SEO Rockstars 2026: Day 2 - Simon Cornelius

[00:02] Good stuff.

[00:05] All right.

[00:06] So, how many of you have ever heard me

[00:09] speak before or this is your first time?

[00:13] Okay.

[00:16] All right. Just so like half the room

[00:18] put their hand up and how many of you

[00:19] will never put up your hand no matter

[00:21] what I ask? Okay. All right. The rest of

[00:25] you. Okay. We probably looking at the

[00:27] previous presentation go, man, this is

[00:28] really good stuff. I So I don't have a

[00:31] big grandiose introduction about who I

[00:33] am. I'm Simon. I'm lazy and I'm cheap.

[00:37] So just remember I'm lazy and what?

[00:40] Okay. And I like interaction in the

[00:42] audience. Is that cool?

[00:44] Right. So I got some got some how what

[00:49] mic mic one two.

[00:51] There we go. Oh, operator error. Now I

[00:53] can hear me as well. Cool. All right.

[00:56] So, I am what? I'm lazy

[01:00] and cheap. Thank you. And I love

[01:01] interaction. So, the good news is that

[01:04] I've got a really good presentation

[01:06] today. I kept on adding more and more

[01:09] and more stuff. But the bad news is I

[01:12] got enough stuff to last for the rest of

[01:13] the day. So, I'm going to get through as

[01:16] much as I can, but you all have access

[01:19] to the presentation. It's in my speaker

[01:22] bio profile thing somewhere in there. If

[01:25] you want to find me, just find me. I

[01:27] know there's a few Simon Corneliuses

[01:28] around in the world. So, but anyway, I'm

[01:31] going to have fun doing this. And who

[01:33] wants to know how to make the first

[01:35] million with AI, right? Like just a few

[01:39] of you. So, there's a story behind this.

[01:41] I like stories because stories sell and

[01:45] facts tell. Where's my story going?

[01:48] There's a a blinding light here. Where's

[01:50] Where's our previous speaker, Jim?

[01:52] Where's Jim? Stories sell, right, Jim?

[01:55] Yes, sir.

[01:56] All right. And facts tell. So, I picked

[01:59] up this book recently called Making Your

[02:01] First Million with AI. I thought that's

[02:05] going to be a really good book. And I

[02:07] think I'm not to call anyone out, but

[02:08] where's Brian Kado here? Is he here?

[02:11] Brik,

[02:13] did you tell me about this book? how to

[02:15] make your first million with AI or some

[02:18] someone mentioned it. I so I bought it

[02:20] and I read the whole thing in like three

[02:22] hours. But the thing is it's written

[02:25] like in kid font and there's about 150

[02:29] words per page and it repeats itself

[02:32] over and over and over and over and over

[02:36] again. You can literally take and

[02:38] there's some good stuff in here, don't

[02:39] get me wrong, but there's some some good

[02:40] stuff in here. You could probably dilute

[02:42] to about two or three pages. I kid you

[02:44] not. Some good stuff in here, but very

[02:46] very high level. But it gets a brain

[02:48] thinking. But I wouldn't I wouldn't pay

[02:51] to buy this book again. But if you

[02:53] anyone wants it, it's theirs.

[02:56] Okay. The first person to put a hand up

[02:58] his story. All right. So, how to make

[03:00] your first million with AI.

[03:05] Oh, wait a minute. So, here's the guy.

[03:08] If you're at the back of the room, you

[03:09] don't have super biote vision, you need

[03:11] to be sitting at the front with the

[03:13] popular people. So AI made me my first

[03:17] million lines of code still waiting on

[03:20] the cash. So that's kind of my my line

[03:23] here is for all you people that think

[03:26] you can code, great. I try it because

[03:29] it's it's the only way you learn, right?

[03:31] when I learned to code back in last

[03:34] century, I'm dating myself now, is I

[03:37] made a bunch of mistakes. People told me

[03:39] my mistakes, but I got better and better

[03:41] and better, but you have to try. So, I'm

[03:46] going to just jump into some really cool

[03:47] stuff that, and this is not a

[03:50] one-sizefits-all, don't get me wrong.

[03:52] I'm here to inspire you. To inspire you.

[03:55] Is that okay? Because one thing is I am

[03:59] lazy.

[03:59] Lazy. And the other thing is I'm

[04:01] cheap. Cool. How many presentations do

[04:05] you all go to where you actually engage

[04:07] with the speaker in the audience? Not

[04:09] too. I'm a little bit different.

[04:12] So, let's take a simple SEO task. This

[04:14] is to get you thinking. This is not the

[04:17] solution for everyone. So, let's create

[04:19] a blog post, shall we? Anyone ever

[04:21] written a blog post before? Okay, four

[04:23] of you. Okay, cool. All right. Rest of

[04:26] you have a VA that does it, right? So

[04:28] what do we first do? Let me stand over

[04:31] here. I know I'm away from that now. So

[04:34] blog post process go come up with a

[04:37] topic

[04:39] research. Get the reader intent. Oh, by

[04:42] the way, Martin Marion taught me about

[04:44] the intent behind the intent. It took me

[04:46] four years to realize what he was

[04:49] talking about. Four years when I did

[04:51] like, oh my gosh, research niche. You

[04:55] get instructions and a purpose. You you

[04:57] give it to your writer. That might be

[04:59] Fiverr, an in-house team, AI, whatever.

[05:03] Here's the writing instructions. You

[05:04] review the writer's first draft, usually

[05:06] in a Google doc. More on that later.

[05:09] There's an email. There's a feedback

[05:10] loop. You send it to the client for

[05:12] review. Google Doc. Email feedback loop.

[05:15] Are you tired yet?

[05:18] Then you create a blog post on the

[05:20] website. Oh, that's copy and paste from

[05:22] Google Doc, which means you have to

[05:24] remove the Google Doc formatting. Anyone

[05:26] been there before? Yeah. And then you do

[05:29] your SEO stuff, which is your title,

[05:31] description, link to the service page,

[05:33] and the first paragraph, and your

[05:35] category of the blog post. Then we got

[05:37] to do the featured image. Oh my gosh, I

[05:40] was tired after reading this. Go to

[05:43] deposit photos, shutter stock, and or

[05:46] valley. Remember the four fingers from

[05:48] Deli too? I know Chad does, right?

[05:51] So resize it. Got to compress it because

[05:54] it's four megabytes.

[05:56] Oh, then you have to give it a name

[05:57] because it's like shutter stop. One,

[05:59] two, three, four. Then you have to do

[06:01] your alt text.

[06:06] Click. Where's click? What's going on

[06:09] here?

[06:11] A little while later. I found out this

[06:14] is from like Spongebob. Yeah.

[06:17] A little while later.

[06:20] Publish. We Yeah, we published it.

[06:23] How long does that take you guys to do?

[06:25] I've heard like an hour, hour and a half

[06:27] to do that. Right. Right.

[06:31] So, what did I say I was in the

[06:33] beginning? I was

[06:34] lazy.

[06:35] Lazy and cheap.

[06:37] All right.

[06:39] So, let's start with step one. Come up

[06:41] with a topic. Cool.

[06:45] Push the AI easy button. Boom. Easy.

[06:50] So, who can do that? come up with a

[06:52] topic. Every one of you in the room can

[06:55] do. Can any every one of you push the AI

[06:57] easy button?

[06:59] Yes, you can. And it will research,

[07:01] write, review, email the client for

[07:03] review, create the blog post on the

[07:05] website, do all the SEO stuff, do the

[07:07] featured image, and publish it. Cool.

[07:10] So, I've actually implemented this. The

[07:12] only one piece I haven't done is email

[07:15] the client for review and feedback

[07:17] because most of my clients, they don't

[07:19] they trust me with content. So, I I

[07:21] leave them out of the loop, but you

[07:23] could easily do that.

[07:25] So, is that cool?

[07:28] I'm going to show you kind of how to do

[07:30] that. By the way, I'm not I don't have

[07:32] enough time. I don't have enough

[07:34] stamina, neither do you guys, to go

[07:36] through all the nerdy process, but I'm

[07:38] but if you want to connect with me

[07:39] afterwards, like Anna said, hey, let's

[07:41] sit down and nerd out. Cool. I'm I'm

[07:44] very accessible. I live around here.

[07:47] I I love sharing and networking with

[07:49] people. So, about images, they're one of

[07:52] the biggest pains in the bum I've had

[07:54] forever because I have to go to shutter

[07:56] stock or deposit photos, find an image,

[07:59] do all that stuff. It takes forever and

[08:01] I always miss that one step. Or you have

[08:03] the VA that misses a step or five and

[08:06] you don't know about it. Like, hey, what

[08:08] happened to this image here?

[08:11] So, here's how I create featured images

[08:14] now or any image. You ready for this?

[08:17] Yes.

[08:18] So, four people. Okay, are you ready?

[08:21] All right, cool. So, read the article.

[08:23] This is AI doing this. Read the article.

[08:27] Extract the visible entities. Underline,

[08:30] highlight, bold. Visible entities. Chad,

[08:34] you nodding your head or you just eating

[08:36] now? Because you're agreeing with me,

[08:37] right?

[08:38] Right. So, here's And now, no need to

[08:41] take pictures unless you're of me.

[08:43] Extract four to six ent visual entities

[08:46] from this article. You're asking AI to

[08:48] do this for you. I use Claude's haiku

[08:50] model because it doesn't need to be that

[08:52] that fancy. So, extract four to six

[08:55] visual entities. You can read the rest

[08:57] of it later.

[08:59] Write the prompt for image generation

[09:02] and send it to Google Nana Banana Pro,

[09:06] the latest and greatest version, not the

[09:08] 2.5, but the 30 Gemini preview. I

[09:11] believe it's only visible through the

[09:13] API or accessible through the API right

[09:15] now, which means it costs like 10 cents.

[09:19] So there's a link to Gemini Pro image

[09:24] preview. Next week or next month, it

[09:26] will be another one. So I just send

[09:29] everything there to Nano Banana Pro and

[09:31] it produces the image.

[09:35] I witness click.

[09:38] Oh yeah.

[09:40] Okay. So, this is what gets sent to

[09:43] Google Gemini. The prompts in the file.

[09:45] No need to copy it, but it sends all

[09:47] this over. It says you need to have this

[09:50] in the image. You like it, Bradley?

[09:52] I do.

[09:52] Stay tuned for the next slide. Okay. So,

[09:55] there's all this stuff. Like I said,

[09:57] it's in the slides. You're going to look

[09:59] at your your camera afterward. Look,

[10:01] want to take a picture of me just

[10:05] I mean

[10:07] All right. Okay. All right, that's

[10:08] enough. Don't run out of film. All

[10:10] right,

[10:12] Bradley, this one's for you.

[10:15] All right, this was that previous slide

[10:18] went to Nano Banana whatever pro. Do you

[10:22] like it? What What's What sticks out to

[10:23] you, Bradley, in this image?

[10:26] Obviously, it's tree trimming.

[10:29] What I thought was real. Looks I mean

[10:31] looks believable.

[10:33] Yeah. You got the little We got this got

[10:35] the harness, the ladder, the safety. All

[10:37] the entities in

[10:38] all the all the visual entities in

[10:40] there. So for 10 cents and like push a

[10:44] button. Cool. Cool.

[10:46] All right.

[10:47] So, uh, let's talk. Can we get a little

[10:50] nerdy right now? Let's talk nerdy.

[10:53] I know you can't read this, but what

[10:55] I've set up is a whole string of AI

[10:59] agents doing this stuff for me. All

[11:01] right. So if you can imagine you got

[11:04] let's say you got uh each of these is a

[11:06] person in your organization.

[11:08] So we have one that creates a scope for

[11:12] the article, the one that actually

[11:15] writes it. You have someone that checks

[11:17] what they did. You have someone that

[11:19] revises the article if it needs to.

[11:22] Someone that formats it for the website

[11:24] and someone that creates an image and

[11:26] someone that publishes it. That could be

[11:28] individual people, right? You probably

[11:30] have those. So, what I've done is like

[11:33] I've trained each one of these with a

[11:34] prompt. And if you want to connect with

[11:36] me, we can talk about prompts and nerdy

[11:37] stuff, but these every one of these

[11:40] agents does their work. But do they you

[11:44] know how you have a VA and say, "Hey,

[11:45] write me an article like follow these

[11:47] instructions." Or you have say I know

[11:50] where's where's Mike? Mike will send out

[11:52] a job uh hunting for jobs and like let

[11:55] me know if you read these instructions

[11:57] like Philippine jobsonline.ph PH if you

[12:01] read the instructions write this in your

[12:03] response we've all done that right well

[12:05] how do you know that an AI has done that

[12:07] job you don't but if it if it hasn't

[12:11] right unless in the prompt file say when

[12:14] you are done tell output this so every

[12:18] step in the stage there's what I call a

[12:21] fingerprint it's like yes I've done the

[12:24] work and they go okay cool let's go on

[12:25] to the next stage so anyway this is not

[12:27] meant to confuse you it's meant to think

[12:30] of these as people. They're AI agents

[12:32] doing work as a person would normally.

[12:34] You have detailed instructions. So, it

[12:36] goes on bum bum bum bum. You could

[12:38] literally do and by the way

[12:42] the I have behind this there's a a

[12:46] business MD file which has all the

[12:48] business information that they're a

[12:50] plumber, they're a roofer, they're a

[12:51] tree arborist. Here's where they are.

[12:53] Here's their avatar. Here's their

[12:55] customer ideal customer profile. Here's

[12:57] where they work. So all this is in the

[12:59] background. So the writer and the scope

[13:01] agent know all this in advance. That

[13:04] cool, right? So this is literally one

[13:07] one click and you can do one at a time.

[13:11] You can do 10 at a time. You can do say

[13:14] like four clients at one time as well.

[13:17] So the only the only limit to this is

[13:20] your imagination, right? You would agree

[13:21] with me on that one, right? Because who

[13:23] wants to be like me? Lazy and Okay.

[13:27] Anyone want to be like me? By the way, I

[13:30] had a boss one time. He said, "Simon,

[13:33] you're the laziest person I know." And I

[13:36] knew what he was telling me right off

[13:38] the bat. He's like, "Thank you." I was

[13:40] one of like the top 10% in his

[13:42] organization or something. So, make me

[13:44] feel good.

[13:47] All right. So, I'm not going through

[13:48] each one of these. Like I said, if you

[13:50] want to connect with me afterwards, we

[13:51] can go through. But what does the scope

[13:53] agent do? The layout of the article.

[13:55] What sections come first? What comes

[13:57] second and third and fourth? The ICP,

[13:59] what sections do they have? Here's the

[14:02] detailed writing instructions. What is

[14:04] the user's intent? You have to answer

[14:07] that right out of the gate. Don't stray

[14:11] fan out. Anyone heard of fan out

[14:13] questions? Yeah. Fan out. Yeah. So, I I

[14:17] I saw a post in Signals Lab or something

[14:19] a while ago. It talked about fanout

[14:20] questions. So, I said, hm, what is that?

[14:23] So, I took the fan app questions and

[14:25] added it to my agent prompt.

[14:30] Don't repeat yourself. So, we've all

[14:33] seen AI slop. Yes.

[14:35] And 4,000 words. Where's Where's Sean? I

[14:39] know we we've seen some sloppy AI

[14:41] content, right? 4,000 words. Come on,

[14:43] man.

[14:44] Yeah.

[14:46] Like, how to fix a a leaking toilet. You

[14:48] had your plumbing example, right? Don't

[14:50] need seven and a half thousand words.

[14:54] What? Come on. Come on, man. Let's I'm

[14:57] trying to do my bite my best mic relo

[15:04] meet the reader search intent and

[15:07] nothing more.

[15:09] Right. Answer the fan out questions

[15:11] throughout the document. And apparently

[15:13] Google, we don't have any anyone here

[15:15] that knows Google really well, do we?

[15:17] Joy,

[15:19] right? Don't turn your content into

[15:21] bite-sized chunks. Like, just you don't

[15:24] need to force this stuff. Just be

[15:25] natural. It will come out once you

[15:27] finish answering the searches intent.

[15:29] You're done. Nothing else. By the way,

[15:32] content that used to rank for thousands

[15:34] of keywords in search console doesn't

[15:37] happen anymore. Doesn't happen anymore.

[15:39] Hat tip to Chris Castillo, one of my

[15:41] best friends. He brought this up

[15:42] recently. Like, dang. All right. So,

[15:46] some more bangers. By the way, does

[15:47] anyone know what bangers are besides the

[15:49] other Simon in the room?

[15:51] Bangers and mesh.

[15:53] Yeah. Yeah. So, bangers are in England

[15:57] like like a sausage, but of course also

[16:00] be these little firework things. They

[16:03] could also be that's a real banger

[16:05] that's really good. So, you know, if you

[16:07] go to England and you like you talk

[16:09] about bangers, they might be confused.

[16:11] You're talking about the food about I'm

[16:13] I'm a real banger at this or anything

[16:15] else. There's another connotation which

[16:17] I won't even get into

[16:20] that's not for this topic over here. So

[16:22] things I I like to do in the content. So

[16:25] I love to use tables. Tables and lists.

[16:28] Why?

[16:31] Google loves data. Why?

[16:35] Structured easy to read also by people

[16:38] as well. If you're looking for an easy

[16:40] to read content piece of content tables

[16:42] and lists. So bring it on short images.

[16:44] We talked about images. I love sections.

[16:47] You can read through this at your your

[16:49] leisure. How much time do I have left?

[16:52] 30 minutes. Cool. Only like 10% through

[16:55] my presentation.

[16:57] All right. Some So, more website

[17:00] bangers.

[17:01] We must have been on the same wavelength

[17:03] because I know we've been talking about

[17:04] reviews in here. So, let me ask let me

[17:07] tell you why I do this. Number one,

[17:10] because I'm

[17:11] lazy and also because I'm cheap. Look at

[17:14] you guys.

[17:16] So, I want to bring all my reviews into

[17:19] my website. Now, if I have, say, a

[17:22] hundred reviews for plumbing, how is it

[17:24] house plumbing? And some are about

[17:26] toilets, some about slab leaks, some

[17:28] about water heaters, I don't want to

[17:31] have every single one of those reviews

[17:33] on my toilet repair page, right? I just

[17:36] want the reviews which are about toilet

[17:39] repair. Yes. Right. So, how do I do

[17:41] that? I download download every single

[17:44] one of my reviews via code because I'm a

[17:46] nerd. I'm lazy. I'm cheap. Is I download

[17:50] all the reviews into the back end of the

[17:51] website as a custom post type CPT. Cool.

[17:54] Then I categorize them with AI. Said

[17:57] what is this review about? Generic about

[18:01] toilets about showers about water

[18:03] heaters. What is it about? And it tags

[18:05] it with a category. Now on the service

[18:08] pages, let's say it's water heater. You

[18:10] like that? Right. So, on your water

[18:12] heater page, you have a little code

[18:13] snippet that says, "Show me reviews just

[18:16] for water heaters." It pulls all those

[18:18] reviews in. So, the f the most recent

[18:21] ones show up first. So, every time you

[18:23] add a new review, that's from from the

[18:25] GMBB. Now, you got fresh fresh reviews

[18:29] coming in. Cool.

[18:33] All right.

[18:36] By the way, I used to hate public

[18:37] speaking. Now you can't stop me. I used

[18:40] to belong for now and all with all

[18:42] seriousness I joined a com not company a

[18:47] organization called toast masters

[18:48] international right if you have a

[18:51] passion and you just don't feel like you

[18:53] want to speak in front of people I

[18:55] literally when I gave my first speech

[18:57] was called an icebreaker I I kid you not

[19:00] I was in a cold broke out in a cold

[19:01] sweat I kid you not I had a jacket on

[19:04] luckily it was a jacket because I was

[19:07] literally just sweating So, it was it

[19:10] was scary, but it was the best thing

[19:12] that I've ever Didn't cost me hardly

[19:14] anything. So, if you ever want to be up

[19:16] in front of people, Toast Masters is the

[19:19] thing. It's it's a real banger.

[19:22] Okay. Uh service pages. Um Oh, so while

[19:26] I'm at generating the reviews, I'll put

[19:29] all the ADA compliance in there, do the

[19:31] schema for the reviews. So, the whole

[19:34] thing is coded out. So, I just do one

[19:36] short code and it's done. Okay. How cool

[19:39] is that?

[19:40] Cool.

[19:43] Simple to vibe code. Yeah,

[19:45] it is super super simple. If if you

[19:48] don't if this confuses the heck out of

[19:50] you and go like, "Oh my gosh, my brain

[19:52] hurts." Just reach out to any one of us

[19:54] in here who's done anything with Vive

[19:56] Code, you'll love it. All right,

[20:00] another one. I I've hardly seen hardly

[20:03] anyone. I I've done this presentation,

[20:06] this little snippet before. I hardly see

[20:08] anyone doing it, so why don't you? Where

[20:12] are you located?

[20:15] Oh, where? Here's our address. 123 Elm

[20:17] Street. Oh, big whoop. Well, where is

[20:18] it? This is GMBB.

[20:22] I don't know.

[20:24] So

[20:26] what I learned years ago is that you

[20:29] have to if someone's coming to your

[20:32] office, let's say it's a dentist or

[20:33] what? Let's use dentist is how do I get

[20:36] to your office? Well, you drive down

[20:39] this road and they say, "Oh yeah, you

[20:41] just go past the embassy suites by

[20:43] Hilton the Lovefield one where second on

[20:45] the left." Cool. Well, put that in your

[20:47] freaking website. This is where we are.

[20:50] Take this like we are near the unique

[20:52] landmark. We are near the Embassy Suites

[20:55] by Hilton Dallas Lurfield. Just copy and

[20:57] paste from Google Maps. We're near the

[21:00] intersection of LemonAve because that's

[21:04] what Google Maps has and W Northwest

[21:07] Highway Loop 12. By the way, in Dallas

[21:09] in North Texas, most roads have like

[21:12] five names,

[21:14] right? Yeah.

[21:15] City has five names.

[21:18] Like highway five, right? you know that

[21:20] map in up in Plano McKini Allen's like

[21:23] highway five and Plano road and I don't

[21:26] know like which road are you on I don't

[21:27] know so take just copy and paste in

[21:29] Google maps and just put it in there

[21:32] take pictures and I don't know why you

[21:35] guys I'm not saying you guys but the

[21:37] majority don't do this take a picture of

[21:40] the street where you are here's my

[21:42] office from the from the street over

[21:44] here by by wherever right here's the

[21:46] street sign here's the parking here's

[21:48] how you get to our office. Sean

[21:52] had some troubles with

[21:55] you

[21:57] from streets, the office, everything

[22:00] around there and you just keep it into

[22:02] the it helps with the trust factor a ton

[22:05] because they're looking at that street

[22:06] viewing this and they're like, "Oh yeah,

[22:09] been out there." So what so for the

[22:11] people online and Sean are saying yeah

[22:13] just take pictures from around the area

[22:15] like around where the office is located

[22:17] add them to your GMBB or GBP and you're

[22:20] good to go.

[22:22] Cool.

[22:23] All right. Um

[22:26] here's another one that if you have

[22:28] plumbers or trades trees whatever you

[22:31] want to have you could do the same thing

[22:33] with this. Take a picture of the guys

[22:36] out there. Hopefully, it's good and it's

[22:38] not like a picture of their thumb or

[22:40] anything. You take the pictures of the

[22:42] job done. Oh, this is one that I I told

[22:45] one of my I have an HVAC client. He he

[22:48] started his business in July 4th of last

[22:52] year. He works part-time as a HVAC. He

[22:55] has a full-time job, but he works

[22:57] part-time as a HVAC. He started actually

[23:00] doing this. He went around neighborhoods

[23:02] and is where, let's say we're in um

[23:04] McKenna, let's say up there somewhere.

[23:07] and there's all these nice neighborhoods

[23:08] and you go take pictures of the

[23:10] neighborhood entrance sign and he go

[23:12] starts posting them to his GMBB profile

[23:14] and says, "Hey, I was out in Aubber

[23:16] Hills doing like doing an HVAC repair

[23:19] and puts it up there." Now you're

[23:21] sending signals to Google. Hey, I work

[23:24] at this place over here. Then he did

[23:26] like YouTube shorts of his jobs. He he

[23:31] made now he made let's see he doesn't

[23:35] mind me sharing this he was working

[23:37] part-time like 10 15 20 hours a week

[23:41] kind of right he made made like 60 grand

[23:44] in six months first six months now

[23:47] that's not that's not going to take uh

[23:49] bring him home from his job that was

[23:51] working 10 to 15 hours a week from zero

[23:54] to 60 grand in six months is that cool

[23:58] so there's another thing in here. I

[24:00] won't go through this one, but you could

[24:02] basically have a a one one second. You

[24:04] could basically have a way to upload

[24:07] images to the website from the text.

[24:09] Have AI take the images, write a little

[24:11] blurb, post it to social media, post it

[24:14] to your website, post it to GMBB. This

[24:16] is where we were doing XYZ in ABC

[24:19] Neighborhood. Some questions over there

[24:23] on YouTube.

[24:24] You're going into a neighbor. Wait,

[24:26] wait, wait. Oh, thank you.

[24:29] How to turn it on.

[24:36] Just clarif.

[24:42] Yeah.

[24:42] Come on. There we go. Thank you. So when

[24:45] you said add geo in YouTube, you did

[24:47] exactly what you said. You go out to

[24:48] take the picture of Arbor Hills, which

[24:50] is a neighborhood in Ky. Do you geo tag

[24:53] the YouTube shorts video to let's say

[24:56] that entrance area or to that

[24:57] neighborhood?

[24:58] No. Although the the images that you

[25:02] take that still images, they will have

[25:04] XF data and stuff in there right now.

[25:07] People say that Google strips the XF

[25:09] data. Well, it does, but what happens

[25:11] before it strips the XF data?

[25:14] It's it's evidence. No, what I'm saying

[25:16] on YouTube there is a underneath there's

[25:19] a I guess it's a category you can have

[25:21] and say where was it taken, where was

[25:23] the video taken and say Mckin or Dallas

[25:25] or wherever you are.

[25:26] Okay. So, but if you wanted to you could

[25:28] go as deep as say if you were in Arbor

[25:30] Hills to confir if you want to go that

[25:32] granular. Yeah, but you can put it in

[25:35] there but again it's like cheap and

[25:37] lazy. Well, how much do you do? Right.

[25:39] So, yeah, go for it. Right. Thank you.

[25:42] Yeah, there's another question ma right

[25:45] right behind you.

[25:48] So, do you go through the trouble of

[25:50] changing any other um elements of the

[25:53] exit data? So, like ITC tags or titles,

[25:57] captions?

[25:58] No.

[25:58] No. Okay.

[25:59] No. I mean, why should if if my guy is

[26:02] out there in his truck? Oh, sorry. I

[26:05] missed out an important point. So, he

[26:07] parks his truck. So ABC HVAC in front of

[26:11] the Arbor Hills sign. So now you've got

[26:14] his truck with his with his logo, his

[26:18] his his um website, his brand name in

[26:22] front of Arbor Hills McKini. Right. So

[26:25] now you've got entities like backing up

[26:27] another entity. So it's evidence brand

[26:30] association. See? Thank you. Right. Is

[26:32] that cool? Right. So where's the mic?

[26:42] I assume these are service area

[26:43] businesses. Have you looked at all to

[26:46] see like the polygonal shape for your

[26:49] service area and if posting this kind of

[26:52] content will push the lines around on

[26:54] your service area at all?

[26:56] It seems like it should.

[26:58] Well, so all I can all I can tell you is

[27:01] this just a it's a test of one. So just

[27:04] take it with a grain of salt. But he's

[27:07] ranking like in let's call it M Mc Mckin

[27:09] is a really affluent area by the way. So

[27:11] I I'll use that as the example went from

[27:13] zero to having lots of ones across like

[27:17] call it 10 mile by 10 mile. So it

[27:20] definitely works. So I think the two

[27:22] things that he was doing and Mike Molina

[27:24] will also tell you do your YouTube video

[27:27] shorts be be active on social. So, he

[27:29] does his YouTube shorts. He does take a

[27:31] whole bunch of pictures and he gets

[27:33] reviews and he replies to the reviews.

[27:37] Okay. Does that answer your question?

[27:41] Okay. You think so? Okay.

[27:43] Yes.

[27:44] Yes. All right. Can you guys take this

[27:45] home and implement this tomorrow or

[27:47] tonight?

[27:48] For sure you can.

[27:49] Hard to get the clients to do it though.

[27:51] With tree service, I've been telling

[27:52] them this for five years and I could

[27:54] maybe 20% of them will actually do it

[27:56] consistently.

[27:57] Yeah. No kidding. Tell tell them that

[27:59] tell them that that house pros and

[28:02] they're forced to with house pros. It

[28:04] forces you when those guys

[28:05] No, but I sell services.

[28:10] Hey, real quick. Simon sir

[28:12] and Brad like you do lead gen, bro. You

[28:15] do AI. I mean, sorry, stock photo, flip,

[28:18] screenshot, then add in, right? I've

[28:20] been doing it for years, bro. When I

[28:22] take a van,

[28:23] I don't got no fleet, but Google thinks

[28:25] I have 74 vans in a certain geo. That's

[28:28] what they think cuz I put a number on

[28:30] the pan. Like a real business foot,

[28:32] right? You know what I'm talking about?

[28:33] Yeah.

[28:34] Yeah. Crew four was over here. Crew 19

[28:36] was over there.

[28:39] Yeah.

[28:40] So, I kind of What? How's my time?

[28:44] I'm good. I got another hour left. Cool.

[28:47] All right. I'm like

[28:49] another 400 slides to go. All right. By

[28:51] the way, I I I halfway joke about having

[28:55] so many slides, but I was sitting down.

[28:58] I was at home yesterday and doing some

[28:59] stuff like, "Let's add a few more

[29:00] slides." Like, you know how that goes,

[29:02] right? I I love to give because it's a

[29:05] community that when I first got started

[29:08] in SEO, there's a a Facebook group

[29:10] called Local Client Takeover, right?

[29:13] True story. So, I'm being authentic here

[29:15] and being vulnerable. Is I went in

[29:17] there, I knew I didn't even know what a

[29:19] GMBB was. didn't know what it stood for.

[29:21] I knew nothing about I didn't know the

[29:23] questions to ask. So, I was in there

[29:26] being one of these lurkers and going,

[29:28] "Dang, I need to know about this SEO. I

[29:29] probably can make some good money with

[29:31] SEO." So, I I went in there reading the

[29:34] stuff and someone had a question like

[29:37] that seems like a really good question

[29:39] to ask. Like, I have no idea what

[29:40] they're asking, but let me go off and

[29:42] like research it. So, I went to Google,

[29:44] went to YouTube, like, oh, that's what

[29:47] they're asking. And I came back and

[29:50] understand please this is not me trying

[29:52] to brag to you or to the people in local

[29:55] client takeover. I said oh by the way an

[29:58] this is the answer to your question I

[30:00] found is like x y and z and an goes well

[30:02] thank you so much that's really cool. Oh

[30:04] no problem. And then someone else had a

[30:07] question like and I did the same thing

[30:09] like why is it so hard? Why can't you

[30:12] just go to Google and YouTube and find

[30:14] this for yourself? What's what's wrong

[30:15] with your hand? Why can't you find this?

[30:18] After about a month,

[30:20] it was like so crazy. People saying,

[30:22] "Simon, you know this stuff really well.

[30:24] Can you help me out?" Like, dude, I've

[30:26] been here for like I'm I'm still still

[30:28] crawling. I'm still wet in my diapers

[30:30] type of thing. But it kind of gave me a

[30:33] reputation, which was really weird for

[30:36] me because I didn't see myself as a

[30:38] guru, but I I was trying to give back to

[30:41] the community. And that's what I'm here

[30:43] today to give to you is give back. So,

[30:45] there's a bunch more slides in here. You

[30:47] won't see them here live, but you'll see

[30:49] them in the in the file later on. And

[30:50] like I say, if you want to connect with

[30:51] me, find me. I'm I'm not that active on

[30:54] Facebook, but you can still find me. So,

[30:57] I won't reply like in five minutes, but

[30:59] maybe a day or two, maybe. Cool. Uh, all

[31:03] right. Again, lazy and cheap. I don't

[31:06] use WordPress themes anymore in new

[31:07] sites because

[31:10] a I'm lazy and b I'm cheap more like

[31:15] lazy like divvy like Sean loves divvy. I

[31:18] used to like evader and I used to like

[31:20] divvy but man it's like by the time I

[31:22] want to change the color in the

[31:24] background of something like oh my gosh

[31:27] how hard can it be? Here's the thing. AI

[31:32] can write really, really good HTML.

[31:37] So if you give it precise instructions,

[31:39] guess what? AI can update HTML much

[31:43] faster than you can without using page

[31:46] builders, right? So why don't we do it?

[31:50] So I've now replaced all the Yoast and

[31:53] SEO Press plugins. I do a bunch of nerdy

[31:56] short codes for really cool stuff and I

[31:59] use AI a lot. You know the drill.

[32:04] Okay, so that's kind of like section

[32:07] one. How am I doing on time?

[32:08] You're doing good.

[32:09] It's good. What does that mean?

[32:13] 30 minutes left.

[32:14] 20 at least 20. Then we're going to take

[32:16] a break. So

[32:19] cool. All right. Back in the old days,

[32:23] anyone kind of familiar? Who's who's old

[32:25] like me?

[32:26] Right. So, back in the back in like this

[32:29] is where you show your grandkids this

[32:31] like hey back in the day we used to have

[32:33] like a phone that was plugged into the

[32:35] wall like for real like how did they go

[32:39] outside without a cell phone like like

[32:41] they just can't fathom it. So, believe

[32:45] it or not they used to use like IBM XTS

[32:49] is that 286 chips from Intel. You have

[32:52] someone over here writing their specs

[32:54] for the future of someone

[32:57] writing it, someone reviewing it,

[32:59] someone testing it. Reams and reams and

[33:02] reams of paper. This is probably not too

[33:06] far out from what it used to look like.

[33:08] A bunch of people in a room, you know,

[33:10] got the 80s stuff going on there. It it

[33:13] was like this. I used to work at a

[33:15] company. We would have a group called uh

[33:19] they were like systems engineering or

[33:22] something and they would create this

[33:23] product requirement document the big big

[33:26] thing. Then we'd give it to the

[33:27] engineers and the engineers would write

[33:29] feature requirements. Then we give it to

[33:31] the coders and the coders would code it.

[33:33] Then it would go to testers and they

[33:35] would test it. And it was a good process

[33:37] to have when you when you're coding at

[33:39] scale. It worked and it worked really

[33:41] well. So, but we don't have we don't

[33:45] need all these people today because we

[33:47] have AI.

[33:49] Cool. So,

[33:52] I I dislike vibe coding. Not to upset

[33:56] anyone in this room because you can get

[33:58] results with it, but there's also a

[34:00] level of frustration, right? You if

[34:02] you've been there before. Chad, do you

[34:03] vibe code?

[34:06] Depends on how you define it, but I

[34:07] definitely use code these days.

[34:10] Yeah. So here's here's where most people

[34:13] start because they've heard about the

[34:15] latest fad going on with AI and it can

[34:17] do all this wonderful coding like hey

[34:19] let me write this this this like feature

[34:21] to do X Y and Z. Bam off it goes and

[34:24] then go like

[34:27] it's not like how I wanted it to turn

[34:29] out. Then you go back and make some

[34:31] tweaks like h I guess it's good enough.

[34:35] Well here's what you need to do, right?

[34:38] Let's get nerdy, but I want to make you

[34:40] feel uncomfortable, then give you a

[34:42] solution. Is that okay? Right. Is it

[34:44] okay being uncomfortable to get better?

[34:46] Okay. How many of you work out?

[34:50] Brian, why don't you work out? Uh, by

[34:52] the way, shout out to to Brian Hung at

[34:54] the back. He's like one of the most

[34:55] nerdiest fitness guys on the planet I've

[34:58] known. He's like, "Oh my gosh." So, so I

[35:02] love stories because stories tell or

[35:05] sorry, stories sell, facts tell.

[35:08] the So, we're in this group every

[35:10] Friday. We're talking about health. I'm

[35:11] sitting there in my office chair going

[35:13] like, I haven't moved for like three

[35:14] hours. I need to get up and move around.

[35:17] So, like Brian goes, "Yeah, I've been

[35:19] doing this and that." Okay, that's cool.

[35:22] I'm feeling a little bit bad, but also I

[35:24] know in my head I need to move around a

[35:26] bit more. Go like, "You know what? I

[35:28] went to I went to see a nutritionist

[35:30] because it was covered in my insurance."

[35:32] And a nutritionist said, "Hey, would you

[35:34] like to have to go see a personal

[35:36] trainer twice a week? doesn't cost

[35:37] anything. Like, okay, cool. So, I see a

[35:40] personal trainer now for six weeks. I've

[35:42] been seeing him since uh April of last

[35:45] year. Doesn't cost me anything. But man,

[35:48] do I feel so much better now. So, I

[35:51] mean, it beats sitting around all day

[35:53] long. So, non SEO, non nerdy tip, don't

[35:56] forget about your health, guys. It's the

[35:58] only health that you have. You'll have

[35:59] you you you'll never get I know there's

[36:02] probably a better way of saying this,

[36:03] but this you could be in the worst shape

[36:05] today and then six months from now be in

[36:07] the best shape ever. So I'm probably in

[36:09] the best shape I've been in about 10

[36:10] years, right? And I feel great. So thank

[36:13] you, Brian. Back to this.

[36:17] Run a PR product requirement doc. Is

[36:20] that right, Chad?

[36:21] Yeah.

[36:22] Turn it into tasks. We we talk in

[36:24] acronyms. Turn to task. Write the code.

[36:26] We have another LLM verify it and then

[36:30] there's this thing called Ralph Wigum

[36:32] which I'll explain on the later slide.

[36:34] Does anyone before like last week or

[36:36] last month does anyone know who Ralph

[36:38] Wigum is?

[36:40] Simpsons.

[36:43] All right. So here's the shift that

[36:45] we're seeing in in effort allocation. By

[36:48] the way, this slide was created just a

[36:51] cool tip. If you go to Gemini

[36:54] Pro think three, there's a drop down and

[36:57] then you can do what's it called? Um

[37:01] canvas and you say I want to build a

[37:03] presentation and you drop in everything

[37:05] it will present a PowerPoint slide or

[37:08] create a PowerPoint slide for you. It's

[37:09] really good.

[37:11] So most people when they buy code little

[37:13] bit of planning some coding and they're

[37:16] like oh man 70% debugging and testing

[37:18] and getting frustrated.

[37:21] The right way to do a big pro a bigger

[37:23] project is let's plan and spec it out.

[37:27] Let's implement it and that's maybe like

[37:29] 10 20% of recode. So now you're asking

[37:32] me

[37:39] how do I build a PRD? I know that's only

[37:41] a tip of mind, right? How do I build one

[37:43] of these PRDs? Well, everything's in the

[37:45] slice, by the way, unless you're just

[37:46] taking pictures of me secretly on my

[37:48] own. Okay, so you build a PRD. It

[37:51] launches in an agent. You can use claw,

[37:54] you can use cursor, you can any one of

[37:57] these is pretty good. It builds a PRD.

[38:00] It builds a set of discrete tasks for

[38:03] for the coder to do. And each task has

[38:06] define inputs and output success

[38:08] metrics. You got to inspect what you

[38:11] expect all the time. So then the AI

[38:14] codes it then the output is inspected or

[38:17] audited by a new AI session. That's

[38:19] really important. So you have here's the

[38:22] thing, right? If any of you have ever

[38:23] like tried to like do something on the

[38:26] website and you're like, "Yeah, this

[38:27] should work." And you sit there and

[38:28] you're going around and around and

[38:30] around and like I can't see what's going

[38:32] on. Have we've been there before? Like

[38:35] you just can't see the forest for the

[38:36] tree. Like why on earth is this not

[38:39] working? It should work. You spent an

[38:42] hour then you say hey an can you take a

[38:45] look at this like what's going on and an

[38:46] goes you missed a semicolon like like

[38:51] duh when you're doing doing schema if

[38:53] you've missed a semicolon in schema you

[38:55] know what I'm talking about comma or

[38:57] something so feedback so you have a

[39:01] little bit of human verification now if

[39:03] you want this PRD generator you go here

[39:07] it's a it's a GitHub thing so I I love

[39:09] GitHub it's in the slide BK so you can

[39:12] see all the slides. So, oh, he was just

[39:15] taking a picture of me to post up like,

[39:17] "Hey, I saw this really cool guy like

[39:20] cool accent." It's like, "Man, this guy

[39:22] is is is the is a real banger over

[39:24] here." Not don't say that. Don't say

[39:26] that.

[39:28] So, go to GitHub. You can see it. You

[39:30] can install it. It's it's a skill. You

[39:31] can put it in Claude Code. I love Claude

[39:34] Claude Code. So, you can put it in

[39:36] there. It helps you make coding so much

[39:38] more fun. So, who is Ralph?

[39:42] I I don't know why the guy had this. I I

[39:45] don't know. Maybe he's a he's some nerd

[39:48] who likes the Simpsons. So, you can read

[39:52] all this. But basically, we have this

[39:54] feedback loop, right? When you code

[39:56] something, how do you know it's correct?

[39:59] If you have the same coder inspecting

[40:02] their own work and going, "Oh, it's has

[40:04] some mistakes. Let me go fix it again

[40:06] and again and again," they get tired.

[40:09] They make mistakes. They don't see it.

[40:11] So what the Ralph Wiggum

[40:14] plug, not plugin, because there's one

[40:16] for Claude doesn't do this. But what it

[40:18] does, it takes a new agent, as I say, it

[40:21] takes an as a new tester and an looks

[40:24] through it again. It's like, oh, I found

[40:25] these issues. So then you feed it back

[40:28] and it goes to Bradley like Bradley, is

[40:30] this okay? And Bradley goes, yeah,

[40:31] that's good. Okay, fantastic. So that's

[40:33] Ralph Wiggum. kind of nerdy, but it's

[40:36] it's important to know about

[40:39] uh AI context. Rock, I explained this

[40:43] before is that when you're chatting with

[40:45] a with an AI, when it's got through

[40:48] maybe half of its context, it's going

[40:50] like it gets lazy. It gets confused.

[40:52] It's like, man, I'm tired. It makes

[40:54] mistakes. So,