SEO Rockstars 2026: Day 1 - Chad Michael

[00:04] Hey guys, how you doing today?

[00:07] Good. Good. So, I'm gonna just walk

[00:10] through video. I have this feeling just

[00:12] talking with folks that people know that

[00:15] they need to add video into their mix,

[00:17] but they don't know where to start or

[00:19] how to have success with it or in a way

[00:21] that doesn't look cheesy. Um about four

[00:25] years ago

[00:27] I built a video maker tool and um I've

[00:32] just been very very interested kind of

[00:35] obsessed with that and how you kind of

[00:37] get good at something is you just get

[00:38] obsessed with it and you start doing it

[00:40] and you get your reps in. Um the video

[00:43] technology has come so far like three or

[00:45] four years ago I would say it was

[00:47] totally unusable. Like if you've ever

[00:49] seen the like the Will Frell spaghetti

[00:51] eating thing from the first generation

[00:54] generative AI video, it was just all

[00:57] kinds of horrendous like things of

[00:59] horror films and now it's just all the

[01:02] physics are very reasonable. Um it does

[01:07] go out of line just like you've used

[01:08] chated or claw to write something and it

[01:11] starts going off on its own little

[01:12] tangent and you're like what the heck?

[01:15] That will happen in video two. We're

[01:17] going to see some of that just a little

[01:18] bit. But my whole goal here is just to

[01:20] make this

[01:22] very easy. Um because like I said, I had

[01:25] built a a video tool. It's it's not

[01:27] public or anything, but I had buy all

[01:30] the tools out there because I want to

[01:32] see like what they're doing and how

[01:33] they're solving problems that I'm

[01:35] solving and what um like what things I

[01:37] can steal and put in my own product that

[01:38] are like good. Um and so I'm going to

[01:42] also show you mistakes and stuff too.

[01:45] Um, so if that's okay, we'll just charge

[01:48] forward. Um, I'm very used to

[01:53] quote unquote being interrupted. I do

[01:55] improvisational comedy on the weekends

[01:57] and I've done that for 10, 12 years or

[02:00] whatever. So, I'm happy to just riff

[02:03] with anybody. You're not going to throw

[02:04] me off. So, if you have a question, uh,

[02:06] don't raise your hand, just speak

[02:09] because timing is like everything.

[02:12] Yeah. Yeah. Yeah. Yeah. There you go.

[02:15] Um, so in a very in a very like 30,000

[02:19] foot overview, there's basic this is

[02:22] kind of what we're going to cover in the

[02:23] in the slides. Um, so we're just going

[02:27] to talk about how everything's

[02:29] structured, some visual language things,

[02:32] some tips and tactics. We're I I've kind

[02:35] of designed this to be like a SOP, so

[02:37] you can take this home. What's up,

[02:38] Chris? and uh give it to your give it to

[02:41] your VA and just have them like work

[02:45] through it. Um so you're going to start

[02:48] with a script and a story. Um

[02:51] characters,

[02:53] you're going to take those images,

[02:54] you're going to put them in order um

[02:56] without being too intimidating. That's

[02:58] like called a storyboard. And then uh

[03:01] you're going to take and make those

[03:02] images into video clips. And then you're

[03:04] going to stick all that together. Now,

[03:05] there are some tools that have done some

[03:08] of the work for you and and the one that

[03:10] I'm going to show you primarily here.

[03:12] Again, the whole idea is that it just

[03:15] makes everything very easy.

[03:17] And uh there's there's my sweet spot

[03:21] right there where I don't get the sound.

[03:23] Um so, visual language, we talk about

[03:27] framing. So, how you frame a shot can

[03:30] affect the emotional tone of the

[03:35] of the of the sequence of the movie, of

[03:37] the of the ad, of the creative, whatever

[03:39] you want to, however you want to dice

[03:40] that up in your head. And so, I want to

[03:43] show you like what you'll see in the

[03:45] movies and then I want to show you

[03:48] um like a very real example of something

[03:51] that we might be using. So, um this is

[03:55] just kind of a reference shot here. This

[03:57] kind of shows you like how we can frame

[03:59] different things, but I'm going to break

[04:00] down each one of these here. So, this is

[04:03] called an extreme wide shot. The

[04:05] character feels small, distant,

[04:07] unfamiliar. It's very emotionally

[04:09] detached. So, if you want to talk about

[04:10] one of your competitors, for example,

[04:12] you want to use like a shot like this.

[04:15] Um, this is

[04:18] uh this is a long shot. This is not an

[04:20] extreme wide. This is just a a wide

[04:22] shot. And it's mo mostly meant to show

[04:26] the character with their surroundings.

[04:27] So if you have some sort of ad and

[04:30] you're talking about um you know

[04:32] loneliness or not being able to find a

[04:34] plumber or something and you you have

[04:35] something like this um this is also a

[04:39] long and wide shot.

[04:43] Yes.

[04:46] Yeah.

[04:48] I I got this yesterday when we were when

[04:50] we were shooting

[04:52] guns.

[05:02] So, this is a wide shot of of Mike in

[05:06] the sunflower field,

[05:08] just like I told you, I was going to

[05:10] make it so that you could relate to

[05:11] something. So, here's a full shot. So, a

[05:15] full shot. You have bodies, you have

[05:16] heads, you have feet, all in the same

[05:19] shot. This is also a full shot of Merino

[05:24] as Thor.

[05:36] Sorry, he's don't have glasses on.

[05:40] Guys, if you hear a phone ring real

[05:42] quick, it's cuz I'm trying to find

[05:43] myself. Sorry that the rings is not a

[05:45] deal.

[05:46] No, I ate it.

[05:51] This is a UCG photo. Not quite a full uh

[05:56] this is a medium shot. These are I'm

[05:57] trying to pick things from movies and

[05:59] things that you know. So, this is where

[06:02] you're comfortable with the characters

[06:03] or you don't see their feet, but you get

[06:05] the idea. It is above the knee. That's

[06:07] important.

[06:10] Is this Mike?

[06:13] The AI just got caught up with

[06:14] sunflowers and Mike.

[06:19] I don't know. It's missing your chain. I

[06:20] can see that. The AI just got kind of

[06:23] obsessed with sunflowers, Mike. I can't

[06:25] I don't know what to tell you.

[06:28] Also, a medium shot. This is a cowboy

[06:31] shot. That's where you cut somebody off

[06:33] at the the knees. And it's sort of a

[06:35] tense thing because you don't want to

[06:37] see somebody's knees cut off.

[06:42] He's looking really good, right guys?

[06:47] Um, this is a medium shot, so it's

[06:50] usually from the waist up and it's

[06:52] natural balance, comfortable between the

[06:54] viewer and the audience.

[07:02] And as you know, you can animate.

[07:12] We'll get into that later. Uh, medium

[07:15] close-up shot. So, this is a

[07:16] conversational thing. It's mostly

[07:17] focused about facial expressions

[07:20] and um to really communicate the emotion

[07:23] of a shot. Yes, sir.

[07:28] This is He reminded me he needs a

[07:30] lighter. Uh, this is what Mike looks

[07:32] like when he starts to smoke.

[07:37] This is what Mike looks like to us after

[07:41] about four.

[07:43] He just bypasses the mouth all together.

[07:48] This is what Mike feels like when he

[07:51] smokes.

[07:54] You're pimping, Mike.

[07:57] Um, and this is a close-up shot. So,

[07:59] this is all about the emotions of a

[08:01] character. It's usually to convey

[08:04] intensity, whether it's, you know,

[08:06] sadness or anger, whatever. It's an

[08:08] amplifier emotion.

[08:10] Mike's really into sunflowers.

[08:14] You get him near a field of sunflowers,

[08:15] he goes crazy.

[08:18] Um, this is the extreme closeup. So,

[08:20] this is the opposite of the extreme

[08:21] wide. And, um,

[08:26] That's not a mic you want to be around,

[08:30] but it forces the viewer to confront

[08:32] like very very small like what we call

[08:35] micro expressions. Um, there are some

[08:38] camera movements that you can instruct.

[08:41] Um,

[08:43] yeah. So, this is just a dolly out. So,

[08:45] when you talk to the machine, it knows

[08:48] what that means. So, if you had a, you

[08:51] know, a photo and you said you you

[08:54] wanted to dolly in, it would know

[08:55] exactly what that meant. Um, this is a

[09:00] pan left.

[09:05] Again, this whole slide thing is I've

[09:08] got a QR code at the end so you can just

[09:10] download all this stuff so you don't

[09:11] have to take notes. Um, and I'm gonna

[09:15] try to just design this so that you can,

[09:17] you know, hand this off to somebody and

[09:19] get stuff done. So, these are all just

[09:21] the ingredients of something that you

[09:23] would build. This is the truck left. So,

[09:26] camera's on like a a sliding rolling

[09:29] thing. And this is a zoom. And that's

[09:31] when you would take a lens and just like

[09:33] zoom into it.

[09:37] Um, so like I told you, I was building a

[09:41] have built a tool that I use. Um,

[09:44] several people in the room have used it

[09:45] a couple times too. But, um, the problem

[09:49] that I see in our particular use case,

[09:51] so as an agency or a freelancer and

[09:53] you're doing work for clients, is that

[09:56] your phone, Mike?

[09:59] Um, is that every tool is trying to be

[10:02] everything to everyone. They all can.

[10:04] They all like if you log into anything

[10:07] like Hicksfield or Open Art or Runway or

[10:10] Sora or Vinmax or Cling, they're trying

[10:13] to appeal to everyone. And for our use

[10:17] case, like we want business photos

[10:21] uh or you know, service area, business

[10:23] photos, things like that in a particular

[10:25] order to showcase our clients or

[10:28] ourselves if we're business owners. And

[10:30] that is the tricky part with um what's

[10:34] going on right now. And so what I wanted

[10:36] to do is just sort of cover how to build

[10:39] three types of videos. There are a lot

[10:41] of different ways to skin a catap. Uh,

[10:43] we're only I'm just going to narrow it

[10:45] right down to just three so that we can

[10:48] focus on um getting something done

[10:51] because the whole idea here is to plug

[10:54] in a few things, get something

[10:57] onto your hard drive that you can upload

[10:59] to YouTube or whatever. Um, so we're

[11:02] going to talk about a a talking head

[11:04] with B-roll. We're going about a a mini

[11:06] talking head over product. And then

[11:09] we're going to do a little e-commerce in

[11:10] case anybody has e-commerce folks here.

[11:13] So these are all the resources that I've

[11:16] used here. Um there are links to these

[11:18] things. Um I again you don't have to

[11:21] write any of this down. I'll I'll you

[11:24] can have a link to this whole

[11:25] presentation. Um so

[11:29] a lot of times the first question is

[11:30] what topics do I cover? Right? And that

[11:33] is very easy. Don't be a You just

[11:35] take your paas. Those are your videos.

[11:37] That's it. If you have a topic map, work

[11:40] through your topic map. Go through the

[11:41] paas, all the topic map. If you're doing

[11:44] keywords, then your SEO is already kind

[11:46] of dated and so you should update it and

[11:48] then do it. But keywords will you'll

[11:51] have some effect. Um images to use um in

[11:55] order uh let's see here.

[12:00] No.

[12:01] Uh sorry, I've got a slide problem.

[12:05] Me check really quick.

[12:07] So in ideal world um you will use

[12:14] oh

[12:17] there we go

[12:19] images from the client. So

[12:23] somebody who's in the technician in the

[12:25] field is ideally taking photos when

[12:27] they're doing the work. Um, if you if

[12:30] you don't have that, um, there's a site

[12:33] called Trade Shots. And just full

[12:35] disclosure, that's my site, but it's

[12:38] free. So, I'm just giving it to you

[12:40] guys. And what you can do, it's made to

[12:43] uh have realistic UCG like service

[12:46] technician photo. So, if you need a

[12:48] plumber type shot or concrete or

[12:50] something, this is only if you can't get

[12:53] them from the client. So, that's the

[12:54] ideal. And the other thing is if you're

[12:57] doing e-commerce, you want to get shots

[12:58] probably from the manufacturer if you

[13:00] can and ideally on a on a background

[13:02] that's can be easily removed. Um, but

[13:06] always like the best thing is, you know,

[13:07] get your service technicians in the

[13:09] field on location and if you want to

[13:11] take it another step further, get it

[13:12] through Google Vision and make sure that

[13:14] Google is seeing what you think is in

[13:16] the image of what you're trying to

[13:17] communicate. So here's an example of a

[13:19] mini talking head.

[13:25] Sorry, I should give you some context.

[13:26] So for this presentation, um there's a

[13:30] madeup concrete company in Al

[13:32] Albuquerque, New Mexico called Alfie's

[13:35] Concrete. And so that's what you're

[13:38] about to see here. So this is an AI

[13:41] generated thing. And you'll notice

[13:42] something. Oops.

[13:55] Well, isn't that interesting? There we

[13:57] go.

[14:09] Oh, is that my camera?

[14:12] No worries.

[14:15] need constant repairs while concrete

[14:17] patios last decade. I learned this

[14:19] expensive lesson the hard way before

[14:21] switching to Al. Their concrete patios

[14:23] look super

[14:25] and our brutal summers and freezes

[14:27] without maintenance headings. Get your

[14:29] free estimate from Alfie's concrete now.

[14:33] So that probably took about four or five

[14:35] minutes to make and that is pretty

[14:38] decent in my estimation. What did give

[14:40] me some feedback. What did you guys

[14:41] think of that?

[14:43] Thumbs up. your question.

[14:45] No, say four to five minutes. That's

[14:47] great.

[14:48] Great. Right. That's those are all

[14:50] photos from trade shots because I don't

[14:51] have a I don't have a concrete client.

[14:55] Um nor any clients, but um any other

[14:58] questions, feedback, comments, concerns?

[15:00] Okay.

[15:09] No.

[15:11] Yeah. So, I mean, with trade shots, I

[15:14] just popped in, you know, concrete

[15:16] repair or something and um

[15:20] and that just took a few minutes. And

[15:22] there's always bad generations. Same

[15:23] with video. There's bad generations.

[15:25] That's part of the process right now

[15:26] where we're kind of on the alpha edge of

[15:28] things, but um you just upload them in

[15:31] there. I'm going to walk you through

[15:32] that just now. Um what happened was if

[15:35] you look in the lower lefthand corner,

[15:37] like the AI kind of got the green screen

[15:39] wrong.

[15:40] Albuquerque. Look at her.

[15:50] I think

[15:52] kind of draws attention to the video

[15:54] like like if a Tik Tok video you're

[15:56] trying to like move every two seconds.

[15:59] Well, that is that it kind of did it.

[16:01] So, that was like Bob Ross a little

[16:03] happy accident there and I'm okay with

[16:04] that. So, I'm going to show you how to

[16:07] again here's the SOP part. This is a a

[16:09] service called Creatify. They have done

[16:12] a lot of work. Um, you're just going to

[16:14] log in. You're going to click right

[16:15] here, AI video ads. Um, and then there's

[16:19] this add product manually link here. Um,

[16:23] and you're going to just enter. So, what

[16:25] I entered is Alfie's concrete. I put the

[16:27] logo in there. I had Chat GPT or Claude

[16:30] write a little description. Again, not a

[16:31] real business, so I'm not really, but

[16:33] you'd get that from the client. And then

[16:34] I uploaded my photos from Trade Shots or

[16:36] your service technician. Click next. Um,

[16:39] and now you have this in your assets

[16:42] folder here. So that's assets there on

[16:44] this on the side. Um, and all I did was

[16:49] click that. This is the one I want to

[16:50] make the video with. And I'm going to

[16:52] click the use. That's my product.

[16:55] And it pulls all that in. So these are

[16:57] all the images that I had from concrete.

[17:00] Um, you tell it the aspect ratio and

[17:03] where the final output is. So vertical

[17:07] video 30 seconds and target audience are

[17:10] homeowners with backyards in the case of

[17:13] you know concrete.

[17:15] It makes scripts for you. And so they've

[17:19] got three or four different types of

[17:22] there's if if I were to scroll where

[17:24] this not a static image you'd see

[17:26] different um appeals is what I would

[17:29] call it just as a copywriter. And then

[17:31] you can choose different tones for said

[17:34] script. Um, so I picked a transformation

[17:37] one. And then you choose your avatar.

[17:43] So I picked that lady with a with a

[17:47] disappearing

[17:49] top, but there are other people in here.

[17:52] Um, so you

[17:54] Yeah, I'm not that crass.

[17:58] Um,

[17:59] on camera. And so then you'll get

[18:03] different ideas where if you want like

[18:05] something B-roll or if you want the

[18:07] talking head moving around or if you

[18:08] want

[18:11] um you know pets in there or whatever

[18:14] and then you choose a rendering model.

[18:16] Um usually just choose the best one

[18:17] because I don't want to be representing

[18:19] a client with with low quality videos.

[18:23] And then you'll get something like this.

[18:29] And everyone knows that

[18:36] beautiful

[18:38] that actually value. We're talking.

[19:02] Hell yeah.

[19:03] What?

[19:04] That's what I'm talking about, my guy.

[19:06] So the script uh already create scripts

[19:09] there just from keywords

[19:10] that's inbuilt the tool. Yeah. So you

[19:12] could you can paste in a product

[19:14] description and so I just pasted my

[19:16] little blurb about Alfie's concrete. How

[19:20] long would something like that take to

[19:21] edit by hand? Like if you hired a VA

[19:25] several hours yeah this is less than

[19:28] less than five minutes.

[19:30] So, like I said, I've bought every video

[19:33] tool on the market and tried to generate

[19:35] videos with all of them. What I'm what

[19:36] I'm showing you here is is saving you a

[19:39] a metric ton of time and effort. Yeah.

[19:42] Don't raise your hand, just talk.

[19:47] 20 Dallas

[19:49] suburbs. Yeah.

[19:51] How long would it take to make

[19:52] customized one for each town and suburb?

[19:55] Could we just run them through the just

[19:56] change the words and then it's even

[19:58] faster?

[20:00] Well, it's got to render each time, so

[20:01] you're not going to speed anything up

[20:03] there. But if you Yeah, if you just like

[20:06] mad

[20:08] uh Mad Libs, does that make sense? You

[20:10] remember that as a kid? I once

[20:13] referenced that with the programmers who

[20:14] don't live in the United States and they

[20:15] were like, "What's that?" Oh, this is

[20:19] going to be a weird conversation. Um but

[20:22] uh yeah, so B you can just whip through

[20:24] and m it's they're just going to charge

[20:25] you credit

[20:27] this particular case. So if you've got

[20:29] you know the credits you can make

[20:31] whatever you want custom card you upload

[20:34] like a real person from the business.

[20:37] Um that's a great question.

[20:40] I didn't try that because I'm in a

[20:42] madeup scenario.

[20:44] I don't there's no Alfie's concrete or

[20:45] whatever. So, um, I didn't look for

[20:48] that, but I we'll after my presentation,

[20:51] I'll I'll search through there and we'll

[20:52] talk on the break.

[21:00] The starter plan is like 39 bucks and

[21:03] it's like,

[21:05] don't quote me on this, but like maybe

[21:06] 100 credits and that probably cost maybe

[21:08] 15.

[21:12] Yeah.

[21:14] Yeah. I don't have a look because it's a

[21:16] madeup company. So, but but you could

[21:19] Yeah. Yeah.

[21:23] Yeah.

[21:24] Right. And so, just to just to make

[21:28] this, just listen to the first five

[21:29] seconds.

[21:37] Um, okay. Let me

[21:41] No, I was looking for something else.

[21:43] Um, okay. Okay. So, now we're going to

[21:45] do a talking head with B-roll. So,

[21:47] B-roll is

[21:49] um the alternate footage basic. So, you

[21:52] have your main subject, which is the a

[21:54] subject, the A focus, and then your

[21:56] B-roll is the stuff that you cut in

[21:58] between to keep things interesting.

[22:00] So, I'm going to walk you through making

[22:02] one of those. So, you're going to same

[22:03] thing. You're going to click the AI

[22:04] video ads um in here. Oh, you see this

[22:08] right here? Avatar video Mr. Fowler. I

[22:12] bet that's

[22:14] to load up your own.

[22:16] Yeah. Um, you're going to choose

[22:18] existing products because last time, if

[22:20] you remember, we uploaded all our images

[22:22] for Alfie's concrete, right? So, this

[22:25] time we don't have to click add product

[22:26] manually. That's already in the system.

[22:28] We're going to choose that.

[22:32] And then, um, it already has all this

[22:34] information from last time. So, this is

[22:36] where you would put in, you know,

[22:38] Dallas, Fort Worth or Frisco or Houston

[22:41] or whatever. Um, and then you again

[22:44] you're going to choose I'm just choosing

[22:46] vertical video here for all my examples.

[22:49] Um, and then you're going to choose the

[22:52] different appeals and the tones. And um,

[22:55] you can write your own script if you

[22:57] want to if you want to do that. Um,

[23:00] totally fine. You're going to choose

[23:01] your avatar and um, this, you know,

[23:06] you're going to choose whatever style

[23:07] you want here. Uh, choose the Aurora.

[23:10] So, this is 15 credits. I don't know if

[23:13] there's an exact, you know, dollar to

[23:14] credit number because different models

[23:16] cost different amounts of credits, but

[23:19] um it's not a break the bank situation.

[23:22] Let me see if I can play this guy. Your

[23:24] backyard is basically useless right now

[23:26] and everyone knows that uneven dirt

[23:29] patch isn't for anyone. Concrete

[23:33] transforms unusable backyards into

[23:35] beautiful concrete backyards that

[23:38] actually add value to your home. We're

[23:40] talking decades of durability, zero and

[23:43] minimal maintenance. Custom stamp

[23:45] finishes that you get over without the

[23:49] hassle. Your family deserves safe,

[23:51] stable service, entertaining and

[23:54] relaxing. Stop settling for wasted

[23:56] space. Call out today and turn that eyes

[24:00] into your favorite room.

[24:03] Does that script sound familiar? It was

[24:05] the same damn script.

[24:07] Yeah.

[24:08] It wasn't as entertaining. Yeah. Well,

[24:11] so there's, as you can see, there's a

[24:14] diversity of people, all all types of

[24:18] people. Um, and so that is very helpful

[24:22] depending on your situation. Um, here's

[24:25] a different

[24:28] instead.

[24:35] You deserve better than dodging mud

[24:37] puddles and wobbly patio furniture.

[24:40] creates level stable surfaces that

[24:42] extend your home outdoors. A reinforced

[24:45] concrete patio support heavy furniture

[24:50] pattern that natural

[24:53] colored

[24:57] space.

[25:04] Yeah. So that was like when back here

[25:06] two slides ago where I showed you the

[25:09] different appeals is what I call them.

[25:12] That was me just clicking a different

[25:14] angle, a different appeal. That makes

[25:17] sense.

[25:19] Okay. And then if you want to do like a

[25:22] like a a viral type of a thing,

[25:30] you know what's great about concrete?

[25:32] It's always there to catch you whether

[25:33] you want to say this is really nice

[25:37] concrete. Smooth, level, no cracks.

[25:40] Honestly, if you're going to eat it,

[25:42] this is the surface to do it.

[25:46] But we can promise the concrete will

[25:47] look good while you do these concrete.

[25:49] Solid work even when you're gone.

[25:56] So, if you have a comedy mind, you can

[25:58] do that or you can hire a comedy mind.

[26:00] Um, so here's an e-commerce uh

[26:03] placement. So this is when somebody's

[26:05] holding a photo or I'm sorry, a product.

[26:09] Um, if you have a client who has

[26:11] e-commerce products, you can just skip

[26:13] that. Skip this. But if you want to try

[26:16] e-commerce, like you just want to like

[26:18] try it, I recommend a site called Kalo

[26:20] Data, and it's uh Tik Tok shot

[26:23] analytics. You can see what's like

[26:24] really selling hot right now and grab

[26:27] one of those. Um, you can just grab

[26:29] anything from

[26:32] uh, Amazon, Shopify, Woo Commerce, any

[26:35] old URL. All I'm doing here is just

[26:36] copying that um, URL. All I did here is

[26:40] went to Kao data. I searched like in the

[26:42] last 30 days, what's the most popular

[26:44] product? And it happens to be Dr. Dent

[26:47] Purple Teeth whitening strips. I found

[26:50] that on Amazon. No problem. Um, I

[26:54] clicked AI videos and I pasted the link

[26:57] in. And so what it's going to do is it's

[26:59] going to go in there. It's going to use

[27:01] agents to go pull all that information

[27:03] in. I'm going to edit it a little bit. I

[27:06] don't I think AI is going to choke on

[27:07] these like little emoji or whatever

[27:10] those things are. You know what I mean?

[27:11] So, I want to like because you know how

[27:13] Amazon listings are written. They're

[27:14] listing they're written for keyword, you

[27:17] know, Amazon SEO. So, it's got a lot of

[27:19] garbage. So, you need to like clean that

[27:20] up a little bit.

[27:21] um it's going to pull in the photos that

[27:23] it can use. You can see there's a row of

[27:25] rejected photos. Those are things that

[27:26] it can't use. But if you were to scroll

[27:28] down were this not a static image, you

[27:30] could see more images.

[27:33] Um yeah, I want a vertical video and I

[27:38] want to I want somebody in the bathroom

[27:40] because this is like a a bathroom like

[27:43] this is where you would use that product

[27:44] sort of thing. So I found a gal who's in

[27:47] the bathroom and we came up with this

[27:52] If you want to have the best smile, you

[27:54] need a whitening routine that really

[27:56] works. That's where the smile wiping

[28:01] years of tough stains quickly and

[28:03] effectively

[28:07] whitening strips.

[28:10] The slip free

[28:13] while you go about your day. No sliding,

[28:15] no mess. I noticed my teeth were visibly

[28:18] brighter after just three uses. The pack

[28:21] comes with 42 strips plus

[28:28] zero sensitivity

[28:30] and way

[28:35] and see the difference.

[28:38] Five minutes.

[28:40] Yeah.

[28:40] Yeah.

[28:42] So, if you have clients, I mean, you

[28:44] could obviously upsell this as a service

[28:46] and they think this is like, oh, this is

[28:48] like a $500 video, cost you $5, maybe

[28:52] there's some profit margin there for

[28:54] you. You know, if you have a if you have

[28:56] a business, you just make these videos

[28:59] and distribute them and they work.

[29:01] Um, the last thing I'm not going to go

[29:03] into in depth on, but this is just to

[29:06] build your own like straight from

[29:08] scratch. Um, and this is one of the

[29:10] first slides I showed you. You're going

[29:11] to find your hook. You're going to

[29:13] introduce the problem. You need to make

[29:14] it relatable in some sort of shocking

[29:17] way, if possible. And then you want to

[29:19] have a step-by-step sequence. This is

[29:21] just basically a copy framework for

[29:24] video. Then you want to have an

[29:26] authority statement. Um, you want to

[29:28] validate your solution or claim, you

[29:31] know, expertise in some way. And then

[29:33] some sort of call to action. Um, back on

[29:35] the other slide where I said there's

[29:37] different appeals.

[29:39] Um

[29:41] there there are different reasons that

[29:44] people buy products and if you've heard

[29:47] Marty Marian speak he talks about intent

[29:50] and then the intent behind the intent.

[29:52] Um and he has a nice elegant solution.

[29:55] Um so you can take that same product and

[29:58] market it five, six, maybe 10 different

[30:01] ways to get

[30:04] a lot of buyers in. Um, Marty and I have

[30:07] been working on bringing this into like

[30:10] a product, but it's it's not out yet.

[30:12] But the appeals thing, which I showed

[30:15] you earlier, um, is is essentially the

[30:18] heart of this. So, you can use this same

[30:19] formula with different appeals and

[30:22] promote the same product in in several

[30:24] different ways. So, if we were going to

[30:27] create, you know, a short story, you'd

[30:29] start with a script building tool. So,

[30:31] these are three. Again, I've been

[30:32] through a lot of lot a lot a lot a lot

[30:34] of script generating tools. These three

[30:36] that I think are uh worth a damn. Um

[30:40] this this first one is a a school group.

[30:44] Um and they have a really good chat GPT

[30:47] generator and it works with you and it

[30:48] makes something that's like really

[30:50] exciting and it's only five bucks to

[30:52] join. So his funnel there is just get

[30:55] everyone to join the $5 one and then try

[30:56] to sell them into the very expensive

[30:58] one. If you just join to get the chat

[31:00] GPT script and then quit, it would it'd

[31:03] be just fine. It'd be worth it for that.

[31:05] It would be worth five bucks. Um,

[31:06] HubSpot has a pretty good one, which is

[31:08] surprising because their stuff is

[31:10] usually so bland, but and then I've just

[31:13] included one here that you can sort of

[31:15] mad lips your way through. Um, and then

[31:19] you want to like when you're prompting

[31:21] your images, um, I've given a whole

[31:23] presentation on just prompting images.

[31:25] So, I can't really get through that

[31:26] here, but these are some of the things

[31:28] that you'd want to like work through

[31:29] like your character, like you talked

[31:31] about having a particular avatar. Um,

[31:34] what are they doing? This is just sort

[31:36] of a checklist that you can run through

[31:38] when you're making an image so that you

[31:39] get what you want. like what kind of

[31:41] motion, what's the environment, what's

[31:42] the color path, just things that you

[31:44] might forget when you're just sitting

[31:46] down at a blank screen. Um, in this

[31:50] case, I'm using Open Art, and I would

[31:52] generate images. So, this lady has a

[31:54] cracked concrete, which is a which is a

[31:57] a service that people want. And so, you

[32:00] can see that there are dumb versions of

[32:02] this, like this lady's way too dramatic,

[32:05] and this is even worse. But this might

[32:07] be an actual image that I could use. Um,

[32:10] she could be sad, but I don't like her

[32:12] not being able to see her total face

[32:13] there. So, there's not a onetoone

[32:15] connection between this crack and her

[32:17] face. So, I think this one is the most

[32:19] clear. So, you would take it into a

[32:21] video generation tool. So, you'd start

[32:23] your starting image here. I'm using

[32:26] cling in this particular example. Um, I

[32:29] I think cling uh is is great and it's

[32:32] cost- effective. V3 is kind of the big

[32:34] thing on, you know, Tik Tok and YouTube.

[32:37] Um, it's good. It is very good. It's

[32:39] also expensive and I think cling is just

[32:41] as good and and half as much. Um, you

[32:45] write your prompt, you create something.

[32:47] Um, then you would take any video

[32:49] editor. I've given you some in the

[32:50] resources section. So, you'd have your

[32:52] your main timeline, you jump away to

[32:54] your B-roll, you jump back to your main

[32:56] timeline, and you just find the rhythm.

[33:00] Um, add your music. Again, this is not

[33:03] something I can really cover quickly,

[33:05] but you're basically just going to

[33:06] assemble everything into a finished

[33:09] linear timeline product. Um, and then

[33:14] you're done. And then you'll get

[33:15] something like you saw earlier, but

[33:18] it'll be highly customized because it's

[33:20] like your

[33:22] um

[33:24] product or service.

[33:26] Um, I think that might have been my last

[33:29] slide. Yeah, I meant to create a QR

[33:30] code, but I got um Yeah, you make

[33:34] everything available, right? Yeah. So,

[33:36] there's a whole folder here. There's a

[33:39] um I wanted to put some stats in like

[33:42] why you would use video and so like I

[33:44] use Manis and it made like a whole

[33:46] report and I was going to I was like

[33:48] this is so boring. Like I'm just gonna

[33:49] I'm just going to include that report in

[33:51] there. All the video examples are in a

[33:54] folder and then the talking head script

[33:55] is also so you're going to get a folder

[33:58] full of all this stuff.

[34:01] Say that one more time.

[34:02] Affiliate marketing.

[34:04] Yeah, the affiliate marketing client

[34:05] work just yeah all kinds of cases. Um I

[34:10] need some feedback. People talk to me

[34:12] questions, comments, concerns, trolls.

[34:14] That is the end of the presentation.

[34:16] Anybody? So, other than the legal

[34:19] issues, you could use this for creating

[34:21] like testimonials.

[34:23] Other than legal issues, you could use

[34:24] this for creating testimonials. Yes.

[34:27] If we only had a lawyer in the room, we

[34:29] could ask something about that. Um,

[34:32] yeah, I think not a lawyer, but yeah, I

[34:35] think you don't want to like represent

[34:36] that. Yeah, you've had somebody do your

[34:40] service, but some you could say

[34:42] something like

[34:43] I mean for fictitious

[34:45] Well, for a fictitious company, it's not

[34:47] a problem.

[34:48] Yeah. Um,

[34:51] you actually

[34:56] URL says

[34:58] you form the link that theoretically

[35:02] you're just representing something

[35:03] already.

[35:05] Uh, not a lawyer. Uh your question was

[35:08] just for the people at home like

[35:12] I had somebody look into that a while

[35:14] they was doing

[35:15] let me repeat the questions for the

[35:17] people on the mic but like basically he

[35:19] was saying could I take a Google review

[35:21] and then videoize it. Is that fair?

[35:24] Yeah.

[35:24] Yeah. And if you link to it directly

[35:26] would that be okay? Merino said he had

[35:28] somebody look into it. Don't do um

[35:32] Hold on. Sorry. Don't take a review

[35:35] that's real and make a fake video of it

[35:37] and post it socially violating the law.

[35:39] That review is of a real Gmail that

[35:41] belongs to a real person and the FTC. I

[35:44] don't know if they're on it yet, but I

[35:46] was told don't even play yourself. Not

[35:48] that I would do it. I seen it being

[35:50] done. And by the way, Chad, I just want

[35:52] to say those are amazing. You

[35:53] knocked it out better than I was

[35:54] expecting to be honest. And that say

[35:57] because I had high expectations. If you

[35:59] guys don't know, half the ads you see on

[36:02] Tik Tok and Facebook are not real

[36:04] people. They're UGC ads. User generated

[36:07] content, which is a oxymoron

[36:10] because it's not users. It's

[36:12] fake.

[36:12] Yeah, it's meant to be like, but if you

[36:15] could say, I heard about Offies Concrete

[36:17] and they do X, Y, and Z, that seems

[36:21] legit to me. Again, not a lawyer, but

[36:24] I'd do it.

[36:26] She's slamming

[36:28] on some of the AI like I've seen online

[36:31] sometimes filled with a lot of people

[36:33] hating on it because it's

[36:35] yeah have you seen like fall off on

[36:39] views in the long run.

[36:41] So the question is like you've seen like

[36:42] a lot of hate comments like this is AI

[36:45] and whatever. Um

[36:48] my personal opinion is that um that's

[36:51] just part of a backlash and it will fade

[36:56] and there will always be people who are

[36:57] going to always just hold that position.

[37:00] Um from a marketing perspective, you

[37:03] know, it just gets more views like more

[37:05] engagement gets more

[37:07] the algorithm shows that more like it

[37:11] wants you to fight.

[37:13] Unfortunately, it's tuned for that type

[37:15] of stuff.

[37:17] I think I heard it from back here,

[37:18] right?

[37:20] You got a bunch of people commenting on

[37:22] any of your clients social media

[37:24] platforms, take it, bro. Cuz hey, go

[37:27] look at their social media right now.

[37:29] Crickets.

[37:31] Crickets.

[37:33] So, engagement is engagement, bro.

[37:35] The platforms want Yeah. They want you

[37:38] to stay on there longer. And if you're

[37:39] angry commenting, you're on there

[37:42] longer, which meets their goal,

[37:44] unfortunately. Um, there's a lot of side

[37:48] to that with, you know, society and

[37:50] teenagers and just mental health people,

[37:53] all that kind of stuff. It was not what

[37:54] we're talking about. Like your question

[37:56] was just about essentially was about

[37:58] engagement and whether that harms you.

[38:01] Yeah. Yeah. If you do AI poorly and you

[38:05] get trolled, I mean, you're probably

[38:07] asking for it, you know, but if you do

[38:09] it well and somebody's like, "Well,

[38:10] that's AI." Well, that's kind of their

[38:12] problem, you know, and that's okay.

[38:15] Everybody has all kinds of problems.

[38:18] That that comedy video, did you have to

[38:20] put the scenario in or did the AI come

[38:23] up with a comedy scene?

[38:26] Um,

[38:27] well, I came up with the script. I saw

[38:29] the hook and then I was like, how could

[38:32] I relate that to concrete? I was like,

[38:35] well, he smacks on the concrete, so

[38:38] let's just start there. Let's

[38:40] acknowledge that and then go for it.

[38:44] Yeah. But the hook was part of

[38:48] uh the library, I guess. You know what I

[38:52] mean? Yeah. Does that make sense? Yeah.

[38:55] Being able to like find,

[38:58] this is a little off topic, but funny is

[39:01] always there. It's just being able to

[39:03] have a filter that you that you you can

[39:06] find it. Do you know funny is already in

[39:08] the room. It's just your job to like

[39:10] twist the lens so that you can see it.

[39:13] Yeah.

[39:15] Um, question. Where did uh you get the

[39:17] customer video that was running in the

[39:20] background?

[39:23] Where did I get the customer video that

[39:24] was running in the background?

[39:26] Maybe there.

[39:27] Yeah, the B-roll.

[39:29] Oh, so those all the concrete shots were

[39:32] just from tradeshots.net because I don't

[39:34] have a concrete client, so I just

[39:36] generated some there. If that's the

[39:38] answer to the question,

[39:39] somebody

[39:40] Yeah, on the Zoom.

[39:44] Um, yeah, I don't Yeah, I'm just Yeah,

[39:47] you can. Okay,

[39:48] just let me know. Uh, any other

[39:49] questions? Yeah.

[39:53] We good?

[39:55] All right.