]** [ __ ] piece of content sign up for

**[12:59]** repurpose.com right no I have no

**[13:02]** affiliate links not my [ __ ] tool and

**[13:04]** now it'll just autom you set it to just

**[13:07]** repost there's also many other tools you

**[13:09]** can do this [ __ ] in GHL and [ __ ] any

**[13:11]** other tool or whatever tool you use. But

**[13:15]** the point, Google's ranking these

**[13:18]** companies and they're only active on one

**[13:20]** social media platform. One. Imagine if

**[13:22]** you do what I tell you and be active on

**[13:25]** all of them, plus YouTube, plus [ __ ]

**[13:28]** podcast syndication, plus your images is

**[13:31]** tight, plus your silos is tight, plus

**[13:33]** you doing cloud stacking, plus you doing

**[13:35]** Neo stacking, plus you do a press

**[13:37]** release. That's why I confidently say,

**[13:39]** "Bro, no jokes aside, can nobody [ __ ]

**[13:41]** with me. If you give me the unlimited

**[13:43]** budget, I'mma beat you every time." And

**[13:45]** then we not even talk about backlinks

**[13:47]** and all this and all because I don't

**[13:48]** even do none of that no more unless it's

**[13:50]** really needed. Go ahead, Sean.

**[13:53]** >> You can add them in. Let me see this. Oh

**[13:55]** my god, bro. Add in add in Podbean.

**[13:58]** Add in pod bean real quick.

**[14:08]** You went to one that's all of them are

**[14:10]** added in because if you didn't add them

**[14:11]** all in yet then cuz look this is the

**[14:13]** drop down menu see there's no add

**[14:16]** another one come on now

**[14:19]** >> that's how I like it though you see cuz

**[14:21]** when you confident when you when you

**[14:23]** Floyd me come on baby LET'S GO SIGN IT

**[14:25]** up but Floyd's a little bit of a [ __ ]

**[14:27]** though he

**[14:29]** more Mike Tyson before Buster you KNOW

**[14:31]** WHAT I

**[14:33]** ALL RIGHT, let's keep going. And yes,

**[14:46]** >> it's it's kind of close, but that could

**[14:47]** be better, right? But hey, they know

**[14:50]** that Lutz is right above Tampa, and if

**[14:52]** they are in Lutz, their main target zone

**[14:55]** is probably Tampa. But that that's a

**[14:57]** good catch because that could be a lot

**[14:59]** better. That should be where they're

**[15:02]** located. Unless they're located there,

**[15:04]** but they did this on purpose because

**[15:06]** they're trying to rank in Tampa, but

**[15:07]** their GMBB is up in Lutz, right? That's

**[15:10]** probably the true play there. All right.

**[15:14]** Well, yeah. Well, we're going to get

**[15:16]** into that for sure. But yes, good catch.

**[15:18]** Here's another one. Right. Same [ __ ]

**[15:20]** just now. This is Twitter. Yeah. X.

**[15:24]** Why we scrape X? Why me and Bradley?

**[15:26]** Because there's a lot more going on than

**[15:28]** you may think, bro. Right? Do you follow

**[15:31]** what I mean? Because let me just spell

**[15:32]** it out. Hey, go find me all the profiles

**[15:35]** that rank in Google My Business that

**[15:37]** have a X showing up on the mid link. You

**[15:39]** might might take a little time, right?

**[15:41]** Here's this API. Here's that API. Now,

**[15:44]** you got yourself a data set. That's how

**[15:46]** you find things, bro. Referral traffic.

**[15:49]** I'm not reading all that. Don't give a

**[15:50]** [ __ ] You know why referral traffic is

**[15:52]** important? Yes, everybody. Everybody

**[15:54]** knows how to find referral traffic.

**[15:57]** Where? No. Where?

**[16:02]** Google Analytics. That's right. Get your

**[16:04]** [ __ ] straight. And when you go to Google

**[16:06]** Analytics, you got to I don't mean that

**[16:08]** to you, Simon. I mean, you know that,

**[16:09]** brother. I I mix it up all the time,

**[16:11]** too. I thought I I thought you were

**[16:12]** right and I was wrong for a second. When

**[16:14]** you go to GA, you go to acquisition,

**[16:17]** [ __ ] with them filters. You can't reax

**[16:20]** it, but use filters and use them. I

**[16:22]** don't remember them off head, so I don't

**[16:23]** want to tell you the wrong thing. Go.

**[16:31]** Oh my god, Gregory Ortiz just shared a

**[16:33]** [ __ ] bomb. You don't even need to use

**[16:35]** the filters no more because Gemini is

**[16:37]** right there and you can just ask it,

**[16:39]** hey, what are my top referral site? Blah

**[16:40]** blah what guy with the right

**[16:45]** influencers. I mentioned this many

**[16:47]** times, but I'll keep on. Influencer

**[16:50]** influenc I have 500 fans, 5,000 fans. It

**[16:53]** don't need to be a big amount of fans,

**[16:55]** bro. My man back there, a Coltinker

**[16:57]** probably remember back in the day when

**[16:59]** everybody started getting too crazy

**[17:01]** expensive for the big shout outs on the

**[17:03]** big influencers. The play was micro

**[17:06]** influencers and we will find them by

**[17:08]** doing hashtag research by locality. I

**[17:11]** want [ __ ] that only live in

**[17:13]** Miami. How? Because every time you post,

**[17:15]** you put Miami hashtags right now. I

**[17:18]** reach out to you. Yo, I noticed every

**[17:20]** time you post, you get about 550

**[17:22]** comments. That's really good for a page

**[17:24]** with only 5,000.

**[17:27]** Work something out with them. You

**[17:28]** understand what I'm saying, guys?

**[17:29]** There's a lot of ways to work out that

**[17:31]** deal. I can't teach y'all everything.

**[17:33]** You know what I mean? Like, I'm just

**[17:34]** leaving it there. Now, you take it.

**[17:39]** Basic referral traffic. You search for

**[17:41]** AC repair and dump. These are different

**[17:42]** ways I might end up where I want to end

**[17:45]** up, right? I search for this. I might

**[17:47]** find a backlink. I might find a

**[17:49]** directory site. I might find a cloud

**[17:50]** post. and I find a social post that

**[17:53]** takes me to the money site which is

**[17:54]** really not the money homepage is a

**[17:57]** business is a it should be a business

**[17:59]** card like Clint Butler says service page

**[18:02]** or if you're doing my [ __ ] this would

**[18:04]** lead to the paa right and then which

**[18:06]** links up to the service page depending

**[18:08]** on what piece of content they find for

**[18:11]** this keyword it probably wouldn't be a

**[18:13]** paa unless it's super competitive and

**[18:15]** they follow up on the fan out query

**[18:18]** if you really know your users journey

**[18:20]** journey, right? You could create a

**[18:22]** spreadsheet, somebody vibe code it, send

**[18:24]** it to me with a percentage of how many

**[18:26]** actual clicks is it going to take before

**[18:28]** this persona probably is done. Like me,

**[18:31]** I took my Kobe test. I'm a researcher.

**[18:34]** I'M GOING TO CLICK QUIET A FEW MORE

**[18:36]** times than someone else. They might

**[18:38]** click twice. All right, done. Right?

**[18:40]** Different personality traits. You got to

**[18:42]** know your user. What journey are they

**[18:44]** on? Especially if you're trying to

**[18:45]** manipulate any type of traffic, bro. For

**[18:48]** real. For real. All right. AI overview.

**[18:50]** Same [ __ ] Google search. What is the

**[18:52]** most common AC repair? AI overview.

**[18:55]** Pinterest post. The reason I put this is

**[18:57]** here. This is what I'm trying to tell

**[18:58]** you how easy it is to rank a AI

**[19:00]** overviews.

**[19:01]** I got Pinterest posts.

**[19:04]** I got AI overview. Well, what do you

**[19:06]** mean? Well, the same image that I put on

**[19:08]** the GMBB that I post all on the socials.

**[19:11]** It has the keyword right on it. And

**[19:13]** Pinterest is a very powerful platform,

**[19:15]** brother. As you know, Neesa, I still do

**[19:18]** Pinterest spam to this day, bro.

**[19:20]** Straight straight to ClickBank.

**[19:22]** Image SEO talked about this long, long

**[19:25]** ago, but let's go over it again. And why

**[19:28]** entities, right? Everybody knows what an

**[19:29]** entity is. Person, place, or thing. Yes.

**[19:32]** When you write your content, you need to

**[19:33]** cover the right entities or you get

**[19:35]** entity pollution. We already know this

**[19:36]** or you should know this, right?

**[19:38]** Everybody know what entity pollution is?

**[19:40]** Covered it the other day. All right.

**[19:41]** Awesome.

**[19:43]** with the image.

**[19:45]** Google has an AI vision that scans every

**[19:47]** image, every image, and they detect

**[19:49]** what's in it and what's not, right? Will

**[19:52]** that help you rank? I can't prove it,

**[19:55]** but I say yes. Especially when you have

**[19:57]** all your images in the image tab, right,

**[19:59]** from multiple different websites, which

**[20:02]** you'll see in a moment, because that's

**[20:04]** telling Google, wow, for this keyword

**[20:06]** and these entity buckets, which I'll

**[20:08]** show you for the photo entity buckets,

**[20:10]** this brand keeps showing up. They must

**[20:13]** be somewhat important. Then you go to

**[20:15]** short videos and they're there. Then you

**[20:16]** go to videos and they're there. Then you

**[20:18]** go to AI. You understand? There's

**[20:20]** multi-algorithms at play. Why only focus

**[20:23]** on one? can't dinosaur if you do. This

**[20:29]** is the scan. So, there's a sample image

**[20:31]** I threw up and this is the text that

**[20:33]** they're reading, right? So, 24-hour

**[20:36]** technician or electrician. And then here

**[20:39]** it says website because maybe it's a oh,

**[20:41]** it picked up on that. It didn't pick up

**[20:43]** on that. So, like this is a perfect

**[20:44]** example. I would not use this image.

**[20:48]** It'd get xed out. And I created my own

**[20:50]** tool to do this for my team internally.

**[20:53]** and they upload bulk images, scan, look

**[20:56]** at everything, e save, export, go make

**[20:59]** templates out of this because let's say

**[21:01]** on this image, if that if that whatever

**[21:03]** that is was picked up, a wrench, let's

**[21:05]** just say it was a wrench because I don't

**[21:06]** know what he's holding, right? Then we

**[21:08]** would make sure to use that wrench

**[21:11]** every time because we don't want to use

**[21:13]** a wrench that Google doesn't scan as a

**[21:16]** wrench.

**[21:17]** That's how laser focused I've been on

**[21:20]** this [ __ ] bro. everything I put out,

**[21:22]** they got to be congruent on perfectly

**[21:24]** aligned. And when I show some examples,

**[21:27]** they're not going to be. That's because

**[21:28]** it was a test. So, just remember, I'm

**[21:31]** letting you know now because when I see

**[21:32]** it, I'm like, "Oh, this is not supposed

**[21:33]** to be like that." How does Google see a

**[21:36]** good a good image? The the goal is have

**[21:38]** your logo on every image. You have to

**[21:41]** put your logo on every image. That's

**[21:43]** branding. Period. Unless you're scared,

**[21:45]** put your name because the dress is part

**[21:48]** of your brand, right? We all know that

**[21:50]** already. I would also put the website

**[21:52]** NAPW, right? You know, to me, NAP is

**[21:55]** always NAPW. Unless it's a Neo and you

**[21:57]** going hard, then you want to use a

**[21:58]** rotator. I'll go over that later. Uh,

**[22:02]** okay. Then you could use the those are

**[22:05]** Canva templates. I'll give you that

**[22:07]** later. Every if you type in Google

**[22:08]** Vision AI, that's where you could upload

**[22:11]** an image and see the stuff that I'm

**[22:12]** talking about. This is from the tool

**[22:15]** that I made. No pitch. And I am a

**[22:17]** sponsor and it's my event. I'm going to

**[22:19]** talk about the tool that I made to make

**[22:21]** this easier. Uh, and this is it. You

**[22:23]** don't have to use anything. These are

**[22:25]** the labels that they're picking up,

**[22:27]** right? They're also down below, but I

**[22:30]** had the tool make it here so I don't

**[22:31]** have to scroll down every time when I'm

**[22:34]** looking at bulk images, right? So, I see

**[22:36]** it's picking up on engineer workware

**[22:39]** blah blah blah. Right? Everything that

**[22:41]** you do, everything I do, I make sure and

**[22:45]** these are just examples that I uploaded.

**[22:47]** Right? The team works it till it gets

**[22:48]** right, makes templates, and then keeps

**[22:50]** going. How important is this? I'm not

**[22:53]** really sure, but I know I absolutely

**[22:55]** dominate the image tab in anything that

**[22:57]** I do without any question of a doubt

**[22:59]** unequivocally for years. Comes from

**[23:01]** YouTube spam and putting a keyword in

**[23:04]** the thumbnail and making a YouTube

**[23:05]** account, right? Where the keyword is

**[23:08]** even in the [ __ ] profile picture of

**[23:10]** the YouTube, right? Been doing this,

**[23:12]** bro. These are more examples. So, look

**[23:15]** at this, right? with this image. The

**[23:17]** label up here says labels, right?

**[23:20]** Google's reading a roofer. Game over,

**[23:23]** son. This image, it says construction

**[23:27]** engineer roofer. Got them.

**[23:30]** I can show you examples as top ranking

**[23:32]** websites, right? You go look at their

**[23:34]** image from their Google listing like Joy

**[23:37]** and Colton were talking about yesterday,

**[23:39]** right? and you run the image through the

**[23:42]** the my tool or the OC, you know,

**[23:44]** Google's vision and you see the keyword

**[23:46]** right there. Makes sense, right? Simple.

**[23:50]** It's basics, but it's extra work. It's,

**[23:52]** you know, you got to you got to think it

**[23:53]** and do it. So, here's text again. Just

**[23:56]** showing the text. And the reason I'm

**[23:58]** showing you this, look, plumbing

**[23:59]** repairs, call us now. Everything is in

**[24:02]** alignment. Nothing is missing. Good. If

**[24:04]** the website wasn't there, we got a

**[24:06]** [ __ ] problem.

**[24:09]** All right, here we go. I've been

**[24:11]** obsessed with PAAAS. Yeah, some of y'all

**[24:13]** might know this. PAS used to be called

**[24:15]** FAQs, then they switched it to PAA. I've

**[24:18]** been answering FAQs because I used to

**[24:20]** answer all my phone calls every day and

**[24:23]** hear the same [ __ ] every day. So then I

**[24:26]** made a script and I'd be like, "Hi, this

**[24:27]** is Mike."

**[24:32]** Okay. Yeah, I know they're interested. I

**[24:34]** tell them price this, that, everything I

**[24:36]** know they're gonna ask. Then I said,

**[24:37]** "Why don't I just put this wherever they

**[24:39]** go, you know, to my website?" I didn't

**[24:40]** know what I was. I didn't know nothing.

**[24:42]** But that's how I've been obsessed with

**[24:44]** this pa. It has nothing to do with SEO

**[24:46]** at all. And to be quite honest, it never

**[24:48]** will. This is strictly

**[24:52]** strictly about answering the question

**[24:55]** that's going to lead the user to spend

**[24:57]** money with me. Because that's why I own

**[25:00]** a business. Is that why you own a

**[25:03]** business? Then I'm here to tell you

**[25:05]** guys, right? Follow who you want to

**[25:06]** follow. Cool. That's all great. But

**[25:09]** please

**[25:10]** do what I am showing y'all because it

**[25:14]** works every time. The only question is

**[25:19]** how long will it take based on a lot of

**[25:21]** fact. Is it a new brand, a new website,

**[25:22]** blah blah blah blah blah blah. There's a

**[25:24]** GMBB blacklist. But it works every time.

**[25:26]** Every time. Every time. And it's what

**[25:28]** Google is thriving and wants companies

**[25:31]** that really want to answer questions and

**[25:33]** give good service. So here pa topic plus

**[25:37]** geo plus geo but Mike that plus geo I'm

**[25:41]** trying to get the GMBB to rank. If I

**[25:43]** don't mention the geo how the [ __ ] am I

**[25:44]** going to get the GMBB to rank on this

**[25:46]** type of play.

**[25:49]** Stick with me. PAAA. Create a blog post

**[25:52]** with the exact title. Whatever the PAAA

**[25:55]** is, that's what the blog post is with

**[25:56]** the geo at the end. Don't change it. No

**[25:58]** variance. None of that. And then that

**[26:00]** same PAA is used everywhere.

**[26:04]** Remember that, right? Everywhere. No

**[26:07]** variation because they're all different

**[26:09]** platforms. There's no need to do a diff.

**[26:11]** You want to rank for that PAAA title,

**[26:13]** that's what you put in there. G after

**[26:16]** you make your blog post with the

**[26:18]** featured image like I just explained to

**[26:20]** y'all, right? Then you make a GMBB post

**[26:23]** out of the blog post, right? You're

**[26:26]** going to make more than one GMBB post,

**[26:28]** but the basics. Make a GMBB post. Link

**[26:31]** up to the blog post you just made.

**[26:34]** Starting to come together. Wait, it gets

**[26:35]** better. When you link up there, you're

**[26:38]** starting your silo. Now you take the

**[26:41]** GMBB post and you use Claude or your

**[26:44]** writers for this and you make a version

**[26:46]** of it for Instagram. Instagram people

**[26:48]** don't read a lot. Short. You make a

**[26:51]** version for Tik Tok. You're also going

**[26:52]** to make video versions. Stay with me. We

**[26:54]** on text versions right now. You're going

**[26:56]** to make a LinkedIn nice post,

**[27:00]** a X. You got to know your audiences on

**[27:03]** each platform. That's your job, not

**[27:06]** mine. You got a prompt for me? No,

**[27:10]** you do that. You got to get your ICP

**[27:12]** first. But I'm going to give you a whole

**[27:14]** bunch of prompt. No, that's too much.

**[27:15]** You got to just learn your market, bro.

**[27:18]** Social media post with exact match,

**[27:20]** right? Also been been saying this [ __ ]

**[27:23]** forever. Throw it on Quora and Reddit,

**[27:27]** Medium, Tumblr, Patch, Soundcloud.

**[27:31]** As many as you could do, bro. The more

**[27:32]** the better. Throw the image on. Go

**[27:41]** the regular post, not the paid. Yeah.

**[27:45]** Uh, for patch, there's multiple ways to

**[27:47]** make a post. Uh, and you just want to do

**[27:49]** a regular post. Non-paid, not an event

**[27:51]** or anything like that. Absolutely. Uh

**[27:54]** then so check it. I don't care what tool

**[27:56]** you use. Chad went over that. So don't

**[27:59]** not even going to spend not a second on

**[28:01]** that. You take the blog post, throw it

**[28:03]** in the tool, create a short video out of

**[28:05]** it or create a short however you want. I

**[28:07]** don't care, right? And you make a long

**[28:09]** video, put it on YouTube, and I still

**[28:12]** tell you you use two different channels.

**[28:15]** One for long, one for short. The short

**[28:17]** links to the long because retention is

**[28:19]** one of the number one things for

**[28:21]** YouTube. Retention rate needs to be

**[28:23]** above 85% whether it's a short or a

**[28:26]** [ __ ] long, especially on the long.

**[28:28]** That's in old patents as well. YouTube

**[28:30]** and shorts. All right. And remember when

**[28:32]** people argued with me about this, THEY

**[28:34]** ARE I'M NOT DOING THAT. AND then they

**[28:37]** saw shorts do what they did in the

**[28:39]** surfs. H you should have listened.

**[28:41]** >> Yeah. Oh, that's a whole another story.

**[28:43]** And you could force that, too.

**[28:46]** All right. After that, now we have all

**[28:48]** this content, right? this PA blog post,

**[28:50]** GMBB, Pinterest, LinkedIn, blah blah

**[28:52]** blah blah blah. Now, we take the audio

**[28:54]** file from the video or take your

**[28:57]** article, put it in Notebook LLM.

**[28:59]** Everybody know what Notebook LLM is. Put

**[29:01]** it in Notebook LLM. Get the audio file,

**[29:04]** upload it to Soundcloud. I use Podbean.

**[29:08]** You could use Buzz Sprout or whatever

**[29:09]** you want. Podbean or Buzz Sprout or

**[29:13]** podcasting syndication networks. So, you

**[29:16]** upload an episode once and it gets

**[29:19]** syndicated to all the top [ __ ]

**[29:21]** podcasting sites. It's the most sexiest

**[29:23]** thing in the world. You add that in with

**[29:25]** the social. I mean, we have a whole

**[29:27]** world. You guys understand what I'm

**[29:29]** teaching you how to do, bro? There's a

**[29:31]** multimedia blast of undeniability for

**[29:34]** that paa. I'm him. That's it. And then

**[29:39]** you just rinse and repeat. Rinse and

**[29:40]** repeat. Rinse and repeat. Service by

**[29:42]** service based on what Joy said the other

**[29:44]** day. What brings the most revenue? What

**[29:46]** keeps the people the most busy? And when

**[29:48]** we rocking that out, what's the next one

**[29:49]** on the list? Feel me? All right, guys.

**[29:53]** Then it's not over yet. Now I can embed

**[29:57]** every single one of those things cuz

**[30:00]** like my boy Nester, we've been embedders

**[30:03]** for quite a while, right? Stacks on

**[30:06]** stacks on stacks, bro. So I grab all

**[30:08]** those embeds and I go do a Google stack.

**[30:11]** I go do a [ __ ] cloud stack in Neo.

**[30:13]** And then I do the new wiki blast inside

**[30:16]** of Neo. Then I have my own custom

**[30:18]** diagram. I'm not sharing with nobody.

**[30:19]** Sorry, not yet. And I do that. Got to

**[30:21]** test it super thoroughly. Then we'll

**[30:23]** release it. And when I do that, and I'll

**[30:26]** show you examples of all this. I just

**[30:27]** want to get through the slides and if I

**[30:29]** have time or later show you the [ __ ] so

**[30:31]** it really hits all you take it into the

**[30:34]** wiki or the cloud stack and on one page

**[30:37]** you have like everything you just did,

**[30:40]** right? You follow what I'm saying?

**[30:42]** mentally everything is embedded. Now go

**[30:45]** to your money site if your client will

**[30:46]** let you and do the same thing. If they

**[30:48]** don't, then [ __ ] it. That's on y'all. I

**[30:50]** do it every time. So what I mean is if

**[30:53]** you go to my website for a blog, a paa,

**[30:56]** you're going to see a video, a real, a

**[30:59]** Tik Tok reel, a Soundcloud, a podcast, a

**[31:01]** embed im.

**[31:03]** It's like overwhelming.

**[31:06]** I don't care because Google ranks pages.

**[31:09]** I'mma make sure every single is on that

**[31:11]** page with that audio schema, video

**[31:13]** schema, FAQ schema, all of that.

**[31:16]** And that's how I've been. Yo, and if

**[31:18]** you're in my mastermind, bro, like you

**[31:20]** know, AI overviews ain't stressing y'all

**[31:23]** out cuz you ALREADY THERE. YOU ALREADY

**[31:25]** DID THE WORK. IT'S NOTHING NEW. PEOPLE

**[31:29]** are lying to y'all when they say this AI

**[31:31]** overview that bro they trying to sound

**[31:33]** smart and find different ways to tell

**[31:37]** [ __ ]

**[31:39]** DO WHAT I'm telling you and then come

**[31:40]** back to me and be like no Mike I think

**[31:42]** those guys are on to something. If you

**[31:45]** let AI tell you what queries to go rank

**[31:49]** and write content for, you're [ __ ]

**[31:51]** bugging. I don't give a [ __ ] how much

**[31:52]** prompt engineering you doing, bro. I'm

**[31:54]** forever in the search.

**[31:57]** the real SERs that change all the time

**[32:00]** because it's a LIVE ECOSYSTEM. ONE DAY

**[32:03]** THEY SHOW IN THE MAP PAD LIKE THIS. 20

**[32:05]** minutes later they showing it like that.

**[32:07]** Like if you in this [ __ ] bro, you know

**[32:10]** what I'm talking about. And if not, go

**[32:12]** sell and do what you do and listen to

**[32:15]** the guys that are here talking at rock

**[32:16]** stars because this is what we do. We eat

**[32:19]** and bleed this [ __ ] bro.

**[32:22]** This is just an example. Y'all can't see

**[32:24]** what it is, but in short, there's like

**[32:26]** three different versions. Like, I don't

**[32:27]** always do the whole stack, right? If I

**[32:30]** know I'm already ranking good, I got

**[32:32]** weight, brand is known, then I just do a

**[32:34]** GMBB post and put it on social the and

**[32:37]** the Soundcloud, you know, the podcast

**[32:39]** indication. Done. Ranks.

**[32:42]** If it's a competitive niche and you

**[32:43]** know, my team's not confident that alone

**[32:45]** will work, then we do the blog post

**[32:47]** version, what I just went over. Give me

**[32:49]** one second, then I'll come back to you.

**[32:50]** Right? And then if it's super

**[32:52]** competitive, I'm spending money on PRs,

**[32:57]** NOT PR, PRS.

**[33:00]** I WANT all the different RDS with the

**[33:04]** exact match on top of this stack. So

**[33:07]** imagine how many [ __ ] featured images

**[33:09]** I have with my PAA in it going all over

**[33:12]** the place. Then if you have powerful,

**[33:15]** very handsome friends from Long Island

**[33:17]** that have news networks that maybe let

**[33:19]** you tap into it, you know, you might be

**[33:22]** able to make a post and then tell your

**[33:23]** client, "Hey, go to the news tab and

**[33:26]** type your name in." And guess what THEY

**[33:28]** SEE? 300 [ __ ] SITES REFERENCING THEIR

**[33:32]** BRAND. AND YOU KNOW how they feel? Good.

**[33:36]** Sorry. You know that [ __ ] feels amazing.

**[33:38]** I remember the first time I saw my brand

**[33:40]** there. I was like, "Yeah, I was doing a

**[33:43]** little fat man dance, bro. I'm I'm a

**[33:46]** business owner.

**[33:50]** This is how it looks." So, this is on

**[33:53]** one social how to All right. Little

**[33:55]** backdrop. I did a public case study with

**[33:58]** this, you know, to show on. Now, listen

**[34:01]** to me. to prove Google ranks pages. The

**[34:05]** website was an instore with a like a

**[34:08]** home services theme. And if anybody

**[34:10]** remembers, let me know. I don't even

**[34:11]** remember, you know, but the homepage,

**[34:13]** the menu went to like home service or

**[34:15]** like a contractor, but it's for sell

**[34:18]** your house fast and it was linked to a

**[34:20]** GMBB. And then all the blog posts we did

**[34:22]** were all case studies to show this [ __ ]

**[34:25]** works. It ranked gang busters. It still

**[34:27]** ranks in the images. So feel free to

**[34:30]** type in that keyword and go to the image

**[34:32]** tab and you'll see a bunch of my

**[34:33]** properties what I just went over pack

**[34:36]** Soundcloud blah blah still there the

**[34:37]** GMBB is gone and the website got they

**[34:40]** hacked into my bro they got my GMBB gone

**[34:42]** they hacked into my website [ __ ] my

**[34:44]** whole house hosting I'm like damn bro I

**[34:46]** do a public case study this is what I

**[34:48]** get but it is what it is you know what

**[34:50]** I'm saying this is how it looks I don't

**[34:52]** know what we on this one of the socials

**[34:54]** but that's what it's like right exact

**[34:56]** match this is what it looks like on

**[34:58]** another social just so you can see. Oh,

**[35:02]** here's a little nug for y'all. It's only

**[35:03]** for 24 hours. It's only for 24 hours,

**[35:07]** but you can get an outbound link right

**[35:10]** here. Instagram,

**[35:13]** you put the thing, swipe up, and then

**[35:15]** these are the options right there. Link.

**[35:18]** You put your link, right? That's not a

**[35:20]** link obviously, right? Or put the the

**[35:22]** website. I'd put the paa there, right?

**[35:27]** And if it's a offer timesensitive,

**[35:31]** maybe that's when you hit up an

**[35:32]** influencer and be like, "Hey, guess

**[35:34]** what?" And then every day you post one

**[35:35]** of these with the link going up.

**[35:38]** If y'all knew the game, I'd be giving

**[35:40]** yall, bro. Huh? Same thing. Post. I'm

**[35:43]** just going to skip through this quick

**[35:44]** because I I just want y'all to see it

**[35:46]** though, right? You know, they're all

**[35:47]** every platform. Every platform.

**[35:52]** >> Another one. Same [ __ ] That's Oh yeah.

**[35:54]** Don't Don't forget about Reddit. And

**[35:56]** remember, Reddit is about brand

**[35:57]** mentions. Don't try to link out. Brand

**[36:00]** me. Just mention the brand. Just mention

**[36:01]** the brand.

**[36:04]** That's medium. Medium, bro. I don't

**[36:07]** know. I don't know why [ __ ]

**[36:09]** ever stopped with that [ __ ] right?

**[36:11]** Ever. Crazy. Medium is crazy. Tumblr is

**[36:16]** crazy.

**[36:18]** SoundCloud is a must. Anything you do,

**[36:22]** SoundCloud. I should have be on page one

**[36:24]** almost immediately.

**[36:26]** Tik Tok,

**[36:28]** YouTube,

**[36:29]** Soundcloud,

**[36:32]** podcast,

**[36:35]** Neo. Oh, man. Bro, this is the stack,

**[36:39]** right, with the social. These are social

**[36:41]** medias linking out to the social medias,

**[36:44]** right? These are semantic triples. This

**[36:47]** is what Elias had shared from that dude

**[36:49]** uh whatever DJ John or some [ __ ] linking

**[36:51]** out for the uh to the LLM shares right

**[36:55]** nap up here and then below which I'm

**[36:57]** going to show in another screenshot is

**[37:00]** all the embeds

**[37:02]** or I might have to show you the example

**[37:04]** because it's too big this is all

**[37:06]** embedded on the cloud site right you

**[37:08]** understand the tweet the Pinterest the

**[37:10]** LinkedIn the YouTube all embedded and I

**[37:14]** use rss.app app. No affiliate code,

**[37:18]** right? Just that's what I use. And you

**[37:20]** can make it look pretty instead of it

**[37:22]** just looking however the inbed looks.

**[37:24]** You can style that [ __ ] up, bro.

**[37:25]** Different. It's beautiful. All right.

**[37:28]** So, just a quick breakdown because you

**[37:30]** should know how to use Neo. And there's

**[37:32]** SOPs all over the place now that we

**[37:34]** made. Shout out to Greg. He took my

**[37:35]** SOPs, made them nice and beautifuler in

**[37:38]** uh Notion. But basically, log in, set up

**[37:41]** your cloud stack track, run the scan on

**[37:44]** the GMBB, create your content buckets,

**[37:46]** account buckets, campaign folder, and

**[37:49]** then set up a campaign. And if you

**[37:51]** follow the SOP, you're good.

**[37:55]** Here's what you could do with the

**[37:56]** content. You could add in, right, this

**[37:58]** is a new feature that they added in, my

**[38:00]** favorite feature, the nap blurb, right?

**[38:02]** So, you can add in nap website. Little

**[38:04]** clue, if you're going to run a wiki

**[38:06]** blast, right? That's a lot of links. Do

**[38:08]** not put the money site as the website,

**[38:11]** right? You can use spin text. So, you

**[38:14]** could put the website, the about us, or

**[38:16]** I wouldn't you I I wouldn't do that.

**[38:18]** What I do is I put the PAA page, right?

**[38:22]** And then all of the other assets and

**[38:24]** that's it because I don't need to link

**[38:25]** out to so many different things if I

**[38:27]** know where they're going and if I know

**[38:29]** they can take the beating, right? Tier

**[38:32]** one. This is what it looks like in the

**[38:34]** tool. So this whatever you dropped in

**[38:37]** here, you get a preview of it here.

**[38:39]** Again, I would not put the website

**[38:41]** there. That's an example, right? Or if

**[38:43]** you're running a smaller campaign,

**[38:46]** uh this is what the embeds look like.

**[38:48]** Again,

**[38:52]** linking to the paa

**[38:54]** >> sometimes. Yes. Not heavy though, but

**[38:56]** not heavy. And only if it's on the spin

**[38:59]** rotator. And then that one would have a

**[39:01]** lot of URLs to make sure. And this is

**[39:04]** why I run my own custom because that

**[39:06]** wiki blast is a lot and I want to send

**[39:09]** some links to the paa page, but I want

**[39:13]** to control the amount, right? So I run

**[39:15]** my own uh campaign. Good question. Uh

**[39:19]** you can embed almost all code. Okay.

**[39:21]** Yep. We went over that. We went over

**[39:22]** that. Oh yeah, don't forget you could

**[39:24]** embed the schema. So now you got schema

**[39:27]** on everything you throw in. All them

**[39:29]** wiki sites, all them cloud sites got

**[39:31]** your schema on it, right? There's

**[39:33]** examples here that I'll uh I'll get to.

**[39:37]** And this what I just went over is how

**[39:40]** when AI overview came out, I've been

**[39:42]** like

**[39:44]** and asking everybody that you know I

**[39:46]** [ __ ] with a Yeah. Yep. Yep. Yep. Yep.

**[39:48]** Yep. Yep. while we watch everybody else

**[39:50]** post about I cracked the new AI code and

**[39:53]** geo SEO and and nothing against none of

**[39:56]** them people bro because I'm not saying

**[39:57]** that they not smart or nothing I got all

**[40:00]** the data in the world to tell you that

**[40:02]** none of that [ __ ] is necessary or they

**[40:05]** making new words to say [ __ ] we already

**[40:07]** have known period people also ask we

**[40:11]** already went over this also this

**[40:13]** improves click-through rate we went all

**[40:16]** this builds trust with users that's the

**[40:17]** main reason why we're doing it and to

**[40:19]** sell them. This is just showing what

**[40:21]** they are. I think everybody knows what

**[40:22]** that is. Here's the quick overview. PA

**[40:25]** research. Make a blog post. Create the

**[40:27]** image. Make a GMBB post. Socially

**[40:29]** syndicated video, audio, and syndicated

**[40:31]** through POB SEO Neo and Google Clouds if

**[40:34]** you want. Get it indexed. There's no way

**[40:37]** you're rank. It's just about how long

**[40:39]** and how many you need to do and what

**[40:41]** else might be wrong. Right. Uh now,

**[40:44]** okay, now we're at the point of links.

**[40:46]** So then I'm done with that part. And

**[40:48]** then this

**[40:50]** that I'll send y'all later. All right.

**[40:54]** Go ahead. Question. I'm gonna go to the

**[40:55]** other slides quick and then I'll be on

**[40:57]** for

**[41:03]** the schema.

**[41:07]** >> No, you drop in your schema code.

**[41:11]** >> What was the question? But after

**[41:17]** you add it or you put it in

**[41:23]** >> no link the whole schema code that's

**[41:26]** what you're asking me right

**[41:28]** >> the in the yeah

**[41:29]** >> in the template

**[41:31]** >> yeah in the not blur

**[41:33]** >> blur okay

**[41:39]** >> this part maybe I'll show you later

**[41:41]** forget about Let me go to this because I

**[41:43]** just want to show you.

**[41:45]** >> Oh, Mike, one thing when you're ready.

**[41:46]** >> Yeah. Yeah. Go. Go.

**[41:47]** >> Okay. Um, if I did a search on a local

**[41:49]** one, something kind of competitive, AI

**[41:51]** mode, I'm at number nine, but I missed

**[41:53]** on your chart, let's say, three of the

**[41:55]** steps. I didn't do SoundCloud. I didn't

**[41:57]** do Pinterest and one or two of the

**[41:59]** others. When I go back and do those and

**[42:01]** I reindex it, typically would you see

**[42:03]** within a relatively short period of time

**[42:04]** a popup in AI mode as well as overview?

**[42:07]** It kind of depends, but potentially.

**[42:09]** Yeah. I don't have a lot of experience

**[42:11]** with that, bro, because for so long we

**[42:13]** just do the whole thing or the mini

**[42:15]** variation of it. Um Sean, have did you

**[42:18]** encounter that by any chance?

**[42:21]** >> Get him the mic, please, if you guys

**[42:23]** don't mind. How much time do I have?

**[42:25]** >> Yeah, because sometimes I think Mike's

**[42:27]** full of [ __ ]

**[42:28]** >> so I don't do everything he says.

**[42:32]** still bits and pieces honestly that I'm

**[42:34]** I I'm like Michael will say hey I

**[42:37]** implement I do but I haven't like

**[42:39]** there's not every single one of his

**[42:40]** steps that I do. So sometimes I'll go

**[42:42]** okay now I have I got my processes down

**[42:45]** I'm going to put this new thing uh for

**[42:47]** instance I've coded a podcasting system

**[42:51]** um and so we just recently started doing

**[42:54]** that and we're noticing immediate

**[42:56]** impacts from the way we're doing pod

**[42:59]** beam with my five coding system. So

**[43:02]** yeah, as we pick different things and

**[43:04]** you know and the other thing is Mike's

**[43:05]** just giving you a framework. You got to

**[43:08]** like open it up to like everything you

**[43:09]** can think of,

**[43:10]** >> okay?

**[43:12]** >> All social. I don't care if it was back

**[43:14]** to like MySpace days. Think of all the

**[43:18]** [ __ ] [ __ ] that's been out there for

**[43:20]** all [ __ ] time.

**[43:22]** >> Guys, real quick, you see all I'm scr

**[43:24]** I'm give showing you an example of the

**[43:25]** week stack.

**[43:27]** Um,

**[43:29]** >> Mike, here's a here's a good question.

**[43:31]** So, some of us handcode schema.

**[43:34]** >> Are we doing our hardcore enhanced

**[43:37]** schema or are you doing a more

**[43:38]** simplified version of your schema?

**[43:40]** >> If it's a paa, no, you want this, you

**[43:42]** want this a baby version of what you

**[43:44]** got, but video audio, right? You want

**[43:46]** the image schema,

**[43:47]** >> page types,

**[43:49]** not your homepage.

**[43:50]** >> My scheme is longer than my entire

**[43:53]** website. [ __ ]

**[43:54]** >> Correct.

**[43:54]** >> Okay. So you see guys, everything is

**[43:56]** embedded on this cloud site, right? We

**[43:59]** found recently now that we're ranking in

**[44:01]** the AI overview with the SEO Neo stacks

**[44:04]** like this, just by stacking the [ __ ] up

**[44:06]** and then not even doing no traffic or

**[44:08]** nothing. Just that alone. Any other

**[44:10]** questions?

**[44:17]** >> Why don't I send So no, the wiki creates

**[44:20]** a lot of links. So, and I don't want to

**[44:22]** send 400,000 links to my website

**[44:26]** >> link velocity.

**[44:27]** >> If there's time later, I'll show y'all

**[44:29]** the other slides and the the tool that

**[44:31]** shows everything. Um,

**[44:33]** >> and if not, I I'll try to record

**[44:36]** something for y'all. Any questions,

**[44:38]** >> yeah,

**[44:40]** >> you're great at what you do. It's

**[44:42]** amazing. Love it. And

**[44:46]** I obviously don't have the time to start

**[44:49]** this. and you have a a much bigger lead

**[44:53]** time on this.

**[44:56]** Is there any way we can get you or let

**[44:58]** me personalize it. Is there any way I

**[45:00]** can get you to do this for my clients

**[45:03]** or do I have to do it on my own? Hit me

**[45:06]** up, mate. Brian and Greg, you see what I

**[45:09]** mean? I need some help. Yeah, hit me up.

**[45:11]** We'll see. One second and then I'll get

**[45:14]** out of here, please. Because I just want

**[45:16]** to show this

**[45:22]** Neo, you've never heard of it.

**[45:27]** >> Oh my god. Ann, can you help me please?

**[45:30]** Can you just get this open quick? I just

**[45:31]** want to like fly through this real

**[45:33]** quick.

**[45:35]** No, not that's not what I'm showing. But

**[45:38]** okay. Okay. Okay. I'm not no pitching.

**[45:44]** So, the slides I really wanted to have

**[45:47]** has a patent and an explanation of a

**[45:49]** patent with a diagram to show in y'all

**[45:53]** terms. You know, joking, right? Geeky,

**[45:55]** nerdy. I'm a geek and a nerd, too, bro.

**[45:57]** Proud of me. Right. And I read the

**[45:58]** patents. It's confusing, but that's

**[46:00]** where I get this [ __ ] from.

**[46:05]** >> Oh, man. All right. Forget it.

**[46:07]** >> Just a PDF. It's wanting me to sign in.

**[46:09]** >> It won't go big. You know what? Close

**[46:11]** that. Open up that PowerPoint then in

**[46:13]** the same folder. Maybe that'll be

**[46:15]** easier.

**[46:16]** Yeah, it's right in there.

**[46:20]** Yeah, let's see if that works. If not,

**[46:22]** then [ __ ]

**[46:26]** Okay, great. So, who you are? Oh, and

**[46:29]** then then it's the one without the

**[46:30]** patents. Never mind. I'll I'll post it

**[46:32]** up next time. Oh, okay. Here we go.

**[46:33]** Here's some of them. Right. So, like

**[46:35]** Google trust social media. There's a

**[46:37]** patent. Go look it up. I put it there so

**[46:39]** y'all can go look it up because I know

**[46:40]** it. Right. Bang, bang, bang, bang.

**[46:43]** Social media patents. Bang, bang. Author

**[46:46]** ranking system. Why is eat so important?

**[46:49]** Brian Winnham. Why is eat so important?

**[46:51]** Because of that patent right there,

**[46:53]** right? He knows. All the patents that I

**[46:55]** have are there. Trust rank. Why I come

**[46:57]** up with the stuff and what made me go

**[46:59]** there when I started doing all the uh

**[47:01]** things. So, I'm going to merge both

**[47:03]** slides together because the way it's

**[47:05]** supposed to be is the slide I showed

**[47:06]** you, then beneath it, the patent

**[47:08]** explanation. slide I showed you like

**[47:11]** Marino version patent Marino version

**[47:15]** patent so that then hopefully you'll

**[47:17]** implement without no question don't let

**[47:19]** my book you know don't don't miss out so

**[47:22]** that's enough for now if there's no

**[47:24]** other questions if there's time later

**[47:26]** I'll show you because I downloaded a

**[47:28]** bunch of examples that I just got to

**[47:30]** upload in the tool so you can see how I

**[47:32]** analyze and scan through things in bulk

**[47:35]** right the only other thing I didn't

**[47:36]** touch on one quick second is I touched

**[47:39]** on images, right? With text, it's all

**[47:42]** about tropical trust flow, right? You

**[47:45]** got to be in the right niche, not link

**[47:47]** building, content writing, entity-wise,

**[47:50]** okay? And you have to have a positive

**[47:52]** sentiment, especially with reviews. So,

**[47:55]** what I did is I scraped the top 10 pages

**[47:58]** in the 10 different cities. I could

**[48:00]** upload them all at once, and we'll see

**[48:02]** the same category on all 10 articles

**[48:04]** every time. I did 10 random locations

**[48:07]** and I promise you they'll all be on

**[48:08]** point. Maybe one thing that'll be a

**[48:11]** outlier. Any questions? Who you are,

**[48:15]** what you do, and where you do it. Don't

**[48:17]** over complicate [ __ ] A pa answers a

**[48:20]** question for a service or a product, and

**[48:23]** that's what your client sells. Services,

**[48:26]** products, and SKUs, coaching, I don't

**[48:28]** care what it is, they all sell

**[48:31]** something, bro. Right? This applies to

**[48:34]** all of it. And when I made a mini

**[48:36]** version of this with a little bit more

**[48:38]** advanced CTR stuff in Vegas, some people

**[48:42]** in the world caught wind of all the

**[48:44]** social referral and they've been off and

**[48:46]** running and none of the [ __ ] do

**[48:48]** local.

**[48:50]** So,

**[48:55]** Merlin's Magic Tools.

**[48:58]** Or you could just go Google to Google

**[49:00]** and do it one by one at a time. or go

**[49:05]** grab API keys, spend some hours and code

**[49:08]** something up. It won't take you that

**[49:09]** long. Um, whatever is going to work for

**[49:12]** you, bro. Listen, for a long time, my

**[49:14]** team was doing that [ __ ] on the free

**[49:16]** API. One image at a time, son. I'mma do

**[49:19]** whatever I got to do. Any questions?