# SEO Rockstars 2026: Day 3 - Chris Walker

**Video URL:** https://www.youtube.com/watch?v=M7fYFxq-JSM

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## Transcript

**[00:04]** All right. So, I'm just going to go

**[00:05]** through it as quickly as I can because

**[00:07]** that's kind of how I talk. I told I talk

**[00:08]** too fast, but I'll do my best. Uh, first

**[00:10]** place SEO, what actually worked and how

**[00:12]** I beat dozens of top SEOs. But really,

**[00:14]** it's about how to win by thinking

**[00:16]** differently. Now, real quick, I got two

**[00:18]** introductions, so I'm going to skip

**[00:19]** through this fast. My name is Chris M.

**[00:20]** Walker. And the reason that I use the M

**[00:22]** in my middle name is because there's a

**[00:23]** legendary SEO that I cannot out compete

**[00:25]** for my name. That is 90s one hit wonder

**[00:28]** Chris Walker. So, no matter what I do,

**[00:30]** now I tell that joke every time I give

**[00:32]** this presentation, but I actually

**[00:33]** decided to message this guy and tell him

**[00:35]** that I use his name every time and he

**[00:37]** thought it was hilarious. So, actual

**[00:39]** Chris Walker is very, very cool. This is

**[00:41]** me. This is what I've done. Who cares?

**[00:43]** Uh, thinking differently. The tactics

**[00:45]** are are great and I have fun with some

**[00:47]** of the ones I'm going to share. That's

**[00:48]** really not the main point that I want to

**[00:50]** make for you today. There are two things

**[00:51]** that I want you to take away from this

**[00:53]** presentation. The first and the most

**[00:55]** important one is to think differently

**[00:57]** and be creative. I know that's

**[00:58]** technically two things, but it's like

**[00:59]** one thing. Like, I'm a pretty good SEO,

**[01:02]** but I'm not elite like a lot of the

**[01:04]** people in this room or a lot of the

**[01:05]** people that were competing in this

**[01:06]** competition that I'm going to talk about

**[01:08]** today. But what I am good at is figuring

**[01:10]** out what needs to be done to get where

**[01:11]** you need to go. I also don't like to not

**[01:14]** get my way. So, when I decided to enter

**[01:17]** this contest, I knew I'd have to do

**[01:19]** things differently, but we we're going

**[01:21]** to get to that real quick. Uh competing.

**[01:23]** I'm also not a very competitive person.

**[01:25]** I prefer to measure myself against

**[01:27]** myself rather than against other people,

**[01:28]** which is what you have to do when you

**[01:29]** compete. But I do believe if you're

**[01:31]** going to compete, you should do whatever

**[01:33]** it takes to win. So when I do compete at

**[01:36]** something, I go all out to win. Just ask

**[01:39]** this guy.

**[01:41]** Competing. At least somebody knew who

**[01:43]** that was. So the second thing I want you

**[01:45]** to take away from this is if you're

**[01:47]** going to compete and whatever you're

**[01:48]** doing in business or in life is somewhat

**[01:49]** of a competition, win. So, what we're

**[01:53]** going to talk about today is a contest

**[01:54]** that I entered back in October. It ran

**[01:56]** through November. It was in Adise SEO,

**[01:58]** which is Jackie Child's community, if

**[02:00]** you know who that is. Uh, this is kind

**[02:02]** of the competition. This these were the

**[02:03]** rules. I'll go through it real quick so

**[02:04]** you understand. But they would choose a

**[02:07]** target keyword and it was a nonsense

**[02:08]** keyword that was a word that didn't

**[02:10]** exist, which made me think about you uh

**[02:12]** when you were talking about it earlier.

**[02:14]** And the timeline was from October 15th

**[02:16]** of last year till December 15th of last

**[02:19]** year. It had to be a new domain. Like it

**[02:21]** couldn't be an expired domain or site or

**[02:23]** anything like that. Brand new, fresh

**[02:25]** domain, newly registered. They chose the

**[02:27]** keyword and the t the madeup keyword

**[02:29]** that they chose was flamico. At least

**[02:32]** that's how I think it's pronounced. It's

**[02:33]** not a real word. So, and the site that I

**[02:35]** used was flamico.io.

**[02:38]** Uh because everybody gobbled up the good

**[02:40]** tldds before I even got to it. And this

**[02:42]** is the site. As you can see, it is

**[02:44]** completely gibberish one-page website.

**[02:47]** Well, structured onepage website with

**[02:48]** the questions and stuff. Somebody

**[02:50]** actually pointed that out to me. But

**[02:51]** that's it. That's all I made on the

**[02:53]** site. So, let's talk about what I did

**[02:55]** differently. Remember I said I want you

**[02:56]** to remember to think differently. That's

**[02:58]** the real lesson that I want you to take

**[02:59]** away from this. The site simple onepage

**[03:02]** website, one image, one video. I created

**[03:04]** the content in Claude. It was completely

**[03:06]** made up gibberish. Uh, fun story about

**[03:08]** that. I have a Claude project that is

**[03:10]** designed to write content in my voice.

**[03:12]** So it kind of sounds like me. And I

**[03:14]** said, "I need you to make up a gibberish

**[03:15]** website for a brand new term lumberico."

**[03:17]** And Claude came back and was like,

**[03:20]** "Chris Walker would never make up that

**[03:21]** that kind of content. It's bullshit."

**[03:24]** Was like, and I was like, "I'm Chris

**[03:26]** Walker and I'm telling you to do it."

**[03:27]** He's like, "No, I'm sorry. I can't." So

**[03:29]** I had to go to a regular cloud chat to

**[03:31]** get it to make that up.

**[03:34]** And then I did some uh basic on page

**[03:36]** SEO, just keywording H1, 1% keyword

**[03:39]** density, old school [ __ ] Optimize. I

**[03:41]** was gonna say is it all right if I swear

**[03:42]** but then I remember Mike went for me

**[03:44]** then I did optimize the image and video

**[03:46]** for the term. So my theory was since

**[03:49]** this is a brand new keyword that Google

**[03:50]** doesn't understand yet or what it's

**[03:52]** about or who who it should show it for

**[03:54]** or show show it for my mission was to

**[03:56]** build the association with that term to

**[03:58]** my site as click quickly and as bluntly

**[04:01]** as possible. So that gave me a chance to

**[04:03]** think differently and be far more

**[04:05]** aggressive than I would be normally. So,

**[04:08]** for example, I did something really

**[04:09]** really elegant with the metatitle and

**[04:11]** metad description and I filled it with

**[04:14]** nothing but the keyword over and over

**[04:15]** and over again.

**[04:17]** It's that it's funny. That's like one

**[04:19]** one reason I did it is because it's

**[04:20]** funny. The other one is again I was

**[04:21]** trying to force Google to understand

**[04:23]** that this [ __ ] keyword was related

**[04:25]** to my site as opposed to all the other

**[04:27]** people. So, I was trying to like hit it

**[04:28]** with a hammer rather than whatever

**[04:31]** people that don't do things aggressively

**[04:32]** use. And so by hammering it with keyword

**[04:35]** spam, I was able to overcompensate and

**[04:37]** build that association between that

**[04:39]** keyword and my site while everyone else

**[04:41]** screwed around links and GMBBS and a

**[04:43]** bunch of other necess unnecessary stuff

**[04:45]** that you would do under normal

**[04:46]** circumstances. So like I said, thinking

**[04:49]** differently. I said I'm not the most

**[04:51]** skilled SEO in this competition. There

**[04:52]** was Jackie Child. There was Holly

**[04:54]** Starks. A bunch of other people whose

**[04:55]** names you would know. I can't think of

**[04:57]** them at the moment, but you get the

**[04:58]** point. They're they're much better at

**[04:59]** SEO than I am. So I had to think about

**[05:01]** what advantages I have over others so I

**[05:04]** could get the W as the kids probably no

**[05:06]** longer say. So I thought of three

**[05:08]** advantages that I have. The first one is

**[05:10]** I have a big Facebook following.

**[05:14]** I have a medium-sized YouTube channel.

**[05:16]** Nothing too special. And then I have

**[05:18]** legit which I leveraged as well and

**[05:19]** we'll talk about that. So the first

**[05:21]** thing I did was Facebook. Went to

**[05:24]** Facebook and I said do me this favor. Go

**[05:26]** and Google this term. Look for my site

**[05:28]** and no other site. read the entire page

**[05:31]** and then come back here and comment once

**[05:33]** you're done. That's it. So, what I was

**[05:35]** doing was using referral traffic. I was

**[05:38]** waiting for Mike's head to pop up then

**[05:40]** uh and having them go from Facebook to

**[05:43]** Google to my site back to Facebook. So,

**[05:45]** it's kind of following that entire

**[05:46]** journey of real real people searching

**[05:49]** for it. So, I did that. The next thing I

**[05:51]** did was I did a live stream uh where I

**[05:55]** talked about the site and I sent an

**[05:56]** email to the live stream to people told

**[05:59]** them to come to the live stream and on

**[06:00]** the live stream I told them to go to the

**[06:02]** site. So that sent them from email to

**[06:05]** YouTube to my site and back. So again

**[06:08]** that's taking them on an entire journey

**[06:10]** and showing that actual human beings are

**[06:12]** interested in this site.

**[06:14]** I also have the and some of you probably

**[06:16]** hate this [ __ ] but I have the ability

**[06:18]** to send an a message to everybody's

**[06:20]** inbox on legit. So,

**[06:24]** I sent about 300,000 of these to the

**[06:28]** YouTube video. So, it went from legit to

**[06:29]** the YouTube video to my site and back.

**[06:32]** So, again, I leveraged assets that I had

**[06:34]** that other people don't. Uh, I sent an

**[06:37]** email to about a quarter of our list,

**[06:38]** which is about 200,000

**[06:41]** and only got about 300 clicks, but still

**[06:44]** email to the site and back. Uh, we have

**[06:48]** a Slack group with about I don't know

**[06:50]** 300 so people again I asked them to go

**[06:52]** Google the site, read the whole thing

**[06:54]** and then come back. So it's from Slack

**[06:56]** to my site and back. So, I'm using human

**[06:59]** beings to drive traffic to my site and

**[07:01]** show Google that people actually give a

**[07:02]** [ __ ] about the site as opposed to all

**[07:04]** the other sites in the competition. So,

**[07:06]** theory, referral traffic gets rankings

**[07:08]** far faster than links. And normally,

**[07:11]** it's temporary, but this was only a

**[07:13]** two-month window. So, I could build this

**[07:15]** up quickly and get to number one faster

**[07:16]** and hopefully establish that I'm the

**[07:18]** site that people care about for this and

**[07:20]** never give up that number one spot. So,

**[07:22]** that was my theory on referral traffic

**[07:24]** by jumping out to a quick. Another

**[07:26]** theory I had was demoralizing everybody

**[07:28]** else from the competition. So by jumping

**[07:31]** jumping out to number one really quick,

**[07:33]** I wanted everyone to lose interest for

**[07:35]** the rest of the contest and stop trying

**[07:37]** [ __ ] So that way I'm number one and

**[07:39]** they just give up. That seemed to work.

**[07:41]** So referral traffic from actual human

**[07:43]** beings. Remember those? Uh Facebook X,

**[07:46]** LinkedIn, YouTube, email legit. We also

**[07:48]** did push and browser notifications, but

**[07:50]** I didn't have a way to really show

**[07:51]** those.

**[07:54]** that worked well and I wanted more, but

**[07:56]** I didn't know how to do any of that

**[07:57]** myself because like I said, I'm not that

**[07:59]** great of an SEO. Most of the stuff you

**[08:01]** guys talked about, I don't know how to

**[08:02]** do any of that [ __ ] So, what I did was

**[08:04]** I hired somebody else to do it for me.

**[08:06]** And I got this guy, his username is

**[08:08]** Ideal Mike. I won't mention what site

**[08:10]** it's on so Mike doesn't come up here and

**[08:11]** yell at me for pitching, but

**[08:15]** I had him make a post on Reddit that

**[08:17]** would build would send over to the site

**[08:18]** and some referral traffic. He has this

**[08:20]** uh CT a couple of CTR CTR services that

**[08:24]** I use. He has a uh Is it still on?

**[08:28]** >> Okay, just not get so close. Okay. Uh he

**[08:31]** has a couple of social media things

**[08:32]** where he'll send like to a big Facebook

**[08:34]** group again driving people from Facebook

**[08:36]** to the site and back and he has a couple

**[08:38]** other services like that. So I used him

**[08:40]** to drive a bunch more referral traffic

**[08:42]** and CTR traffic to the site to keep it

**[08:44]** there. But I also did some clever [ __ ]

**[08:46]** I did some search box optimization which

**[08:48]** is where if you search something and it

**[08:49]** like suggests what you should click in

**[08:50]** the search box. What I did was I

**[08:52]** optimized it for when somebody tried to

**[08:55]** search that term they would come over

**[08:56]** and then see mine. So what I did I

**[08:59]** leveraged my competitors to give me CTR

**[09:02]** because I know that we're a bunch of

**[09:03]** arrogant [ __ ] who are going to

**[09:04]** go search our own rankings. So when they

**[09:06]** search their own rankings they would see

**[09:07]** mine and be like what is he up to and

**[09:09]** click that and become my own my

**[09:11]** competition became my own CTR. So I le

**[09:13]** so I thought differently and I leveraged

**[09:15]** my competitors to help me win. So

**[09:18]** referral traffic that worked really

**[09:20]** well, but I wasn't done yet. By far the

**[09:22]** biggest difference maker I did was

**[09:23]** chrome signal manipulation. When when I

**[09:26]** say I did it, I mean I got somebody else

**[09:28]** to do it. But this is a service and I

**[09:30]** don't 100% know how it works, but I know

**[09:32]** that it involves having people having

**[09:34]** some kind of bot go to Chrome and then

**[09:36]** go to social media and then send it out.

**[09:38]** This worked really well. This jumped me

**[09:40]** from like page three to number one. and

**[09:41]** I'm convinced that this is what got me

**[09:43]** to number one better than anything else

**[09:44]** and is the main reason I want if I had

**[09:46]** to point to one thing it would be that.

**[09:48]** So referral traffic in my opinion is the

**[09:51]** most powerful SEO tactic right now but

**[09:53]** that's not all I did.

**[09:56]** Backlinks uh referral traffic like I

**[09:59]** said the biggest thing but we also had

**[10:01]** to do some backlinks. Uh most other

**[10:03]** people in the competition focused on

**[10:04]** backlinks like their entire strategy. It

**[10:07]** wasn't a major part of my strategy, but

**[10:09]** I did do some backlinking and some of it

**[10:11]** was conventional and some of it was less

**[10:13]** so, which we'll get to in a minute. Uh,

**[10:15]** I bought like 20 niche edits. Uh, as far

**[10:17]** as the anchor text, conventional wisdom

**[10:19]** is to be cautious, use branded, generic,

**[10:21]** URL, all the stuff that we all think

**[10:23]** we're supposed to do. I went the other

**[10:24]** direction and did 20 of them with exact

**[10:27]** match anchor text because again, I'm

**[10:29]** trying to force that association between

**[10:31]** that Google and my site for that term.

**[10:33]** So continuing the theory of building

**[10:35]** that association, that's why I did

**[10:37]** nothing but exact matched anchors. Uh

**[10:39]** next, I wanted to force Google to again

**[10:41]** to assocate my site with that keyword.

**[10:43]** So I did some I don't even know what to

**[10:44]** call them, but like authority type

**[10:47]** things, uh parasites, whatever you want

**[10:48]** to call them, entity stuff. So some web

**[10:50]** 2.0, some social media profiles, all

**[10:53]** optimized or direct or exact matched

**[10:55]** anchors to the uh the main term. Uh, I

**[10:57]** did some Reddit guest posts, uh, which

**[11:00]** actually will generate a little bit of

**[11:01]** referral traffic on its own because this

**[11:03]** guy owns like a bunch of subreddits and

**[11:05]** he'll make a post and it'll drive some

**[11:06]** traffic over to your site. Uh, wiki

**[11:08]** pages, another wiki link, a link from

**[11:11]** GitHub, which unfortunately doesn't work

**[11:12]** anymore, but that was a really good one.

**[11:15]** Uh, some other guest post, social media

**[11:17]** post. So, basically, all I'm doing is

**[11:19]** trying to establish from these high

**[11:20]** trusted sites some links over to my site

**[11:22]** to again force that association between

**[11:24]** that term and my site. uh medium and so

**[11:27]** on. So, a variety of high authority,

**[11:29]** parasite, web 2.0, social, whatever the

**[11:31]** hell you want to call it, linking to

**[11:33]** naturally build trust, entity, and

**[11:35]** possibly some more referral traffic.

**[11:36]** There's one more type of link I did

**[11:38]** though, and these were web 3.0 NFT

**[11:42]** virtual world links. So, again, I have

**[11:45]** no clue how to do this. I'm probably

**[11:46]** even going to label them wrong in the

**[11:48]** slides that come up, come slides that

**[11:49]** come up, but thank you to Matt for uh

**[11:51]** taking care of those for me out of

**[11:53]** nowhere. Wasn't expecting that. What I

**[11:55]** will say, here's one of them. It's Lucha

**[11:57]** Libé guy. You can see he linked it over

**[11:59]** to my site there. I don't even know what

**[12:02]** this is, but it's some sort of page that

**[12:04]** he tells me is good. Uh,

**[12:07]** this one is a virtual world uh one, and

**[12:09]** you can kind of see that. You know

**[12:10]** what's funny is where I live is like

**[12:12]** right there. So, that's why he chose

**[12:15]** that location. Nobody come visit me. I

**[12:17]** don't like people. Um,

**[12:20]** and there's another one. Again, I don't

**[12:21]** know if this is NFT or whatever. go talk

**[12:23]** to Matt about this afterwards.

**[12:24]** Hopefully, he has some way for you to

**[12:26]** give him money for this. Now, uh this

**[12:28]** one is some sort of map thing. And

**[12:30]** again, linking to my site from the

**[12:33]** virtual I don't know what the hell this

**[12:34]** is, but a virtual world map. But what I

**[12:37]** will tell you is if the you're wondering

**[12:39]** if that worked before adding these, I

**[12:42]** dropped in and out of number one. After

**[12:44]** I added these, I got I was at number one

**[12:46]** and I never left again. So, you know,

**[12:48]** correlation, a causation, I don't know.

**[12:50]** But I never dropped it out at number one

**[12:52]** ever again, including to today uh after

**[12:54]** I built or I after I had Mel Matt build

**[12:57]** those links for me. So check check those

**[12:59]** out if you were here for his

**[13:00]** presentation two days ago. It was great.

**[13:03]** The competitors. So I said that I wasn't

**[13:06]** the only person in this competition that

**[13:07]** got creative because you know I want to

**[13:09]** give credit where credit's due. The

**[13:10]** first one is Luke Fanders whose partner

**[13:12]** is here today. He wasn't even in the

**[13:14]** competition. I messaged him about like

**[13:16]** what the [ __ ] are you doing? You aren't

**[13:17]** even like competing in this thing. He's

**[13:18]** like, I'm just doing it for the glory.

**[13:22]** And so what he did, he created a fake

**[13:24]** band called Lightning fastico. And he

**[13:28]** actually created a whole like a whole

**[13:29]** band and a whole band persona around it.

**[13:32]** And he created some YouTube videos that

**[13:33]** still ranked for it. Uh, and for a long

**[13:36]** time he was, it's pardon. He was like

**[13:40]** number we were SW he was like number two

**[13:42]** for a long time and I guess they got

**[13:43]** busy and like focused on other things.

**[13:45]** But I thought that was incredibly

**[13:46]** creative, a unique way to come at it,

**[13:48]** thinking differently, which again is

**[13:50]** kind of the point. The other competitor

**[13:52]** was Tyler Rogers. He's not here, but

**[13:54]** he's a member of the community. Colton's

**[13:56]** here. He knows who I'm talking about.

**[13:58]** And uh Tyler was the only person that

**[14:00]** really gave me any consistent

**[14:02]** competition throughout this. And the way

**[14:03]** he went about it was way more creative

**[14:05]** than I was. He actually created a whole

**[14:08]** person, like a whole persona of a guy

**[14:11]** named Tim Flabberico, who was the

**[14:13]** founder and CEO

**[14:15]** Yeah, exactly. Of some uh I don't know

**[14:17]** agency thing type thing. And like he

**[14:21]** created the whole thing like LinkedIn

**[14:22]** pages, profiles, press releases, all of

**[14:25]** it. And it worked for a long time until

**[14:27]** I got Matt's links. We were exchanging

**[14:29]** first place for a good long time. And

**[14:32]** then toward the end of the contest, he

**[14:34]** started getting even more creative and

**[14:36]** he killed Tim Bombber.

**[14:41]** So he actually did a press release

**[14:47]** Lober announces passing his founder Tim

**[14:50]** Lumber in a water polo accident

**[14:57]** and it actually caught on like people

**[14:59]** literally on Reddit were literally

**[15:00]** talking about this like this was some

**[15:02]** scam post that this is a fake site and

**[15:04]** somebody was like yeah this company

**[15:06]** kicks off with a vague mission the weak

**[15:07]** founder sells out and dies all this

**[15:09]** information I see what they did there

**[15:11]** somebody like this got that much

**[15:12]** attention And I so I was like challenge

**[15:15]** accepted. So what I did was to leverage

**[15:19]** that uh to neutralize the momentum he

**[15:21]** was building because this was starting

**[15:22]** to work. I made a memorial video on

**[15:24]** YouTube and Facebook

**[15:27]** where I literally went in and like said

**[15:30]** passes away before taking over from.io

**[15:34]** and linking out to my site again. And

**[15:37]** like it did pretty well. it got like uh

**[15:39]** where is it like 1,200 views and that

**[15:41]** neutralized that threat. So I took away

**[15:44]** the advantage away and you can see like

**[15:46]** even now that video ranks number one for

**[15:49]** that term like even above my site and I

**[15:50]** have all three of those by the way. It's

**[15:52]** not relevant but I just wanted to flex

**[15:54]** and so basically Tyler [ __ ] around and

**[15:56]** found out

**[15:57]** what happened what happens when you try

**[15:59]** to get creative with me. So the results

**[16:03]** were this is uh the Slack channel for

**[16:05]** the the group that was hosting it and

**[16:06]** this is on December 15th. He announces

**[16:08]** the winner. I handled it humbly by

**[16:11]** saying that the champ is here.

**[16:15]** Yeah. So that was that. And you can see

**[16:17]** I came in first, but I also came in

**[16:18]** ninth because you were allowed to have

**[16:19]** up to three sites. So I also came in

**[16:21]** ninth for a site that I didn't even

**[16:22]** really try on. And again, still at

**[16:25]** number one. This is from like two days

**[16:26]** ago. I have number one organic and I

**[16:28]** have all three of the images. So this

**[16:31]** work and like I said the lesson I don't

**[16:34]** want you to necessarily take away the

**[16:35]** strategies because a lot of that you

**[16:36]** wouldn't really be able to apply in most

**[16:38]** of what you're doing. What I want you to

**[16:40]** take away from this is it isn't

**[16:41]** necessarily what I did but more how I

**[16:43]** pushed myself to think differently. Uh

**[16:46]** referral traffic was an absolute game

**[16:48]** changer. It I never would have figured

**[16:50]** that out without looking at this

**[16:51]** differently. If I just handled this like

**[16:53]** I do any other client or any other site

**[16:54]** or any other thing that I do. It

**[16:56]** wouldn't have worked. Force the

**[16:57]** association. Again, I would never have

**[16:59]** been that aggressive with like a client

**[17:00]** site or an affiliate site or anything

**[17:02]** like that. So, if I played it the way I

**[17:05]** normally would, I probably wouldn't have

**[17:06]** won uh backs. If I'd been conservative

**[17:09]** with it with the anchor text or if I

**[17:11]** hadn't tried Matt's links on it because

**[17:12]** I would have been too afraid because

**[17:13]** it's a client site or whatever, I don't

**[17:15]** think this would have won because

**[17:16]** everybody else was doing the same [ __ ]

**[17:18]** Uh, you know, parasites, press releases,

**[17:19]** whatever. I did some different stuff and

**[17:21]** I think that's why I was able to beat

**[17:23]** them out. You know, it's hard to say for

**[17:25]** sure, but the evidence seems to point to

**[17:27]** that, right? So think differently, be

**[17:30]** creative. Most of these people stuck to

**[17:32]** bread and butter SEO, links, perfect on

**[17:34]** page, all the stuff that we all do that

**[17:36]** we think is right and usually is. That's

**[17:38]** great, but sometimes you have to think

**[17:39]** outside the box to get the W. So think

**[17:42]** about what advantages and assets you

**[17:44]** have and try different things. Don't

**[17:46]** listen to people whose only goal is to

**[17:47]** [ __ ] on any technique that they don't

**[17:49]** use or they don't like. I'm sure that

**[17:50]** everybody in this room just thought of

**[17:52]** somebody in particular when I said that.

**[17:54]** It's okay to think outside the box. And

**[17:57]** when you have competitors, like we all

**[17:59]** do in one way or another, it is okay to

**[18:01]** think big. Uh do whatever you have to do

**[18:04]** to succeed. Use all your assets, use all

**[18:06]** your resources, use all of your network.

**[18:08]** Like you said, use your network, use

**[18:10]** everything you have, and don't be afraid

**[18:11]** to try new stuff because if you're going

**[18:12]** to compete in SEO or in anything else,

**[18:15]** you should do whatever it takes to win.

**[18:18]** So that's it. Thank you.

**[18:24]** And I put together a guide with like all

**[18:26]** the steps and all the stuff that I use

**[18:28]** if you want to access that. Hopefully

**[18:29]** that doesn't get me banned for pitching,

**[18:32]** but

**[18:34]** I know I'm just at least I thought it

**[18:36]** was.

**[18:38]** And then uh everybody got that? Okay.

**[18:40]** Okay.

**[18:42]** There's that'll actually legit. It'll

**[18:44]** take you there and like it's just a step

**[18:46]** by-step kind of thing. And then if you

**[18:47]** want to connect with me, you can do that

**[18:48]** there. So, I think I know almost

**[18:50]** everybody in this room already, but

**[18:53]** and that's it. If there's any questions

**[18:56]** back,

**[19:03]** >> thank you.

**[19:06]** >> Nope. No

**[19:07]** >> questions. Anyone questions?

**[19:18]** >> Great presentation. funny as [ __ ] Thank

**[19:19]** you very much.

**[19:21]** >> Okay, all these people that were going

**[19:22]** up against you, were you guys talking

**[19:24]** and were you out doing it or were you

**[19:26]** just seeing what each other did by going

**[19:29]** online? Like were you in the same slack

**[19:31]** saying well I did this and I did that.

**[19:33]** >> So the question was was everybody in the

**[19:35]** competition doing able to communicate on

**[19:37]** what they were doing what they weren't

**[19:39]** we are all in the same slack group. A

**[19:40]** few people would say I did this and did

**[19:42]** that. But it was also there was a list.

**[19:44]** I don't I can't go back to it, but it

**[19:46]** showed who was in what place. So you

**[19:48]** kind of knew who was doing what, but

**[19:49]** nobody really said this is what I'm

**[19:50]** doing and then it worked. I did when I

**[19:52]** did a couple of like the clever things,

**[19:53]** but for the most part, you kind of

**[19:55]** figured it out. Nobody said this is what

**[19:56]** I did, you know? So you kind of had to

**[19:58]** like just like we have to do regularly,

**[20:00]** right?

**[20:00]** >> Did you win a prize?

**[20:01]** >> I did. I won $1,000 which I gave to

**[20:05]** and I won a year subscription to that

**[20:07]** community.

**[20:08]** >> Wow. Thank you.

**[20:11]** more way more than the question was how

**[20:12]** much did it cost with those purchases

**[20:14]** and it was way more than I so but again

**[20:17]** it was this honestly this right here is

**[20:19]** the value I really got just being able

**[20:21]** to talk about it

**[20:41]** So, the Chrome referral traffic you

**[20:43]** mentioned, I think there was like a

**[20:45]** Fiverr

**[20:46]** >> supplier you used or something in the

**[20:48]** screenshot, but was that was that legit?

**[20:51]** >> I don't know. I can't I can't see back

**[20:52]** here. So, so, so with with that one, can

**[20:56]** you explain that a little bit of what

**[20:56]** the difference is with the other

**[20:58]** referral traffic and that one?

**[20:59]** >> I'm gonna be Oh, the question was, what

**[21:00]** was the Chrome signal manipulation

**[21:02]** service? I'm going to be completely

**[21:03]** transparent. I don't 100% understand how

**[21:05]** it works, but what I do know is that he

**[21:07]** somehow sends people into like a Google

**[21:09]** Chrome browser which sends the signal

**[21:11]** and he sends people from there to social

**[21:13]** media over to the site. So it has it

**[21:16]** being in Chrome I think is the key to

**[21:17]** being that could be wrong. I don't know

**[21:19]** but that's my understanding.

**[21:24]** else,

**[21:33]** >> man. I love it. All these creative ways

**[21:35]** of of getting stuff done. Like you say,

**[21:38]** don't take it literally, but use that to

**[21:40]** inspire yourself to think outside of the

**[21:42]** box. And you thought way outside of the

**[21:45]** box.

**[21:46]** out of some of those the the gigs that

**[21:49]** you use on that platform which isn't

**[21:51]** Fiverr, would you use any of those for a

**[21:56]** a client let's say plumbing or know just

**[21:59]** regular local businesses or any

**[22:01]** business?

**[22:01]** >> Yeah. So the question was do I use any

**[22:03]** of the services that I showed in this on

**[22:05]** regular ones? And the answer is yes. A

**[22:07]** lot of those like web 2.0 social

**[22:09]** profiles they're like a standard part of

**[22:10]** like my my SOP. I have used the Chrome

**[22:13]** signal thing, but only when like I need

**[22:16]** like a really like I'm like stuck like

**[22:18]** page two or something. That will usually

**[22:19]** get me the rest of the way there. Uh the

**[22:22]** rest of those the traffic ones a little

**[22:23]** bit here and there. I don't have like I

**[22:26]** don't do enough sites to where it's

**[22:27]** really necessary most of the time, but

**[22:29]** there's nothing wrong with it. I have

**[22:30]** used it before.

**[22:33]** >> Yeah. Yeah. All that's linked in that

**[22:35]** thing that I uh in that last QR code.

**[22:45]** that

**[22:52]** >> that's why I let you.

**[22:54]** >> Oh, thank you whoever said that.

**[22:59]** >> Fiber guy said that.

**[23:03]** >> Is that all or

**[23:12]** on your SOP. I if I missed I just opened

**[23:14]** it up. I didn't read it. When you got

**[23:16]** the endorsement post from the the third

**[23:18]** party Reddit that he did on on that

**[23:20]** case, did let's assume it's called that

**[23:22]** a tier one backlink and the way we

**[23:24]** talked about it back to flico.io,

**[23:27]** >> did you spend any time tier twoing

**[23:28]** building links to what he posted on a

**[23:30]** Reddit that with a long post URL or

**[23:31]** anything like that?

**[23:32]** >> So the question was, did I do any beyond

**[23:34]** tier one or tier two? I was set up. But

**[23:36]** the answer is no because I figured there

**[23:38]** wasn't enough time for it to like with

**[23:40]** the two-month window for it to like pass

**[23:41]** that trust on. So no, I didn't.

**[23:43]** Everything was directly to the site,

**[23:44]** which is again not something I would

**[23:46]** normally do, but this a short time

**[23:48]** window, so I had to be more aggressive.

**[23:54]** >> Curiosity question. You kept like

**[23:56]** releasing videos. Oh, sorry. You kept

**[23:59]** like releasing videos like it's going to

**[24:00]** premiere, but they never premiered.

**[24:04]** >> I I don't I don't

**[24:04]** >> No. Like so and when you go search bar

**[24:07]** and everything and you scroll down, you

**[24:08]** have a video waiting to premiere and it

**[24:10]** would like say in 24 hours and it reset

**[24:13]** in 24 hours. Like what the hell is he

**[24:14]** doing?

**[24:15]** >> I don't know what you're talking about.

**[24:16]** I'm sorry. The question was uh you had a

**[24:19]** bunch of videos to like waiting to

**[24:21]** premiere on YouTube and then they never

**[24:22]** premiered. I I didn't know that I did.

**[24:29]** >> Oh,

**[24:31]** >> it should have. Uh if you look on like

**[24:32]** my my YouTube on like ice cream. It

**[24:35]** might be there. If not, maybe I just,

**[24:37]** you know, I think, you know, I think

**[24:37]** what happened there was one day.

**[24:39]** >> Yeah, I think there was one day when I

**[24:41]** was gonna do one and then something came

**[24:42]** up and I couldn't do it.

**[24:45]** >> That's called poking, right? That's

**[24:46]** called Hey, that's called you. Hi. So,

**[24:48]** let Nester explain actually

**[24:55]** [ __ ] tired of talking already. But

**[24:57]** YouTube poking if you set up a stream,

**[24:58]** right? a live a live event

**[25:01]** and set up the thumbnail with the

**[25:03]** keyword and everything. If it's a type

**[25:05]** of keyword that's easy enough, the

**[25:07]** thumbnail will show in the SERs right on

**[25:09]** page one without you ever releasing the

**[25:11]** video. So you can schedule it out like a

**[25:14]** year away. Now, huh?

**[25:17]** >> Yeah, I remember that super old poking.

**[25:19]** It was crazy, bro. Especially when you

**[25:21]** used to remember you used to get the big

**[25:22]** old thumbnail on the whole top and [ __ ]

**[25:24]** used to be crazy. That [ __ ] still works

**[25:26]** here and there, but noncompetitive like

**[25:28]** that, right? Perfect [ __ ] play. And

**[25:30]** Chris, next time, right, you can

**[25:32]** actually schedule those out and keep

**[25:34]** >> Yeah.

**[25:35]** >> taking up multiple spots on page one.

**[25:37]** >> Yeah. It wouldn't have counted though.

**[25:38]** It was only the sites.

**[25:40]** >> Oh, okay.

**[25:53]** >> Simon are here.

**[25:57]** Okay.

**[25:59]** >> Did you do press releases? I didn't

**[26:01]** notice there.

**[26:02]** >> Uh, you could do them. I didn't do any.

**[26:04]** I figured that it just

**[26:05]** >> it doesn't push enough trust or

**[26:06]** authority or whatever, but you could. A

**[26:08]** couple few people did.

**[26:09]** >> It's too vanilla.

**[26:10]** >> Yeah. She said there's some online

**[26:12]** questions.

**[26:16]** >> Okay.

**[26:17]** question, how much did the other

**[26:19]** referral traffic rankings before the

**[26:22]** signals?

**[26:23]** >> Uh, the question was, how much did other

**[26:25]** referral traffic uh affect ranking

**[26:27]** before the Chrome signal? Before I did

**[26:29]** that, I was on like page two or three

**[26:30]** like it would flip flop around a lot

**[26:32]** because there was so many people doing

**[26:33]** things. Well, once I did that, I got to

**[26:35]** page one and I stayed there and I was on

**[26:36]** I was at number one most of the

**[26:38]** competition.

**[26:39]** >> And then the next question is from

**[26:40]** Peter. Have you tested

**[26:43]** web readings on different

**[26:48]** Uh, the question was, have I tried

**[26:50]** Matt's web free links on any other

**[26:51]** project? No other links. And not yet is

**[26:54]** the answer. So, we will try that soon

**[26:58]** as soon as he lists a service like I've

**[27:00]** been telling you.

**[27:03]** No, I He's going to because I've been

**[27:05]** yelling at him a lot.

**[27:10]** >> Okay, let's give one more hand. Awesome.