SEO Rockstars 2026: Day 1 - Matt McDermott Video: https://www.youtube.com/watch?v=yjv_i41FDoU ============================================================ [00:04] Everybody, thank you. I'm actually going [00:06] to change actions I'm going to take [00:08] afterward based on information I've [00:10] learned today from everybody Joe's with [00:12] structuring the system. Thank you. All [00:14] the way down to the video creation, Chad [00:16] and uh and Dan. So, there's a lot to go [00:19] on. I wanted to explore something that I [00:22] found across the board saying we're so [00:24] used to all the main centralized [00:25] platforms. We care about Google and all [00:28] of our AI, our chat GBT. We care about [00:31] Instagram, YouTube, and all the rest. [00:34] But there's an entire ecosystem of web 3 [00:36] decentralized crypto NFT platforms that [00:39] exist out there. And somehow the bug got [00:42] in me way too long ago. Does this move [00:45] the needle in something that we do trust [00:47] like Google and now of course AI? [00:49] Because it was about two and a half [00:50] years ago before the AI overviews really [00:52] hadn't started coming in. I think I [00:54] found some stuff that might be of [00:55] interest to you. And this is going to be [00:56] as much of a Q&A as time goes on. But [00:58] the big thing is, can it move the needle [01:00] locally or nationally? It could be in [01:02] YouTube. It could be you want to enhance [01:05] uh something to do with web 3. You might [01:07] have a client who wants to accept [01:08] Bitcoin and let that be known to the [01:10] rest of the world. Plumbers Dallas [01:12] accept Bitcoin. Whatever it is, I think [01:14] we found some stuff that for the first [01:16] time here, but this is a this is not [01:18] definitive. This is beginning the topic [01:20] to then run it through. an audience as [01:22] scrutinizing and as [01:26] tough as you are in a good way to make [01:28] sure that it passes the filter instead [01:29] of just my talking to a local chamber of [01:31] commerce and I'm basically speaking to [01:32] an echo chamber. Okay, is that cool with [01:34] it? Please ask your questions as time [01:35] goes on. I want to make this fun, [01:37] something you haven't likely seen before [01:39] and then the question is does it help [01:41] you? And then customize because then I [01:42] can customize what I do later on as a [01:44] follow-up based on your feedback because [01:46] what I think it might go, it may be [01:48] something completely different. So this [01:50] is brand new turf. So, if you roll the [01:51] clock back to when you first learned [01:52] about Google and you learned about um [01:55] private blog networks, what is it? And [01:57] of course, all the nuances of it or our [01:58] press releases, which press release [02:00] service [02:01] overwhelming at first. I think when we [02:03] all first did this, we got into this [02:04] crazy world. I want to do a couple [02:06] things to hopefully make it fun and [02:07] interesting. [02:09] Get this right. [02:12] Oh, yeah. [02:14] I'm sorry. [02:16] No, no, no. The PowerPoint PowerPoint. [02:19] There's a PDF. It's a PDF. So, [02:20] okay. So, here we go. [02:22] Which I did wrong. [02:23] Uh, [02:23] you got the magic touch. [02:25] Yeah, probably. [02:27] Let's see here. [02:29] Uh, because it worked just a minute ago. [02:31] Right. [02:32] So, give me just a second. [02:33] Sure. Thank you. [02:34] Let's do this. [02:36] I'm going to turn this off and just do [02:38] it like this. [02:40] Okay. And what just happened? [02:48] I can go down that way. I'll go manual. [02:49] That's fine. Perfect. [02:51] But it should I tested it just a minute [02:53] ago and it did. I don't know what [02:54] happened. [02:55] That's cool. Hey, adjust on the fly. [02:56] There it is right there. And then just [02:58] try the back. [03:00] Um, [03:02] well, as you're saying, this works. [03:06] There it goes. I don't know which one [03:08] right. Awesome. [03:08] Yeah, I think it's just going down. [03:10] Okay. [03:12] Like hit literally right there. Point it [03:14] right at it. [03:16] There we go. [03:17] So the question is the type of [03:18] platforms. You've probably heard about [03:20] all these things and most of you said [03:23] that doesn't really benefit me. Um I [03:25] broke it down to four categories subject [03:27] to change. This is just Matt's filter of [03:30] the world. So please time goes on. Uh [03:33] web 3 domains and websites. Who's heard [03:35] of things like unstoppable domains and [03:37] free names? Anyone played in that pool [03:39] yet? Okay. Got some cool things [03:41] especially on the freeame side of some [03:43] things that way for you. uh the web3 [03:45] TLDDS the web3 digital identity is not [03:48] this new digital ID that's coming in [03:50] this is more like um you would log into [03:51] a thirdparty app under uh Dory or [03:55] something like that so that's how this [03:57] would go and then the question is how [03:58] does that move the needle for what we're [03:59] trying to accomplish heavy emphasis [04:02] going on with the world going on right [04:03] now just from political uh fiat [04:05] currencies world changing type of things [04:08] a push for the privacybased platforms [04:11] people want to not be encroached upon [04:12] and be made into an AI I so the other [04:15] platforms out there that they're going [04:17] to are actually moving the needle in [04:19] Google simultaneously. So that'll be [04:21] your decentralized publishing and [04:22] decentralized social media, [04:24] decentralized media sharing. And I'll [04:25] give a little uh I found a clip there [04:27] that breaks down all the social media, [04:28] the eight or nine different categories. [04:30] And then they'll have alternatives for [04:32] everything. I haven't tested all of it [04:34] yet, but x amount of good percentage of [04:37] them now are actually showing up and [04:39] getting indexed in Google. So I hope [04:40] that helps of interest to you. crypto [04:42] and tokens. For those of you who trade, [04:44] this is not trading. This is a different [04:46] animal. This is going to be people who [04:47] want to accept alternate currencies, [04:49] token gated communities, virtual lands, [04:52] which is fun because that actually gets [04:53] to play with people's emotions. This is [04:55] what I talked about in breakfast with [04:56] some of the people today. You can do [04:57] things that have emotional meaning, not [04:59] just to yourself, but to your clients, [05:02] audiences, things that resonate with [05:04] them. So, um, football, uh, Dallas [05:07] Cowboys are here, but who's who's a [05:08] diehard NFL fan by any chance? Anybody [05:10] here? So, where's your team? [05:13] Cowboys. [05:13] You're Cowboys. Okay. All right. So, so [05:17] No, no, it's okay. It's okay. I live [05:19] here in the area. So, [05:20] 49ers. [05:21] 49ers. Okay. And the 49ers. So, what if [05:23] you had a Cowboys 49ers game and now you [05:25] can go into the metaverse? Um, uh, was [05:27] it Sofi Stadium? No. Stadium. I still [05:30] could just call it Candles. [05:31] Levi, thank you. You could go into Levi [05:34] Stadium at the 50ard line and have a [05:35] Cowboys versus 49ers trivia battle that [05:38] you could then record on YouTube or [05:40] whatever and share it out that way as a [05:42] live stream, but you could show up at [05:43] the 50 yard line. Someone's in one [05:45] character, someone's in the other [05:46] character, and they can go back and [05:47] forth and have a field day on it in the [05:49] metaverse, but recorded and distributed [05:51] in something you understand like YouTube [05:53] or Tik Tok or whatever is appropriate [05:55] with clickable links. It could rank. It [05:57] could even turn into its own little [05:59] YouTube show if you wanted to go that [06:01] far and play with the mechanics. saying [06:02] you have to, but that's available and in [06:05] those metaverse platforms, which I'll [06:06] show in a little bit when I pull up the [06:07] um the browser in a minute. There's a [06:10] way to actually embed SEO hidden inside [06:13] various pockets of these things that are [06:14] otherwise look like a video game of [06:16] Earth as an example. So, I'll show you [06:18] that in a minute. Um, creator coins, [06:22] that's a tough one. Uh, I heard there [06:24] who has the who's working on behalf of [06:26] attorneys or is an attorney in the area. [06:28] Okay, this one might be tricky because [06:30] of what's coming in. It's by default. [06:32] Some of these things that we want to do [06:33] to reduce our hard cost on private [06:35] network blog networks, reduce our domain [06:37] costs, boost our DR, things like that. [06:39] They simultaneously spit out a live [06:42] publicly available. I'm not saying [06:44] because you're doing a perspectus and [06:45] everything, but an actual live crypto [06:47] token almost the equivalent as if you [06:49] show up like what's the worst level [06:50] stock exchange in the [06:55] It's an actual third party platform. [06:56] It's almost like a web two. [06:58] If you buy a domain, it spits out. You [07:00] don't even have to buy a domain. You're [07:02] just a profile put posting content like [07:03] an Instagram. They will create a creator [07:05] token. So they say the door to do that. [07:08] They just do it by itself and then it [07:10] becomes publicly traded and then when it [07:11] spits out the stuff on the exchanges in [07:13] the blockchain explorer, it builds in [07:15] your tier 2 backlinks for the portion [07:18] where [07:19] I'll show you in a minute. I'll show [07:20] you. So this is this is the [07:22] conversation. This is brand new stuff [07:24] that launched three months agoish. [07:28] three, four, and I whatever is going on, [07:31] all of you will run it through your [07:32] filters and I'll come back with [07:33] something as followup based on your [07:36] feedback. That that's a topic right [07:37] there. And the only reason why I bring [07:38] that up, the one I have queued up isn't [07:40] ready to show, but the other one is uh [07:42] that I had on it is um supposedly I have [07:44] a market cap of $7,61. [07:47] I'm the only token holder and no one's [07:49] ever bought the thing, but I have a [07:51] market cap. Which means coming back to [07:54] our books, if it can be sufficed, even [07:56] if you put a 10% slap on that and you [07:59] have multiple coins and you raise your [08:00] value to 500,000, I've just dropped say [08:04] a 10% 50,000 on the books as an asset [08:06] that I could carve out or include as a [08:08] sweet spot because that's something that [08:10] their admin or their person that they [08:11] hire can come take over possibly. But I [08:14] don't know. That's why I wanted to talk [08:16] with you about this and show you non-e [08:18] website new tech. Everything I talk [08:20] about, everyone thinks web 3 and virtual [08:22] reality metverse requires some sort of [08:24] headset and goggles. Nope. Don't need [08:27] it. Everything's laptop, desktop, to a [08:29] degree, phone, depending on how the app [08:30] is working. It can be done. Certain ones [08:33] can use it, but for what we're talking [08:34] about, not necessary because even if you [08:36] own it, a lot of people have put them on [08:37] and they've used it two times. they get [08:39] sick, they get dizzy, the resolution [08:41] doesn't go well, you know, and and it's [08:43] an extra hard cost and the average [08:44] person isn't going to use it, so we're [08:46] gonna skip it. And in the augmented [08:48] reality, there is geospecific augmented [08:51] reality platforms, and I'm testing it. [08:54] Mr. Merino, I've got a I was trying to [08:56] make an image of you with the one with [08:57] the suit and tie, kind of the older [08:59] photo of it. It doesn't look good, but I [09:01] was trying to convert it in from a PNG [09:02] or a JPEG into a GB. And my phone is [09:05] older than Moses. So, I'm going to try [09:06] to I may have to borrow one or two later [09:08] on, but upstairs when you walk in the [09:09] main lobby, right around there, or [09:11] somewhere in the down of the staircase, [09:12] somewhere wherever that is where we are, [09:14] I was trying to look at the map where [09:15] right before the staircase was in the [09:17] lobby, there's a clickable link and I [09:20] have a picture of you that could show up [09:22] in augmented reality. So, you could [09:23] stare at a piece of the concrete. [09:24] There's Marino. You could put your arm [09:25] around him like this. Great. that that's [09:28] that's haha, right? But there's a [09:30] clickable link at the bottom and then [09:31] that can pop in and when you click [09:33] through it, it's coming through and it's [09:34] registering in Google Analytics as [09:35] legitimate traffic. Now, that particular [09:38] platform, they have a user profile, a [09:40] business profile, and then you can [09:41] create your world. Like everyone has a [09:43] map of the world. So, you and I could [09:45] both like the Statue of Liberty for two [09:46] different reasons. We both mark that in [09:48] our like our Google My Maps because we [09:50] all can share the same location. But [09:52] someone actually can own that underlying [09:54] land. And if there's a monetization [09:56] element, they get paid in crypto. But [09:58] the three things, the user profile, the [10:00] business profile, and the overall world [10:02] will index in Google. Straight URL copy [10:05] paste. It'll show up as an index page. [10:07] Once it's indexed, you might need [10:08] something like Omega to kind of pump it [10:10] up a little bit, but it it'll index. The [10:12] individual assets, very much like our [10:14] old Google My Maps from way back. The [10:16] individual pins don't necessarily index. [10:19] I'm trying to get that to change because [10:21] then that ultimately changes everything [10:22] for all of us. So G, so from anything [10:24] with physical locations that have high [10:27] emotion to your audience or an audience [10:29] you want to take into a place. So let's [10:31] say people are into Texas history. I [10:33] think the Texas Historical Commission [10:34] has 20,000 markers. Sam Houston ate a [10:37] sandwich right here, you know, 150, [10:40] whatever it is. So if you're into that, [10:42] great. So you bring the family. Oh, Sam [10:44] Houston ate here. You envision it's in [10:46] your mind. But we could take our image. [10:48] So Chad Sam Houston eating a sandwich [10:51] looking like a cowboy on the cowboy shot [10:53] whatever you're which was fant. Thank [10:54] you by the way for explaining that that [10:56] helped me on something. So thank you put [10:58] that there now would be shared on Tik [11:00] Tok and YouTube and our Facebook and [11:01] everything else. But what if I could put [11:03] that in augmented reality when you show [11:04] up or if you can't show up the backup is [11:07] you go into one of these earth-based [11:09] metaverses and you can travel there and [11:11] see the same video or an image of it and [11:13] then that would have a clickable link [11:15] with to a landing page whatever you [11:16] desire and that inter but in that one [11:19] platform they create an interim bridge [11:21] URL on in an HTML format that actually [11:24] gets indexed in Google. Nothing fancy, [11:26] nothing sexy, but some of them pass on [11:28] latitude and longitude coordinates [11:30] depending on which page. So for local, [11:33] you can actually power things up and [11:34] start doing tier 2 link building that [11:36] are geo focused. Coming back to our [11:38] world in Google for whatever that's [11:40] appropriate. [11:41] So [11:44] I Oh, no. [11:46] Do you want me to clarify? I mean, I'll [11:47] back off. [11:48] No, no, no. Keep going. [11:49] You sure? [11:50] Yeah. [11:50] I want to be people's heads. You know, [11:51] it's just like the old [11:53] Okay. I [11:54] Matt, I have a quick question. [11:56] Has anybody ever put on a virtual [11:58] reality like Facebook Meta glasses? [12:00] Anybody? [12:01] Y'all know that's what he's talking [12:03] about, right? But in the blockchain [12:04] world. Okay. And if you haven't, you [12:06] guys know them virtual glasses you put [12:08] on and people be in a virtual world. [12:10] That's part of what he's talking about. [12:12] and then having the land and real estate [12:14] there way ahead of everybody else and [12:17] linking out to local assets because you [12:19] know you saw immediately that was the [12:21] concept could be used many other ways [12:24] and this is not how it's supposed to [12:25] typically be used but why can't a woman [12:28] throw that on walk around go look [12:30] at the men's spa and see what it's like [12:31] and watch a procedure be done in virtual [12:34] world and then call action pops up would [12:36] you like to schedule a free appointment [12:39] and now you don't even need the glasses [12:42] you can and it will help with the [12:44] immersion. But now sometimes depending [12:45] how people convert and the engagement [12:47] third person versus first person [12:49] viewpoint tied to people's emotions [12:51] makes a difference. So depending on who [12:53] you're trying to help now, a plumber, [12:54] different sewer, roofer. One thing on [12:56] the metaverse in one of the ones, not [12:58] all areas are mapped out. They borrow [13:00] from the they built the game engine in [13:02] the Unity platform, but it's Open Street [13:04] Map, Google Maps, other API, some of the [13:06] other APIs that are local, but not all [13:09] the remote areas are built. But [13:10] something like in Dallas, it's built. [13:12] Problem is, when you get down to the [13:13] ground level, as of right now, it's [13:15] still first generation tech, and I'll [13:17] show you here in a minute. The um the [13:19] resolution isn't all that great. It [13:20] looks kind of like an early 19 or late [13:22] 90s, early 2000s video game, third [13:24] person type of thing. But if you were a [13:27] roofer and you wanted to give a thank [13:28] you to someone you were doing a prospect [13:30] or helping your roofing client do this, [13:32] they could fly a drone down the [13:34] neighborhood, land on top of the [13:36] person's roof, narrate thank you with a [13:38] clickable link to a report on the hail [13:41] damage and they've been chased here in [13:43] Texas, we have a lot of hail. So you [13:44] have stormchasers. [13:46] out of the 10 stormchasers who number [13:48] one says thank you and number one sends [13:49] a customized video with a QR code [13:51] whatever it is with a clickable link to [13:52] their report so when they decide to [13:54] choose which roofer who's on the short [13:56] list of candidates so it's a conversion [13:58] element but while still a conversion [14:00] element you can start to optimize for [14:02] the neighborhood the zip code even the [14:04] larger city now Dallas is a little [14:05] tougher but some of the smaller towns in [14:07] here you could win with that and I and [14:08] I'll give you a quick example you can we [14:10] can discuss this at a later time topics [14:13] the big trick is what some of the guts [14:15] of what we're into the real core [14:16] fundamentals of what we do. Domains, [14:18] doss registered on ICAN. I think we all [14:21] agree that's what's going on. They're [14:22] now alternatives to that [14:25] hosting. You have centralized versus [14:27] decentralized hosting [14:29] costs. We all have you have 6,000 [14:31] domains, right? [14:32] No. [14:33] More. Okay. But [14:34] did it one time? [14:34] You did 3,000. [14:36] So, but unfortain discount club and [14:40] you're still incurring a renewal cost [14:41] and if they're not all being used. Okay. [14:45] onetime purchase based. Now, there's [14:46] some tricks here to help us on the SEO [14:48] side. Some things working, some things [14:50] not. Some things are still in its [14:51] infancy. And I'm talking with the [14:52] developers and Discord channels and what [14:55] to try to open this up for us because [14:57] what if we could cut our PBN costs and [14:59] our domain costs and reduce our hard [15:01] costs to free up capital on the bottom [15:04] line to help our EBID do that's a [15:05] systematized play. We could reduce that [15:07] portion say 50 60 70%. That's what I'm [15:10] looking to do with one-time hard costs I [15:13] hope. But the question is then the [15:15] domain link footprint are we there's [15:17] some questions on it and that's where [15:18] I'll need your help in follow-up [15:20] conversations you know either here today [15:21] breakout sessions or or after the [15:23] conference is over. Um content links and [15:26] ecosystem we're pretty isolated. We [15:28] generate our content on our PBNs on our [15:30] guest posts and we put link inserts and [15:32] things like that but it's our content [15:34] and isolated versus community based. Web [15:36] 3 is heavy heavy heavy on community. We [15:39] don't necessarily on the SEO side want [15:41] to play on community. We care about us, [15:42] our clients, and ranking and moving on. [15:44] Right? So, we're Have any Has anyone [15:46] ever been to a social media conference [15:48] gathering like this versus SEO? You [15:51] know, the difference, the people, the [15:54] dynamics, the conversations we get what [15:56] Ted was talking about breaking into the [15:58] into the the the header codes, right? [15:59] And the header list. Do you think anyone [16:01] in social media would ever talk about [16:02] that? They talk about color and branding [16:04] and pretty and cute and and it converts [16:08] in their world. What Ted talked about [16:09] today was blew my mind converts in our [16:11] world. So the question is do they is [16:14] there a crossover and I'm working on [16:16] that to help us in this industry. This [16:17] is this is the part I want to come in is [16:19] to say this new ecosystem I'm trying to [16:21] bring into the industry based on your [16:23] feedback so I know the right questions [16:24] to ask and then make development [16:26] requests on these thirdparty platforms. [16:28] And then there's se several additional [16:30] contrasts. Um, quick shout out to [16:32] everybody. I just uh in the SEO side, [16:34] people who've taken time out of their [16:37] day at no hard cost, you know, no no [16:39] compensation to them who did this for me [16:42] and gave at least one minute at their [16:44] time. So, Holly, Randy from 38 Digital [16:47] on the press release was kind enough. [16:48] Um, Brian Ko, uh, Chris, thank you. [16:52] Michael Gregory of course, uh, Chad [16:55] Yesber was kind enough to take a look at [16:56] some of this stuff. a friend of mine up [16:58] in Fris, Max Yuas. I got to give credit [17:00] to my girlfriend Melinda. She's been [17:01] fantastic. I've run all this by her and [17:03] she I try to run it through the person [17:05] who doesn't even think about internet [17:06] marketing in any capacity past the [17:07] filters and she's actually given me some [17:09] fantastic advice on how to filter things [17:11] down when it's appropriate when it's [17:12] not. On the non SEO side, just was want [17:15] to give a a shout out to the person who [17:16] introduced the virtual land concept to [17:18] me, a fellow named Chiff Smith in [17:19] Australia, a lady named Becky Nevin on [17:22] the on the metaverse side. Uh Marcus [17:24] Andrews and Paige how are great on the [17:26] domain flipping side either on web three [17:28] or regular web two. I was telling [17:30] Gregory about uh conference that goes on [17:32] called namescon every year and it's [17:34] purely for the domain flippers. A little [17:35] bit of SEO is thrown in there but they [17:37] actually use the old keyword formula the [17:40] um you know the 40% of Google search [17:42] volume times the CPC is the benchmark of [17:46] whether or not a a dot is considered to [17:49] be fair value, underpriced, overpriced. [17:52] They're working on other models because [17:53] of AI, but they're operating on an older [17:55] thing. Just to have a raw domain that [17:57] you're going to sell. So, for those of [17:58] you who have domains that you're [18:00] thinking of selling, you have some [18:01] premium domain. We have a someone owns [18:02] laptops.com [18:04] in your portfolio. You haven't done [18:05] anything with it. You want to sell it. [18:07] Keep that in mind. I got something for [18:08] you here in a minute. So, I want to make [18:10] sure I gave thanks to everybody else, [18:11] you know, who really helped out on all [18:13] this. Um, [18:16] I just need more traffic, right? That's [18:17] the client's thing. I need more traffic [18:19] that's going to convert. [18:21] is can these platforms help and the way [18:24] we do it. Yes. Uh web 3 URLs are going [18:27] to get indexed by Google and I'll show [18:28] you that here in a minute. And I'll [18:29] define web 3 currently. Anything that [18:32] has a MetaMask or some sort of NFT [18:34] wallet. Uh Ted was talking about the [18:36] OOTH, the login with Google. Certain [18:38] things now require logging in with a [18:40] Coinbase wallet, a MetaMask NFT wallet. [18:42] That's I consider web 3. Anything that [18:45] spits out an NFT, web 3. Anything that [18:48] accepts cryptocurrency for part of the [18:49] payment, web 3, decentralized web 3, [18:52] virtual lands and metaverse, things that [18:54] have NFT portions, I consider web 3. But [18:57] they have web two elements. The [18:59] interesting thing is in one-on-one [19:01] conversations on Zoom with the owners [19:03] and the founders, a lot of them didn't [19:05] even know they were sitting on search [19:06] engine potential and half their stuff [19:08] was being crawled by Google. They did [19:09] not know. You [19:11] mean all my NF? [19:13] Depends where they are, but yes. and [19:15] they can actually work for you. Now, [19:21] can these things get linked by hrefs? [19:24] Yes, even did it here for the rock stars [19:25] to help for the website. So, I'll show [19:26] you in a minute. Uh, local client [19:28] websites see rank increases. Uh, some [19:30] degree of maps rankings incur. This is a [19:32] tricky one though because of the geo [19:34] coordinates and everything else because [19:35] you so much is about user engagement and [19:37] reviews. So I don't see as much of a [19:38] degree in maps movement yet depending on [19:42] a few things especially that thing where [19:43] those individual map pins where you can [19:44] say you have a roofer that handles 20 [19:46] neighbor 20 towns in a surrounding area [19:48] each with 10 little micro neighborhoods. [19:50] Could they manually put in 200 pins that [19:53] were unique spun with individual [19:55] neighborhood specific content? [19:57] If that's the ability to scale that [19:59] quickly, so say over the course of a [20:00] week, they can have that. And once those [20:02] get crawled, you can win at the [20:04] neighborhood level for roofers near me, [20:06] roof repair near me, running it through [20:08] a video pin that's made in that awesome [20:10] form. This is where hopefully we're [20:12] going to get going and gives us a [20:14] competitive edge. It could also be done [20:15] for affiliate marketing, too. Um, I have [20:19] a client of mine up in Minnesota who [20:21] does cold weather clothing. Patrick [20:22] Mahomes, you've seen him when he has the [20:24] white thing around his neck in the [20:25] playoffs in the cold weather. They do [20:27] custom shirts and they have a patent u [20:29] patented cold weather clothing material. [20:32] So if same thing but say but you wanted [20:34] to talk sell this stuff you're American [20:35] history fan Washington crossing the [20:37] Delaware everyone in his boat is [20:39] freezing right well what if you were to [20:40] take the AI prompts and have George [20:42] Washington like yeah I'm I'm warm and [20:44] toasty right it's one thing to take that [20:46] video and share it on TikTok but what if [20:47] you could take that video record it by [20:50] him at the actual spot where he crossed [20:51] the river in the Delaware you know and [20:53] did it back then if that was audience [20:55] and then you would upsell either his [20:57] clothing or Revolutionary War affiliate [21:00] whatever it is you're into so I Just [21:01] want to give you a couple ideas. We can [21:03] mix and match, but I'm open to all your [21:05] thoughts on this. Um, some situations [21:08] prospective customers emotional [21:09] curiosity and emotional engagement [21:11] increases significantly. So, you could [21:13] record things uh say at the Grassy Null [21:15] here in Dallas all the way to if you're [21:18] a realtor and you want to convey a [21:19] neighborhood that you want to sell for [21:21] people who are looking to sell in their [21:22] neighborhood, who's the trusted realtor [21:24] if the realtor they had isn't isn't a [21:25] realtor anymore. So, they're looking for [21:27] a realtor near me because they're [21:28] looking to sell rather than the buy [21:30] side. So the person then would become an [21:32] expert recording things in the metaverse [21:34] in a neighborhood where he or she hasn't [21:35] even operated before. Obviously a real [21:37] video, real content is is the best. We [21:40] we can't we can't deny that. But if you [21:42] can't or you need to scale, this is how [21:44] you can scale quickly, but you have to [21:46] record them manually and then at some [21:48] point we can take what we're doing and [21:49] then manipulate it further with the AI. [21:51] That that's where that's where I'm [21:52] coming here for this is to see that next [21:54] daisy chain. I'll go into it in a [21:55] minute. Quick thing who I am. Uh, I went [21:58] to college here in Dallas, went to SMU. [22:00] Um, I was been an SEO and since 2007, I [22:03] was telling people I made every mistake [22:04] possible. The litany of failures and [22:07] mistakes off the charts. So hopefully [22:09] I'm going to correct the right to ship [22:10] here. Um, I've been involved in the [22:12] independent minor league baseball [22:13] uniform. That photo is older than [22:15] Methusela or Moses. That was actually [22:17] taken when George Bush 2 was still [22:19] president. Yeah, that old. But it's part [22:22] of the thought process. I think in major [22:24] leagues, I think in minor leagues, I [22:26] think in strikeouts, home runs. This is [22:27] the thought process in my head, but also [22:29] shows you that that's at a time you live [22:31] and die with that. When you're in that [22:33] ecosystem and you're in the pro uniform [22:35] at the independent minor league level, [22:37] for those of you familiar, there are [22:38] three levels of pro baseball in the US. [22:39] There's major league baseball and Dory, [22:41] you're signed by the What's your [22:42] favorite team in baseball? Do you have [22:44] one? [22:44] Uh, yeah. Blue Jays [22:49] pitches. Okay. So, so let's say you're [22:52] signed, you become their double A. [22:53] You're a double A thing and you're But [22:54] you look like you could be a great [22:56] outfielder. You got some speed, you got [22:57] some legs, right? So, you're signed, but [22:59] the parent club Toronto would assign you [23:01] to wherever it is. Say Syracuse or [23:04] wherever they wherever they have their [23:05] doubleA affiliate. And then the [23:07] independent ones is you're good enough [23:08] to be there. I wasn't, by the way. I was [23:10] a bullpen and backup catcher. I was like [23:12] an eighth string catcher for those of [23:13] you guys know what that is. I was at the [23:14] bottom of the barrel. So, I'm not only [23:16] on the periphery, I'm in the periphery [23:17] of the periphery. So, but I came from [23:20] this is how I learned a lot of this [23:21] internet marketing was helping the team [23:22] and helping give sponsors when we [23:24] weren't drawing big crowds, giving our [23:26] sponsors what they really cared about, [23:28] which was more phone calls, more [23:30] walk-ins, more leads, something, right? [23:32] And that's where I got all this from. [23:34] Um, over the years helped about 200 [23:35] clients off and on different levels, [23:37] some projects. I'm an Eagle Scout, so I [23:39] just think about that type of thing, [23:40] which is the word trustworthy. For those [23:41] of you ever been a boy scout, they go [23:43] the 12 points of the scout law. [23:45] Trustworthy, loyal, helpful, all the way [23:47] through all 12. But the it's not [23:48] alphabetical order. First one's [23:50] trustworthy. So I want to make sure what [23:51] you see you can confirm on your screen [23:54] so you can continue the conversation [23:55] with me because otherwise it could be a [23:56] black box or open to all that garbage [23:58] crypto scam that we always hear about [24:00] all the time. There's none of that stuff [24:02] here. And then today of the there about [24:05] 25 categories roughly 24 25 that would [24:08] constitute something of web 3 depending [24:10] how you break it down. Could be a little [24:12] more a little less. I've tested 15 of [24:14] them as a results to search engine. And [24:16] I'm going to narrow it down from the 15 [24:18] that actually have some effectiveness [24:19] for you. Um, real quick, the benefits [24:22] for you, the variable overhead [24:24] reduction. So, if you buy a web three [24:27] domain website, it's a onetime purchase [24:28] or what? The web3 domain, but the [24:30] websites don't render necessarily yet. [24:33] They're close in Google on their own [24:36] with the URL that you purchased. Keep [24:38] that in mind. But once it does, your [24:40] PBNs and your domain renewals and the DR [24:42] and the link juice that passes through, [24:44] if that's what you're buying a domain [24:45] for versus a premium or or customized [24:47] reason for branding, you can cut your [24:49] hard costs. Still pending, but it's [24:51] coming. Um, generate the videos for [24:54] prospective customers at minimal cost. [24:55] If you have a screen recording video, [24:57] like I said, the metaverse, you can [24:58] record something quickly, send it off to [25:00] them, get their approval, and start [25:01] evoking emotion, real emotion in people. [25:04] Although, uh, is Dan here? No. that uh [25:07] thing you show with the Warhammer thing [25:08] was fantastic. You mean that's emotion [25:10] at least, you know, from the fascination [25:12] standpoint, especially if that was [25:12] applied to something local, [25:15] new territory. Um, you can evoke high [25:17] emotions and actually target use cases [25:19] based on emotions. So, there's some [25:20] things you could do depending on your [25:22] clients that could really hit emotions [25:23] that are really good that would [25:25] hopefully help conversion rate, uh, [25:27] watch time on YouTube videos, dwell time [25:29] on landing pages, the metrics that we [25:31] all want. And then, um, we can recreate [25:34] scenes for attorneys or real estate [25:35] agents. So, an attorney in certain [25:37] metaverses, you could actually recreate [25:38] a twocar accident at the corner here at [25:41] 35, Interstate 35 and we're on Northwest [25:44] Highway. It's not going to look pretty, [25:45] but because the latitude and longitude [25:47] in that metaverse matches what you'd see [25:49] on Google Maps, it's possible. I haven't [25:51] tested this out. I've only talked to [25:52] attorneys about it, that it could [25:53] actually be used as a as a as an [25:55] evidence that you would throw into a [25:57] court case and then use police reports [26:00] and things like that as confirmatory [26:01] evidence instead of primary evidence. [26:04] possibly TBA. Okay, but I just want to [26:06] give you a little teaser what's possible [26:07] to come down the road. And then um you [26:10] can get rewarded your followers with [26:11] publicly traded crypto tokens that have [26:13] some sort of value if they're following [26:14] you on a social media. So on Instagram, [26:16] you can't reward anybody with anything. [26:18] On some of the web three alternatives, [26:20] you now can. So can they work together [26:23] in a customized way? I'll show you in a [26:25] second. Real estate, this is a [26:27] chiropractor client here in Dallas. Copy [26:29] paste the address, right? So it could be [26:31] anything from um you know you're doing a [26:33] real estate people just look up the [26:34] address you know typical type of search [26:35] that an average person logged in Google [26:37] user on mobile might type in page two a [26:41] metaverse and there's an NFT on openc [26:44] now the NFT I actually bought the [26:46] virtual land the virtual land in that [26:48] platform doesn't work but I could export [26:49] it to open C so at the time on a browser [26:53] claimed number 16 and number 12 no link [26:56] building if I link build hopefully I [26:57] have a shot to pop it up on page one [26:59] does it mean anything Not necessarily, [27:01] but it can be done depending on things [27:02] like that for a physical address that [27:04] people would look up on page two and you [27:06] have two web three things ranking [27:08] instead of everything else. Every [27:09] citation, every uh press release, [27:11] everything else that's been indexed, [27:13] these outrank them for now. TBA [27:16] helping uh here's a client web 3 website [27:19] tied to a memory white collar criminal [27:21] here in Dallas as well. Uh crime lawyer [27:23] uh here in Dallas, white collar [27:24] criminal, but at least it's showing up [27:26] in HF's DR26. This was taken three or [27:28] four days ago. [27:30] This is a tricky one. Let me just uh [27:31] pover be careful pop from the camera [27:33] standpoint. It's tough to read, but that [27:36] number I had to cover the client of mine [27:38] because it's up in a county in New [27:40] Mexico. So, he didn't want the c the [27:41] client revealed it. It's okay. I talked [27:43] about how the web three websites are not [27:45] showing up yet with your URL, [27:48] but they do show up. Low competition [27:50] keyword, one search a month. Let's call [27:52] it that. At most for the blank uh county [27:56] in New Mexico, [27:58] at most one search a month. I Oh, 10 [28:00] searches a month. It's super [28:01] conservative. One a month andor the [28:03] whatever near me done from the outskirts [28:05] outside the primary town. That is a [28:08] gobbledegook subdomain. [28:12] Ranks number two organic on a [28:14] decentralized website that doesn't cost [28:16] anything. They give you some free [28:17] storage because they need users. [28:19] That's the first one. [28:22] Wow. [28:22] Now, the trick is [28:23] how do we find them? [28:25] Let's say, oh, I'll get every all the [28:26] resource afterwards on on the on the [28:27] panel. I'll get all my my notes based on [28:29] because I wasn't sure if that would [28:30] resonate with anybody or not. So, I just [28:31] want to make sure I'm cool with it. That [28:33] is a blockby-block website builder. So, [28:36] you'd outsource it to whoever you want, [28:37] but it can be done uh typically you log [28:40] in through your MetaMask or crypto [28:41] wallet. They give you a small amount of [28:43] storage. You can up, you know, upsell [28:44] the rest. Two or three little domains, [28:47] two or three little websites. You can [28:49] connect your web 3 wallet if you buy a [28:52] web 3 domain which is that one-time [28:54] purchase. They it's clunky and I'm [28:57] talking with the developer. So the [28:58] problem is I want to connect I like I [29:00] actually own the right of the dot. So [29:03] imagine if you own.com and you got a [29:05] percentage of every.com that was [29:06] purchased or renewed every year. Now [29:08] that's web two. That's normal. That's [29:10] business. But in the certain models you [29:12] can actually own the right of the dot [29:14] that's customized in web 3. So I own [29:17] Dallas County. I own college football. [29:20] Uh a couple other ones that that I own. [29:21] I even own lead generation. So if you [29:23] were to buy something in front of the [29:25] dot, what they call the second level [29:26] domain that the first one's called the [29:27] top level domain in the web3 ecosystem [29:30] as it is. So you could buy roofers. [29:32] Generation optimize it in web 3 for [29:35] right now. The SEO portion for that [29:38] brand nothing good yet. You mean you [29:40] mean [29:42] roofers dot [29:43] lead generation spelled out [29:45] because you own [29:46] I only lead generation as a business [29:47] model. [29:48] Somebody else buys [29:49] someone else buys that [29:50] you make money. [29:51] Yes. The benefits for that right now as [29:54] we speak today and the old line from [29:56] wrestling and boxing for those who are [29:58] fans of it back in the day at the very [29:59] bottom they'd advertise it was Hulk [30:01] Hogan against Andre the Giant. They're [30:02] going to appear in Dallas. [30:04] Card subject to change at the bottom. [30:06] Right? That old little little legal [30:07] disclaimer. This is card subject to [30:09] change. The ability for plumbers lead [30:14] generation or roofers could [30:16] theoretically be that and replace the [30:17] gobbledygook. That's what I'm hoping to [30:20] get. We're not there yet, but they do [30:22] work. Um, prior to the Yak software, [30:26] Yesper software. Uh, there was one uh [30:29] people would used to upload HTML files [30:31] to to GitHub and they'd export them out [30:33] to different things like Asia and all [30:34] the rest of them. There was one of them, [30:36] I believe it was called the [30:37] Dappling.net. network. It was kind of on [30:38] the bottom tier of everything. Oh, I'll [30:40] come come back. Sorry. The um that one [30:44] spit out dappling whatever. [30:47] You ever seen that one where there two [30:49] dots? Not a subdomain, but it's whatever [30:52] subdomain.appling [30:54] and they appended it either with limo [30:56] orlink. You ended up with a web 3 [30:58] website and you didn't even realize it. [30:59] A web3 webpage, but you didn't have any [31:02] real control over it. You didn't own [31:03] that. that could actually rank and be [31:06] used for pure link building purposes and [31:07] even some minor landing page work [31:09] because of the domain rank and you had [31:10] to build your links to it if it was [31:12] worth it. There were other alternatives [31:14] in that strategy. In this case, you'd [31:16] actually own the branding of it at some [31:17] point. And this is one I'm still dealing [31:18] with the people who are the forerunners [31:20] of what could be, but if so, that begins [31:23] to replace your low competition private [31:25] blog network landing pages or you own it [31:27] one time only. So roofers lead [31:29] generation might cost you in in dollars [31:31] not crypto a hundred bucks one time only [31:34] no domain renewals you own it you can [31:37] mint it in the blockchain as an NFT but [31:39] if you mint it since I own lead [31:41] generation and you keep it in your [31:43] wallet I can then invite you into a [31:46] private lead generation web3 thing as a [31:48] token gated community [31:50] and then that would have other alternate [31:51] revenue streams SEO capability things [31:54] like that so you might begin to see [31:56] beginnings of that for private members [31:58] only people went to Rockstars, right? So [32:00] we could have you know um you Michael. [32:04] Rockstars conference or something like [32:06] that and then that would anyone who has [32:07] that domain now he could sell it to [32:09] somebody else and that person will be [32:10] given access but it's coming up. I just [32:12] wanted to introduce these concepts to [32:14] you and how it'll affect local affiliate [32:16] and just hard straight rankings [32:19] combining uh for those of you wrestling [32:21] fans or crazy old ECW in Philadelphia uh [32:24] back in the 90s and early 2000s. Uh, I [32:27] actually have something here where I [32:28] actually flew a drone down the metaverse [32:30] on one of it. Uh, but I embedded. So, [32:32] I'm just showing how you can combine [32:33] three things and how it generated real [32:34] money within an hour. Real money. It's [32:38] done for link building purposes. I had [32:39] some links in it, but a tweet goes out [32:42] at the time, 84 likes, but I embedded [32:44] it. I I recorded in the metaverse and [32:47] then shared on a different decentralized [32:49] social media decentralized publishing [32:50] platform uh called hive or peaked I'm [32:54] sorry peak peak p a kd those weird [32:58] spellings.com they reward you with [33:00] crypto so within a within a minute or an [33:02] hour or so I got.5 hive tokens got some [33:06] likes got indexed by Google and then [33:08] this one actually generate 82 views and [33:10] what's my crypto there I earned they [33:13] convert that into US dollars and people [33:14] could donate make crypto to me. If they [33:16] liked it, I could build a channel. Not [33:17] as good as YouTube. Decentralized. I own [33:20] it. They can't censor me unless I do [33:22] something really off the charts, [33:25] illegal. So, for anyone who's lost had [33:27] clients, lost a YouTube channel, [33:29] something controversial, medical, uh, [33:32] legal, anti antivaccine, whatever it [33:35] was, right? You can have the [33:37] decentralized platforms and there are [33:39] currently seven big ones and there's an [33:41] entire network of one that could open up [33:43] a percentage of a universe of 1,600 [33:47] third party decentralized video sharing [33:49] sites. A good chunk of which when you [33:51] show up you post it on one or two of [33:52] them and they probably maybe send it out [33:54] depending on which um associations they [33:56] have. You could probably pick up 10 or [33:58] 20 URLs, do follow links in the [34:01] description, pop it in back the way, and [34:03] each individual URL on the on the clone [34:04] platforms all get indexed by Google. So, [34:07] I just wanted to show you that as an [34:08] option. [34:09] You're literally making it rain right [34:11] now. [34:11] Oh, damn. Look at that. I don't know if [34:14] that's good or bad. You need to pause, [34:15] take care of it for a sec for it's [34:17] dripping right here. So, is there [34:20] anything we have to watch out for for [34:21] just for everyone's laptops and stuff? [34:23] I want to make sure your your your you [34:25] know, your personal property is [34:26] protected. Thank you. [34:29] Making it rain. All right, I'll take it. [34:36] Well, that that one I was of all the [34:37] things of public speaking, that's one I [34:39] wouldn't have expected. [34:43] All right. [34:48] I'll make everybody a deal. I'll rip [34:50] through some more. If there is obviously [34:52] a security concern, you have to move the [34:53] table so that we can pick this up [34:54] another time in a break in the session [34:55] if anything resonates with you. [34:57] Hopefully, we're okay, but we'll find [34:59] out. [35:02] Thanks. [35:04] All right. [35:06] Gota gota love it. [35:15] Sorry for the you at home watching this. [35:16] We have a little uh rain delay [35:19] for the baseball analogy. [35:21] Hey, bring the terms out. [35:23] Forget the terms. Thank you. I'll keep [35:25] this going for right now. Rockstars was [35:27] here Thanksgiving of 2022. This is a [35:30] different platform. The one that I [35:31] showed that was indexed uh later on for [35:33] the white collar crime lawyer and [35:35] they're going to show with Rockstars as [35:36] well. So, I put in Rockstars. I pinned a [35:38] memory. This is tied to NFTTS, but you [35:41] put in memories and you can't really [35:42] spam this. But once you're in the [35:44] system, you buy your first NFT, they [35:46] allow you to pin real memories. Now, if [35:48] it's overly spammy, they don't like it [35:50] and they might even kash you. There's a [35:52] little bit of a centralized element to [35:53] it. But this one's pretty neutral. I [35:55] left a nice memory. I think I came down [35:57] here, shook hands with people, left it. [35:58] I dropped the link to [36:00] rockstarsconference.com. I think under [36:01] the SEO Rockstars brand where it didn't [36:04] get all the screenshot pinned to here, [36:06] this location in this particular [36:08] platform at the embassy suites latitude [36:10] and longitude. So the question is what [36:13] does that do right [36:16] that perplexity links number two and [36:19] which one is this is this is that's the [36:21] full memory this one also simultaneously [36:23] if you earn enough credits and what they [36:25] call collect rent and stuff you earn the [36:27] right to do other things in the [36:28] ecosystem [36:30] yes sir the garbage bin thank you [36:32] another [36:34] Pete you okay [36:36] Pete Chad you all right [36:38] okay [36:38] what did you search rock stars Dallas [36:41] Yeah. Yes. SEO Rockstars conference [36:43] Dallas for 2026. I just wanted to see if [36:45] it got indexed. That was the number two [36:47] link. It had not yet at the time clicked [36:49] into the sources on Perplexity, but at [36:51] least you see these things are getting [36:52] picked up because they're they're [36:54] readable pages. Not a lot of uh this one [36:56] was a AHF's uh domain rating domain rank [36:59] 26. Nothing fancy, but you see it popped [37:02] into perplexity and it also will rank in [37:04] um Google on its own. Copy paste indexed [37:07] in Google. And then we did the thing [37:08] today. I think I'm on page two for that [37:10] same URL. You can also pin that very [37:13] same memory into the interplanetary file [37:15] system, IPFS. Have any of you ever dealt [37:17] with that? They actually spit out like [37:18] it's just a basic little text HTML blurb [37:20] and your picture, but it's in the [37:22] permanent internet. So, if that platform [37:24] goes down, it still stays out there and [37:27] that actually dropped a second link. I [37:29] think one of the ones I did for HS for [37:30] us, it would picked up the IPFS version, [37:32] but that one I showed you was called the [37:34] memory link. So, you have a little [37:35] nuance in there, but you get double [37:37] benefit possibly. [37:39] the SEO professionals for all of you. [37:41] The takeaway benefits um you can alter [37:44] up your link footprint. You're not just [37:45] hitting with WordPress sites and link [37:47] inserts and PBNs and citations. You can [37:49] mix up the footprint a little bit if you [37:50] wish and you think that's appropriate. [37:52] Now, AI and a different story, but for [37:54] the ones where there still that 10 blue [37:56] links, this could help you depending on [37:58] that keyword. Um some platforms do pass [38:01] on latitude and longitude coordinates [38:03] depending on what you're doing for um [38:04] for local, you know, just it's there if [38:06] you need it. uh monetization for you the [38:09] agency owner. You can monetize a little [38:11] bit while you're helping your clients. [38:13] Nothing fancy, but it's one thing to pay [38:15] domains and you're on the hook for all [38:16] the content. It's another thing to [38:18] actually get paid back a little bit just [38:19] to help offset your hard cost or [38:21] increase revenue flows or whatever you [38:22] think is appropriate. Now, are they [38:24] scalable? No. But at least it reduces [38:26] hard costs type of thing. So, at least, [38:27] you know, improves the bottom line for [38:28] that times whatever multiple is [38:30] appropriate. Um digital assets allow [38:34] increased value of your entity. So if [38:36] you own NFTTS and sometimes they give [38:38] away bonus land for free. I've picked up [38:40] one of the platforms. They gave me like [38:42] 150 bonus land plots. Each one's its own [38:45] domain. So if I mint them so small [38:46] amount of little gas fee like two cents [38:48] on the Polygon blockchain ultimately [38:51] besides my time, I'm in for three, four, [38:53] five bucks and I picked up 150 things [38:56] that could be deemed valuable and have [38:57] monetization elements because I would [38:58] actually own the core route land plot. [39:02] Some of them are different. They do [39:03] triangles, hexagons. Some carve out city [39:05] blocks, others just do an arbitrary [39:07] latitude and longitude rectangle. It [39:09] depends on the platform. And none of [39:10] them are all inclusive. It's fragmented [39:13] right now. We'll see how it plays out, [39:15] but I just wanted to let you know it's [39:16] there. I'll show you what one looks like [39:17] in a second. Um, we talk about AI [39:20] platform as sources or links, the [39:23] built-in tier 2 backlinks, reduce [39:25] chances of censorship or suspension. [39:27] Some are just straight up you can post [39:28] anything. anyone in any high-risisk [39:30] industries, peptides, cannabis, anything [39:33] adult, um the decentralized platforms [39:36] will allow that in there. Be careful, be [39:38] smart, but you have an option. Whereas [39:40] if you put on YouTube, you'd be done [39:41] within, you know, 72 hours or whatever [39:43] the number is. Other benefits are still [39:45] pending. Alternative currency payment [39:47] methods. We're in Texas, uh September, [39:51] they signed a law. Gold and silver is [39:52] legal tender here in the state of Texas. [39:54] Okay. 13th 14th state. Simultaneously, [39:58] Texas also has a bullion depository in a [40:01] town called Leander north of Austin that [40:04] has huge amounts of private bars of gold [40:06] and and some other metals, but primarily [40:08] gold. The state controller in the same [40:10] bill that was signed into law by the [40:11] governor allows the state controller to [40:15] create a actual Texas currency that will [40:18] be issued and utilized digitally by May [40:20] of 2027, possibly with QR code, possibly [40:23] with a credit card. still in the works. [40:26] Good or bad, it's there and it's backed [40:28] up. So, tonight's a Friday night, you [40:29] want to be a degenerate, you want to go [40:30] to the gas station, get cigarettes and [40:32] beer, you can pay it in cash, credit [40:33] card, or by May of 2027, presumably [40:36] lonear gold digital, you could do that. [40:39] Um, there also are people are buying and [40:41] using the gold back. Some people are [40:42] junk silver because they don't like what [40:43] fiat is doing. We've seen silver as of [40:45] today, the skyrocketed up, you know, [40:47] yesterday, I think closing price was [40:48] $90, $91 somewhere in there. Huge [40:50] acceleration in the last three months. [40:52] So people want to be able to use this [40:54] currency which opens up an opportunity [40:56] for you. So keep that in mind. The web [40:58] three domain names are also like vanity [41:00] plates. Crypto address 0x gobbledegook. [41:04] Most of the time it's done with a QR [41:05] code. If someone actually types that in [41:06] and they oh is that an L or a one, a [41:09] zero or an O? Good luck getting the [41:11] money back. It's gone. Someone just woke [41:13] up with a bonus in somebody you don't [41:14] know. These serve as it's like the it's [41:17] like the VIN number in your car. How [41:18] many people remember the VIN number? [41:22] Okay, you're you're one of the few in [41:23] the country who does. But if if we had [41:26] if we had Marino one as a license plate [41:28] or RTS one, easy to remember. It's [41:31] assigned to the VIN number so people [41:34] could send the money that way. Easy to [41:36] remember, branding purposes, things like [41:38] that. So that's the current use of the [41:39] web 3 domain name. I just try to open up [41:42] more based on what these, you know, the [41:44] decentralized uh sites and things like [41:46] that as time goes on. We'll see. I say [41:48] I, but that's part of our feedback in [41:51] our conversations. Um, if your client [41:53] accepts Bitcoin for any reason, there [41:54] are Bitcoin specific local maps that get [41:57] indexed in Google for citations, but [41:59] also simultaneously ranking for blank [42:01] service city accepts Bitcoin. And you [42:03] could also optimize for that as well. [42:04] I'll show you in a minute. Um, and then [42:06] if anyone wants to pay you an [42:07] alternative currencies, I'll show you a [42:09] quick one as well. So, uh, I just did [42:11] one self- serving, moving on. But the [42:13] privacy coins, I wanted to test it out. [42:14] I'd work. I rank number one in Google, [42:16] but this is perplexity. Oh, the um so [42:20] you know, Monero, Zeno, all the rest. [42:22] I'm ranking for that and I'm the sole [42:24] answer for right now. You guys are smart [42:26] enough. You'll kick you'll kick the snot [42:27] out of me. I did it as a test case, but [42:29] it's there for right now as of this [42:31] minute. um for your existing domains, [42:34] your dotcoms, your nets, uh GoDaddy, if [42:37] you have something where it's just a [42:38] domain and no website yet assigned and [42:40] only on the Ethereum blockchain network, [42:43] no Polygon, not Base, not Bitcoin, just [42:45] Ethereum, you can sign, you can use the [42:48] com that you own as the crypto wallet [42:51] address in GoDaddy. They opened up that [42:53] thing about a year ago, had some [42:54] hiccups. Hopefully, they open up more [42:56] wallet options, but it's there as an [42:58] option. So use your your unused domains. [43:00] You can use it as branding for the in [43:01] the short term and or potentially use it [43:04] to enhance the value of a domain that [43:06] you decide to flip. Just wanted to keep [43:07] you in mind. Um there are some new web [43:10] uh methods coming up about park domains [43:12] to monetize them better than just [43:13] slapping something to GoDaddy or [43:15] Afternic or whatever it is you're trying [43:16] to sell. Risk tolerance jurisdiction. US [43:20] is strict on this, but it's possible. [43:21] Talk with the attorney elements here. [43:23] You can now tokenize your dot domains. [43:26] So, if you if you have a domain that's a [43:28] premium, again, I own laptops.com and I [43:30] don't have a website assigned to it. I [43:31] want to sell it. I want to get a million [43:33] dollars for it, but realistically, if [43:35] it's built up in time goes on, we could [43:36] get to two million. [43:38] Do you own that? [43:38] No. I I wish I did. I wish I wish, but [43:42] now you can put it with one particular [43:44] registar. It only came up in the last [43:45] three months or so out of Europe. Um, [43:48] you can register with them instead of [43:49] GoDaddy or Namecheep or whatever you [43:51] want. And then they have a sister [43:52] company partner that integrates with [43:54] each other. You can then put it on the [43:55] market and then sell fractional domain [43:57] percentages of it. So you can make a [43:59] million shares at a dollar a piece as [44:01] NFT tokens. Then if the thing flips, no [44:04] website attached to it, just a pure [44:05] domain flip. Then if some if it sells [44:07] for 2 million [44:09] minus the small little fee, everyone [44:11] will get their $2 per NFT token, per NFT [44:14] share that they purchased. So the trick [44:16] also is that is not only would that [44:17] happen, but anyone who buys one of those [44:19] like the second level domain roofers. [44:20] generation. They bought a small micro [44:23] fraction of laptops.com. [44:25] You can then build a token gated [44:27] community around it and that becomes the [44:29] asset that someone could take over and [44:31] as you sell the domain, the business [44:32] gets attached to it, a private members [44:34] area for laptop junkies or domain [44:36] flipper, whatever you think is [44:37] appropriate. It's it's really the wild [44:39] west right now. But I just want to let [44:40] you know that was available in the last [44:42] three months. [44:42] Wait, I have a question [44:43] please. [44:44] So on your you bought Dallas County. [44:46] Yes. [44:46] It's a level three. somebody wants to [44:49] buy, just as an example, uh, Richardson. [44:53] Dallas County, [44:54] right? [44:54] Frisco. Dallas County, [44:56] correct? [44:57] They want to buy that and they can put a [44:59] domain on there, but anybody that you [45:02] that [45:03] who you might want to sell Dallas [45:05] County, [45:06] every single time they do that, every [45:08] month it's just liquid. [45:09] Yeah. So, I I get a onetime commission. [45:12] One time only. So, if they buy it, say, [45:13] for $100, I wake up with 50 one time. [45:16] But then they're also tag if they decide [45:18] to take that domain in that account and [45:19] then mint it onto the blockchain. I then [45:21] if I so chose can make a Dallas County [45:24] token gated community only to members of [45:26] those people who own the whatever Dallas [45:28] County and I could offer discounts and [45:29] promotions and tour guides and hidden [45:31] secrets and private meetups and do all [45:33] the stuff that I would want to do that [45:34] way. But I could build a business model [45:36] around it if I so chose and wanted to [45:37] take on that time and headache. You have [45:39] the option. I'm looking at it from the [45:41] SEO standpoint side because that's what [45:43] we all care about. I just want to give [45:44] you some extra sauce for your clients [45:46] that they could do that as well if they [45:48] wanted to take on that and they needed [45:49] to have a private members only community [45:50] and their audience was more web three [45:52] focused big if and we're in its infancy [45:55] right now but something just to plant [45:57] the seed. Um and then you can pair up [46:00] your web 3 domains. So Richardson Dallas [46:03] County you can get decentralized email [46:05] web conferencing and one other asset. I [46:07] forgot which one but definitely [46:08] decentralized email typically through [46:09] ether mail. That way you don't have to [46:11] be on Gmail and feeding all the all the [46:13] data to the machine unless you want to [46:14] have a Gmail that's active for marketing [46:16] purposes like an active Gmail account [46:18] for YouTube. But you can keep your [46:20] private emails on that as well. [46:24] Um decentralized social media [46:25] alternatives. Let me just come over here [46:27] under the blocking. I'll try to be [46:28] careful and for the camera. This is one [46:31] good screenshot I found it. Eight [46:34] categories. [46:36] I'm sorry. [46:37] Pointer. Oh, excuse me. That's right. [46:39] There we go. Thank you. podcasting and [46:40] music. Thanks. Events, this one is not [46:43] that great. Uh, typically luma.com is [46:45] the biggest one that's web 3 focused is [46:48] it's the closest in web 3 to Eventbrite. [46:50] Hopefully that changes, but anyone does [46:52] local events. I've got a sports bar [46:54] client that is having um for the Super [46:56] Bowl like a Bad Bunny lookalike contest [46:58] or something that's going to go on [47:00] Eventbrite. That's going to go on [47:02] patch.com [47:03] whatever community. But if you want to [47:05] pick up some extra web three juice and [47:06] at least get the SEO, but it's also a DR [47:09] like 85, so you can pick up that type of [47:11] thing. And it does get indexed in [47:12] Google. Uh videos, we talked about this [47:14] one is a deep subject. We'll talk about [47:16] this later. Um because this also ties [47:19] back in with the um decentralized [47:21] publishing where you can post it and [47:23] that's where you can generate your [47:24] creator coins where you can get the [47:25] publicly traded token if you so choose. [47:28] Um they have equivalent to Reddit and [47:30] Discord. [47:31] Not yet. It's there, but the indexing is [47:34] is sketchy within this subset. Micro [47:36] blogging, that's where your mastadons [47:39] and your others are out there that are [47:40] really far caster, which also allow NFT [47:43] and token gated audiences come in and [47:44] integrate with other things. If you're [47:46] familiar with those, that will help you [47:47] as well. And then straight up blogging, [47:49] I'll show you here in a minute. The old [47:51] Wayne Gretzky line, uh, we've, it's [47:53] butchered, but basically he says, skate [47:55] where the puck is going, not where it's [47:56] been. The question is, are we three [47:58] years too early? And here's Wayne in my [48:00] great AI image in an empty arena by [48:03] himself waiting for the puck. Well, if [48:05] you're three years too early or three [48:07] days too early, you're ain't going to [48:08] score a lot of goals. You have to find a [48:10] sweet spot, right? So, I everything I [48:13] said today could be this. It either [48:15] could be trash and fall apart because [48:17] some of these platforms fall apart or [48:18] you could be too early or we could be [48:20] hitting on a sweet spot. That's why I [48:21] need the interactive capability. We'll [48:23] talk about it later on, but open [48:24] invitation to continue the conversation [48:26] and I'll craft. I don't even have a [48:28] website to tell people to come visit me. [48:29] I'll just do a LinkedIn at the end [48:31] because I have different domains that I [48:33] can then customize based on your [48:34] feedback. That's it. So that literally [48:37] there's nothing. This is pure education. [48:39] Um so I'm going to keep testing it. Lead [48:41] generation, affiliate ranking, tier 2 [48:44] links, stuff like that that helps move [48:47] it. And I just want to say thank you. [48:49] One other thing for those of you who do [48:50] have an NFT wallet, there's something [48:52] called a POAP, PA, uh proof of [48:54] attendance protocol. M if you have if I [48:56] have one more minute I'll show one other [48:57] thing and then we'll thank you. Um this [49:01] one is um if it's okay with everybody [49:03] I'll talk with you later but I can [49:04] create an NFT that's more centralized [49:06] and decentralized but if you have a [49:08] wallet it doesn't require any minting [49:10] fees on your end. I don't touch any fees [49:13] or nothing. It just might commemorate [49:15] being one of the first SEO conferences [49:17] to talk about web 3 and it's a little [49:18] badge. It'll be an NFT in your wallet. [49:21] Will have any market value down the [49:22] road? No. But if you like that type of [49:25] stuff and a little commemoration, the [49:27] side note, the the PO apps, they have [49:29] different URLs to spit out and about 10 [49:32] to 20% of them depending on the day will [49:34] actually index in Google and they have [49:36] these other like special moments and [49:38] things like that. I will show you one [49:40] thing because there's a lot of slide [49:41] time. Let me just come in here. I will [49:43] show this one. So this is one of the [49:47] decentralized platforms. It's called [49:48] paragraph.com. [49:50] Spits out the creator coins blah blah [49:52] blah. this link right here. Oops, that's [49:55] you could you can generate newsletters [49:57] this way as well if you want to pump out [49:59] long form content versus Instagram type [50:01] of short form content. Side note, [50:03] Instagram doesn't allow links in the [50:04] posts. The decentralized versions do and [50:07] they do get picked up and recognized by [50:08] hrefs just and the individual posts get [50:10] indexed by Google as well. Takes a [50:12] little while, little omega, little tier [50:14] 2 link boosting, but they'll ultimately [50:16] get there. It just takes a while because [50:18] there's so much clutter. But this is for [50:20] a client of mine who sells a six-h hour [50:21] driver's ed course in um in Texas, but a [50:24] lot of people look for things locally. [50:26] So, he teaches driver education, but the [50:27] state of Texas says you don't have to [50:28] come to class if you're 18 to 24. [50:31] Instead of the long 30-hour high school [50:33] driver's ed, you could take it at your [50:34] own time. I think from the time you [50:36] signed up, you have three months to take [50:37] it. It's a whopping six hours. That's [50:39] the equivalent of your written test. [50:40] Then you could take it to the driver's, [50:42] you know, driver's license office and [50:43] schedule your time and then do your [50:44] physical driving tests. So, people still [50:47] look for these things locally. So, his [50:48] little thing, this is my whopping anchor [50:50] text, El Paso. Href's picked it up. I [50:52] have two links. This is the most [50:54] powerful one by far. He's now number one [50:56] for six hour driver education El Paso in [50:58] the organic, the overview. It depends on [51:00] the day. For right now, the reason why I [51:03] bring all this up decentralized, you log [51:05] in with a wallet, but then you can embed [51:07] a YouTube video. This is a private one. [51:09] I'm going to put this on 2x. Give me [51:12] just one second. Make sure there's no [51:13] audio. So, in El Paso, excuse me, put on [51:17] 2x here. Ah, just to save your time, [51:23] um, close to um, UTP, University of [51:26] Texas El Paso is the, um, is the [51:27] stadium. And on the north side of their [51:29] stadium, they have a roundabout for [51:33] driving. Difficult for the average [51:34] person who's young and driving to even [51:36] handle those. Let alone if you're a [51:38] college student leaving the game and [51:39] drunk and you're getting in a car, which [51:41] you shouldn't be. College football. [51:44] Yeah. [51:46] So this but this is a perfect example of [51:48] a DWI lawyer. So I'm going to show the [51:50] one thing you cannot do in the real [51:51] world legally, morally, costwise. You [51:54] can replicate here and I'm showing a [51:56] single car accident if it was narrated [51:58] properly and better edited whether it be [52:00] through AI or manual on the process. So [52:02] this should be on 2x. It should take [52:03] about a minute. So here you are in El [52:05] Paso [52:07] flying a drone over. You can switch from [52:09] the drone, drop to a person here in a [52:12] second. Wave high. I'm in the parking [52:14] lot now. I'm drunk. This is the [52:16] narration. As an example for this [52:17] particular thing, you can hop into a [52:19] car. This is all first generation tech. [52:21] This is early 2000s video game quality. [52:24] Hop into a car, drive the car, bang the [52:27] car up here. But remember, no headsets. [52:29] Remember at the very beginning, no VR, [52:31] no glasses. This is a YouTube video that [52:33] I made private for him. I'm showing you. [52:35] But then you bounce around. You're now [52:37] on the north side. Everyone in El Paso [52:39] recognizes this with the M. You come [52:41] around and you have these cliffs. You're [52:42] drunk. Uhoh. Uh oh. Uh oh. Bang. Boom. [52:46] Cross. There's your whole thing. That's [52:48] your That's your metaverse. You can [52:49] never replicate that in the real world. [52:51] Could it be done in AI? Without [52:53] question. Could you get the background [52:54] between point A and point B and showing [52:56] emotion? Football stadium, car crash, A [52:59] to B. There's high emotion connection. [53:01] That's where the AI things could be [53:04] done, but you have to be really artful [53:06] if at all. Then you could put this on [53:07] something like a YouTube, optimize it [53:09] for El Paso, get your get your links, [53:11] co-post it on the other decentralized [53:13] platforms, pick up more URLs, rank for [53:15] not just El Paso, but say for West Texas [53:17] or for the county or even for in his [53:19] case, he ranks for the statewide terms [53:21] because he's not local and he's not [53:22] nationwide. So he's in that nebula zone [53:24] where he's allowed licensing state byst [53:26] state. So I just wanted to show you a [53:28] couple options. That is one example of [53:29] an earthbased metaverse. And as a [53:31] followup something I showed Michael and [53:32] Gregory later on if there's any [53:34] appropriateness where I can also show [53:35] the better looking better flowing easier [53:37] for you to navigate regular metaverses [53:40] but you have to get the actual dedicated [53:41] link. They don't really rank in Google [53:42] but they actually have passed through [53:43] the juice. You can put links in them and [53:45] they get picked up in analytics but you [53:47] don't get the hard SEO value on the [53:48] front end but you do get it on the back [53:50] end on your analytics traffic. And you [53:52] can also watch YouTube videos inside of [53:54] these things and boost your engagement [53:55] metrics on the local side, local Dallas [53:58] plumber videos and things like that. [54:01] They do not yet have the ability to [54:02] place a 3D building in the metaverse [54:04] where I can I can embed the video. I get [54:06] links from there on the images, but I [54:07] can't necessarily get the um latitude [54:09] and longitude as part of the IP address [54:11] watching the video yet. They're going to [54:13] try to do that. So, you can start to [54:14] manipulate local IP watching of YouTube [54:17] videos for especially for your suburbs, [54:20] things like that. I hit you with a ton. [54:23] Thank you. Also, this is post lunch. We [54:24] had the rain delay. Anything I can [54:26] answer on the questions that make an [54:28] impact on your business before we move [54:30] on to the next speaker? [54:32] Yes, sir. [54:40] Yes, to a degree. The Oh, yeah. He asked [54:43] about blockchain verification on some of [54:45] this. Yes. Depends on which chain. So in [54:47] the NFTs that spit out like on OpenC and [54:49] on Ethereum, you'll have the Ethereum [54:51] scan, Ethereum wallet checkers, things [54:52] like that. Yes, the creator tokens, [54:55] which is a very controversial one, they [54:57] do show up in the uh blockchain explorer [55:00] depending on what chain it's on, like [55:01] base chain, basecan.orgexplorer. [55:04] That's also sometimes where you get your [55:06] tier 2 backlinks out of all of that as [55:07] well, coming from the actual [55:09] verification wallets. And then the other [55:11] ones will show up on your MetaMask [55:13] depending on where they were minted. [55:14] They can also show up on various [55:15] blockchain explorers. Just not as easy [55:17] as like a straight up normal crypto [55:19] transaction like a like a typical you [55:20] and I exchange some Bitcoin. That one's [55:22] not as easy, but they are on some of the [55:24] second tier version of those. You just [55:25] have to dig deeper to find them. [55:32] Right. [55:38] Sure. [55:48] Yes, that that's still um in this niche [55:51] for what we're trying to simultaneously [55:52] do with the SEO with the time stamp [55:54] verification. It's there, but it's [55:56] really deep in the weeds. Thank you. [55:58] That's a good thing to make my notes for [55:59] future testing. Great idea. [56:03] Thanks. And then like I said, I hit you [56:05] with a ton of open invitation for [56:06] questions afterwards if there's panel [56:08] afterward, anything I can do to help. [56:09] But uh I just want to introduce [56:10] something you probably hadn't seen at [56:12] least some of it. Open up some ideas [56:13] depending on how you want to make [56:14] revenue for yourself affiliate raising [56:17] the value of your business helping your [56:18] clients or other Yes sir. [56:20] Do you have are you sharing the slide [56:23] that [56:23] Yeah, I I put it in the speaker file on [56:25] the on the app. So however you want to [56:27] do it, you're welcome to to share the [56:28] the PDF. [56:31] I'm sorry. [56:32] It's on the computer and and I I can get [56:34] it to you also on LinkedIn connect. I'll [56:35] send you later on. Anything I do to help [56:37] you, please. I just I need to have the [56:39] conversation going because it is so [56:41] different and the problem with AI, we're [56:43] so used to Google Sheets and automated [56:44] workflow and spitting out clawed [56:46] artifact AI, you know, all the new stuff [56:47] that we're used to and and ranking what [56:48] we're doing. I'm also trying to reach [56:50] people where they are in their worlds [56:52] because they may not cross over to [56:53] Google. Well, we simultaneously get the [56:55] Google rankings what we want, what we [56:56] know or other search, I'll call it [56:58] Google and AI, you know, chat, GPT, [57:00] perplexity, the rest of it. But you can [57:02] also play that ecosystem with their [57:03] emotion and win two birds one stone. [57:05] you're not quite sure which way it's [57:06] going to hope, but like you were saying [57:07] before, the goal of course is as Ted Ted [57:11] articulated really well that four scroll [57:13] event or that fourclick actions before [57:15] you get to page two and now you have to [57:16] ask people to do more and number one [57:17] ranking isn't what it used to be because [57:20] ultimately are we helping our clients [57:21] when it's are we helping them generate [57:23] real money, real emotion and this is the [57:25] stuff that can also keep a client happy [57:27] and a retention play with a little bit [57:29] of SEO but also keeps them happy from [57:31] them being defected when someone's [57:32] trying to poach your business which for [57:34] those you running agencies No one's ever [57:35] had their business poached. Right. [57:36] Exactly. So, if I can help out and are [57:39] there any other questions online that I [57:40] can help with or [57:42] none. Thank you everybody. I know it's a [57:44] lot. I appreciate it.