# SEO Rockstars 2026: Day 1 - Chad Michael **Video URL:** https://www.youtube.com/watch?v=RlDZEI1OTeQ --- ## Transcript **[00:04]** Hey guys, how you doing today? **[00:07]** >> Good. Good. So, I'm gonna just walk **[00:10]** through video. I have this feeling just **[00:12]** talking with folks that people know that **[00:15]** they need to add video into their mix, **[00:17]** but they don't know where to start or **[00:19]** how to have success with it or in a way **[00:21]** that doesn't look cheesy. Um about four **[00:25]** years ago **[00:27]** I built a video maker tool and um I've **[00:32]** just been very very interested kind of **[00:35]** obsessed with that and how you kind of **[00:37]** get good at something is you just get **[00:38]** obsessed with it and you start doing it **[00:40]** and you get your reps in. Um the video **[00:43]** technology has come so far like three or **[00:45]** four years ago I would say it was **[00:47]** totally unusable. Like if you've ever **[00:49]** seen the like the Will Frell spaghetti **[00:51]** eating thing from the first generation **[00:54]** generative AI video, it was just all **[00:57]** kinds of horrendous like things of **[00:59]** horror films and now it's just all the **[01:02]** physics are very reasonable. Um it does **[01:07]** go out of line just like you've used **[01:08]** chated or claw to write something and it **[01:11]** starts going off on its own little **[01:12]** tangent and you're like what the heck? **[01:15]** That will happen in video two. We're **[01:17]** going to see some of that just a little **[01:18]** bit. But my whole goal here is just to **[01:20]** make this **[01:22]** very easy. Um because like I said, I had **[01:25]** built a a video tool. It's it's not **[01:27]** public or anything, but I had buy all **[01:30]** the tools out there because I want to **[01:32]** see like what they're doing and how **[01:33]** they're solving problems that I'm **[01:35]** solving and what um like what things I **[01:37]** can steal and put in my own product that **[01:38]** are like good. Um and so I'm going to **[01:42]** also show you mistakes and stuff too. **[01:45]** Um, so if that's okay, we'll just charge **[01:48]** forward. Um, I'm very used to **[01:53]** quote unquote being interrupted. I do **[01:55]** improvisational comedy on the weekends **[01:57]** and I've done that for 10, 12 years or **[02:00]** whatever. So, I'm happy to just riff **[02:03]** with anybody. You're not going to throw **[02:04]** me off. So, if you have a question, uh, **[02:06]** don't raise your hand, just speak **[02:09]** because timing is like everything. **[02:12]** >> Yeah. Yeah. Yeah. Yeah. There you go. **[02:15]** Um, so in a very in a very like 30,000 **[02:19]** foot overview, there's basic this is **[02:22]** kind of what we're going to cover in the **[02:23]** in the slides. Um, so we're just going **[02:27]** to talk about how everything's **[02:29]** structured, some visual language things, **[02:32]** some tips and tactics. We're I I've kind **[02:35]** of designed this to be like a SOP, so **[02:37]** you can take this home. What's up, **[02:38]** Chris? and uh give it to your give it to **[02:41]** your VA and just have them like work **[02:45]** through it. Um so you're going to start **[02:48]** with a script and a story. Um **[02:51]** characters, **[02:53]** you're going to take those images, **[02:54]** you're going to put them in order um **[02:56]** without being too intimidating. That's **[02:58]** like called a storyboard. And then uh **[03:01]** you're going to take and make those **[03:02]** images into video clips. And then you're **[03:04]** going to stick all that together. Now, **[03:05]** there are some tools that have done some **[03:08]** of the work for you and and the one that **[03:10]** I'm going to show you primarily here. **[03:12]** Again, the whole idea is that it just **[03:15]** makes everything very easy. **[03:17]** And uh there's there's my sweet spot **[03:21]** right there where I don't get the sound. **[03:23]** Um so, visual language, we talk about **[03:27]** framing. So, how you frame a shot can **[03:30]** affect the emotional tone of the **[03:35]** of the of the sequence of the movie, of **[03:37]** the of the ad, of the creative, whatever **[03:39]** you want to, however you want to dice **[03:40]** that up in your head. And so, I want to **[03:43]** show you like what you'll see in the **[03:45]** movies and then I want to show you **[03:48]** um like a very real example of something **[03:51]** that we might be using. So, um this is **[03:55]** just kind of a reference shot here. This **[03:57]** kind of shows you like how we can frame **[03:59]** different things, but I'm going to break **[04:00]** down each one of these here. So, this is **[04:03]** called an extreme wide shot. The **[04:05]** character feels small, distant, **[04:07]** unfamiliar. It's very emotionally **[04:09]** detached. So, if you want to talk about **[04:10]** one of your competitors, for example, **[04:12]** you want to use like a shot like this. **[04:15]** Um, this is **[04:18]** uh this is a long shot. This is not an **[04:20]** extreme wide. This is just a a wide **[04:22]** shot. And it's mo mostly meant to show **[04:26]** the character with their surroundings. **[04:27]** So if you have some sort of ad and **[04:30]** you're talking about um you know **[04:32]** loneliness or not being able to find a **[04:34]** plumber or something and you you have **[04:35]** something like this um this is also a **[04:39]** long and wide shot. **[04:43]** >> Yes. **[04:46]** >> Yeah. **[04:48]** I I got this yesterday when we were when **[04:50]** we were shooting **[04:52]** >> guns. **[05:02]** >> So, this is a wide shot of of Mike in **[05:06]** the sunflower field, **[05:08]** just like I told you, I was going to **[05:10]** make it so that you could relate to **[05:11]** something. So, here's a full shot. So, a **[05:15]** full shot. You have bodies, you have **[05:16]** heads, you have feet, all in the same **[05:19]** shot. This is also a full shot of Merino **[05:24]** as Thor. **[05:36]** >> Sorry, he's don't have glasses on. **[05:40]** >> Guys, if you hear a phone ring real **[05:42]** quick, it's cuz I'm trying to find **[05:43]** myself. Sorry that the rings is not a **[05:45]** deal. **[05:46]** >> No, I ate it. **[05:51]** >> This is a UCG photo. Not quite a full uh **[05:56]** this is a medium shot. These are I'm **[05:57]** trying to pick things from movies and **[05:59]** things that you know. So, this is where **[06:02]** you're comfortable with the characters **[06:03]** or you don't see their feet, but you get **[06:05]** the idea. It is above the knee. That's **[06:07]** important. **[06:10]** Is this Mike? **[06:13]** >> The AI just got caught up with **[06:14]** sunflowers and Mike. **[06:19]** >> I don't know. It's missing your chain. I **[06:20]** can see that. The AI just got kind of **[06:23]** obsessed with sunflowers, Mike. I can't **[06:25]** I don't know what to tell you. **[06:28]** Also, a medium shot. This is a cowboy **[06:31]** shot. That's where you cut somebody off **[06:33]** at the the knees. And it's sort of a **[06:35]** tense thing because you don't want to **[06:37]** see somebody's knees cut off. **[06:42]** >> He's looking really good, right guys? **[06:47]** >> Um, this is a medium shot, so it's **[06:50]** usually from the waist up and it's **[06:52]** natural balance, comfortable between the **[06:54]** viewer and the audience. **[07:02]** And as you know, you can animate. **[07:12]** >> We'll get into that later. Uh, medium **[07:15]** close-up shot. So, this is a **[07:16]** conversational thing. It's mostly **[07:17]** focused about facial expressions **[07:20]** and um to really communicate the emotion **[07:23]** of a shot. Yes, sir. **[07:28]** >> This is He reminded me he needs a **[07:30]** lighter. Uh, this is what Mike looks **[07:32]** like when he starts to smoke. **[07:37]** This is what Mike looks like to us after **[07:41]** about four. **[07:43]** He just bypasses the mouth all together. **[07:48]** This is what Mike feels like when he **[07:51]** smokes. **[07:54]** You're pimping, Mike. **[07:57]** Um, and this is a close-up shot. So, **[07:59]** this is all about the emotions of a **[08:01]** character. It's usually to convey **[08:04]** intensity, whether it's, you know, **[08:06]** sadness or anger, whatever. It's an **[08:08]** amplifier emotion. **[08:10]** Mike's really into sunflowers. **[08:14]** You get him near a field of sunflowers, **[08:15]** he goes crazy. **[08:18]** Um, this is the extreme closeup. So, **[08:20]** this is the opposite of the extreme **[08:21]** wide. And, um, **[08:26]** That's not a mic you want to be around, **[08:30]** but it forces the viewer to confront **[08:32]** like very very small like what we call **[08:35]** micro expressions. Um, there are some **[08:38]** camera movements that you can instruct. **[08:41]** Um, **[08:43]** yeah. So, this is just a dolly out. So, **[08:45]** when you talk to the machine, it knows **[08:48]** what that means. So, if you had a, you **[08:51]** know, a photo and you said you you **[08:54]** wanted to dolly in, it would know **[08:55]** exactly what that meant. Um, this is a **[09:00]** pan left. **[09:05]** Again, this whole slide thing is I've **[09:08]** got a QR code at the end so you can just **[09:10]** download all this stuff so you don't **[09:11]** have to take notes. Um, and I'm gonna **[09:15]** try to just design this so that you can, **[09:17]** you know, hand this off to somebody and **[09:19]** get stuff done. So, these are all just **[09:21]** the ingredients of something that you **[09:23]** would build. This is the truck left. So, **[09:26]** camera's on like a a sliding rolling **[09:29]** thing. And this is a zoom. And that's **[09:31]** when you would take a lens and just like **[09:33]** zoom into it. **[09:37]** Um, so like I told you, I was building a **[09:41]** have built a tool that I use. Um, **[09:44]** several people in the room have used it **[09:45]** a couple times too. But, um, the problem **[09:49]** that I see in our particular use case, **[09:51]** so as an agency or a freelancer and **[09:53]** you're doing work for clients, is that **[09:56]** your phone, Mike? **[09:59]** Um, is that every tool is trying to be **[10:02]** everything to everyone. They all can. **[10:04]** They all like if you log into anything **[10:07]** like Hicksfield or Open Art or Runway or **[10:10]** Sora or Vinmax or Cling, they're trying **[10:13]** to appeal to everyone. And for our use **[10:17]** case, like we want business photos **[10:21]** uh or you know, service area, business **[10:23]** photos, things like that in a particular **[10:25]** order to showcase our clients or **[10:28]** ourselves if we're business owners. And **[10:30]** that is the tricky part with um what's **[10:34]** going on right now. And so what I wanted **[10:36]** to do is just sort of cover how to build **[10:39]** three types of videos. There are a lot **[10:41]** of different ways to skin a catap. Uh, **[10:43]** we're only I'm just going to narrow it **[10:45]** right down to just three so that we can **[10:48]** focus on um getting something done **[10:51]** because the whole idea here is to plug **[10:54]** in a few things, get something **[10:57]** onto your hard drive that you can upload **[10:59]** to YouTube or whatever. Um, so we're **[11:02]** going to talk about a a talking head **[11:04]** with B-roll. We're going about a a mini **[11:06]** talking head over product. And then **[11:09]** we're going to do a little e-commerce in **[11:10]** case anybody has e-commerce folks here. **[11:13]** So these are all the resources that I've **[11:16]** used here. Um there are links to these **[11:18]** things. Um I again you don't have to **[11:21]** write any of this down. I'll I'll you **[11:24]** can have a link to this whole **[11:25]** presentation. Um so **[11:29]** a lot of times the first question is **[11:30]** what topics do I cover? Right? And that **[11:33]** is very easy. Don't be a You just **[11:35]** take your paas. Those are your videos. **[11:37]** That's it. If you have a topic map, work **[11:40]** through your topic map. Go through the **[11:41]** paas, all the topic map. If you're doing **[11:44]** keywords, then your SEO is already kind **[11:46]** of dated and so you should update it and **[11:48]** then do it. But keywords will you'll **[11:51]** have some effect. Um images to use um in **[11:55]** order uh let's see here. **[12:00]** No. **[12:01]** Uh sorry, I've got a slide problem. **[12:05]** Me check really quick. **[12:07]** So in ideal world um you will use **[12:14]** oh **[12:17]** there we go **[12:19]** images from the client. So **[12:23]** somebody who's in the technician in the **[12:25]** field is ideally taking photos when **[12:27]** they're doing the work. Um, if you if **[12:30]** you don't have that, um, there's a site **[12:33]** called Trade Shots. And just full **[12:35]** disclosure, that's my site, but it's **[12:38]** free. So, I'm just giving it to you **[12:40]** guys. And what you can do, it's made to **[12:43]** uh have realistic UCG like service **[12:46]** technician photo. So, if you need a **[12:48]** plumber type shot or concrete or **[12:50]** something, this is only if you can't get **[12:53]** them from the client. So, that's the **[12:54]** ideal. And the other thing is if you're **[12:57]** doing e-commerce, you want to get shots **[12:58]** probably from the manufacturer if you **[13:00]** can and ideally on a on a background **[13:02]** that's can be easily removed. Um, but **[13:06]** always like the best thing is, you know, **[13:07]** get your service technicians in the **[13:09]** field on location and if you want to **[13:11]** take it another step further, get it **[13:12]** through Google Vision and make sure that **[13:14]** Google is seeing what you think is in **[13:16]** the image of what you're trying to **[13:17]** communicate. So here's an example of a **[13:19]** mini talking head. **[13:25]** Sorry, I should give you some context. **[13:26]** So for this presentation, um there's a **[13:30]** madeup concrete company in Al **[13:32]** Albuquerque, New Mexico called Alfie's **[13:35]** Concrete. And so that's what you're **[13:38]** about to see here. So this is an AI **[13:41]** generated thing. And you'll notice **[13:42]** something. Oops. **[13:55]** Well, isn't that interesting? There we **[13:57]** go. **[14:09]** >> Oh, is that my camera? **[14:12]** >> No worries. **[14:15]** need constant repairs while concrete **[14:17]** patios last decade. I learned this **[14:19]** expensive lesson the hard way before **[14:21]** switching to Al. Their concrete patios **[14:23]** look super **[14:25]** and our brutal summers and freezes **[14:27]** without maintenance headings. Get your **[14:29]** free estimate from Alfie's concrete now. **[14:33]** >> So that probably took about four or five **[14:35]** minutes to make and that is pretty **[14:38]** decent in my estimation. What did give **[14:40]** me some feedback. What did you guys **[14:41]** think of that? **[14:43]** >> Thumbs up. your question. **[14:45]** >> No, say four to five minutes. That's **[14:47]** great. **[14:48]** >> Great. Right. That's those are all **[14:50]** photos from trade shots because I don't **[14:51]** have a I don't have a concrete client. **[14:55]** Um nor any clients, but um any other **[14:58]** questions, feedback, comments, concerns? **[15:00]** Okay. **[15:09]** >> No. **[15:11]** >> Yeah. So, I mean, with trade shots, I **[15:14]** just popped in, you know, concrete **[15:16]** repair or something and um **[15:20]** and that just took a few minutes. And **[15:22]** there's always bad generations. Same **[15:23]** with video. There's bad generations. **[15:25]** That's part of the process right now **[15:26]** where we're kind of on the alpha edge of **[15:28]** things, but um you just upload them in **[15:31]** there. I'm going to walk you through **[15:32]** that just now. Um what happened was if **[15:35]** you look in the lower lefthand corner, **[15:37]** like the AI kind of got the green screen **[15:39]** wrong. **[15:40]** >> Albuquerque. Look at her. **[15:50]** >> I think **[15:52]** >> kind of draws attention to the video **[15:54]** like like if a Tik Tok video you're **[15:56]** trying to like move every two seconds. **[15:59]** Well, that is that it kind of did it. **[16:01]** So, that was like Bob Ross a little **[16:03]** happy accident there and I'm okay with **[16:04]** that. So, I'm going to show you how to **[16:07]** again here's the SOP part. This is a a **[16:09]** service called Creatify. They have done **[16:12]** a lot of work. Um, you're just going to **[16:14]** log in. You're going to click right **[16:15]** here, AI video ads. Um, and then there's **[16:19]** this add product manually link here. Um, **[16:23]** and you're going to just enter. So, what **[16:25]** I entered is Alfie's concrete. I put the **[16:27]** logo in there. I had Chat GPT or Claude **[16:30]** write a little description. Again, not a **[16:31]** real business, so I'm not really, but **[16:33]** you'd get that from the client. And then **[16:34]** I uploaded my photos from Trade Shots or **[16:36]** your service technician. Click next. Um, **[16:39]** and now you have this in your assets **[16:42]** folder here. So that's assets there on **[16:44]** this on the side. Um, and all I did was **[16:49]** click that. This is the one I want to **[16:50]** make the video with. And I'm going to **[16:52]** click the use. That's my product. **[16:55]** And it pulls all that in. So these are **[16:57]** all the images that I had from concrete. **[17:00]** Um, you tell it the aspect ratio and **[17:03]** where the final output is. So vertical **[17:07]** video 30 seconds and target audience are **[17:10]** homeowners with backyards in the case of **[17:13]** you know concrete. **[17:15]** It makes scripts for you. And so they've **[17:19]** got three or four different types of **[17:22]** there's if if I were to scroll where **[17:24]** this not a static image you'd see **[17:26]** different um appeals is what I would **[17:29]** call it just as a copywriter. And then **[17:31]** you can choose different tones for said **[17:34]** script. Um, so I picked a transformation **[17:37]** one. And then you choose your avatar. **[17:43]** So I picked that lady with a with a **[17:47]** disappearing **[17:49]** top, but there are other people in here. **[17:52]** Um, so you **[17:54]** >> Yeah, I'm not that crass. **[17:58]** Um, **[17:59]** on camera. And so then you'll get **[18:03]** different ideas where if you want like **[18:05]** something B-roll or if you want the **[18:07]** talking head moving around or if you **[18:08]** want **[18:11]** um you know pets in there or whatever **[18:14]** and then you choose a rendering model. **[18:16]** Um usually just choose the best one **[18:17]** because I don't want to be representing **[18:19]** a client with with low quality videos. **[18:23]** And then you'll get something like this. **[18:29]** And everyone knows that **[18:36]** beautiful **[18:38]** that actually value. We're talking. **[19:02]** >> Hell yeah. **[19:03]** >> What? **[19:04]** >> That's what I'm talking about, my guy. **[19:06]** So the script uh already create scripts **[19:09]** there just from keywords **[19:10]** >> that's inbuilt the tool. Yeah. So you **[19:12]** could you can paste in a product **[19:14]** description and so I just pasted my **[19:16]** little blurb about Alfie's concrete. How **[19:20]** long would something like that take to **[19:21]** edit by hand? Like if you hired a VA **[19:25]** several hours yeah this is less than **[19:28]** less than five minutes. **[19:30]** So, like I said, I've bought every video **[19:33]** tool on the market and tried to generate **[19:35]** videos with all of them. What I'm what **[19:36]** I'm showing you here is is saving you a **[19:39]** a metric ton of time and effort. Yeah. **[19:42]** Don't raise your hand, just talk. **[19:47]** >> 20 Dallas **[19:49]** suburbs. Yeah. **[19:51]** >> How long would it take to make **[19:52]** customized one for each town and suburb? **[19:55]** Could we just run them through the just **[19:56]** change the words and then it's even **[19:58]** faster? **[20:00]** Well, it's got to render each time, so **[20:01]** you're not going to speed anything up **[20:03]** there. But if you Yeah, if you just like **[20:06]** mad **[20:08]** uh Mad Libs, does that make sense? You **[20:10]** remember that as a kid? I once **[20:13]** referenced that with the programmers who **[20:14]** don't live in the United States and they **[20:15]** were like, "What's that?" Oh, this is **[20:19]** going to be a weird conversation. Um but **[20:22]** uh yeah, so B you can just whip through **[20:24]** and m it's they're just going to charge **[20:25]** you credit **[20:27]** this particular case. So if you've got **[20:29]** you know the credits you can make **[20:31]** whatever you want custom card you upload **[20:34]** like a real person from the business. **[20:37]** >> Um that's a great question. **[20:40]** I didn't try that because I'm in a **[20:42]** madeup scenario. **[20:44]** >> I don't there's no Alfie's concrete or **[20:45]** whatever. So, um, I didn't look for **[20:48]** that, but I we'll after my presentation, **[20:51]** I'll I'll search through there and we'll **[20:52]** talk on the break. **[21:00]** >> The starter plan is like 39 bucks and **[21:03]** it's like, **[21:05]** don't quote me on this, but like maybe **[21:06]** 100 credits and that probably cost maybe **[21:08]** 15. **[21:12]** >> Yeah. **[21:14]** >> Yeah. I don't have a look because it's a **[21:16]** madeup company. So, but but you could **[21:19]** Yeah. Yeah. **[21:23]** >> Yeah. **[21:24]** >> Right. And so, just to just to make **[21:28]** this, just listen to the first five **[21:29]** seconds. **[21:37]** >> Um, okay. Let me **[21:41]** >> No, I was looking for something else. **[21:43]** Um, okay. Okay. So, now we're going to **[21:45]** do a talking head with B-roll. So, **[21:47]** B-roll is **[21:49]** um the alternate footage basic. So, you **[21:52]** have your main subject, which is the a **[21:54]** subject, the A focus, and then your **[21:56]** B-roll is the stuff that you cut in **[21:58]** between to keep things interesting. **[22:00]** So, I'm going to walk you through making **[22:02]** one of those. So, you're going to same **[22:03]** thing. You're going to click the AI **[22:04]** video ads um in here. Oh, you see this **[22:08]** right here? Avatar video Mr. Fowler. I **[22:12]** bet that's **[22:14]** to load up your own. **[22:16]** >> Yeah. Um, you're going to choose **[22:18]** existing products because last time, if **[22:20]** you remember, we uploaded all our images **[22:22]** for Alfie's concrete, right? So, this **[22:25]** time we don't have to click add product **[22:26]** manually. That's already in the system. **[22:28]** We're going to choose that. **[22:32]** And then, um, it already has all this **[22:34]** information from last time. So, this is **[22:36]** where you would put in, you know, **[22:38]** Dallas, Fort Worth or Frisco or Houston **[22:41]** or whatever. Um, and then you again **[22:44]** you're going to choose I'm just choosing **[22:46]** vertical video here for all my examples. **[22:49]** Um, and then you're going to choose the **[22:52]** different appeals and the tones. And um, **[22:55]** you can write your own script if you **[22:57]** want to if you want to do that. Um, **[23:00]** totally fine. You're going to choose **[23:01]** your avatar and um, this, you know, **[23:06]** you're going to choose whatever style **[23:07]** you want here. Uh, choose the Aurora. **[23:10]** So, this is 15 credits. I don't know if **[23:13]** there's an exact, you know, dollar to **[23:14]** credit number because different models **[23:16]** cost different amounts of credits, but **[23:19]** um it's not a break the bank situation. **[23:22]** Let me see if I can play this guy. Your **[23:24]** backyard is basically useless right now **[23:26]** and everyone knows that uneven dirt **[23:29]** patch isn't for anyone. Concrete **[23:33]** transforms unusable backyards into **[23:35]** beautiful concrete backyards that **[23:38]** actually add value to your home. We're **[23:40]** talking decades of durability, zero and **[23:43]** minimal maintenance. Custom stamp **[23:45]** finishes that you get over without the **[23:49]** hassle. Your family deserves safe, **[23:51]** stable service, entertaining and **[23:54]** relaxing. Stop settling for wasted **[23:56]** space. Call out today and turn that eyes **[24:00]** into your favorite room. **[24:03]** >> Does that script sound familiar? It was **[24:05]** the same damn script. **[24:07]** >> Yeah. **[24:08]** >> It wasn't as entertaining. Yeah. Well, **[24:11]** so there's, as you can see, there's a **[24:14]** diversity of people, all all types of **[24:18]** people. Um, and so that is very helpful **[24:22]** depending on your situation. Um, here's **[24:25]** a different **[24:28]** >> instead. **[24:35]** You deserve better than dodging mud **[24:37]** puddles and wobbly patio furniture. **[24:40]** creates level stable surfaces that **[24:42]** extend your home outdoors. A reinforced **[24:45]** concrete patio support heavy furniture **[24:50]** pattern that natural **[24:53]** colored **[24:57]** space. **[25:04]** >> Yeah. So that was like when back here **[25:06]** two slides ago where I showed you the **[25:09]** different appeals is what I call them. **[25:12]** That was me just clicking a different **[25:14]** angle, a different appeal. That makes **[25:17]** sense. **[25:19]** Okay. And then if you want to do like a **[25:22]** like a a viral type of a thing, **[25:30]** >> you know what's great about concrete? **[25:32]** It's always there to catch you whether **[25:33]** you want to say this is really nice **[25:37]** concrete. Smooth, level, no cracks. **[25:40]** Honestly, if you're going to eat it, **[25:42]** this is the surface to do it. **[25:46]** But we can promise the concrete will **[25:47]** look good while you do these concrete. **[25:49]** Solid work even when you're gone. **[25:56]** >> So, if you have a comedy mind, you can **[25:58]** do that or you can hire a comedy mind. **[26:00]** Um, so here's an e-commerce uh **[26:03]** placement. So this is when somebody's **[26:05]** holding a photo or I'm sorry, a product. **[26:09]** Um, if you have a client who has **[26:11]** e-commerce products, you can just skip **[26:13]** that. Skip this. But if you want to try **[26:16]** e-commerce, like you just want to like **[26:18]** try it, I recommend a site called Kalo **[26:20]** Data, and it's uh Tik Tok shot **[26:23]** analytics. You can see what's like **[26:24]** really selling hot right now and grab **[26:27]** one of those. Um, you can just grab **[26:29]** anything from **[26:32]** uh, Amazon, Shopify, Woo Commerce, any **[26:35]** old URL. All I'm doing here is just **[26:36]** copying that um, URL. All I did here is **[26:40]** went to Kao data. I searched like in the **[26:42]** last 30 days, what's the most popular **[26:44]** product? And it happens to be Dr. Dent **[26:47]** Purple Teeth whitening strips. I found **[26:50]** that on Amazon. No problem. Um, I **[26:54]** clicked AI videos and I pasted the link **[26:57]** in. And so what it's going to do is it's **[26:59]** going to go in there. It's going to use **[27:01]** agents to go pull all that information **[27:03]** in. I'm going to edit it a little bit. I **[27:06]** don't I think AI is going to choke on **[27:07]** these like little emoji or whatever **[27:10]** those things are. You know what I mean? **[27:11]** So, I want to like because you know how **[27:13]** Amazon listings are written. They're **[27:14]** listing they're written for keyword, you **[27:17]** know, Amazon SEO. So, it's got a lot of **[27:19]** garbage. So, you need to like clean that **[27:20]** up a little bit. **[27:21]** um it's going to pull in the photos that **[27:23]** it can use. You can see there's a row of **[27:25]** rejected photos. Those are things that **[27:26]** it can't use. But if you were to scroll **[27:28]** down were this not a static image, you **[27:30]** could see more images. **[27:33]** Um yeah, I want a vertical video and I **[27:38]** want to I want somebody in the bathroom **[27:40]** because this is like a a bathroom like **[27:43]** this is where you would use that product **[27:44]** sort of thing. So I found a gal who's in **[27:47]** the bathroom and we came up with this **[27:52]** If you want to have the best smile, you **[27:54]** need a whitening routine that really **[27:56]** works. That's where the smile wiping **[28:01]** years of tough stains quickly and **[28:03]** effectively **[28:07]** whitening strips. **[28:10]** The slip free **[28:13]** while you go about your day. No sliding, **[28:15]** no mess. I noticed my teeth were visibly **[28:18]** brighter after just three uses. The pack **[28:21]** comes with 42 strips plus **[28:28]** zero sensitivity **[28:30]** and way **[28:35]** and see the difference. **[28:38]** >> Five minutes. **[28:40]** >> Yeah. **[28:40]** >> Yeah. **[28:42]** So, if you have clients, I mean, you **[28:44]** could obviously upsell this as a service **[28:46]** and they think this is like, oh, this is **[28:48]** like a $500 video, cost you $5, maybe **[28:52]** there's some profit margin there for **[28:54]** you. You know, if you have a if you have **[28:56]** a business, you just make these videos **[28:59]** and distribute them and they work. **[29:01]** Um, the last thing I'm not going to go **[29:03]** into in depth on, but this is just to **[29:06]** build your own like straight from **[29:08]** scratch. Um, and this is one of the **[29:10]** first slides I showed you. You're going **[29:11]** to find your hook. You're going to **[29:13]** introduce the problem. You need to make **[29:14]** it relatable in some sort of shocking **[29:17]** way, if possible. And then you want to **[29:19]** have a step-by-step sequence. This is **[29:21]** just basically a copy framework for **[29:24]** video. Then you want to have an **[29:26]** authority statement. Um, you want to **[29:28]** validate your solution or claim, you **[29:31]** know, expertise in some way. And then **[29:33]** some sort of call to action. Um, back on **[29:35]** the other slide where I said there's **[29:37]** different appeals. **[29:39]** Um **[29:41]** there there are different reasons that **[29:44]** people buy products and if you've heard **[29:47]** Marty Marian speak he talks about intent **[29:50]** and then the intent behind the intent. **[29:52]** Um and he has a nice elegant solution. **[29:55]** Um so you can take that same product and **[29:58]** market it five, six, maybe 10 different **[30:01]** ways to get **[30:04]** a lot of buyers in. Um, Marty and I have **[30:07]** been working on bringing this into like **[30:10]** a product, but it's it's not out yet. **[30:12]** But the appeals thing, which I showed **[30:15]** you earlier, um, is is essentially the **[30:18]** heart of this. So, you can use this same **[30:19]** formula with different appeals and **[30:22]** promote the same product in in several **[30:24]** different ways. So, if we were going to **[30:27]** create, you know, a short story, you'd **[30:29]** start with a script building tool. So, **[30:31]** these are three. Again, I've been **[30:32]** through a lot of lot a lot a lot a lot **[30:34]** of script generating tools. These three **[30:36]** that I think are uh worth a damn. Um **[30:40]** this this first one is a a school group. **[30:44]** Um and they have a really good chat GPT **[30:47]** generator and it works with you and it **[30:48]** makes something that's like really **[30:50]** exciting and it's only five bucks to **[30:52]** join. So his funnel there is just get **[30:55]** everyone to join the $5 one and then try **[30:56]** to sell them into the very expensive **[30:58]** one. If you just join to get the chat **[31:00]** GPT script and then quit, it would it'd **[31:03]** be just fine. It'd be worth it for that. **[31:05]** It would be worth five bucks. Um, **[31:06]** HubSpot has a pretty good one, which is **[31:08]** surprising because their stuff is **[31:10]** usually so bland, but and then I've just **[31:13]** included one here that you can sort of **[31:15]** mad lips your way through. Um, and then **[31:19]** you want to like when you're prompting **[31:21]** your images, um, I've given a whole **[31:23]** presentation on just prompting images. **[31:25]** So, I can't really get through that **[31:26]** here, but these are some of the things **[31:28]** that you'd want to like work through **[31:29]** like your character, like you talked **[31:31]** about having a particular avatar. Um, **[31:34]** what are they doing? This is just sort **[31:36]** of a checklist that you can run through **[31:38]** when you're making an image so that you **[31:39]** get what you want. like what kind of **[31:41]** motion, what's the environment, what's **[31:42]** the color path, just things that you **[31:44]** might forget when you're just sitting **[31:46]** down at a blank screen. Um, in this **[31:50]** case, I'm using Open Art, and I would **[31:52]** generate images. So, this lady has a **[31:54]** cracked concrete, which is a which is a **[31:57]** a service that people want. And so, you **[32:00]** can see that there are dumb versions of **[32:02]** this, like this lady's way too dramatic, **[32:05]** and this is even worse. But this might **[32:07]** be an actual image that I could use. Um, **[32:10]** she could be sad, but I don't like her **[32:12]** not being able to see her total face **[32:13]** there. So, there's not a onetoone **[32:15]** connection between this crack and her **[32:17]** face. So, I think this one is the most **[32:19]** clear. So, you would take it into a **[32:21]** video generation tool. So, you'd start **[32:23]** your starting image here. I'm using **[32:26]** cling in this particular example. Um, I **[32:29]** I think cling uh is is great and it's **[32:32]** cost- effective. V3 is kind of the big **[32:34]** thing on, you know, Tik Tok and YouTube. **[32:37]** Um, it's good. It is very good. It's **[32:39]** also expensive and I think cling is just **[32:41]** as good and and half as much. Um, you **[32:45]** write your prompt, you create something. **[32:47]** Um, then you would take any video **[32:49]** editor. I've given you some in the **[32:50]** resources section. So, you'd have your **[32:52]** your main timeline, you jump away to **[32:54]** your B-roll, you jump back to your main **[32:56]** timeline, and you just find the rhythm. **[33:00]** Um, add your music. Again, this is not **[33:03]** something I can really cover quickly, **[33:05]** but you're basically just going to **[33:06]** assemble everything into a finished **[33:09]** linear timeline product. Um, and then **[33:14]** you're done. And then you'll get **[33:15]** something like you saw earlier, but **[33:18]** it'll be highly customized because it's **[33:20]** like your **[33:22]** um **[33:24]** product or service. **[33:26]** Um, I think that might have been my last **[33:29]** slide. Yeah, I meant to create a QR **[33:30]** code, but I got um Yeah, you make **[33:34]** everything available, right? Yeah. So, **[33:36]** there's a whole folder here. There's a **[33:39]** um I wanted to put some stats in like **[33:42]** why you would use video and so like I **[33:44]** use Manis and it made like a whole **[33:46]** report and I was going to I was like **[33:48]** this is so boring. Like I'm just gonna **[33:49]** I'm just going to include that report in **[33:51]** there. All the video examples are in a **[33:54]** folder and then the talking head script **[33:55]** is also so you're going to get a folder **[33:58]** full of all this stuff. **[34:01]** >> Say that one more time. **[34:02]** >> Affiliate marketing. **[34:04]** >> Yeah, the affiliate marketing client **[34:05]** work just yeah all kinds of cases. Um I **[34:10]** need some feedback. People talk to me **[34:12]** questions, comments, concerns, trolls. **[34:14]** That is the end of the presentation. **[34:16]** Anybody? So, other than the legal **[34:19]** issues, you could use this for creating **[34:21]** like testimonials. **[34:23]** >> Other than legal issues, you could use **[34:24]** this for creating testimonials. Yes. **[34:27]** >> If we only had a lawyer in the room, we **[34:29]** could ask something about that. Um, **[34:32]** yeah, I think not a lawyer, but yeah, I **[34:35]** think you don't want to like represent **[34:36]** that. Yeah, you've had somebody do your **[34:40]** service, but some you could say **[34:42]** something like **[34:43]** >> I mean for fictitious **[34:45]** >> Well, for a fictitious company, it's not **[34:47]** a problem. **[34:48]** >> Yeah. Um, **[34:51]** >> you actually **[34:56]** URL says **[34:58]** you form the link that theoretically **[35:02]** you're just representing something **[35:03]** already. **[35:05]** >> Uh, not a lawyer. Uh your question was **[35:08]** just for the people at home like **[35:12]** >> I had somebody look into that a while **[35:14]** they was doing **[35:15]** >> let me repeat the questions for the **[35:17]** people on the mic but like basically he **[35:19]** was saying could I take a Google review **[35:21]** and then videoize it. Is that fair? **[35:24]** >> Yeah. **[35:24]** >> Yeah. And if you link to it directly **[35:26]** would that be okay? Merino said he had **[35:28]** somebody look into it. Don't do um **[35:32]** >> Hold on. Sorry. Don't take a review **[35:35]** that's real and make a fake video of it **[35:37]** and post it socially violating the law. **[35:39]** That review is of a real Gmail that **[35:41]** belongs to a real person and the FTC. I **[35:44]** don't know if they're on it yet, but I **[35:46]** was told don't even play yourself. Not **[35:48]** that I would do it. I seen it being **[35:50]** done. And by the way, Chad, I just want **[35:52]** to say those are amazing. You **[35:53]** knocked it out better than I was **[35:54]** expecting to be honest. And that say **[35:57]** because I had high expectations. If you **[35:59]** guys don't know, half the ads you see on **[36:02]** Tik Tok and Facebook are not real **[36:04]** people. They're UGC ads. User generated **[36:07]** content, which is a oxymoron **[36:10]** because it's not users. It's **[36:12]** fake. **[36:12]** >> Yeah, it's meant to be like, but if you **[36:15]** could say, I heard about Offies Concrete **[36:17]** and they do X, Y, and Z, that seems **[36:21]** legit to me. Again, not a lawyer, but **[36:24]** I'd do it. **[36:26]** She's slamming **[36:28]** >> on some of the AI like I've seen online **[36:31]** sometimes filled with a lot of people **[36:33]** hating on it because it's **[36:35]** >> yeah have you seen like fall off on **[36:39]** views in the long run. **[36:41]** >> So the question is like you've seen like **[36:42]** a lot of hate comments like this is AI **[36:45]** and whatever. Um **[36:48]** my personal opinion is that um that's **[36:51]** just part of a backlash and it will fade **[36:56]** and there will always be people who are **[36:57]** going to always just hold that position. **[37:00]** Um from a marketing perspective, you **[37:03]** know, it just gets more views like more **[37:05]** engagement gets more **[37:07]** the algorithm shows that more like it **[37:11]** wants you to fight. **[37:13]** Unfortunately, it's tuned for that type **[37:15]** of stuff. **[37:17]** >> I think I heard it from back here, **[37:18]** right? **[37:20]** You got a bunch of people commenting on **[37:22]** any of your clients social media **[37:24]** platforms, take it, bro. Cuz hey, go **[37:27]** look at their social media right now. **[37:29]** Crickets. **[37:31]** >> Crickets. **[37:33]** So, engagement is engagement, bro. **[37:35]** >> The platforms want Yeah. They want you **[37:38]** to stay on there longer. And if you're **[37:39]** angry commenting, you're on there **[37:42]** longer, which meets their goal, **[37:44]** unfortunately. Um, there's a lot of side **[37:48]** to that with, you know, society and **[37:50]** teenagers and just mental health people, **[37:53]** all that kind of stuff. It was not what **[37:54]** we're talking about. Like your question **[37:56]** was just about essentially was about **[37:58]** engagement and whether that harms you. **[38:01]** >> Yeah. Yeah. If you do AI poorly and you **[38:05]** get trolled, I mean, you're probably **[38:07]** asking for it, you know, but if you do **[38:09]** it well and somebody's like, "Well, **[38:10]** that's AI." Well, that's kind of their **[38:12]** problem, you know, and that's okay. **[38:15]** Everybody has all kinds of problems. **[38:18]** >> That that comedy video, did you have to **[38:20]** put the scenario in or did the AI come **[38:23]** up with a comedy scene? **[38:26]** >> Um, **[38:27]** well, I came up with the script. I saw **[38:29]** the hook and then I was like, how could **[38:32]** I relate that to concrete? I was like, **[38:35]** well, he smacks on the concrete, so **[38:38]** let's just start there. Let's **[38:40]** acknowledge that and then go for it. **[38:44]** >> Yeah. But the hook was part of **[38:48]** uh the library, I guess. You know what I **[38:52]** mean? Yeah. Does that make sense? Yeah. **[38:55]** Being able to like find, **[38:58]** this is a little off topic, but funny is **[39:01]** always there. It's just being able to **[39:03]** have a filter that you that you you can **[39:06]** find it. Do you know funny is already in **[39:08]** the room. It's just your job to like **[39:10]** twist the lens so that you can see it. **[39:13]** Yeah. **[39:15]** >> Um, question. Where did uh you get the **[39:17]** customer video that was running in the **[39:20]** background? **[39:23]** Where did I get the customer video that **[39:24]** was running in the background? **[39:26]** >> Maybe there. **[39:27]** >> Yeah, the B-roll. **[39:29]** >> Oh, so those all the concrete shots were **[39:32]** just from tradeshots.net because I don't **[39:34]** have a concrete client, so I just **[39:36]** generated some there. If that's the **[39:38]** answer to the question, **[39:39]** >> somebody **[39:40]** >> Yeah, on the Zoom. **[39:44]** Um, yeah, I don't Yeah, I'm just Yeah, **[39:47]** you can. Okay, **[39:48]** >> just let me know. Uh, any other **[39:49]** questions? Yeah. **[39:53]** >> We good? **[39:55]** >> All right.