# SEO Rockstars 2026: Day 2 - Panel Discussion

**Video URL:** https://www.youtube.com/watch?v=hawMp46ikBM

---

## Transcript

**[00:05]** Questions, questions. Let's get this

**[00:06]** [ __ ] going. Anybody got a question?

**[00:13]** >> Got a whole book.

**[00:14]** >> Um Joey, um I've been testing what works

**[00:20]** better in Reddit, but I would like to

**[00:22]** ask you this about what works better for

**[00:25]** you post in Reddit. There are multiple

**[00:28]** formats like image u video you know um

**[00:32]** have you tried like maybe using keywords

**[00:35]** on image or what what do you have you

**[00:36]** see in your testings

**[00:39]** maybe same

**[00:42]** oh we have to trade

**[00:45]** >> you want to know about Reddit

**[00:46]** specifically right yeah I I tested image

**[00:49]** links I didn't see anything from them

**[00:51]** the biggest thing from Reddit is if you

**[00:53]** want anything you do there to have value

**[00:55]** it has to have activity

**[00:57]** So, that's why I always go about AMAs

**[00:58]** because you naturally get comments, you

**[01:00]** naturally get up votes, and as long as

**[01:02]** you don't go in promotional, I've seen

**[01:04]** it backfire where people come in and

**[01:05]** they're like, "Hi, I'm the best uh

**[01:07]** divorce lawyer in Las Vegas and you want

**[01:09]** to talk to me because I'm awesome."

**[01:10]** Like, you don't want to leave with that.

**[01:12]** Um, but as far as like what you use,

**[01:15]** like anything that's going to get lots

**[01:17]** of activity. Uh, one of my co-workers

**[01:20]** posted like a baseball card and got like

**[01:23]** thousands of up votes. That was like his

**[01:25]** first Reddit post. Um, so it's really

**[01:27]** easy to get engagement if you post stuff

**[01:29]** that like people actually care about if

**[01:30]** you're just trying to like get your

**[01:32]** account some credibility when you first

**[01:34]** start. Um, also like starting off on

**[01:36]** Reddit, you have zero credibility. So

**[01:40]** might be worth buying an account, which

**[01:42]** sounds like bad, but like um if you're

**[01:45]** trying to start off with a little bit of

**[01:47]** karma, it can give you a bit of a like

**[01:49]** starting point. Um,

**[01:51]** >> are you suggesting we HAVE

**[01:56]** NORTH SIDE, BABY. YEAH.

**[02:01]** GOT US. WE GOT

**[02:06]** >> 58.

**[02:09]** >> WELL, and so the other thing that I

**[02:11]** would mention on that is that

**[02:13]** >> the other thing I would mention on that

**[02:14]** is that like with Reddit, those [ __ ]

**[02:17]** are feral. Like straight up. If you go

**[02:19]** in there and you're like, "We're the

**[02:21]** best so and so," they're like, "Boo."

**[02:24]** They'll immediately downvote you.

**[02:25]** They're they're absolutely feral. Just

**[02:28]** savage,

**[02:30]** >> right?

**[02:32]** >> And it's just it's not something that

**[02:34]** you want to engage in. Like go in there,

**[02:36]** you know, like, hey, check this out or

**[02:39]** do an AMA. Be very very upfront that

**[02:41]** this is what it is and what it is not.

**[02:44]** And you'll have a lot a lot better

**[02:46]** success with credit. Anything else?

**[02:48]** >> Yeah.

**[03:01]** Not all at once.

**[03:04]** >> I got questions. You got one right

**[03:06]** there.

**[03:06]** >> You got one, man.

**[03:13]** >> Oh, this is question for Joy. I was just

**[03:15]** going to ask um the Reddit thing you

**[03:17]** were talking about using it from verbal

**[03:19]** patterns when you're looking to do

**[03:23]** the posts and the content and cleaning

**[03:25]** things up and and making additions to

**[03:27]** existing content uh instead of doing

**[03:30]** just the straight AI pages. How are you

**[03:32]** also really getting into the head of the

**[03:34]** Reddit user to determine that's

**[03:35]** indicative of the average pattern of how

**[03:37]** other people are thinking versus just

**[03:39]** one person who might think completely

**[03:40]** differently from the rest of the group?

**[03:42]** you do you batch other like Reddit posts

**[03:44]** to see if they have some sort of common

**[03:45]** themes, common presuppositions and that

**[03:47]** becomes the basis for any content

**[03:49]** upgrades or brand new content that you

**[03:51]** have written.

**[03:57]** >> Yeah. The content that you read on

**[03:59]** Reddit just that you're finding out and

**[04:01]** you say, "Okay, this is an this is a

**[04:02]** problem that people have." Is there but

**[04:06]** if I were to write a post I'm very

**[04:08]** grateful that the US economy is not

**[04:10]** based away on I think because I'm

**[04:12]** probably one goof in the corner but I

**[04:14]** don't want anyone to then start writing

**[04:16]** thinking that content needs to be

**[04:17]** written because I was the one who had

**[04:18]** the most articulate or inartic whatever

**[04:20]** the the the goal was. So, do you go

**[04:23]** through common themes over and over

**[04:24]** again and kind of find repeat patterns

**[04:26]** on Reddit and then that becomes either

**[04:27]** be basis of a persona or or the or the

**[04:29]** things that you decide to hit when you

**[04:31]** then create brand new content or create

**[04:33]** content to enhance an existing page.

**[04:45]** >> Yeah. No, I don't I don't think you'd

**[04:47]** have to be that thorough. Um, like I

**[04:49]** wouldn't be combing through like Reddit

**[04:50]** posts and things like that. Um, most of

**[04:52]** the time I don't even like look at

**[04:53]** Reddit. I just look at the sources for

**[04:55]** the AI overview. Um, generally and see

**[04:58]** what consensus that is.

**[05:00]** >> You can go sentiment analysis from

**[05:02]** Right.

**[05:04]** So I do like I got a lot of [ __ ] up,

**[05:08]** right? I have, you know, Reddit has a

**[05:10]** free API

**[05:16]** >> testing going on.

**[05:20]** And that's just part

**[05:28]** I got you brother.

**[05:29]** >> Yes sir. And then right between

**[05:34]** you have the social element as best as

**[05:37]** you can right.

**[05:46]** I can't tell you how happy it made this

**[05:50]** turtle.

**[05:55]** >> How scared was that?

**[05:57]** >> Super scary. I mean, this is

**[06:00]** for a while.

**[06:03]** >> It's not that scary.

**[06:19]** multiple tags,

**[06:22]** right? One is Gemini CLI, one is Brock,

**[06:25]** one is FL, one is [ __ ] another Gemini

**[06:28]** version, Doom, right? So, one terminal

**[06:31]** has multiple tabs and I'm going in, son

**[06:34]** in. And remember, data for SEO, most of

**[06:37]** the tools you're using, that's what they

**[06:39]** come and grab and charging you for, bro.

**[06:42]** Just go sign up. Don't be scared to pay

**[06:44]** the $100 minimum for the AI part. Don't

**[06:47]** be scared to pay the $100 a month for

**[06:49]** the backlink part and you off and

**[06:51]** running. [ __ ] all that other [ __ ] Build

**[06:53]** your own [ __ ] It's not that hard. And

**[06:56]** thank you. I want to just say this

**[06:57]** publicly, right? Thank you, KO. Thank

**[07:00]** you, Brian W. Thank you, Simon. And by

**[07:03]** the way, three of those that meet me in

**[07:05]** that same mastermind I was talking

**[07:06]** about. I learned so much from these

**[07:08]** guys. Even just lurking, they just say

**[07:11]** one thing. That's what you got to do

**[07:12]** with me, bro. Say one thing and I'm

**[07:15]** gone. That's what I'mma do. Open up a

**[07:17]** terminal, deep research, deep research.

**[07:20]** And now I'm study that subject in the

**[07:22]** depth like a [ __ ]

**[07:25]** Then open up another terminal, run, and

**[07:27]** it creates me something I give to my

**[07:29]** team. But me knowing it alone is

**[07:32]** useless.

**[07:34]** Brian, am I lying?

**[07:37]** If he gives me stuff and I go, "Hey,

**[07:39]** bro, look, just to make sure I'm about

**[07:40]** to give it to my team, this isn't this

**[07:43]** this is how it is." He goes, "Yes, I

**[07:48]** question. I got one." All right, there

**[07:50]** you go. Got a question.

**[07:55]** >> Brian with um Brian. So

**[07:59]** yeah, you talk about creating networks,

**[08:02]** you know, big network. There's a point

**[08:04]** where when you have a large network, you

**[08:07]** can use this at PBNs, you can just boost

**[08:10]** one new website, but the starting point

**[08:13]** is is difficult, you know, like the

**[08:16]** first website, what what do you

**[08:18]** recommend to boost it a bit? What kind

**[08:20]** of links you build? I I saw you you're

**[08:22]** in in the group you know you you shared

**[08:24]** a bit about um this this parasite is

**[08:26]** about books uh the guest um something

**[08:30]** for for books uh the authors there's a

**[08:33]** parasite for authors amazing um but what

**[08:36]** what else do you suggest for for

**[08:38]** boosting a bit your your your

**[08:41]** PBN or this network when you you don't

**[08:44]** have a lot

**[08:49]** >> all right So, if I'm starting a network

**[08:52]** right out of the gate, I usually do the

**[08:54]** WP WP multi-sight networks. Um, you pay

**[08:57]** for one domain and build out 800

**[08:58]** subdomains. Well, for that and if I want

**[09:01]** to start getting traffic, getting some

**[09:02]** activity to it right away. Obviously,

**[09:04]** you can start with a u invest domain

**[09:07]** that has some authority, some history

**[09:08]** behind it, has some backlinks, some

**[09:10]** traffic coming in. Great. starting from

**[09:12]** scratch, you're going to have to start

**[09:14]** using some of those, you know, what I

**[09:16]** call those catalyst content type

**[09:17]** techniques like the expert roundups and

**[09:19]** things like that. Start doing that. You

**[09:21]** have some experts come in, contribute

**[09:23]** it. I put in the um I say get a ton of

**[09:27]** traffic from guest post accepted type

**[09:29]** posts. I'll put a a table of every

**[09:32]** single search operative someone reviews

**[09:35]** the guest post of the niche that I'm

**[09:36]** going after. and I'll get 10, 15, 20

**[09:39]** requests a day for guest posts coming in

**[09:41]** and combing through the site looking at

**[09:43]** the type of post I have things like

**[09:45]** that. I am obviously, you know, taking

**[09:47]** advantage of social and credit and what

**[09:49]** else people are talking about to get

**[09:51]** traffic. But again, um, anything you can

**[09:55]** use that's going to generate media

**[09:56]** traffic and another big thing for that

**[09:58]** is, uh, directories. Add a directory to

**[10:00]** the site. I'm going to scrape uh scrape

**[10:02]** all the data I can put the uh the uh

**[10:06]** directory in here that's going to

**[10:08]** generate just a ton ton of traffic right

**[10:10]** out of the gate just from super low

**[10:12]** hanging fruit people searching for phone

**[10:15]** numbers and addresses personal names you

**[10:17]** know how many people have um you know

**[10:19]** Google alerts set up for their personal

**[10:20]** name their business name or something

**[10:22]** like that publishing a a directory

**[10:24]** listing for them and then leverage them

**[10:26]** for paid upgrades things like that or

**[10:28]** for them a a future post on the uh on

**[10:30]** the site So, there's a ton of little

**[10:32]** things that you can do to kind of get

**[10:33]** some traction right out of your paint

**[10:35]** and

**[10:36]** do them all at once and you'll do well.

**[10:45]** One of the things that I would add to

**[10:46]** that is like with if you're doing a

**[10:49]** multicight kind of like how Len's doing

**[10:51]** it or if you're doing that it doesn't

**[10:52]** need to be some shitty like looking you

**[10:55]** know just for links stuff. There's

**[10:57]** there's this line between

**[11:00]** just a we're going to throw it up for

**[11:01]** link equity or for for links and

**[11:04]** actually giving a [ __ ] right? And so if

**[11:07]** you air on the ladder of the two where

**[11:09]** you actually do feel like I'm doing

**[11:11]** this, I'm a journalist. I'm actually

**[11:13]** creating good content. You know, Winnham

**[11:15]** talks a lot about this where it's like

**[11:16]** expert roundups, right? His presentation

**[11:18]** expert roundups. you're going to look at

**[11:20]** maybe uh you know restaurant highlights

**[11:24]** in the area or feature businesses in the

**[11:26]** area. That's [ __ ] that an actual

**[11:29]** journalist would do, not just some

**[11:31]** random run-of-the-mill SEO, right? So it

**[11:35]** there there is an element of quality

**[11:37]** that kind of comes into it. Like I

**[11:39]** guarantee like most of the stuff like if

**[11:40]** you looked at when any of whom's network

**[11:43]** if you look at the if you look at any of

**[11:44]** Bradley Bennett stuff uh if you look at

**[11:47]** any of the people that actually care

**[11:49]** about their network and what they're

**[11:51]** actually leveraging for it it's going to

**[11:53]** look like a website. You're not going to

**[11:55]** know the difference between that versus

**[11:58]** you know you the New York Times kind of

**[12:01]** a thing. So it comes down to quality.

**[12:10]** want to go first.

**[12:14]** >> How many on the panel have PBN networks?

**[12:18]** >> Don't lie.

**[12:20]** >> Yeah. Uh, how many in the audience have

**[12:23]** PBN networks?

**[12:26]** How many would like to have them that

**[12:29]** don't have them?

**[12:32]** No. No. No.

**[12:35]** One. Two people.

**[12:41]** Okay, the first question is for the

**[12:42]** whole panel.

**[12:44]** It says, um,

**[12:48]** wait a minute.

**[12:51]** It's from Bernard. This is for the whole

**[12:53]** panel. I am a little confused. Do we use

**[12:56]** images generated on LLMs for SEO?

**[13:01]** Or if we do want to create images, we

**[13:05]** should use nano banana or do we not use

**[13:09]** any generated images? Please help me to

**[13:12]** understand.

**[13:19]** >> Well, for my local clients, we just get

**[13:23]** original images from them. And um and

**[13:25]** I've been training

**[13:27]** I've been uh training my lo trying to

**[13:28]** train my local clients to snap photos on

**[13:31]** every job like some of the others talked

**[13:33]** about Simon as well to snap photos, take

**[13:36]** quick videos, all that kind of stuff.

**[13:37]** And so we always use their images. Um I

**[13:40]** have a library of images that I've taken

**[13:42]** from screenshots from tree service

**[13:44]** videos and that kind of stuff that we

**[13:45]** use for campaigns that where the client

**[13:47]** does not provide the enough photos. So

**[13:49]** we've built over the years working with

**[13:51]** tree guys. We got a massive library and

**[13:53]** we've manipulated images so that they

**[13:54]** appear to be unique, you know, all that

**[13:56]** kind of stuff. So, I don't typically use

**[13:58]** AI generated images for client work,

**[14:00]** just to be clear. Um,

**[14:02]** I'm glad seeing Joyy's Joyy's

**[14:04]** presentation today, it makes sense that

**[14:06]** I I'm glad I didn't. So,

**[14:10]** so there's a couple different ways that

**[14:12]** I would approach it. Ideally, what I'm

**[14:14]** going to look for is

**[14:16]** unique client images and that like it's

**[14:20]** kind of a good, better, best situation,

**[14:22]** right? So, best situation is going to be

**[14:25]** client their team's on it. They're

**[14:27]** snapping photos daily, showing jobs, the

**[14:31]** actual business that they're doing.

**[14:33]** Hands down, that's going to be the best

**[14:34]** way to do it. Second best way would be

**[14:37]** like the YouTube kind of approach, AI

**[14:39]** thing. The again the thing that that I

**[14:41]** am aware of with Google Nano Banana is

**[14:43]** they use what's called synth ID which is

**[14:45]** actually embedded it's like a pixelation

**[14:49]** actually watermarked in the image. So

**[14:51]** it's not just the little Gemini logo but

**[14:54]** it's actually embedded within the image

**[14:56]** so they can identify if it was created

**[14:58]** by AI. Um not all of the AI uh image

**[15:02]** generation company or not all image

**[15:04]** generation via AI is using this

**[15:06]** technology but I know Google is for

**[15:08]** sure. So air on the side of caution with

**[15:12]** that right if a client can't do that

**[15:13]** then go banana you create the AI

**[15:16]** generated images be aware that there is

**[15:20]** both risk and reward with that absolute

**[15:22]** worst case one and do not use this is

**[15:27]** make sure that it does not have a

**[15:28]** watermark. There's a whole other

**[15:30]** presentation on that alone, but I can

**[15:32]** tell you if it has watermarked or if

**[15:35]** there are other things embedded within

**[15:37]** the the image that can be unbelievably

**[15:40]** problematic for your business.

**[15:43]** or delete.

**[15:50]** >> Uh so the only thing that we use AI

**[15:52]** images for is like infographic kind of

**[15:54]** style things where it's like a chart or

**[15:56]** a graph or something like that for

**[15:58]** anything that's like a garage door, a

**[16:00]** lawn, a roof, whatever. Um we completely

**[16:03]** stopped using AI images because we saw

**[16:05]** the ranking benefit gains we were

**[16:07]** getting from them just reversed.

**[16:14]** I echo.

**[16:21]** >> Yeah. Asking clients to to take images.

**[16:25]** Yeah. If they could all day long,

**[16:26]** everyone's saying the same thing. Do

**[16:28]** they? No. If you have now in niches like

**[16:33]** I do a lot of white label for dentists.

**[16:36]** You can't really use an AI image. Uh

**[16:39]** then you have like who's this person?

**[16:40]** they don't work here. So what we do is

**[16:42]** we try to we send in a professional

**[16:44]** photographer and they'll take real

**[16:46]** images with the dentist and the staff

**[16:48]** now staff turns over then you have old

**[16:52]** images but I think for those things

**[16:55]** where you're looking to create trust

**[16:57]** where you have say your money your life

**[16:59]** you do need real images there and use AI

**[17:02]** images sparingly but for things like say

**[17:05]** plumbing I mean how how how

**[17:09]** well can you make an image should say

**[17:11]** toilet repair. I mean, come on. You got

**[17:13]** a toilet. You got some guys like with a

**[17:15]** wrench. And there's there's only so much

**[17:18]** you can do with it. But I I do like to

**[17:20]** use them because I can I can get the

**[17:22]** right entities in there versus some guy

**[17:25]** thinking, "Oh, this is this is good

**[17:27]** enough." It's not good enough. Sometimes

**[17:29]** I need to have the right entities in my

**[17:30]** image. Yeah. If if clients can take

**[17:32]** them, great. Then my job is easy. But it

**[17:35]** doesn't work like that in real life.

**[17:47]** I I think it's also purpose, right? Like

**[17:49]** it it's the age-old SEO answer of it

**[17:52]** depends, right? So if you're looking at

**[17:56]** a GMBB,

**[17:58]** absolutely they need to be high quality.

**[18:00]** They need to do that. As Marita was

**[18:02]** mentioning earlier, you also need to run

**[18:03]** it through uh cloud the vision AI. You

**[18:07]** want to double check that because if if

**[18:09]** it's identified as racy, uh, violent,

**[18:12]** anything like that, I've seen GMBB posts

**[18:15]** can immediately get flagged for that.

**[18:18]** Now, if you're using it on Facebook,

**[18:19]** Instagram, Pinterest, any of that kind

**[18:21]** of stuff, it's a different scenario,

**[18:24]** right? We don't necessarily need the

**[18:26]** highest quality images there. You can

**[18:27]** get away with like infographics, things

**[18:29]** like that, but it's right tool, right

**[18:31]** job.

**[18:35]** One one thing I'll add is I love

**[18:38]** infographics that they're really good.

**[18:40]** They really I think you mentioned that,

**[18:41]** didn't you, George? Yeah, they're really

**[18:43]** good, but I mean I used to someone used

**[18:45]** to pay I used to charge like 100 bucks

**[18:48]** for an infographic. I'm cheap and I'm

**[18:49]** lazy. So I I don't do that anymore. The

**[18:53]** uh GMBBS are good for like I say images

**[18:56]** of where you are and you can't recreate

**[18:59]** those in AI. The other thing I do which

**[19:02]** I didn't cover in the presentation when

**[19:03]** I have an image created with the AI I

**[19:06]** need to resize it rename it and add

**[19:08]** maybe add a logo to the corner and I

**[19:10]** think by doing that when I'm

**[19:11]** regenerating doesn't that BK doesn't

**[19:13]** kind of remove that watermark.

**[19:18]** >> Okay. So it's a visual watermark even

**[19:26]** cool.

**[19:43]** And for me, same as everyone else. For

**[19:45]** clients, I push for their stuff. Um, for

**[19:48]** social, for my affiliate stuff, for my

**[19:50]** networks, I just send it. Let it rip.

**[19:53]** All AI stuff, who cares?

**[19:56]** >> No way.

**[20:02]** Simon, what other resources can you

**[20:04]** recommend to get better context to

**[20:07]** understand your actual presentation?

**[20:18]** You want the funny answer, the long

**[20:20]** answer, the short answer.

**[20:22]** What what's what specifically they

**[20:25]** looking at? Give me one thing.

**[20:31]** >> Okay. I think the best answer is just

**[20:33]** reach out to me. I'm very approachable.

**[20:36]** I'm open book most of the time. Just

**[20:39]** just reach out and and ask me. But

**[20:41]** resources for understanding. Let's see

**[20:44]** what might they have asked

**[20:46]** about.

**[20:50]** Let me ask the audience here. What was

**[20:51]** the hardest part of my presentation for

**[20:54]** you to understand

**[20:56]** besides my accent?

**[21:13]** Yeah, I I just start asking questions.

**[21:16]** Like I said in the presentation, the

**[21:18]** only question you don't that there are

**[21:20]** no stupid questions except the ones you

**[21:21]** don't ask. Like just we've all done

**[21:24]** that, right?

**[21:26]** Uh for if it was coding, I mean there's

**[21:29]** a bunch of coding videos out there. Just

**[21:32]** look on YouTube like AI coding. There's

**[21:34]** a million out there. If it's what else

**[21:41]** entities on the image?

**[21:45]** Yeah, Nester was saying like entities on

**[21:47]** the images and entities basically like

**[21:48]** I'm looking at here. We got cups,

**[21:50]** phones, backpacks, computers, half eaten

**[21:52]** bagel. I say you did not eat your bagel.

**[21:57]** >> Okay.

**[22:02]** I'm Australian.

**[22:05]** >> What does it mean to build?

**[22:10]** >> Okay. I So I I have my my websites I'm

**[22:13]** doing now are based on WordPress. So the

**[22:16]** word WordPress core then I just use like

**[22:20]** say Claude or Gemini or whoever to

**[22:22]** create the HTML goes in the page itself.

**[22:26]** That makes sense. like P tags, divs,

**[22:28]** sections,

**[22:30]** lists, tables, that type of thing. All

**[22:33]** all the HTML elements.

**[22:37]** >> Yeah,

**[22:38]** >> exactly. Yeah, text editor. Yeah, text

**[22:41]** editor and then into the code tab and

**[22:43]** then just paste everything in there,

**[22:44]** baby. Or if you're lazy like me, you

**[22:46]** just cover using the the um uh JSON,

**[22:49]** what's it called? REST API. Thank you.

**[22:52]** REST API, push it in there, use an

**[22:54]** application, a WordPress user

**[22:56]** application password, and you're in

**[22:58]** you're Yeah. And it's like easy peasy,

**[23:02]** easy peasy lemon squeezy.

**[23:06]** >> Does that help, mate?

**[23:12]** >> That was a banger.

**[23:18]** Oh, so the qu yeah yeah the question was

**[23:21]** bu building how do I use how do I build

**[23:24]** pages inside websites is it pure HTML no

**[23:27]** I in my my preference right now is I'm

**[23:30]** using WordPress as the underlying

**[23:32]** platform just basic WordPress core no

**[23:35]** theme and I'm going into the code editor

**[23:38]** of like you basically say post create a

**[23:40]** new post go to the code tab and paste

**[23:43]** everything in

**[23:57]** diggity, mate.

**[23:59]** >> Good.

**[24:00]** Okay. Okay. Good. Uh, good day. What did

**[24:03]** they say down there? It's funny. I have

**[24:06]** some a banging. No, it's funny. I have

**[24:10]** some Australian clients and we used to

**[24:13]** have our our VAS that would write they

**[24:15]** were Filipinos I think they wrote

**[24:17]** American English like no no no they

**[24:19]** speak proper English over there.

**[24:25]** Good. Good on you, Bruce or Sheila.

**[24:38]** >> Yo, for anybody that does, I got a

**[24:40]** question.

**[24:43]** >> So, for anybody that does schema, right,

**[24:45]** what do you think is the most powerful

**[24:47]** or important schema link part of it?

**[24:49]** Known as, same as, something else. I

**[24:51]** don't want to throw any nuggets out. But

**[24:53]** I want you to drop it out. Huh?

**[24:57]** >> Guys, anybody?

**[25:00]** >> So, I'm not I'm not I'm not a schema

**[25:02]** person, I should just say. Um, but the

**[25:04]** one type of schema that we actually do

**[25:06]** is product schema because it's the only

**[25:07]** one that gets you gold stars. That's all

**[25:09]** I really care about with schema.

**[25:14]** >> I do reviews. So, I've got all my

**[25:17]** reviews in there. And the thing they

**[25:18]** reviewed is typically it could be a

**[25:20]** product but typically they review the

**[25:22]** business. So but in my in my when I

**[25:25]** download all the reviews I'll create the

**[25:28]** reviews and they will be it's okay

**[25:31]** and they'll have all the review markup

**[25:33]** in there. So if I need to import them

**[25:35]** with a short code they're already in

**[25:36]** there get marked up. So I like review

**[25:38]** schema which and it shows up in search

**[25:41]** console too right?

**[25:44]** Don't fast

**[25:47]** I'm forcing answers.

**[25:50]** >> So what I've had a lot of success lately

**[25:52]** with is um basically creating like micro

**[25:55]** entity silos on my different sites for

**[25:57]** different um different things and using

**[25:59]** the link roll link relationship schema

**[26:00]** and just tying everything together.

**[26:02]** >> Link ro and link relationship schema.

**[26:05]** >> Yeah. And just making sure all my uh my

**[26:08]** uh you know my money pages, my

**[26:09]** supporting pages are all tied together

**[26:11]** understood that way within the schema.

**[26:18]** So, Neestor, I do like webpage, but

**[26:22]** because you can get really versatile

**[26:24]** with it. Um, significant links, the

**[26:27]** significant link is really good. I like

**[26:29]** that one.

**[26:30]** >> Um, with web page, you can also go in

**[26:33]** and it's basically like you're designing

**[26:35]** a web page. You can say like here's

**[26:36]** event schema, here's all this other

**[26:37]** stuff. Um, is it necessary in all cases?

**[26:41]** No. But if if I need that extra little

**[26:43]** edge, I mean, Lita and I we talked

**[26:45]** about, you know, you don't bring a

**[26:46]** bazooka to a knife fight. You go in and

**[26:48]** escalate.

**[26:51]** >> Yeah.

**[26:58]** >> Yeah. No, I like that one. Um there

**[27:00]** there have been cases we did we did

**[27:02]** webpage schema with marked up with event

**[27:04]** schema and stuff like that and I

**[27:06]** actually took over an event there in

**[27:08]** knowledge camp.

**[27:10]** So

**[27:12]** >> all right mine is the ID page strategy.

**[27:15]** Been messing with that for seven years

**[27:17]** now since 2019 since since 2019. And

**[27:20]** that uh and local business scheme well

**[27:22]** you'll see the ad ID field in many

**[27:24]** different schema types. But the way that

**[27:25]** we manipulate that for local business or

**[27:28]** organization. So I look at the knowledge

**[27:30]** graph is two ways. There's a brand

**[27:31]** knowledge graph which is kind of

**[27:32]** location neutral and then for each

**[27:34]** individual physical location there's a

**[27:36]** branded location knowledge graph. And so

**[27:38]** we can influence that through that ad ID

**[27:41]** designation if there's a dedicated

**[27:42]** resource there which is specifically for

**[27:44]** URI unique resource identifier where my

**[27:47]** concept at least my methodology is we go

**[27:50]** extract all the page URLs that we've

**[27:51]** created some that are indexed some that

**[27:53]** haven't been discovered yet anything

**[27:55]** that has accurate information published

**[27:56]** about that business is a citation right

**[27:58]** that's what it is so we consolidate all

**[28:00]** those citations into an ID page that

**[28:03]** then we designate the dedicated ID page

**[28:04]** URL and the ad ID field of the local

**[28:06]** business schema

**[28:07]** You can do that at a brand level too an

**[28:09]** organization schema and that just is it

**[28:11]** becomes an entity of where everything's

**[28:12]** tied together all the supporting assets

**[28:14]** anything that corroborates name address

**[28:16]** phone number website or some combination

**[28:18]** of those four data points so and then

**[28:20]** that ID page becomes a link building

**[28:21]** target right so you fill it with like

**[28:23]** press releases are fantastic for that

**[28:24]** you hit it with brand anchors first then

**[28:26]** you get and we host our ID pages on

**[28:28]** Amazon S3 bucket I typically don't give

**[28:30]** a [ __ ] about domain authority but in

**[28:32]** this case you've got incredibly high

**[28:34]** domain authority and so you can be a lot

**[28:36]** more aggressive with link velocity,

**[28:38]** keyword anchor text, especially once you

**[28:39]** have that pillow base layer of branded

**[28:41]** anchors. So, I've been using the ID page

**[28:43]** strategy for seven years and I love it.

**[28:44]** It still works.

**[28:48]** >> Yeah. So, it's it's almost it's you know

**[28:49]** kind of an iframe stack as well in

**[28:51]** addition to referencing all of the uh

**[28:53]** page URLs that have accurate information

**[28:54]** published about the the business NAPW or

**[28:56]** some combination of those. Uh we'll by

**[28:59]** the way Google Sheets we take put column

**[29:01]** A all the keywords or algorithm trigger

**[29:04]** words. I hate the word keyword anymore.

**[29:05]** I really do. algorithm trigger words uh

**[29:07]** in column A, column B, we'll put all

**[29:09]** those page URLs, post URLs, whatever,

**[29:11]** citations, press releases, all that. And

**[29:13]** then in column C, we use a concatenate

**[29:15]** formula. Took me forever to learn how to

**[29:16]** pronounce that, remember?

**[29:18]** Like I'm so proud of the fact I can say

**[29:19]** that word now. Uh but concatenate

**[29:22]** formula, right? So it converts it to all

**[29:24]** those keywords to the an the URLs. So

**[29:27]** anchor text, we hide the first two

**[29:28]** columns. We publish the Geek Gravity

**[29:30]** embed code that goes in the Gsheet. and

**[29:32]** any of the main assets like the money

**[29:34]** site if it's embeddible we'll embed that

**[29:36]** uh Google business profile map um

**[29:38]** citation vault if you're using that

**[29:39]** press advantage organization page we do

**[29:41]** all that kind of stuff an iframe stack

**[29:43]** as well is just an entity resource for

**[29:45]** any of the branded or supporting assets

**[29:47]** that support or corroborate that branded

**[29:49]** business locations information does that

**[29:51]** make sense

**[29:52]** >> just just for the record

**[29:55]** this as well this is where this is one

**[29:57]** of the first places I

**[30:00]** Yeah, that's a fact. Repeat that [ __ ]

**[30:02]** again, bro. You know, like I'm watching

**[30:04]** him talk and I'm like I'm like why

**[30:08]** my man like you know and I told me the

**[30:11]** text that link this dude is a brainiac

**[30:13]** bro listen

**[30:17]** >> what

**[30:19]** >> here you go Simon yo listen just a quick

**[30:22]** question just say yes or no and then

**[30:23]** negative effect or no you ever tried

**[30:25]** significantly CB

**[30:29]** >> no Yes. Yeah. What kind of effect? Yay.

**[30:32]** Your name.

**[30:35]** >> So, yay. You ever tried that? You ever

**[30:36]** tried that? Tried that name.

**[30:52]** The one that you don't.

**[30:54]** >> Yeah, the one you don't build next to

**[31:01]** seriousity.

**[31:14]** >> Yeah. So, don't link to your C map URL.

**[31:17]** I still see SEOs do that sometimes. not

**[31:18]** near as much as we used to. By the way,

**[31:20]** I used to spam the [ __ ] out of them,

**[31:21]** too. So, you know, we all did, but uh at

**[31:24]** some point it became a spam signal and

**[31:26]** it's uh Chris uh Palmer did a bunch of

**[31:28]** testing on this as well. And there's a

**[31:30]** threshold and so it usually takes a

**[31:32]** certain volume of links to do it, but I

**[31:33]** say just don't do it unless you know

**[31:35]** what the hell you're doing and it's very

**[31:36]** strategic. So, for example, in an ID

**[31:38]** page, I link to the the CI map URL

**[31:40]** because again, that's an entity stack.

**[31:42]** That's a machine readable ID, right? So,

**[31:44]** all that I put that in there as well. on

**[31:46]** has hazmap. I always reference the C map

**[31:48]** URL and hazmap uh attributes all that.

**[31:50]** So, but just don't just don't spam it

**[31:52]** like and I recommend just don't build

**[31:54]** links to it. If you're going to build

**[31:55]** links to the Google map, do a share URL.

**[31:56]** It's a natural looking link profile.

**[31:58]** Yes, you're not pushing link equity in

**[31:59]** the map. Who cares? It's a natural

**[32:01]** looking link profile. Brand [ __ ]

**[32:03]** private, bro. Remember when I sent you

**[32:04]** one on my joints and you sent me a

**[32:06]** message like HOW THE [ __ ] YOU GOT TO

**[32:08]** TRUST FLOW 40

**[32:11]** ON your share URL, bro? Uh, and and it

**[32:16]** was it was it was a it was you fixed it.

**[32:19]** You helped me fix it. It was a little

**[32:20]** bad, but yo, that [ __ ] had that [ __ ]

**[32:22]** ranking gang busters. Uh,

**[32:24]** >> oh, Simon, you had something.

**[32:26]** >> Yeah, you're asking for the property and

**[32:28]** schema. So, if you go look up additional

**[32:30]** property

**[32:31]** and you got some creativity,

**[32:36]** knows what I'm talking about here. So,

**[32:38]** all the signals and everything I had in

**[32:40]** the presentation, which I didn't share

**[32:42]** today, but it's in there. all these

**[32:43]** signals like years in business, you can

**[32:46]** put that in there, too. Or your your

**[32:47]** license number, things like that.

**[32:49]** Everything that you have a real business

**[32:51]** would have, put it in there. Make up

**[32:53]** your own property.

**[32:55]** If if a machine can read it, it's going

**[32:58]** to assume what that is. Years in

**[33:00]** business, years dash in dash business.

**[33:04]** Okay. Right. Just do it. Don't don't

**[33:06]** overthink it. Put everything in there

**[33:08]** that would make sense to real business.

**[33:10]** >> I have a question.

**[33:14]** I want to say something

**[33:16]** about I've been trying to tell people

**[33:19]** for quite a while. [ __ ] all that keyword

**[33:21]** [ __ ] Talk to me about keyword and then

**[33:24]** for a while we've been on entities and

**[33:26]** even that you need entities gradually

**[33:28]** like understand where we are. So that

**[33:31]** like that's the basis for us at this

**[33:32]** point basis

**[33:35]** services.

**[33:37]** So a PI is right. I do some whitening

**[33:41]** send. So the agency selling to PI

**[33:44]** attorneys, hey, send me five services. I

**[33:47]** tell them they send me one service.

**[33:51]** One service fraud with the GO with the

**[33:55]** GO. Well, I said send me five services.

**[33:59]** Not one service or five variations.

**[34:01]** Right? So what I mean personal injury,

**[34:04]** motorcycle,

**[34:07]** slip and fall, wrongful death, right? So

**[34:10]** what I want to uh act because you work

**[34:12]** with a lot of PIs, right? Is or is I'm

**[34:15]** not what I'm saying factual like

**[34:17]** personal injury attorney. That's it

**[34:20]** brings the money and that's what they

**[34:21]** all want for sure, right? This in that

**[34:23]** niche that's the vanity keyword. The

**[34:26]** money is in the truck accident attorney

**[34:31]** Geo because the truck accident pays. Am

**[34:34]** I right or am I wrong?

**[34:38]** >> No, I I think they're both important. So

**[34:40]** like whether personal your question was

**[34:42]** whether personal injury attorney Las

**[34:44]** Vegas is just as important as like truck

**[34:45]** accident lawyer, slip and fall lawyer. I

**[34:47]** think they're all important. So I would

**[34:49]** go for all of them. Um were you talking

**[34:50]** about like when you say services you're

**[34:52]** talking about like in the GBP itself?

**[34:53]** So, like for instance, if let's say I'm

**[34:57]** like, "Hey, you're like Marino, I need

**[34:58]** you some help with this, you know, you

**[35:00]** miss it, right?" And I'm like, "All

**[35:01]** right, send the services over." What

**[35:03]** would you send over?

**[35:04]** >> Yeah. So, we we usually ask them, I'm

**[35:06]** like, "Do you take dog bite cases? Do

**[35:07]** you take slip and fall cases?" Because

**[35:09]** what I've found with specifically with

**[35:11]** personal injury attorneys, there's a

**[35:12]** good chunk of them that don't actually

**[35:13]** want certain cases. We have like this

**[35:16]** one client that they get so much traffic

**[35:18]** for slip and falls, their Walmart slip

**[35:19]** and fall page is like wild. They don't

**[35:22]** want them. They're like, "These are

**[35:23]** crappy cases."

**[35:25]** >> Yeah.

**[35:26]** >> Yeah. So, it depends on, but all of them

**[35:28]** want car accidents. All of them want

**[35:29]** trucks. All of them want drunk driving.

**[35:31]** So, we we usually will map out like all

**[35:34]** of those. Drunk driving is a good one.

**[35:36]** Um,

**[35:37]** >> yes. Uber. Uber accidents.

**[35:40]** >> Well, we're going even beyond Uber now.

**[35:42]** There's all the other like I forget some

**[35:43]** of the names of them, but there's other

**[35:44]** Yeah. Well, Lift and there's another big

**[35:46]** one that's like starting up. Yeah, maybe

**[35:48]** that's it. Um, so we're starting to like

**[35:51]** create pages for those as well. So yeah,

**[35:52]** target all of it.

**[35:54]** >> Okay, I just, you know, want to go for

**[35:55]** one, you bring up a really good

**[35:58]** >> you bring up a really good point about

**[36:00]** asking the client. I mean, this just

**[36:01]** comes down to due diligence, right? Like

**[36:03]** you ask the client if they don't want

**[36:05]** dog bite. Like why why would you put in

**[36:08]** time and effort into, you know, oh,

**[36:10]** we've got to do this entire topical map.

**[36:12]** We've got to do all this. They don't

**[36:14]** want that. What they want is this, this,

**[36:16]** and this. This is what actually drives

**[36:18]** money. It may be that they're actually

**[36:20]** set up to do dog biting. Maybe that's

**[36:21]** what they want because they they're

**[36:22]** like, "Dude, it's a slam dunk for us.

**[36:24]** Super easy. We've got it figured out."

**[36:27]** That's like, "We are the dog pie

**[36:28]** company." Like, understand what the

**[36:31]** client needs because it's not it's not

**[36:32]** as cookie cutter. And that's where a lot

**[36:34]** of larger agencies I see tend to fail is

**[36:37]** that they try this one-sizefits-all

**[36:38]** like, "Oh, you're a PI attorney. We're

**[36:40]** going to do this and this and this." And

**[36:42]** it's like, "No, [ __ ] listen.

**[36:44]** >> Listen to the client. What do they want?

**[36:46]** What do they need? What are they set up

**[36:47]** for?" So, a question we started asking

**[36:49]** our clients too is can you break down

**[36:51]** the percentage of revenue by service?

**[36:53]** Can't even tell you.

**[36:55]** >> Who's in my real quick?

**[36:57]** >> Bro, you just joined so you didn't hear.

**[36:59]** Y'all know right everything they saying,

**[37:01]** right? Everything, right? I just just

**[37:05]** >> Sorry. Sorry.

**[37:06]** >> We We had a pest control client and we

**[37:08]** were like creating stuff for I don't

**[37:10]** even remember like mosquitoes and things

**[37:12]** they didn't care about and they were

**[37:13]** like, "Oh yeah, like 40% of our business

**[37:15]** comes from sugar ants." We're like, we

**[37:17]** haven't even done a single thing for

**[37:18]** ants or anything related to ants on your

**[37:20]** website. So, like after that, we were

**[37:22]** like, okay, we're going to start like

**[37:24]** asking clients upfront what services

**[37:26]** specifically they get the revenue from

**[37:27]** and we ask them for percentages. So,

**[37:29]** when they tell me 80% of their cases

**[37:31]** come from car accidents, okay, that's

**[37:33]** our focus.

**[37:37]** Something else in auditing a lot of

**[37:39]** white labor as a white label I audit and

**[37:41]** review a lot of sites and I see a lot of

**[37:44]** times in attorney niche which we got a

**[37:45]** lot of that our three biggest industries

**[37:47]** are legal mostly personal injury

**[37:49]** dentists health in general but dentists

**[37:51]** and then home services all types and uh

**[37:54]** with especially with attorney sites I

**[37:56]** don't know why so many local um you know

**[37:58]** u SEO agencies marketing firms that work

**[38:01]** specifically with attorneys they

**[38:02]** overoptimize the [ __ ] out of their sites

**[38:04]** and like the homepage will be optimized

**[38:06]** for personal injury attorney. Then they

**[38:07]** have personal injury services page that

**[38:09]** then introduces all the individual case

**[38:11]** types. Then, you know, and it's just

**[38:13]** this so much redundancy and duplication.

**[38:15]** It's unbelievable. I mean, we're talking

**[38:17]** about oftentimes, you know, personal

**[38:18]** injury attorney sites you'll see with,

**[38:20]** you know, 1,200, 1500 pages on the site

**[38:22]** because it's not just about the uh case

**[38:25]** type plus the service, the location that

**[38:27]** they're trying to rank for. So, they got

**[38:28]** a page for every case type times every

**[38:30]** city that they're trying to get exposure

**[38:32]** for. But then they got blog posts, 300

**[38:34]** blog posts, you know, for each, you

**[38:36]** know, variation of each phrase. Just old

**[38:38]** school SEO tactics. I still see a lot of

**[38:40]** that. And I see like again site

**[38:42]** efficiency. In my opinion, the two most

**[38:43]** important things in local search are

**[38:44]** branded location authority number one.

**[38:45]** Number two is site efficiency. So again,

**[38:47]** having a site make clean structure, free

**[38:50]** from technical SEO errors or points of

**[38:51]** crawl resistance, um lean, efficient,

**[38:55]** easy to easy to parse, all of that. Just

**[38:57]** those two things are the most important

**[38:58]** thing in local search. And then

**[38:59]** engagement, but that's an off- page

**[39:00]** thing. yourself.

**[39:02]** >> I want to piggy back on something said

**[39:03]** real quick. Right. Ask the clients what

**[39:06]** she said. Exactly. Right. And then also

**[39:08]** another one I like to ask is, you know,

**[39:11]** because one one service might make them

**[39:14]** one one service might make them the most

**[39:16]** revenue, right? But there might be

**[39:17]** another service that's what keeps the

**[39:18]** bills going and keeps the crews working

**[39:20]** so that they don't lose crews,

**[39:22]** especially during seasonal work, right?

**[39:25]** So when you onboard a client, like add

**[39:27]** that on, bro. What services do you

**[39:28]** offer? What brings the most ROI? What

**[39:30]** percentage? Just what she said, right?

**[39:32]** And then also, okay, what service too?

**[39:34]** Okay, now another question. What do you

**[39:36]** get the most of? What's the volume?

**[39:37]** Like, so if you're doing inspections,

**[39:39]** multiple a day, every day, you know,

**[39:42]** that's that's the bread and the butter,

**[39:44]** right? The new installs is the cherry on

**[39:46]** top of that pie.

**[39:49]** >> Okay, this question says, first of all,

**[39:52]** thank you for all you do for this

**[39:54]** community. This is again for each of

**[39:56]** them. Do you use parasites? If so, which

**[40:00]** is your favorite? If you do not use

**[40:02]** parasites, why don't you use them? Thank

**[40:05]** you all again and the whole rock stars

**[40:07]** team and administration.

**[40:10]** >> You can start.

**[40:11]** >> Sure.

**[40:12]** >> Yes, I use parasites. Uh, always have,

**[40:15]** always will. Well, not don't say always

**[40:17]** will, but we'll probably most likely

**[40:19]** most likely.

**[40:21]** >> U, but I mean I started my whole SEO

**[40:23]** business on if networks, which is just

**[40:25]** parasite SEO. That's all it is, you

**[40:27]** know, and it's that's never stopped. So,

**[40:29]** uh, my favorite is the ID page, but I

**[40:31]** can consider that an entity asset, even

**[40:32]** though it could also be parasite SEO,

**[40:35]** uh, or in the Google site, Google site,

**[40:36]** you know, I still use the hell out of

**[40:38]** Google sites, Google stacks, all that

**[40:39]** kind of stuff. It's never, in my

**[40:41]** opinion, it's still a very kind of

**[40:43]** foundational thing. And so, Google sites

**[40:45]** are probably my favorite.

**[40:47]** >> I think parasites just such a it's

**[40:49]** almost like PPC. It's like this dirty

**[40:51]** word, right? However, it depends on who

**[40:53]** you're talking to. If you're if you're

**[40:54]** talking to someone that is

**[40:56]** foundationally like wanting to, you

**[40:58]** know, make it sound clean and all this,

**[41:01]** it's branded. It's a branded property,

**[41:05]** right? Your Facebook, your LinkedIn, all

**[41:07]** this [ __ ] This is again stuff that a

**[41:09]** normal business would go out and create.

**[41:12]** So, you know, parasite, it's kind of

**[41:14]** like it's this nuance that people try

**[41:17]** and like throw it in like you're doing

**[41:18]** something edgy or something like this.

**[41:20]** it all it is is it's promoting your

**[41:22]** properties, promoting your entities,

**[41:25]** making it so that people know who you

**[41:27]** are, what you do, where you do it.

**[41:29]** Oftentimes, we'll give the example of

**[41:30]** Jello, right? Where it doesn't matter if

**[41:33]** it's name brand Jell-O, some weird

**[41:36]** [ __ ] off-brand jell-o, or you know,

**[41:39]** the dollar store Jell-O, doesn't matter.

**[41:41]** Any kind of gelatin dessert, people

**[41:43]** refer to as Jell-O. That is my endgame

**[41:45]** with every client. I want you to be the

**[41:47]** de facto entity. When someone says, "I'm

**[41:50]** looking for Water Damage Repair Miami."

**[41:53]** Oh yeah, [ __ ] It's this guy. Like they

**[41:55]** own that. Like they are the company that

**[41:57]** does that at the end of the day. Like

**[41:59]** yes, I I use if you want to call it a

**[42:01]** parasite, sure. It's brand though and

**[42:05]** it's reinforcement of those brands.

**[42:10]** Uh, I hate the word parasite, but we uh

**[42:13]** we we definitely started redistributing

**[42:14]** our own content, like basically a repeat

**[42:16]** of our blog posts and things. Uh, about

**[42:19]** two years ago, we started doing it for

**[42:21]** ourselves. We don't really do it for

**[42:22]** clients yet. We're kind of

**[42:23]** experimenting. I've seen it backfire

**[42:25]** where all of a sudden the thing will

**[42:27]** actually filter out the client's site.

**[42:29]** So, I'm a little hesitant to go like

**[42:31]** really hard on it for clients. But for

**[42:33]** us, uh, we were doing Twitter articles,

**[42:35]** LinkedIn, and Reddit. uh long form

**[42:38]** content really doesn't work well on

**[42:39]** Reddit. So, we stopped doing that. So,

**[42:41]** LinkedIn is the only one I think that we

**[42:42]** are still currently doing that actually

**[42:44]** really works well, especially if you

**[42:46]** have a LinkedIn newsletter. Those things

**[42:48]** are like wildfire. Um I don't know how

**[42:50]** they get subscribers, but they do. So,

**[42:53]** LinkedIn newsletters are really good.

**[42:54]** >> Oh, quick question. The post you're

**[42:56]** making, you got LinkedIn Pulse or just

**[42:58]** regular

**[42:59]** >> Pulse. Yeah, we're using Pulse.

**[43:02]** >> LinkedIn pulse.

**[43:07]** Also, if you

**[43:08]** >> Yeah, tell them tell them. I already

**[43:09]** know what you're about to say, bro.

**[43:10]** Learn some game, bro.

**[43:12]** >> Queen nugget.

**[43:13]** >> So, you can you can use Facebook. The

**[43:15]** public groups work just fine like that

**[43:16]** as well. The other thing you can look at

**[43:18]** is like, how many of you guys actually

**[43:19]** have a Mailchimp account? Aside from

**[43:22]** your email list or any of that,

**[43:25]** Mailchimp gives you a publicly indexable

**[43:27]** URL. Why the [ __ ] wouldn't you use it?

**[43:30]** You do a secondary newsletter, post it

**[43:32]** out there, be like, "Hey, guess what? If

**[43:34]** you're using high level, if you're

**[43:35]** using, you know, any of these other CRM,

**[43:38]** HubSpot, whatever, have the Mailchimp

**[43:40]** thing. It gets indexed. It's made by in

**[43:42]** it, right? It's got trust. It's got

**[43:43]** authority. You put that, it indexes,

**[43:46]** works just great. It's an additional

**[43:47]** brand extension. You take all of the

**[43:50]** like if anyone signs up, great. Take

**[43:52]** that, export the list, they're your

**[43:54]** subscribers, put them into your CRM, and

**[43:56]** you're good to go. So, it's just again,

**[43:58]** it's an extension. Now, if you want to

**[44:00]** call it a parasite, sure, whatever. But

**[44:02]** like it's it's an extension of the

**[44:05]** brand.

**[44:10]** >> Yeah. What we're saying here, I think

**[44:12]** everyone's saying the same thing.

**[44:13]** Parasite blah blah blah. It's it's brand

**[44:16]** mentions. Who you are, what you do, and

**[44:20]** >> why you do it. Exactly.

**[44:22]** >> Yeah. So, I I'll do I like to do press

**[44:26]** releases. I like press releases because

**[44:28]** I can show a client. Hey, look, you I

**[44:31]** did one for a for let's call it plumber

**[44:35]** and plumber Dallas and I I made I ranked

**[44:38]** him for the best plumber in Dallas for

**[44:40]** 2025 and it ranked on page one and it

**[44:44]** was shown up in AIS and guess what? I

**[44:46]** took all the reviews from his GMBB GBP

**[44:49]** whatever and I fed it into chat

**[44:52]** GPTclaude and say write me up a press

**[44:54]** release. Here's the reviews. So the

**[44:57]** press release come up with here's what

**[44:59]** people are saying about ABC plumbing in

**[45:01]** Dallas. And so then he got the quote

**[45:05]** unquote best plumber of Dallas County

**[45:07]** for 2025 as reviewed by 500 people in

**[45:11]** Dallas County. Well, guess what? Who

**[45:13]** those 500 people were? Their clients. So

**[45:18]** I showed it to him goes, "Whoa, I won an

**[45:20]** award. Yeah, you showing up in AI

**[45:22]** overview." Whoa. That's amazing. How did

**[45:25]** that happen? That's what you're paying

**[45:26]** me for. Like, so I love that. AI AIO's

**[45:32]** are picking up press releases a a lot.

**[45:35]** Yeah. So, don't don't sleep on those.

**[45:38]** There's there's several platforms. I'm

**[45:40]** not going to share the one that I use a

**[45:41]** lot of. My friend over here, he will

**[45:44]** kill me.

**[45:44]** >> Yeah.

**[45:44]** >> And then there's some stuff that if

**[45:47]** you're not in Molino's group, I can't

**[45:48]** tell you where we put stuff, but he will

**[45:51]** tell you where to put stuff. And where's

**[45:53]** Sean over there? He puts stuff up there

**[45:55]** a lot, too. So, secret stuff that unless

**[45:57]** you're in Mike's group, do that. Some

**[46:00]** some Google stacks from Bradley. Uh, in

**[46:03]** fact, I've got two in my wallet I need

**[46:04]** to use. So, I need to do that. Um, press

**[46:08]** releases, social. That's pretty much it.

**[46:11]** >> Hey, so, you just dropped a [ __ ]

**[46:14]** super nugget.

**[46:16]** And I know

**[46:18]** he just dropped a [ __ ] nugget, bro.

**[46:20]** the same way you could create any type

**[46:21]** of website you want a directory etc.

**[46:23]** right? You know those are fake award

**[46:26]** directory sites or if you add that into

**[46:29]** a directory site because I get emails

**[46:31]** like that all day long. You won this

**[46:33]** award. You know, it's a way to get in

**[46:35]** the door. But if you control it and do

**[46:38]** it the right way, SEOed, right? Them

**[46:40]** things show up all the time because

**[46:41]** you're doing what? Listicles and round

**[46:43]** and everything. Win them and everybody

**[46:45]** broke into super nugget, bro. Because

**[46:47]** that [ __ ] works killer.

**[46:51]** So, what I've been having a lot of

**[46:53]** success with lately is uh Twitterx,

**[46:57]** uh, Blue Sky, and threads, just threaded

**[47:00]** posts, just powering up my my money

**[47:03]** sites, my posts, and everything else.

**[47:05]** Run like a, uh, a 10 tweet thread, uh,

**[47:07]** explaining what the post is, related

**[47:09]** hashtags, and things like that. So,

**[47:11]** that's been really successful getting

**[47:12]** eyeballs on on the content I want to get

**[47:14]** eyeballs on. The other thing that's

**[47:17]** working well is Bing loves press

**[47:20]** releases. That's why I build my own

**[47:21]** press release networks. And what

**[47:23]** everyone's sleeping on is they also

**[47:24]** [ __ ] love wiki sites. I build out my

**[47:27]** own wiki sites and just drop some onto,

**[47:31]** you know, some entity ontologies and all

**[47:32]** my clients and everything else. Build

**[47:34]** out the pages on wiki sites and they own

**[47:36]** me. They love them. If you don't have a

**[47:39]** weekly data

**[47:41]** a week data page for each of your

**[47:43]** clients or and crunch base minimum

**[47:48]** crunch base and we data two links that

**[47:51]** like

**[47:53]** >> so I'm not sure if any of you guys had

**[47:56]** ever done this but X or before it became

**[47:58]** X Twitter they used to do these things

**[48:00]** called Twitter chats. Have any of you

**[48:02]** guys partaken in any of those? My

**[48:04]** backlink profile previously probably had

**[48:07]** 20 to 30% links from Semrush

**[48:12]** directly to me through Twitter chats.

**[48:14]** I'm going to like this is a strategy

**[48:16]** that we've used never went away. They're

**[48:18]** fanfucking. But what you do is you

**[48:20]** schedule one of these like it's

**[48:22]** basically a Twitter storm. Question

**[48:25]** answer, question answer question answer.

**[48:26]** You send it out to people ahead of time.

**[48:29]** You schedule it out. Hey, Monday at

**[48:32]** 11:00 am Central time. this is what

**[48:33]** we're going to do. Here's the question

**[48:35]** answer format and it's basically people

**[48:38]** on Twitter that just mob this [ __ ] So

**[48:41]** it's this question answer question

**[48:42]** answer. Again you can take that you can

**[48:44]** take those tweets embed them into your

**[48:47]** website. Now you're getting the two for

**[48:49]** one kind of thing. You're getting your

**[48:52]** Twitter bonus. You've got it on your

**[48:54]** website. It's engagement on both.

**[48:57]** And you're able to like crowdsource this

**[49:00]** [ __ ] That was the beautiful part about

**[49:01]** Twitter chats is that you would get all

**[49:04]** of this. It's kind of like your AMAs,

**[49:05]** but it's on Twitter and it would just be

**[49:08]** this back and forth. You get all of this

**[49:10]** content just flooding your feed.

**[49:12]** >> No, remember

**[49:16]** we used to take that and then Twitter

**[49:18]** moment.

**[49:22]** You would take the screenshots of the

**[49:23]** chat from other users and use that to

**[49:26]** create the Twitter moment. Oh my god,

**[49:28]** this Twitter moment so bad.

**[49:31]** >> Do you still do it?

**[49:33]** >> No, I still do it.

**[49:33]** >> I haven't seen any of those in a while.

**[49:35]** >> No, they they the the whole thing is you

**[49:37]** you've got to have that trending

**[49:38]** hashtag, schedule it, do all of that.

**[49:40]** But it works well and because you can

**[49:43]** frame it, which then links directly to

**[49:45]** Twitter. Again, you're getting a two for

**[49:47]** one.

**[49:48]** >> So, I'll answer this too in case anybody

**[49:50]** wants to help. There's a lot of

**[49:52]** parasites. I use every single one of

**[49:53]** them things that they just mentioned. Uh

**[49:56]** what's been kind of like my favorite for

**[49:58]** a while aides from Countrybass, Wiki

**[50:00]** Data, Patch, uh Soundcloud, those are

**[50:04]** absolutely mandatory. Somebody say

**[50:06]** something Podbean. Well, yeah, that

**[50:08]** that's what I'm getting at. My top

**[50:10]** [ __ ] thing, Parasite Play, is

**[50:12]** just go sign up for Buzz Sprout if you

**[50:14]** want, right? Because I talk about

**[50:15]** Podbean all the time for two reasons.

**[50:19]** One, because I got banned from Buzz

**[50:21]** Sprout. Don't [ __ ] ask me how, but I

**[50:23]** cannot I cannot use Buzz Sprout, right?

**[50:25]** But then I love Podbean cuz I can embed

**[50:29]** something onto the [ __ ] episode. So,

**[50:32]** not only is the audio there, I can embed

**[50:35]** either my GMBB map, my Pinterest pin,

**[50:38]** whatever the [ __ ] I want, a YouTube

**[50:40]** video, whatever I want. Usually, you

**[50:42]** know what that is, bro? The GMBB map,

**[50:43]** right? You I want that map link. Then

**[50:46]** when you uh hook it when you put the

**[50:48]** episode into Podbean, it syndicates to

**[50:51]** all the top [ __ ] uh podcasting sites,

**[50:54]** right? My my man Sean, you know, we we

**[50:57]** we he I don't even know where he's going

**[50:58]** to end up going, but we started building

**[51:00]** the tool. He start he been off and

**[51:02]** running to make it even easier. When you

**[51:05]** do one of those, whatever the term is,

**[51:08]** whatever the episode was, which should

**[51:10]** be what a PAA, right, if you're going to

**[51:12]** ask me, when you go search for it, or if

**[51:15]** you search for the brand's name, I

**[51:17]** promise you at least two or three

**[51:18]** podcasting sites will show up on the top

**[51:21]** first page. So, if you're doing rep

**[51:23]** management and somebody's got not

**[51:25]** looking too good, immediately go do a

**[51:28]** podcast. They don't need to be on there.

**[51:29]** The audio could be from [ __ ] Notebook

**[51:31]** LLM, 11 Labs. I don't give a [ __ ] That

**[51:34]** podcast podcast syndication is sick as

**[51:37]** [ __ ] And shout out to Bradley, right?

**[51:40]** Cuz if Syndication Network, I said never

**[51:43]** I just started, kept adding on, kept

**[51:44]** adding on, kept adding on. Oh, and by

**[51:46]** the way, me Tumblr I never stopped

**[51:48]** using. And Medium is a [ __ ]

**[51:51]** Slick testing. I'm trying to break

**[51:53]** blogger again also. I'll let you know.

**[51:55]** >> Dang, got parasites for years.

**[51:57]** >> No. So, this is an easy one. So based

**[51:59]** off of what you're saying, another way

**[52:01]** that I like to do it is I'll set it up

**[52:02]** to push it to SoundCloud because

**[52:04]** SoundCloud has its own RSS.

**[52:05]** >> Yeah. Yeah. SoundCloud is a must. What

**[52:07]** do you do with the RSS where you embed

**[52:09]** >> Spotify the podcasters into if into NAM

**[52:13]** everywhere else?

**[52:15]** >> Because now you've got an RSS to another

**[52:17]** RSS to another RSS. You can do that

**[52:19]** infinite frame.

**[52:21]** >> Infinite loop, baby. Hold up. Who

**[52:22]** created the infinite loop? Was that

**[52:25]** y'all too or Noah? That was y'all right

**[52:27]** there. Hey, listen. People, Marco, okay,

**[52:29]** semantic mastery, that's still you. You

**[52:31]** know, some people say, "Oh, I do press

**[52:33]** release stacking, right?" You know,

**[52:34]** which if you know, you know. If not,

**[52:36]** maybe we don't got enough time for that

**[52:37]** right now. But your silo is not complete

**[52:40]** if you're not going back there and

**[52:41]** changing that first. There was silo. The

**[52:43]** [ __ ] are you talking about? Right.

**[52:45]** Anyway, any other questions?

**[52:47]** >> Nester. Yes.

**[52:48]** >> I just like to add that one parasite. We

**[52:50]** were talking

**[52:52]** >> tomorrow I'm talking about par but um

**[52:54]** >> there is one that you can use as well

**[52:57]** every educational uh CRM wherever they

**[53:00]** they give you a free page so

**[53:04]** I think we were talking briefly not

**[53:06]** about that but about the edu how the

**[53:08]** students even get the sub page right so

**[53:10]** if you know somebody in college you're

**[53:11]** like oh can I get a blog post

**[53:16]** >> any questions any questions

**[53:23]** Joy and Simon and anybody else, but you

**[53:25]** guys were talking about specifically

**[53:26]** when you are using a review, you're

**[53:30]** going to move it over right from Google,

**[53:32]** you're going to put it on the web page

**[53:33]** and you're going to mark it up on the

**[53:34]** schema.

**[53:38]** What is your position?

**[53:41]** So for service industries who have

**[53:44]** people who come and go, right? So, the

**[53:46]** review might be it's under it's under

**[53:49]** the company's name, but it has

**[53:51]** individuals names that are no longer

**[53:53]** with the company. Can you still can you

**[53:56]** schema it up

**[53:58]** in the owners names, let's say, instead

**[54:02]** of the individuals who are in the

**[54:04]** review?

**[54:09]** >> Hold on. Hold on. My bad.

**[54:12]** >> Hold on. Hold on, K. Hold on. Hold on.

**[54:14]** My bad.

**[54:17]** Personally, I don't care if it's an

**[54:19]** employee or that or not. I'm looking at

**[54:20]** it from the brand standpoint that, hey,

**[54:23]** we do this, this, and this is a

**[54:25]** fantastic experience, five stars, the

**[54:27]** sentiment, it's positive. But the other

**[54:29]** thing I would add to that is a one of

**[54:31]** the issues I see with a lot of people is

**[54:33]** just throw one of these little widgets

**[54:34]** up on the page that goes and grabs all

**[54:36]** the reviews and throws it up like, "Hey,

**[54:38]** here's all these reviews and stuff like

**[54:40]** that." What I like doing is I'll go in

**[54:41]** and I'll look at the justifications for

**[54:43]** that specific review. They specifically

**[54:45]** talked about re-roofing or uh roofing

**[54:49]** tear off C, you know, the crew was

**[54:51]** clean, right? I'll take a look at that.

**[54:54]** That's where kind of like what Joy was

**[54:56]** talking about, I'll add it specifically

**[54:58]** to that page. So, if we're talking

**[55:00]** about, you know, roof re-roofing or

**[55:02]** storm damage repair, I'm going to try

**[55:04]** and find a review. And if I'm taking the

**[55:06]** review and embedding it on that page,

**[55:08]** it's going to be specific to that

**[55:09]** service, not just willy-nilly like

**[55:12]** here's all the [ __ ] reviews that they

**[55:13]** have.

**[55:16]** >> So, this is going to make me sound

**[55:17]** really lazy, but uh we do not mark up

**[55:19]** individual pages. I stick that thing in

**[55:21]** the footer and it gets us like sitewide

**[55:24]** um gold stars on every page. Uh so I

**[55:27]** don't like I would grab a review that

**[55:29]** looks great and maybe not one that

**[55:31]** mentions a former employee. Um, but

**[55:34]** that's pretty much I'll usually only

**[55:35]** like put one or two on there and it's

**[55:37]** really the average rating that I want

**[55:39]** for per for schema. Um,

**[55:42]** >> y

**[55:46]** was doing the schema on the clouds and

**[55:47]** stuff. If you put if you change the

**[55:50]** stars on the cloud and it showed this

**[55:53]** service and it would come out reviews,

**[55:56]** but hey, I remember all the I had 568.

**[56:01]** But then but then we started getting

**[56:02]** manual penalty.

**[56:03]** >> No, I know. I know. I'm just I'm not

**[56:05]** listen.

**[56:11]** >> So, you know, I I'm not lazy. I I'm like

**[56:14]** I go in, bro. I love details, right? I

**[56:17]** do not put sitewide reviews on service

**[56:19]** pages nor in the footer. I I'm not doing

**[56:22]** that, right? The service is going to

**[56:24]** have only reviews showing about that

**[56:26]** service. Every image on that page is

**[56:28]** about that service. Every video on that

**[56:30]** page, if there's more than one, is about

**[56:32]** that service, right? Same thing on the

**[56:34]** paa level. I like [ __ ] to be completely

**[56:37]** siloed. No outside break, unless I'm

**[56:40]** controlling it because of course, you

**[56:42]** know, everything needs to connect. It's

**[56:43]** a website. Any other questions?

**[56:45]** >> Wait, wait, hold on.

**[56:46]** >> So, now you're going to do it on the

**[56:47]** subdirectory LLMS file for that

**[56:49]** particular uh service.

**[56:51]** >> Okay. Do you So, I need to update that.

**[56:54]** Damn. Okay. Why? Because if not, it's

**[56:56]** going to it'll reflect wrong if not or

**[56:59]** Okay. Okay. Cool. You had something

**[57:02]** else, Nester? You had something else?

**[57:05]** You don't got another parasite for us?

**[57:09]** >> Not for now. Not for after some tequila.

**[57:11]** Hey, you want some? Hey, if you want

**[57:13]** some parasites, talk to Nester after

**[57:15]** some tequila. I promise you, you'll get

**[57:17]** some good ones. Uh, any other questions

**[57:19]** here?

**[57:22]** >> Yeah. Yeah. [ __ ] yeah. I knew I was

**[57:24]** thinking like, yo, somebody shared some

**[57:26]** ill parasites just the other day. Let me

**[57:28]** pull up my list

**[57:32]** a sec.

**[57:35]** So these are mainly for uh vcoded stuff

**[57:38]** or HTML pages.

**[57:40]** But what I'm using is top 15 right now.

**[57:43]** GitHub pages, Netlefi for CELL,

**[57:47]** GitHub pages,

**[57:50]** Netlefi

**[57:52]** for Cell, Firebase,

**[57:55]** Cloudflare Pages,

**[57:58]** Get lab pages

**[58:00]** surge.sh

**[58:03]** render glitch replet aws amplify azure

**[58:10]** static apps railway and fly.io

**[58:19]** make me open it again. Railway

**[58:22]** railway got some slick ass true cloud

**[58:25]** [ __ ] going on. I like

**[58:27]** Yeah, bro. Ain't that [ __ ] man? And I

**[58:30]** gotta give mad love to you because

**[58:31]** remember when I was so scared like,

**[58:32]** "Bro, how did I whip up a [ __ ] server

**[58:34]** inside of this hosting [ __ ] So

**[58:36]** confusing." Now I'll be like gone. It's

**[58:39]** got uh Digital Ocean. Yeah, Digital

**[58:42]** Ocean is definitely fire. So we um

**[58:46]** Vulture

**[58:48]** Wasabi. Yeah. All the cloud sites.

**[58:50]** Bunny. Bunny. Yo. Oh, not Bunny. Blaze.

**[58:52]** Remember Blade? When is it called Blaze

**[58:54]** or Bunny?

**[58:56]** There were two separate ones. Yeah. But

**[58:57]** at one point, Blaze was like tearing

**[58:59]** [ __ ] up. Here's another thing. If you do

**[59:01]** any cloud stacking, if you guys

**[59:02]** disagree, please just chime in. Right.

**[59:04]** It's like because there's like there's

**[59:06]** so many different cloud providers,

**[59:08]** right? But let's just say like the top

**[59:10]** 12 and then out of them there's like

**[59:12]** four big players, right? Which one is

**[59:15]** more powerful be switching? Like

**[59:17]** sometimes it's AWS. Then at one moment

**[59:19]** IBM was absolutely smacking [ __ ] bro.

**[59:23]** But then that [ __ ] died off quick. Have

**[59:24]** you guys noticed that as well?

**[59:27]** >> Yep. Yes.

**[59:30]** >> Sometimes

**[59:31]** >> Yeah. Sometimes

**[59:32]** >> sometimes Oracle pops in.

**[59:35]** >> It's It's a pain in the ass. Even S3

**[59:37]** cloud pages will pop pop in and out of

**[59:39]** the index. They do that all the time.

**[59:41]** But I I still use that as like you said,

**[59:43]** an ID page because it's still Google's

**[59:45]** crawling that. There's no question it's

**[59:47]** being crawled. You can see it in the

**[59:48]** backlink profile if you go look at

**[59:49]** search console. So whether it's in the

**[59:50]** index or not, I don't care.

**[59:56]** Yo, y'all see me trying to drain brain,

**[59:59]** right? I hope y'all appreciate that cuz

**[01:00:01]** my back hurts.

**[01:00:04]** Any other questions? Any other

**[01:00:05]** questions? No. Guys, what question?

**[01:00:12]** >> Sure. Go ahead.

**[01:00:14]** >> I think Joy Joy, you mentioned this this

**[01:00:16]** morning about calculators, having a

**[01:00:18]** calculator on there. So,

**[01:00:21]** what what's a typical We have an

**[01:00:23]** attorney in the room, right? What's a

**[01:00:25]** typical question that people call you

**[01:00:29]** that involves numbers? Like obviously

**[01:00:30]** money

**[01:00:45]** >> Yeah. So, the question is basically how

**[01:00:48]** much is my case worth? whether it was in

**[01:00:49]** an accident or broke broke a leg blah

**[01:00:51]** blah blah blah obviously has to depend

**[01:00:53]** right the and it's really hard to do a

**[01:00:56]** range so but I I have let's just say

**[01:01:01]** what what is the what's the fee that you

**[01:01:03]** call the uh when you take is it the

**[01:01:05]** third day what's the

**[01:01:06]** >> retain retainer fees

**[01:01:08]** >> uh is it like 30% something like that so

**[01:01:11]** here's a stupid really stupid calculator

**[01:01:14]** and you can vive code it all day long I

**[01:01:16]** did this for a client site it's

**[01:01:18]** you find a PAAA or something like how

**[01:01:20]** much will I get for my settlement and

**[01:01:23]** you say well if you make a if you have a

**[01:01:25]** million dollars how much do I get and

**[01:01:27]** you slide it between like say 20 30% or

**[01:01:30]** 35 or 5% it tells you how much they get

**[01:01:33]** a after your commission like okay so

**[01:01:37]** I've seen engagement on this like stupid

**[01:01:39]** ass little page all it has is a stupid

**[01:01:41]** JavaScript calculator and that's that's

**[01:01:44]** it that's all that's on there like can

**[01:01:46]** you do like 30% of a million or 30% of a

**[01:01:50]** 100,000.

**[01:01:52]** I put out

**[01:01:56]** some people.

**[01:02:16]** >> That's That's going to be some viral

**[01:02:18]** [ __ ] right there. I can guarantee you

**[01:02:19]** that.

**[01:02:22]** So, one thing I would add to this and

**[01:02:24]** what just frustrates the ever loving

**[01:02:26]** crap out of me about a lot of people

**[01:02:28]** when it comes to these calculators or

**[01:02:30]** like putting pricing on your stuff, like

**[01:02:32]** if you build websites, right? If someone

**[01:02:34]** comes up to you and asks like, "Well,

**[01:02:35]** how much does a website cost?" As a

**[01:02:37]** professional, you should have a pretty

**[01:02:38]** [ __ ] good idea, like at least

**[01:02:40]** baseline. If you don't, then like really

**[01:02:43]** how well do you under understand your

**[01:02:45]** injury? Because I guarantee

**[01:02:47]** that end customer and this is where

**[01:02:49]** we've got to get out of the mindset of

**[01:02:50]** just SEOs and just marketers that

**[01:02:53]** customer has already probably gone to

**[01:02:55]** Google. They've asked how much does X Y

**[01:02:58]** and Z pay out or how much does whatever

**[01:03:00]** cost. Google [ __ ] tells them that. So

**[01:03:03]** if you're not willing to put that on

**[01:03:04]** your website or be upfront well like hey

**[01:03:06]** there's a lot of variables that start

**[01:03:08]** out typically we see that our service

**[01:03:11]** starts at X Y or Z price point, right?

**[01:03:15]** It's a trust signal. It It signifies

**[01:03:17]** that yes, we we're transparent about our

**[01:03:19]** pricing. If it if you call up a

**[01:03:21]** marketing agency and they're like, I

**[01:03:23]** don't know how much money you got.

**[01:03:25]** Like, does that really instill

**[01:03:27]** confidence in you as a business owner or

**[01:03:29]** if it's like, "Oh, yeah. Well, our

**[01:03:30]** services start off at here and they can

**[01:03:32]** go up to here depending on how

**[01:03:34]** customized or how much difficulty it's

**[01:03:36]** going to be or whatever." But like, come

**[01:03:38]** on. Like it's it's prevetting and

**[01:03:42]** pre-qualifying all of your all of the

**[01:03:44]** people because if your clients are

**[01:03:45]** bitching about like we get [ __ ] leads,

**[01:03:48]** they suck and all this, it's probably

**[01:03:49]** because you're not listing price. You're

**[01:03:52]** not pre-qualifying these people with

**[01:03:53]** pricing ahead of time and so you're

**[01:03:55]** getting garbage leads

**[01:04:04]** >> starting at range. I don't think the

**[01:04:07]** only one would be potentially attorney

**[01:04:12]** >> some state ones.

**[01:04:13]** >> Yeah, I was told in Nevada.

**[01:04:16]** >> But if at all possible, I just I tend to

**[01:04:18]** see this across the board with a lot of

**[01:04:20]** industries where people are like, "Oh,

**[01:04:22]** we can't put our price on there. We

**[01:04:24]** can't mention how much this costs."

**[01:04:25]** Like, that's the reason I'm googling you

**[01:04:28]** is I want to know like if I have if if

**[01:04:30]** my AC breaks down and I have to have it

**[01:04:32]** replaced, like, am I looking at a couple

**[01:04:34]** thousand dollars? Am I looking at 20

**[01:04:36]** grand? Do I need to, you know, sell my

**[01:04:38]** first born on eBay? Right? Like, I need

**[01:04:40]** to know what this is going to cost.

**[01:04:43]** And that's why I'm why I'm running the

**[01:04:45]** search. If at all possible, help people

**[01:04:48]** out. Tell them what it is.

**[01:04:50]** I can ask that too.

**[01:04:54]** For any of you in here like me, like

**[01:04:56]** DIY, you don't want to spend the money

**[01:04:58]** to get your HVAC fixed or something.

**[01:05:01]** >> Yeah. Well, Jose, I mean, look at his

**[01:05:03]** this guy on Facebook. He remodels his

**[01:05:05]** entire house. His wife isn't happy. I'll

**[01:05:07]** remodel it again. Right.

**[01:05:10]** So, if you need some help, Jose's your

**[01:05:12]** man. No, but seriously, I have because I

**[01:05:16]** I I like DIY stuff because it's I feel I

**[01:05:19]** get fulfillment. It's not because I'm

**[01:05:20]** cheap and lazy because I like doing it.

**[01:05:22]** It's it's a different thing than SEO.

**[01:05:25]** So, for my HVAC client in Dallas,

**[01:05:28]** wherever I said it was, I will do how

**[01:05:31]** much does it cost to repair my AC? No,

**[01:05:33]** it was my AC is broken. How much will it

**[01:05:36]** cost to fix it? Well, it depends. If

**[01:05:38]** it's this, it might be a capacitor and

**[01:05:40]** they cost 125 bucks. You can get them at

**[01:05:43]** Home Depot or your local supply store.

**[01:05:46]** It cost you 125 bucks to do it in about

**[01:05:48]** 30 minutes. You can find out how to do

**[01:05:49]** it on YouTube. But

**[01:05:53]** >> exactly, but if you're not capable, you

**[01:05:57]** could fry your house and do like stuff

**[01:06:00]** blah blah blah blah. So is it if Yeah,

**[01:06:02]** you can you can do it for 125 bucks.

**[01:06:05]** Look like the hero to your wife unless

**[01:06:07]** like you break the whole thing breaks

**[01:06:09]** down that cost 5,000 bucks to fix. So I

**[01:06:12]** I will do that like easy ones like say

**[01:06:15]** toilets really easy. Where's my house

**[01:06:16]** plumber? Like toilet flapper five bucks

**[01:06:19]** at Home Depot. Anyone can can do it. My

**[01:06:22]** my daughter replaced it like easy.

**[01:06:25]** Something else? Nah, you need a plumber

**[01:06:27]** unless you want to take a take a chance.

**[01:06:29]** So, I'll put that stuff on there because

**[01:06:32]** it's it's like like Brian says, it's

**[01:06:34]** it's on Google anyway. Put it on your

**[01:06:37]** site. Then you become the source of

**[01:06:38]** truth. Write that down. Source of truth

**[01:06:42]** and go Google it and see what it means.

**[01:06:44]** Then you go, "Oh, oh, that's

**[01:06:50]** right. I've seen

**[01:06:53]** this is

**[01:06:55]** priceang

**[01:07:15]** shows

**[01:07:20]** educational

**[01:07:23]** question.

**[01:07:24]** >> Yeah.

**[01:07:29]** >> Viral [ __ ]

**[01:07:30]** >> Oh

**[01:07:32]** >> yeah. So that so that was the uh the

**[01:07:34]** calculator. viral [ __ ]

**[01:07:36]** >> The viral [ __ ] was not my idea, but uh

**[01:07:39]** the the idea was excuse me, how many

**[01:07:43]** joints do you need to smoke to be under

**[01:07:45]** the legal limit or how many nanogs or

**[01:07:48]** whatever. So, a calculator and I mean

**[01:07:50]** you for a DUI attorney, it could be

**[01:07:52]** something similar in the niche, right?

**[01:07:54]** How many beers does it take to be over

**[01:07:56]** the legal limit,

**[01:07:57]** >> right?

**[01:07:59]** How many fill in the blank? And these

**[01:08:02]** are probably questions that you again if

**[01:08:04]** you look in search console you would

**[01:08:06]** probably find. If you look in PAAAS you

**[01:08:08]** would probably find if you're an if

**[01:08:10]** you're receptionist or if any of your

**[01:08:12]** assistants or yourself are answering

**[01:08:14]** phones I guarantee you probably have

**[01:08:16]** about five to 10 questions that you're

**[01:08:19]** like oh god we're asking this again.

**[01:08:22]** Okay well here it is. If you get a my

**[01:08:25]** opinion is if you're asked something

**[01:08:27]** more than three times or have to do the

**[01:08:29]** same thing, same process, same workflow

**[01:08:31]** more than three times, you either need

**[01:08:34]** content around it, you need to automate

**[01:08:36]** it, it needs to be a resource where

**[01:08:37]** you're just like, go check that out

**[01:08:46]** and content, right? It can depends.

**[01:08:49]** We've seen it as as low as 20. We've

**[01:08:51]** seen it a couple thousand. Here's the

**[01:08:54]** factors, right? And then you become

**[01:08:56]** again the source of truth with that.

**[01:08:59]** Okay. Well, if someone's asking this

**[01:09:00]** question, here's what it is.

**[01:09:04]** >> No, on that topic, bro, like what I do

**[01:09:06]** is I go right to Reddit again with the

**[01:09:08]** scraper I have and I with a prompt I

**[01:09:10]** saved that I'm not sharing. You got to

**[01:09:12]** do your own [ __ ] prompt engineering.

**[01:09:14]** No disrespect. And then I just go get

**[01:09:16]** that and then create a trip wire, bro,

**[01:09:18]** for the local business and throw it out

**[01:09:20]** there. Put it on. on social and make it

**[01:09:22]** a nice sexy little reel. Tomorrow I'm

**[01:09:24]** going to show you how you can upload to

**[01:09:25]** the grant or Tik Tok, one of the two.

**[01:09:27]** I'm dyslexic. And on a story, if you do

**[01:09:30]** it the right way, you can get a outbound

**[01:09:31]** link. All you got to do is swipe up,

**[01:09:34]** link right out to what you want, the

**[01:09:35]** blog post, the offer, GHL, landing page,

**[01:09:38]** right? Tripwires, bro. No, I'm not

**[01:09:40]** sharing that. Oh, I'm I'mma show them,

**[01:09:42]** but they got to figure out how to do it

**[01:09:44]** on their own, bro. It's rockstar. We got

**[01:09:46]** to deliver and make sure [ __ ]

**[01:09:47]** is implementing, baby. Any other

**[01:09:49]** questions?

**[01:09:51]** Questions? Questions? Going once. Before

**[01:09:54]** I close it out though, let me get my

**[01:09:56]** little paper because my dyslexia is room

**[01:09:59]** 732. Hopefully y'all already wrote it

**[01:10:02]** down, but to re re-re,

**[01:10:05]** right?

**[01:10:06]** >> So, it's like, you know, pretty much in

**[01:10:08]** the few.

**[01:10:10]** >> Give us a couple minutes to set it up.

**[01:10:11]** So, maybe 5:45, 6 o'clock. I'm sure

**[01:10:14]** y'all want to go to your room and

**[01:10:15]** stretch it out. Guys, one thing I need

**[01:10:17]** from y'all though, real quick. How is

**[01:10:19]** day two? So at Rockstars.

**[01:10:21]** Yeah.

**[01:10:25]** Thank you. Thank you. And then last

**[01:10:26]** thing, give it up for the speakers guys

**[01:10:28]** today, please. One more time.

**[01:10:32]** >> I just noticed that's where the camera

**[01:10:34]** is. Appreciate y'all virtually, too. 15.